3/9/2010   Copyright 2010 PI Mall LLC and Joseph Seanor
Housekeeping All phones are muted during the call There is a chat function where you can ask  me questions that I will b...
To order a copy Just go to http://www.piclassroom.com/order.html And choose the video/audio recording  that you would l...
Free Copy of Slides You can download a free copy of just the  slides from: http://www.piclassroom.com/free.html
Copyright All material in this presentation is Copyright  2009, 2010 by Joseph Seanor and PI Mall  LLC. Any reproduction...
Joe Seanor     I currently hold the following certifications:        CISSP—Certified Information Systems Security       ...
Joe Seanor     10 years Central Intelligence Agency, CIC/CNC     Department of Justice Telecom Security Staff     Private ...
Surf Anonymously Do you need to surf Anonymously on the  Web? If so, this is the tool for you! Just go to: http://www....
What is Wordpress? Wordpress is a blogging system that  allows you to put down your thoughts  and such in a format that p...
Wordpress vs wordpress.com What’s the difference? Wordpress is the blogging software Wordpress.com is the website that ...
Wordpress vs wordpress.com So which one will you use? Well, it’s going to be installing the blog  software on your own d...
How much does it cost? Well here’s the great news about  WordPress, it does not cost a single  dime! And that is also fo...
Why use it? So, why use a blogging software? While the biggest reason why you would  do this is for more traffic to your...
Why use it? And best of all for all the additional traffic All the additional clients And all the additional press cove...
Hang on Joe Now hang on a second here Job get the  idea about this blog stuff, and the  problem is I don’t want to write ...
Blog material Don’t worry about having content for  your WordPress blog I’ll show you a couple of different ways  to get...
What is a blog? So, exactly what is a blog? Well a blog is a more organized way to  present your thoughts, ideas, and  i...
What is a blog? For example, my own blog that I have  that WordPress.com is called Internet  Predator Tracker. This blog...
What do you blog about? So, what should you blog about? You can blog about anything when it  comes to creating your own ...
What should you blog about? So now you know what a blog is about And you know what you can blog about But what should y...
What should you blog about? If your goal is to simply get the word out  about your business, then blog about  anything in...
What should you blog about? Now if you’re blogging to increase your  business or rankings in the search  engines, the mir...
What should you blog about? If you want more business, then you  need to make sure that your blog is  carefully built. W...
Keywords Keywords are the way search engines  work. Keywords are: PI, Private Investigator,  GPS, etc FORGET GETTING TH...
Keywords/Tags So, as I have said before, think like  someone searching for your business What would they type in to find...
Long Tail Keywords Long tail keywords is where everything  is at now, and what you need. Consider the following list:   ...
Keyword Research Here is a GREAT FREE resource for  keywords https://adwords.google.com/select/Keyw  ordToolExternal Le...
Designing your blog Now that you have your keywords, you  now can start to put together your blog. You need to first cre...
Designing your blog And since you have those keywords  already put together, keep them on a  notepad on your PC. This wa...
Where to setup a blog? Well, that would depend on what your  goal of the blog is. I would say first, set it up on  wordp...
PI Mall Blog PI Mall blog is a free service that I have  setup for everyone to use in order to  create their own blogs. ...
Wordpress.com Here is the original worpdress blog site. It’s pretty easy to use, all you need is an  email address and y...
Your own blog software Now, if you want to run your own blog,  on your own server, then your best  choice is using the Wo...
Your own blog software If you do install your own copy of  wordpress blog software on your hosted  site, follow these gui...
Signing up for Wordpress Signing up for a Wordpress blog is very  easy. You need just a few things:        An email add...
Signing up for PI Mall Blog Signing up for a PI Mall blog is very  easy. You need just a few things:        An email ad...
Signing up for a blog We are going to cover the signing up for  a blog now. Since PI Mall blog is built on the  Wordpres...
Signing up for a blog     Now that you have everything together:        Email        Keywords        Title of blog Ju...
Sign-up3/9/2010   Copyright 2010 PI Mall LLC and Joseph Seanor
Sign-up3/9/2010   Copyright 2010 PI Mall LLC and Joseph Seanor
Sign-up3/9/2010   Copyright 2010 PI Mall LLC and Joseph Seanor
Now its time to configure the blog Once you have signed up, you can go  and see your blog by going to the blog  address y...
Admin Panel The admin panel is where everything will  happen. Here you can make changes to your site Post to the site ...
Admin Panel     The admin panel has the Dashboard on it      that has a number of options to look at.     Blog stats   ...
Dashboard3/9/2010    Copyright 2010 PI Mall LLC and Joseph Seanor
Dashboard     Okay, lets take a look at it in action.3/9/2010            Copyright 2010 PI Mall LLC and Joseph Seanor
Upgrades With the Upgrades option, you can get  some additional things for your blog, but  at a cost! Add a domain:     ...
Upgrades3/9/2010   Copyright 2010 PI Mall LLC and Joseph Seanor
Posts Under this section you can find out all  the information about the posts on your  blog. You have author informatio...
Posts3/9/2010   Copyright 2010 PI Mall LLC and Joseph Seanor
Media If you purchased the additional media  space, you can upload a lot of videos to  your blog. Basic accounts only ha...
Media3/9/2010   Copyright 2010 PI Mall LLC and Joseph Seanor
Links Here you can put in all sorts of links for  your blog. Of course, you better link back to each  PAGE in your websi...
Links3/9/2010   Copyright 2010 PI Mall LLC and Joseph Seanor
Pages These are the pages that you can create  that talk about your blog Or the pages can provide information  about you...
Pages3/9/2010   Copyright 2010 PI Mall LLC and Joseph Seanor
Comments This is where visitors can leave  comments on your blog It is up to you if you want people to do  this or not....
Ratings This is where you can rate the different  pages on your blog I really don’t use this that much at all.3/9/2010  ...
Polls Here you can create a Poll for your  visitors. I would use this for split testing a new  idea, a new service, some...
Appearance Here is where you can customize your  blog to look better to your visitors. Now, appearance does not have a l...
Themes Here you can change the look of your  blog by choosing a different look for your  website. There is no big SEO, S...
Widgets These give you a number of things that  you can add in to your blog to make it a  better place to visit. There a...
Widgets How do you use them? EASY! Just find the widget that you want, and  click on it, and then drag it over to the  ...
Extras Minor things to add to your blog Keep the two defaults, that’s about it.3/9/2010        Copyright 2010 PI Mall LL...
Custom Header If you have a customer header graphic,  then you can upload it here. Should you? YES!!! The size should ...
TypeKit Fonts     Nope, don’t use it.3/9/2010            Copyright 2010 PI Mall LLC and Joseph Seanor
Edit CSS If you know CSS, you can make some  changes here. But if you want real power with CSS,  you must buy that optio...
Users Here you can create users on your blog  that can add content to your blog These could be, and should be your  empl...
Users3/9/2010   Copyright 2010 PI Mall LLC and Joseph Seanor
Tools These are special tools that allow you to  do a few nice things with the site Speed up wordpress Press This, grab...
Settings This is where you can go in and modify  all the different settings on your blog. Title Tagline Email address...
Making your first post3/9/2010   Copyright 2010 PI Mall LLC and Joseph Seanor
Making your first post To make your first post, just go to your  Dashboard and click on the Quick Press Just give your p...
Making your first post In the world of Wordpress, your  keywords are now known as Tags Keywords should not only be in yo...
One blog, two blogs, three Should you have more then one blog? YES, YES, YES! Have one on your main business Have one ...
Blogging Schedule Blog at least once a day Blog about a main keyword at least  twice a week Blog about your service onc...
Automate Baby!!!3/9/2010   Copyright 2010 PI Mall LLC and Joseph Seanor
Getting blogging material How can you get blogging material? Do you really need to think of it every  day? NOPE! Here ...
Google Alerts Log into your Gmail account and open a  new tab on your browser. Then go to: www.google.com/alerts Here y...
Google Alerts3/9/2010   Copyright 2010 PI Mall LLC and Joseph Seanor
Google Alerts3/9/2010   Copyright 2010 PI Mall LLC and Joseph Seanor
Yahoo Pipes     What a great way to get FREE content in      an automated fashion,     You don’t have to do the work!!!...
Wrap up A blog is a MUST for your business There is no way to run a business on the  web without one So, go, NOW and cr...
Upcoming classes Upcoming classes! Tomorrow FREE CLASS: Website tips and tricks! You can’t miss this, its FREE!!!3/9/2...
Surf Anonymously Do you need to surf Anonymously on the  Web? If so, this is the tool for you! Just go to: http://www....
Contact     As always you can contact me at: jseanor@piclassroom.com jseanor@cibir.net 404-202-17993/9/2010          C...
Thank you!     Don’t forget to go and setup your blogs      now!!     And email me the name of your blog      please!3/9...
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Wordpress for the pi v1

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Wordpress for the pi v1

  1. 1. 3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  2. 2. Housekeeping All phones are muted during the call There is a chat function where you can ask me questions that I will be answering during the call. Everyone will get a copy of the slides. If you would like a copy of the recording, the cost is $10 for shipping and handling of a DVD with the recording and slides. Copyright 2009, 2010 PI Mall LLC 2
  3. 3. To order a copy Just go to http://www.piclassroom.com/order.html And choose the video/audio recording that you would like. Each will be burned to a DVD and mailed to you. Recordings are playable on your PC.
  4. 4. Free Copy of Slides You can download a free copy of just the slides from: http://www.piclassroom.com/free.html
  5. 5. Copyright All material in this presentation is Copyright 2009, 2010 by Joseph Seanor and PI Mall LLC. Any reproduction in physical or electronic format is not allowed without the written permission of Joseph Seanor. If you wish to use this information in a presentation of your own, or in other materials, please contact me at: jseanor@cibir.net Copyright 2009, 2010 PI Mall LLC 5
  6. 6. Joe Seanor I currently hold the following certifications:  CISSP—Certified Information Systems Security Professional  NSA IAM—National Security Agency Information Assessment Methodology  CEH—Certified Ethical Hacker  CCNA—Cisco Certified Network Associate  CCDA—Cisco Certified Design Associate  MET—Master Email Tracer  Author of 9 books, current book is The Black Book on Corporate Security, where I wrote the section on Converged Network Security.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  7. 7. Joe Seanor 10 years Central Intelligence Agency, CIC/CNC Department of Justice Telecom Security Staff Private Investigator for 14 years 7 years America Online’s Senior Investigator Learning Tree Instructor on: IDS, Firewalls, Windows Security. Author of 6 books on computer and crime 11 books current written CBS radio national correspondent 2 patents pending CISSP, CEH, CET, NSA IAM 3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  8. 8. Surf Anonymously Do you need to surf Anonymously on the Web? If so, this is the tool for you! Just go to: http://www.pimall.com/surfanonymously/ The price is $50 a copy And the list of anonymous servers is updated EVERY DAY!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  9. 9. What is Wordpress? Wordpress is a blogging system that allows you to put down your thoughts and such in a format that people can read. Wordpress has become the dominate blogging tool on the internet. This is due to a number of factors that mainly comes from the fact that so many people have created blogs using wordpress.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  10. 10. Wordpress vs wordpress.com What’s the difference? Wordpress is the blogging software Wordpress.com is the website that allows you to create your own hosted wordpress blog for free. Wordpress.com is create and run by the same people that created wordpress software.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  11. 11. Wordpress vs wordpress.com So which one will you use? Well, it’s going to be installing the blog software on your own domain, then you would want to use the wordpress blogging software. If, all you want to do is have a free blog, then you would simply go to WordPress.com3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  12. 12. How much does it cost? Well here’s the great news about WordPress, it does not cost a single dime! And that is also for the software to install on your own server or to have a blog on their website. So, why aren’t you using this now?3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  13. 13. Why use it? So, why use a blogging software? While the biggest reason why you would do this is for more traffic to your website. The other reason would be to get more clients. And yet another reason would be to get more press coverage for your business.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  14. 14. Why use it? And best of all for all the additional traffic All the additional clients And all the additional press coverage It does not cost you one dollar!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  15. 15. Hang on Joe Now hang on a second here Job get the idea about this blog stuff, and the problem is I don’t want to write about my business. I can’t give out that information about my clients. So I have nothing to write about Joe!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  16. 16. Blog material Don’t worry about having content for your WordPress blog I’ll show you a couple of different ways to get content for your WordPress blog that takes very little effort on your part!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  17. 17. What is a blog? So, exactly what is a blog? Well a blog is a more organized way to present your thoughts, ideas, and information to the public. A lot of times the blog is about a person’s inner feelings and views on subjects For a business it would be a place to discuss new services, new ventures, new products and general information about the business.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  18. 18. What is a blog? For example, my own blog that I have that WordPress.com is called Internet Predator Tracker. This blog is not only about my software, but it’s also a general blog about my own views and takes on different issues involving the Internet, security, and general information. So really, a blog is what you make it!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  19. 19. What do you blog about? So, what should you blog about? You can blog about anything when it comes to creating your own blog. You blog about your business, your services, your new services, your new products, the latest movies, music you heard on the way to work, pretty much anything. It’s all up to you.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  20. 20. What should you blog about? So now you know what a blog is about And you know what you can blog about But what should you blog about? Well that depends on what you want to do with this blog. If you’re going to be doing this for your business you need to be able to have a goal in mind for this blog.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  21. 21. What should you blog about? If your goal is to simply get the word out about your business, then blog about anything involving your business. If your goal is to bring more customers and your business, then you need to blog about very specific items. If your goal is to get ranked higher in the search engine’s, then you need a very specific plan of action.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  22. 22. What should you blog about? Now if you’re blogging to increase your business or rankings in the search engines, the mirror very specific things you should do. This involves something called search engine optimization. And yes it’s not just for a webpage, you also need to do this for blogs. Why?3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  23. 23. What should you blog about? If you want more business, then you need to make sure that your blog is carefully built. What you need to do is make sure that you have researched your Keywords! If you are not sure what keywords are, let me give you a quick overview.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  24. 24. Keywords Keywords are the way search engines work. Keywords are: PI, Private Investigator, GPS, etc FORGET GETTING THE TOP RANKINGS FOR THOSE!! Besides those are worthless keywords, people using those are browsing. You want BUYERS. Copyright 2009, 2010 PI Mall LLC and Joseph3/9/2010 Seanor
  25. 25. Keywords/Tags So, as I have said before, think like someone searching for your business What would they type in to find your exact business? Not PI, or Private Investigator, think more words These are your keywords or Tags Copyright 2009, 2010 PI Mall LLC and Joseph3/9/2010 Seanor
  26. 26. Long Tail Keywords Long tail keywords is where everything is at now, and what you need. Consider the following list:  PI  Private Investigator  Private Investigator in GA  Divorce & Private Investigator in GA Which do you think is someone looking to hire right now? Copyright 2009, 2010 PI Mall LLC and Joseph3/9/2010 Seanor
  27. 27. Keyword Research Here is a GREAT FREE resource for keywords https://adwords.google.com/select/Keyw ordToolExternal Lets see what we can find!
  28. 28. Designing your blog Now that you have your keywords, you now can start to put together your blog. You need to first create a gmail account based on your Primary Long Tail keyword. For example: private investigator new york Your blog title (meaning the overall title, not just the postings) should have that same long tail keyword3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  29. 29. Designing your blog And since you have those keywords already put together, keep them on a notepad on your PC. This way, you can access them quickly. Don’t worry, you will need them again!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  30. 30. Where to setup a blog? Well, that would depend on what your goal of the blog is. I would say first, set it up on wordpress.com or pimallblog.com Then you can create another blog on your own website, that is slightly different then the other one. So, at least have one blog on wordpress.com or pimallblog.com3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  31. 31. PI Mall Blog PI Mall blog is a free service that I have setup for everyone to use in order to create their own blogs. This uses the wordpress software and with the links to the PI Mall, it gives it a good high rating already for you. It will give you all the same abilities as the wordpress.com site. And it is FREE!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  32. 32. Wordpress.com Here is the original worpdress blog site. It’s pretty easy to use, all you need is an email address and you can start creating your own blog within minutes! And it is already listed as one of the sites that is searched on a continuing basis by Google, Yahoo and Bing. And this is a FREE site!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  33. 33. Your own blog software Now, if you want to run your own blog, on your own server, then your best choice is using the Wordpress software. You can download the software for free from www.wordpress.org NOTE: That is NOT wordpress.com!! Also, most hosted websites have an option to install the wordpress software.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  34. 34. Your own blog software If you do install your own copy of wordpress blog software on your hosted site, follow these guidelines Name the directory for the blog:  Blog  Private investigator blog  New York private investigator blog Again, building on your primary keywords here.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  35. 35. Signing up for Wordpress Signing up for a Wordpress blog is very easy. You need just a few things:  An email address (NOT your main company email!)  A blog title (KEYWORDS FOLKS!)  Something to blog about!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  36. 36. Signing up for PI Mall Blog Signing up for a PI Mall blog is very easy. You need just a few things:  An email address (NOT your main company email!)  A blog title (KEYWORDS FOLKS!)  Something to blog about!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  37. 37. Signing up for a blog We are going to cover the signing up for a blog now. Since PI Mall blog is built on the Wordpress blog software, I will just show you how to do this from a Wordpress.com site.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  38. 38. Signing up for a blog Now that you have everything together:  Email  Keywords  Title of blog Just head on over to: www.wordpress.com NOTE: Do NOT go to www.wordpress.org!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  39. 39. Sign-up3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  40. 40. Sign-up3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  41. 41. Sign-up3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  42. 42. Now its time to configure the blog Once you have signed up, you can go and see your blog by going to the blog address you created. However, that will just show you the blog itself, if you want to do anything, you need to go to the admin panel. That is located at: Yourblogname.wordpress.com/wp- admin/3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  43. 43. Admin Panel The admin panel is where everything will happen. Here you can make changes to your site Post to the site Upload a video See stats See comments3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  44. 44. Admin Panel The admin panel has the Dashboard on it that has a number of options to look at. Blog stats Blog surfer My comments Readomattic Tag Surfer My blogs Subscriptions3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  45. 45. Dashboard3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  46. 46. Dashboard Okay, lets take a look at it in action.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  47. 47. Upgrades With the Upgrades option, you can get some additional things for your blog, but at a cost! Add a domain: $5 VideoPress: $60 Custom CSS: $15 Space upgrades: $20, $50, $90 No-Ads: $30 Unlimited Private users: $303/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  48. 48. Upgrades3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  49. 49. Posts Under this section you can find out all the information about the posts on your blog. You have author information, categories, tags, stats and date Plus you can control the actions of the posts, approve, delete, etc.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  50. 50. Posts3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  51. 51. Media If you purchased the additional media space, you can upload a lot of videos to your blog. Basic accounts only have 3GB of storage. You can upload MP3, MP4a, WAV, OGG files. But if you just link to your YouTube account, no need to upload or store the videos!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  52. 52. Media3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  53. 53. Links Here you can put in all sorts of links for your blog. Of course, you better link back to each PAGE in your website. BUT make sure that the pages have a different title, description and “theme” Also, link to all of your other web2.0 websites, your Squidoo lens and such3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  54. 54. Links3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  55. 55. Pages These are the pages that you can create that talk about your blog Or the pages can provide information about your service These are static pages3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  56. 56. Pages3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  57. 57. Comments This is where visitors can leave comments on your blog It is up to you if you want people to do this or not. But, you do get the ability to approve, or deny these comments.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  58. 58. Ratings This is where you can rate the different pages on your blog I really don’t use this that much at all.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  59. 59. Polls Here you can create a Poll for your visitors. I would use this for split testing a new idea, a new service, something like that Its also a great way to see what your visitors are thinking or doing. By creating a poll, you can better target your visitors with products or information.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  60. 60. Appearance Here is where you can customize your blog to look better to your visitors. Now, appearance does not have a lot to do with SEO, but…. The “design” of your site can help!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  61. 61. Themes Here you can change the look of your blog by choosing a different look for your website. There is no big SEO, Search Engine Optimization, secret with the theme Just choose the theme that you find the most appealing And there is no problem changing it every so often.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  62. 62. Widgets These give you a number of things that you can add in to your blog to make it a better place to visit. There are many different widgets that you can look at and choose from as well. I would always look at other Social networking options for this, twitter, flickr, delicious, etc.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  63. 63. Widgets How do you use them? EASY! Just find the widget that you want, and click on it, and then drag it over to the Sidebar Now you have a new widget to configure!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  64. 64. Extras Minor things to add to your blog Keep the two defaults, that’s about it.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  65. 65. Custom Header If you have a customer header graphic, then you can upload it here. Should you? YES!!! The size should be 700 x 200 pixels But, make sure that a graphic artist creates it. Have your logo, blog title, in the graphic.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  66. 66. TypeKit Fonts Nope, don’t use it.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  67. 67. Edit CSS If you know CSS, you can make some changes here. But if you want real power with CSS, you must buy that option. If you are selling a PRODUCT, you would want to do this. If the blog is about you or your PI business, it is not worth the money.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  68. 68. Users Here you can create users on your blog that can add content to your blog These could be, and should be your employee’s Either real, or fake. And you can even add others if you have more of a community based blog.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  69. 69. Users3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  70. 70. Tools These are special tools that allow you to do a few nice things with the site Speed up wordpress Press This, grab information from the web to post to your blog Post with IE8, again another way to post information from the web to your blog Post by email Webmaster tools, for tracking3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  71. 71. Settings This is where you can go in and modify all the different settings on your blog. Title Tagline Email address Date format Time format3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  72. 72. Making your first post3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  73. 73. Making your first post To make your first post, just go to your Dashboard and click on the Quick Press Just give your post a Title And enter your content! Next, you MUST enter your keywords for this post. Remember the list I told you to keep on your desktop? Use that list.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  74. 74. Making your first post In the world of Wordpress, your keywords are now known as Tags Keywords should not only be in your “tags”, but also in your POST Now, all you have to do is click Publish! That’s it!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  75. 75. One blog, two blogs, three Should you have more then one blog? YES, YES, YES! Have one on your main business Have one on yourself Have one for each of your employees! But make sure, that each blog has links to the other blogs And links to your site!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  76. 76. Blogging Schedule Blog at least once a day Blog about a main keyword at least twice a week Blog about your service once a week.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  77. 77. Automate Baby!!!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  78. 78. Getting blogging material How can you get blogging material? Do you really need to think of it every day? NOPE! Here are some great ways to get material for your blog!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  79. 79. Google Alerts Log into your Gmail account and open a new tab on your browser. Then go to: www.google.com/alerts Here you will setup a series of alerts on keywords that you are interested in. Suggestions:  Private investigator  Facebook security  Facebook investigations  etc3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  80. 80. Google Alerts3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  81. 81. Google Alerts3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  82. 82. Yahoo Pipes What a great way to get FREE content in an automated fashion, You don’t have to do the work!!! Just go to pipes.yahoo.com and you can open up a FREE account If you want to find a pipe to use, just use the Search Pipes in the upper right hand corner and you are ready! If you need more, download my FREE class on Yahoo Pipes!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  83. 83. Wrap up A blog is a MUST for your business There is no way to run a business on the web without one So, go, NOW and create yours! But, make sure you let me know about it! Add it to your Facebook and Tweet about it!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  84. 84. Upcoming classes Upcoming classes! Tomorrow FREE CLASS: Website tips and tricks! You can’t miss this, its FREE!!!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  85. 85. Surf Anonymously Do you need to surf Anonymously on the Web? If so, this is the tool for you! Just go to: http://www.pimall.com/surfanonymously/ The price is $50 a copy And the list of anonymous servers is updated EVERY DAY!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  86. 86. Contact As always you can contact me at: jseanor@piclassroom.com jseanor@cibir.net 404-202-17993/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
  87. 87. Thank you! Don’t forget to go and setup your blogs now!! And email me the name of your blog please!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor

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