The document provides an overview of Buffalo Technology including: - Company profile with headquarters in Japan, $1.6 billion in revenue, and 900 employees worldwide. - Product lines including NAS, wireless networking, business networking, portable storage, and optical drives. - Network Attached Storage (NAS) overview including consumer and business NAS products, differentiators like warranty and software, and the TeraStation product range. - Wireless networking overview including routers, access points, bridges, and AOSS technology. - Direct attached storage including the MiniStation, DriveStation, and Media Hard Drive products.

2. Buffalo Technology
Business Overview Q3 2013
Massimiliano Guerini – Sales Manager Italy

3. Agenda
• Buffalo – Company Profile
• Buffalo Benefits and Differentiators
• Product Overview
– Network Attached Storage (NAS)
• Consumer NAS
• Business NAS
– Direct Attached Storage (USB3.0 &USB2.0)
– Portable Storage
– Wireless

4. Company Profile
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Headquarter:
Established in:
W. W Revenue:
Net Income:
Employees:
Products:
Nagoya, Japan
1978
$1.6 Billion
$77 Million
900 Worldwide
Over 1,000

5. Company Profile
Melco Holdings is listed on the Tokyo stock market.
We have a worldwide coverage
Capital: 1B JPY (12M$) , Turnover: 124B JPY (1.5B$)
Incorporated: 1986 , Employee: 873

6. Tips: Asia Pacific
Buffalo Shop in
Thailand
(opened 2012)
Buffalo Shop in
China (20 shops )

7. Benefits of Buffalo Products
• High-Quality Japanese Hardware Manufacturer
• Full B2B and consumer product lines
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NAS
Offline backup
Wireless access points
Business switches (PoE & non-PoE)
• Latest Technology with the Easiest Setup
• Powerful Differentiators across Products Lines
• Retail Packaging

8. One Stop Vendor
Europe
Office
Supplies
Paper
Memory
Flash
Accessories
Wireless
Network
Accessories
Tablet /
Smartphone /
Gaming
Other
Regions
Free Spot Service
NAS
Storage
Business Networking
USB Stick
PC Parts Distribution
Business
Direct Sales Business
Construction
Business

9. Sales Territory
Buffalo
Europe
Central
Europe
Southern
Europe
Northern
Europe
Russia &
Emerging
markets

10. High Technology
DDR3 Memory Module for Laptop
Standardized by
BUFFALO
At the WPS/WI-FI connection TEST
BUFFALO’s
AP/Adapter are used
USB3.0 external Hard disk drive
BUFFALO made
The World’s first

11. Highlight: 802.11ac – WZR-1750
We were the first shipment vendor of
this new technology, in Europe and
world wide.

12. Highlight: 802.11ac – WZR-1750
NEW USER INTERFACE

13. New Solution
Sales opportunity is expanded in additional to a PC…
For Digital TV
In the case of Japan, 50% of external HDD is sold
for the digital TV.
For Game Console
Nintendo DS/
DS ll/DS Lite
Playstation 3
Wii
PSP/PSP go
For Tablet
& Smart Phone

14. Original Value
• TurboPC & TurboCopy
– Makes USB 2.0 transfer speed up to 3 times faster
• High Power wireless technology
– Covers long distance wirelessly
• WebAccess
– Enables users to access data, away from home
• AOSS™ (AirStation One-touch Secure System)
– Makes your connection to your wireless router secure & safe
– Adopted by Nintendo DS, Wii, Sony PS3, PSP

15. Network Attached Storage

16. NAS Market – Global Analysis
• The consumer network storage market will grow at a compound
annual growth rate of nearly 40% between 2009 and 2014.
Source: In-Stat – Consumer Network Storage Market Benefits from Growth in Networked Homes and Web-Enabled Consumer Devices – March 2010
• Since 2011, Europe is the leading Consumer/SOHO NAS market.
• Consumer network storage (Source: Context 07/13)
– Increase 20% YoY in Europe in value (1, 2, 4 bays)
– ASP increase :
• 1-bay NAS represent 19% in value, 35% in volume
• 2-bay NAS represent 39% in value and 49% in volume
• 4-bay NAS represent 25% in value, but 12% in volume

17. Buffalo Trends
• Capacity Size
– 1TB, 2TB, 3TB, and 4TB HDD used – Single unit up to 48TB
• Speed
– Increased performance across the TS range
• Ease of use & Green
– Power management systems – conserves energy
• New Innovations
– USB3.0 – First to launch-First to Market
• Design
– Products designed for the home & office environment

18. NAS Differentiators
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Buffalo TeraStation : 3 years warranty /24 HDD replacement service
Buffalo Technology is Consistent Technology Innovator
− Data Transfer rates up to 122MB/s (single GigE), port aggregating available
− First to ship hi-end Audio format DSD on NAS
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Full and unique NAS portfolio
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From 2 bays until 12 bays
Enclosures & fully populated : B2B & consumers
NovaStor NovaBACKUP® Software
− Easy to use automatic Client Backup Software
− NAS to NAS – NAS to USB Backup Solutions
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High-End and Business + Multimedia Features
− Specifically tailored features such as Active Directory Integration & DLNA Media
Servers
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Low Power, Low Noise
− Buffalo NAS devices are virtually silent and consume very little power.

19. Business Network
Attached Storage

20. Business NAS : TeraStation
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CPU up to Xeon quad-core and 8GB DDR3 ECC
Hot Swap HDDs
Minimum 2 Gigabit Ethernet ports for port aggregation (up to 4 Gigabit)
From 2 to 12 bays, up to 48TB Enterprise HDD
Enclosures & fully populated available
Buffalo embedded Linux or Windows Storage Server 2012 available (workgroup or standard license)
NAS and iSCSI on all machines (from TS3400)
Replication & failover included
IP Camera surveillance server included (from TS3400)
Antivirus included
VMWare certified (NAS and or iSCSI)
Active directory support
Novastor Novabackup Business Essentials 10 licenses included (Microsoft Exchange Server & MySQL
server included)
Amazon S3 support
USB3.0 and USB2.0 for offline backup of UPS support
Use one HDD as a tape library : remove the HDD as you did on a tape (TS5600 and above)
10GigE ready (TS7120r)
Redundant power supply, redundant fans (TS7120)

21. TeraStation – B2B NAS / HW Specs range
Range / OS
Desktop
2Bay
4Bay
Rackmount
6Bay
8Bay
4Bay
Buffalo embedded Linux
TS7000
Ultra high performance 12bay raid 2U Enterprise-Class
NAS
TeraStation 7120r
Intel Xeon® E3-1225 Quad
Core:
3.1 GHz / 4GB DDR3 ECC
8, 12TB capacities
TS5200
Intel Atom CPU Dual
core:
1.86GHz / 2GB DDR3
Massive storage capacity for
RAM
small-and-medium
2, 4, 6, 8TB capacities
businesses
Exist with Antivirus preactivated for 3 years
WS5200
Intel Atom CPU Dual
Massive Storage Capacity
core:
and Windows Operating
1. 86GHz / 4GB DDR3
System for SMB, TS benefits
RAM
with perfect windows server
4, 8TB capacities
integration
OS: WSS 2012 Work
Group
TS4200
Buffalo embedded Linux
Intel Atom CPU Dual
core:
Powerful & flexible NAS
1.86GHz / 2GB DDR3
Enclosures
RAM
Buffalo embedded Linux
TS5000
WS5000
Windows Storage
Server 2012
TS4000
Diskless
Enclosures
TS III
Great Value and Great
Features: The Best of Both
Worlds
Buffalo Embedded Linux
TS5400
TS5400R
TS5800
Intel Atom CPU Dual core:
TS5600
Intel Atom CPU Dual core:
Intel Atom CPU Dual core:
1.86GHz / 2GB DDR3 RAM Intel Atom CPU Dual core:
2.13GHz / 2GB DDR3 RAM
2.13GHz / 2GB DDR3 RAM
4, 8, 12, 16TB capacities 2.13GHz /2GB DDR3 RAM
4, 8, 12TB capacities
8, 16, 24, 32, 48 TB
Exist with Antivirus pre6, 12, 18, 24TB capacities
Exist with Antivirus precapacities
activated for 3 years
activated for 3 years
WS5400
WS5600
Intel Atom CPU Dual core:
Intel Atom CPU Dual core:
1. 86GHz / 4GB DDR3 RAM
2.13GHz / 4GB DDR3 RAM
4, 8, 12TB capacities
12, 24TB capacities
OS : WSS 2012 Work
OS: WSS 2012 Standard
Group
WS5400R
Intel Atom CPU Dual core:
2.13GHz / 4GB DDR3 RAM
8, 16TB capacities
OS: WSS 2012 Standard
TS-WX series
Arm, Marvell 78100
800 MHz / 512MB
DDR2 RAM
2, 4TB capacities
TS4400
Intel Atom CPU Dual core:
1.86GHz / 2GB DDR3 RAM
TS4800
T4400R
Intel Atom CPU Dual core: Intel Atom CPU Dual core:
2.13GHz / 2GB DDR3 RAM 2.13GHz / 2GB DDR3 RAM
TS3400
Marvell ARMADA XP DualCore
1GB RAM DDR3
4, 8, 12, 16TB capacities
Buffalo embedded Linux
TS3000
12Bay
TeraStation 7120r Enterprise
Intel Xeon® E3-1275 Quad
Core:
3.4 GHz / 8GB DDR3 ECC
24, 36, 48TB capacities
TS3400R
Marvell ARMADA XP DualCore
1GB RAM DDR3
4, 8, 12TB capacities

22. Consumer
Network Attached Storage

23. Consumer NAS : LinkStation
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1Gigabit port
CPU up to Dual-issue & 512MB DDR3
1-bay, 2 bays, 4 bays
Fully populated & enclosure
Unique hi-end audio Firmware – DSD format
Unified GUI
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Remote access (Webaccess)
VPN
Print server via USB2.0
Plug-n-play your external HDD to expand capacity – no reformatting required
Active Directory access control with group and user-level security
Time Machine ready
USB3.0, USB2.0
Small footprint – no tools needed

24. LinkStation – Consumer NAS
1bay
2bay
4bay
LS421E
Enclosure
ARM, Marvell Armada
Dual–issue 1.2 GHz /
512MB RAM
USB3.0 Front
Enclosure
LS410
ARM, Marvell Armada Dual
issue 1.2 GHz / 512MB RAM
2, 3, 4TB capacities
LS420
ARM, Marvell Armada
Dual issue 1.2 GHz /
512MB RAM
2, 4, 6, 8TB capacities
Fully
Populated
LS-X
ARM, Marvell 88F6282
800 MHz / 64 MB DDR2 RAM
LS-WX
ARM, Marvell 88F6281
600MHz / 128MB DDR2
2, 4, 6, 8TB capacities
LS-QV
ARM, Marvell 88F6282
1.6GHz / 256MB DDR3
4, 8, 12, 16TB
capacities

25. Wireless Network

26. Consumer Wireless Networking
Technology
ROUTERS / ACCESS POINTS
Speed
1750
WZR-1750DHP-EU
11ac
1166
WZR-1166DHP-EU
900
11n
Dual band
WZR-900DHP-EU
WZR-600DHP2
600
WHR-600D
11n
Single band
WHR -300HP2
300
WMR-300
10/100 Ethernet connection
Gigabit connection
PRICING SCALE
Technology
11ac
11n
Dual band
11n
Single band
BRIDGES /CONVERTERS / CLIENTS
Speed
866
300
450
150
WI-U2-866D
WI-U2-300D-EU (Dual band USB2.0)
WAE-300
(Ethernet Converter
Access Point and
Bridge 2 ports)
WLI-TX4-AG300N
(Ethernet converter
– 4 ports)
WLI-UC-G450 (USB2.0 450Mbps)
WLI-UC-GNM (USB2.0 11n 150 Mini connector)
USB
10/100 Ethernet connection

27. Business Networking
PoE Business Switches
SNMP /CLI / Web UI 8 /16 /24 ports
Business Switch Intelligent - BS-POE-G21
IEEE802.3af (PoE), IEEE802.3at (PoE+)
Layer 2 / VLAN
PoE feeding method: Alternative A
Backplane bandwidth: 16Gbps
Power Consumption: max 211W
Calorific value: max 759.6kJ/h
Maximum port Power: 30 watts
Maximum Total PoE Power: 150 watts (8 ports), 180W (16/24 ports)
Web UI (8/16 ports)
Business Switch Smart - BSL-PS-G21
Layer 2
IEEE802.3af (PoE), IEEE802.3at (PoE+)
VLAN and privacy separator
PoE feeding method: Alternative A
Backplane bandwidth: 16 Gbps
Max Power Supply: 30 watts per port
Max Total PoE Power: 150 watts (8 ports), 180W (16 ports)
Business Switches
SNMP /CLI / Web UI 8 /16 /24 ports
Business Switch Intelligent - BS-G21
Layer 2 / VLAN
Backplane bandwidth: 16Gbps / 32 /48
Power Consumption: 21W max (24ports)
Calorific value: max 75.6Kj/h
Web UI (8/16/24 ports)
Business Switch Smart – BSL-WS-G21
Layer 2 / VLAN
Backplane bandwidth: 16Gbps / 32 /48
Power Consumption: 21W max (24ports)
Calorific value: max 75.6Kj/h
Wireless Access Points
Concurrent Band
Selectable Band
WAPS-AP600H series
Concurrent dual band 2.4 and 5GHz | Multi-SSID support | VLAN support
RADIUS server support | Can be powered by POE
WAPS-AP300H series
Selectable dual band 2.4 or 5GHz | Multi-SSID support | VLAN support
RADIUS server support |Can be powered by POE

28. Wireless Differentiators
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AOSS
– One Touch Setup; Works with
Nintendo DS
– Compatible with Intel Based
Notebook Notebooks
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Router/AP Switch
– Flip a switch and turn a router into a
dedicated AP
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WDS
– Bridging and Repeating Support;
create a wireless mesh
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High-Speed Routing
– Routing speeds of up to 98.7 Mbps
for corporate or high-speed Internet
connections (FIOS, etc.)

29. Direct Attached Storage

30. MiniStation / DriveStation – Unique Storage products
MiniStation Thunderbolt
HD-PATU3/ HD-PATU3S
1TB HDD / 128GB SSD/ 256GB SSD
Thunderbolt / USB3.0
MiniStation Air - HDW-PU3
500GB Capacity
Wi-Fi / USB3.0
MiniStation Extreme - HD-PZU3
500GB / 1TB capacity
Hardware Encryption / USB3.0 / 2.0
Shock proof / 3 colours / cable-attached
MiniStation Plus - HD-PNTU3
500GB / 1TB / 2TB capacity
Hardware Encryption / USB3.0 / 2.0
Shock resistant / 4 colours
MiniStation Slim - HD-PUS
500GB Very slim 8mm / Aluminium
chassis / 3 colors
USB3.0 / 2.0
DriveStation Quad - HD-QLU3
4TB / 8TB / 12TB / 16TB capacity
USB3.0 / 2.0 and Raid 0/1/5/10
DriveStation Duo - HD-WLU3
2TB / 4TB / 6TB / 8TB
USB3.0 / 2.0 and Raid 0/1
DriveStation DDR3 - HD-GDU3
2TB / 3TB capacity
Super Speed with Dram Cache
USB3.0
Media Hard Drive - HD-AVSU3
1TB / 2TB capacity
Optimized for Panasonic TVs /
Recorders / cameras
USB3.0 / 2.0

31. Optical + Accessories
Portable Blu-ray™ drive Writer (BDXL)
BRXL-PC6U2B
USB2.0
Portable DVD MultiDrive 8x
DVSM-PC58U2V
USB2.0
OP-HDP-TVK2 : Portable HDD Mounting
Kit
IFC-PCIE2U3S2 : USB 3.0 PCI-Express
Interface Board with 2 ports
IFC-PCIE4U3S : USB 3.0 PCI-Express
Interface Board with 4 ports
External Blu-ray™ Drive 16x
BRXL-16U3-EU
USB3.0

32. Contatti
marketing@pico.it
www.pico.it
Twitter.com/picosrl
Linkedin.com/company/pico-srl
pico.eventbrite.it