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Shopping center marketing teams presentation from Philip Slade at t7F London. May 2008.

Shopping center marketing teams presentation from Philip Slade at t7F London. May 2008.

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  • 1. A A Simple story told well www.t7flondon.co.uk 1
  • 2. Its not the budget it’s the idea www.t7flondon.co.uk 2
  • 3. How many things can the average consumer remember? www.t7flondon.co.uk 3
  • 4. How many things can the average consumer remember? ( actually it really is only one according to Daniel Simons of the University of Illinois ) www.t7flondon.co.uk 4
  • 5. Consumers are not waiting for your message. Why is what your saying more important than what they are www.t7flondon.co.uk looking for? 5
  • 6. Interrupt One message but Intervene nobody notices? Disrupt intrigue www.t7flondon.co.uk 6
  • 7. V www.t7flondon.co.uk 7
  • 8. www.t7flondon.co.uk 8
  • 9. www.t7flondon.co.uk 9
  • 10. Bluetooth Semipedia Changing times Navigation Handmade www.t7flondon.co.uk 10
  • 11. Bluetooth Or just porn and spam? www.t7flondon.co.uk 11
  • 12. Semipedia Mobile based ‘search & reward’ or the perfect Easter Egg hunt around www.t7flondon.co.uk your center 12
  • 13. Navigation www.walkit.com - Urban mapping the killer app’ www.t7flondon.co.uk 13
  • 14. Handmade - for real www.t7flondon.co.uk 14
  • 15. Teenage Golddigga fashion brand moved 80% of spend from magazine to online in 2008 www.t7flondon.co.uk 15
  • 16. Street / urban female (core 14 to 18) fashion brand Provincial rather than metropolitan Build brand credibility and widen awareness Communication to reflect target's growing but changing media consumption Not hard to reach but hard to get attention and respect Go where they go Listen to what they have to say Offer value and experience www.t7flondon.co.uk 16
  • 17. Real world events into digital content www.t7flondon.co.uk 17
  • 18. Merial Frontline Flea and tick treatment Brand and need awareness Globally managed web sites Low budget test activity www.t7flondon.co.uk 18
  • 19. Hybrid blog / micro site approach Photo competition driven Third party added value Social networked www.t7flondon.co.uk 19
  • 20. Links www.bannerblog.com.au  - best of online banner ads global www.webbyawards.com  - best of the web 2007 www.thefwa.com  - best of the web pure creative http://reallysimplecommunication.co.uk  - a celebration of uncluttered http://www.youtube.com/watch?v=oP5J4W5GQ3w&feature=related  - SonyBravia Balls ad www.walkit.com  - google map mash-uphttp://en.semapedia.org  - mobile barcodes http://nudges.wordpress.com/watch-out-for-cyclists  - good blog aboutthe black/white team ad http://tinyurl.com/3ow4bm  - Lawyers response to Walmart fake blog http://tinyurl.com/4bsl4s   - Article about Coke Zero fake blog http://www.trendhunter.com/trends/nostore-shanghais-metro  - Empty storeconcept for shopping centers www.howies.co.uk   - Top brand that understands online communication www.bebo.com/golddiggaofficial  - connecting with teenage girls www.t7flondon.co.uk www.hugyourpet.co.uk  - subtle brand messages 20
  • 21. Thank you for your time Next week, promotions! philip@t7flondon.co.uk Philip Slade www.t7flondon.co.uk 21 21