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Skincare trends UK Oct_12
 

Skincare trends UK Oct_12

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edits from a round up of trends in the skincare market effecting the UK market

edits from a round up of trends in the skincare market effecting the UK market

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    Skincare trends UK Oct_12 Skincare trends UK Oct_12 Presentation Transcript

    • October 2012Promotional trendsAffecting retail skincareRETAILSKINCARETRENDSPhoto source: Greencaroline.com
    • October 2012Summary of contents• Simple, clear product benefits that standup to being fact checked.• Seamless interaction. Both from my owndevice and with fixture• Multi-faceted shopper missions• Walgreens/Boots one pager
    • October 2012Women want brands to domore than one thing whilesimplifying the process oflooking good.Euromoniter September 2012
    • October 2012Ostentation is not a favouredbehavioural mode for manyconsumers who cannevertheless afford seriousquality in their lives. Future Foundation Oct 2012
    • October 2012Oct 2012 : The U.S. Food and Drug Administration warned both Avonand  LOreal about implied effects claims on skin care productshttp://www.fda.gov/ICECI/EnforcementActions/WarningLetters/2012/ucm323738.htmVia UGC shoppers have aheighten desire for ‘truth’
    • October 2012Certona.com/Moving forward with mobile.: Retail Touchpoints : 2012‘..All of the femaleparticipants in the study hada voucher app, such asGroupon or Living Socialinstalled on their phones,which they would check ontheir way to work..’Webcredible.co.uk/mCommerce-mobile-customer-experience-report-2012
    • October 2012“Cross-channel* is about integratingchannels so that, for the customer, it’sseamless. You can buy in one store; returnin another; use mobile - wherever you are,you can access the brand.”Monica Lucas, president and research director at Ebeltoft UK member Pragma* As opposed to Multi-channel from the early days of shoppers and smartphonesEbeltoff research analysed 144 retailers across 17 countries found the best examples of‘Cross-channel’ as Debenhams in the UK, Walmart in the US and electrical retailer Suningin China. Published August 2012
    • October 2012Research showsshoppers seeking brandsthat provide a seamlessexperience from store viamobile to onlineRe-launched in August 2012 M&S.com topped the resultsof the latest benchmark study. eChannel Retail Benchmark/eDigitalResearch/Oct 2012
    • October 2012Base: 1,000-5,000 onlinerespondents per country aged 16-64(Mexico 16-54), Sep 2011Shoppers becoming connoisseurs of a conciergeapproach to retail“I would be willing to pay full price, if I got additionalloyalty benefits”
    • October 2012http://www.blazerwhore.com/nicola-2012Auto-pilot shopper Leisure shopperHumane serviceLoyalty rewardVending & self serveSpeed, digital short cutsPersonalisedIndividuals withmultifaceted missions
    • October 2012ReputationKnowledgeable staffRewards programmeConveniencePrescription AppNew reward program‘..To become first choice for health and daily living..’ –Well Oct 2012The future for the new company could see;Physical stores with well trained staff backed byinnovative multi-screen digital offering thatenhances instore experiencedata