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Marketing to Teens
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Marketing to Teens

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edits from a presentation about the fashion brand golddigga and the social networking site Bebo

edits from a presentation about the fashion brand golddigga and the social networking site Bebo

Published in: Business, News & Politics

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  • 1. What makes potential golddigga customers so different?
  • 2. Melissa (17) Amber (18) Suburban, digital, speeding up Online experiential Transport, Finding fun, Self expression T4, Bebo, Myspace
  • 3. Our target is a friendship group* That matches the wide product range. That fits in with affordable media channels. That suits the social scene. Which adapts to calendar events.