Marketing Options Analysis
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Marketing Options Analysis

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Marketing Options Analysis Marketing Options Analysis Document Transcript

  • Marketing Options Analysis Timeline Consulting stage Day Contact Off-line Actions (Bellman model) # hours hours 1. Entry 1 1 Discussed project, agreed project definition & expected results. 2. Contract 1 Developed proposed methodology. 3. Data collection 4 1 Presented proposed methodology, dug deeper into options and evaluation criteria. Eliminated 3 4. Analysis options based on this discussion. 1 Transcribed notes. 5. Feedback 8 1 Reviewed process to date. Ranked criteria, discussed next steps. 6. Alternatives Transcribed notes, emailed 1 summary to Jeff. 7. Decision 9 .25 Jeff felt the decision was obvious after narrowing to top 3, ranking, and reading summary. 8. Action Jeff will develop his own plans for 9. Evaluation implementing his decision 10. Exit 3.25 3