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Making the most of Image Search and Twitter

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Parts of a talk for brands new to image search and Twitter. Most slides from summer 2009

Parts of a talk for brands new to image search and Twitter. Most slides from summer 2009

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    Making the most of Image Search and Twitter Making the most of Image Search and Twitter Presentation Transcript

    • ι © philip@t7flondon.co.uk These are edits from presentations made by t7F LONDON during 2009 No one wants to come to your site 1
    • The new web •  A stating point is; no one wants to come to your site •  However there are large amounts of people talking online about the things ι © philip@t7flondon.co.uk These are edits from presentations made by t7F LONDON during 2009 you make & sell •  Don’t shout ‘over here!’, take a moment to listen to the existing conversation and join in when your contribution can be valuable 2
    • ι © philip@t7flondon.co.uk These are edits from presentations made by t7F LONDON during 2009 3
    • The digital donut theory •  Your brand’s presence on the web is like a donut (stay with me on this) •  The jam in the middle is your 100% controlled content, brand web site and blog ι © philip@t7flondon.co.uk These are edits from presentations made by t7F LONDON during 2009 •  The slightly dull filling are the web pages consumers use to both travel to and from your site (referrers) •  The eye catching icing and sprinkles on the outside is made up from clever SEO and web 2.0 mash-ups of your content. •  This donut is served up to consumers in a box owned by Google. 4
    • Example: Travel company X •  Consumer in the market for a premium long haul holiday. •  Seaches web for location and flight information •  Brand X has set free its content** across the web ι © philip@t7flondon.co.uk These are edits from presentations made by t7F LONDON during 2009 •  Consumer keeps coming across this content •  Consumer arrives at brand site pre-prepped for purchase 5 ** = text reviews, photos, video, blog entries & replies, links etc.
    • ι © philip@nextdoorthinking.co.uk These © philip@t7flondon.co.uk These are by NEXTDOOR. ι are edits from presentations made edits from presentations made by t7F LONDON during 2009 6
    • Links for information about new web developments Kosmix New search engine, fab looking results page Squidoo Infolust Single issue blogger type publishing platform Search within a web site via contextual search Hubpages Wolfram Alpha As above but with contextual ads Very geeky ‘knowledge engine’ search, pretty looking results Meehive Build your own news feed home page, including Kartoo pictures & video Another pretty search engine, good for peoples ι © philip@t7flondon.co.uk These are edits from presentations made by t7F LONDON during 2009 names Delicious Bing Best of the current book marking sites Microsoft’s search engine, neat add-ons with Twitter, ‘But-Its-Not-Google’ is rather true Ning Build your own private social network Google Wave Very cool new ‘thing’ from Google, even they Cool Iris don’t know fully how to describe what it does, Very good looking picture and video search launching late summer downloadable application, works either within your own files or specifically across various search engines, even Facebook 7
    • Brands getting the hang of Twitter, a few examples. “…The biggest challenge brands often have to overcome isn't technology but managing cultural change within the enterprise. With an ever-increasing number of brands engaging in social media marketing in recent years, companies need to not only be properly budgeted but also well organized. Once brands experiment with social activities, they must then ι © philip@nextdoorthinking.co.uk These are edits from presentations made by NEXTDOOR. organize from the inside out — or risk not properly staffing or responding to customers. Brands need to integrate social into their companies by developing a safe place for employees to experiment, creating a process to manage and measure these programs, and integrating social into other marketing and enterprise systems. Above all, brands must organize their companies in the hub-and-spoke model, which allows business units to be flexible with their social programs — but provides a grounded center that enables the company to act efficiently…” 8 Jeremiah Owyang of Forrester Research & web-strategist.com
    • This may be a good tool to use for selling the idea of Twitter to nonbelievers. People Browser Good tracking tool for names, see results for Iran from 26 June 2009, The unique nature of instant news is well demonstrated here. ι © philip@nextdoorthinking.co.uk These are edits from presentations made by NEXTDOOR. 9
    • Niche brands can use Twitter to monitor and create dialogue. Results for Bonham's auctions from 26 June 2009 ι © philip@nextdoorthinking.co.uk These are edits from presentations made by NEXTDOOR. 10 ι © philip@t7flondon.co.uk These are edits from presentations made by t7F LONDON during 2009
    • If you have a spare hour (!) its worth running ‘Bonhams’ and ‘L S Lowry’ (or Festival of Speed) through the various measurement sites below, it appears auction users are quite heavy Tweeters. Tweet Deck Organsier tool for bringing multiple Twitter accounts together, there is also an iphone application version ι © philip@t7flondon.co.uk These are edits from presentations made by t7F LONDON during 2009 Twitterville blog, soon to be book covering case histories of brands using twitter Tweetvolume Simple but very illuminating bar graph measurement tool. Co Tweet Brands like Starbucks, Ford and Oracle use this business tweet search platform Hoot Suit Another Tweet measurement and management tool, good looking, easy to use. Seesmic Another multiple account organsier, not as pretty looking as the above. 11