What makes potential
golddigga customers
        so different?
Melissa (17)  Amber (18)
Suburban, digital, speeding up
        Online  experiential
  Transport, Finding fun, Self
      ...
Our target is a friendship group*
                            That matches the
                                wide produc...
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
Marketing to Teens
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Marketing to Teens

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edits from a presentation about the fashion brand golddigga and the social networking site Bebo

Published in: Business, News & Politics

Marketing to Teens

  1. 1. What makes potential golddigga customers so different?
  2. 2. Melissa (17) Amber (18) Suburban, digital, speeding up Online experiential Transport, Finding fun, Self expression T4, Bebo, Myspace
  3. 3. Our target is a friendship group* That matches the wide product range. That fits in with affordable media channels. That suits the social scene. Which adapts to calendar events.

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