Why are we excited
                by the Penta brand?
February 2008
We like your industry


                Robert Thackery         Philip Slade
                MAXjet                  Briti...
We like the idea of your brand

                Less product more experience
                Less about flat value, more a...
Penta Hotels
Penta Hotels
Penta Hotels
Penta Hotels
Penta Hotels
Penta Hotels
Penta Hotels
Penta Hotels
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Penta Hotels

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Part of our stage one presentation to the Penta Hotel brand in the UK

Published in: Business, Travel
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Penta Hotels

  1. 1. Why are we excited by the Penta brand? February 2008
  2. 2. We like your industry Robert Thackery Philip Slade MAXjet British Airways Wines of South Africa Diageo Threshers Coors Brewers Beefeater Blackwoods February 2008
  3. 3. We like the idea of your brand Less product more experience Less about flat value, more about values The ability to choose Concierge culture, seeking individual experiences A human touch Peer to peer knowledge (t7F London definition of a premium brand) February 2008

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