What makes potential
golddigga customers
so different?

Melissa (17) & Amber (18)
Suburban, digital, speeding up
Online & experiential
Transport, Finding fun, Self
expression
T4, Bebo, Myspace

Our target is a friendship group*
That matches the
wide product
range.
That fits in with
affordable media
channels.
That suits the
social scene.
Which adapts to
calendar events.