• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Made to Stick Details
 

Made to Stick Details

on

  • 1,452 views

Key points from the book Made to Stick by Chip and Dan Heath

Key points from the book Made to Stick by Chip and Dan Heath

Statistics

Views

Total Views
1,452
Views on SlideShare
1,451
Embed Views
1

Actions

Likes
2
Downloads
74
Comments
0

1 Embed 1

http://www.slideee.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Made to Stick Details Made to Stick Details Document Transcript

    • Commander's intent Find the core Don't bury the lead Prioritize Made to Stick: Why Some Ideas Survive Simple = core + compact and Others Die Chip Heath & Dan Heath Simple Sound bites that are profound 2007 Proverbs Visual (Palm Pilot wood block) Share the core Tap into existing schemas (pomelo) Create a high concept pitch ("Die Hard on a bus") Use a generative analogy (Disney's "cast members") Get attention: surprise Unexpected Hold attention: interest Help people understand and remember Concrete Help people coordinate Help people believe Authority SUCCESs External credibility checklist Anti-authority Credible Convincing details Accessible statistics Internal credibility "The Sinatra Test" (If I can make it here...) Testable credentials Make people care Use the power of association Emotional Appeal to self-interest (and not just base self-interest) Appeal to identity Get people to act Stories Stories as simulation (tell people how to act) Stories as inspiration (give people energy to act)