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Wordpress for the pi v1
 

Wordpress for the pi v1

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    Wordpress for the pi v1 Wordpress for the pi v1 Presentation Transcript

    • 3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Housekeeping All phones are muted during the call There is a chat function where you can ask me questions that I will be answering during the call. Everyone will get a copy of the slides. If you would like a copy of the recording, the cost is $10 for shipping and handling of a DVD with the recording and slides. Copyright 2009, 2010 PI Mall LLC 2
    • To order a copy Just go to http://www.piclassroom.com/order.html And choose the video/audio recording that you would like. Each will be burned to a DVD and mailed to you. Recordings are playable on your PC.
    • Free Copy of Slides You can download a free copy of just the slides from: http://www.piclassroom.com/free.html
    • Copyright All material in this presentation is Copyright 2009, 2010 by Joseph Seanor and PI Mall LLC. Any reproduction in physical or electronic format is not allowed without the written permission of Joseph Seanor. If you wish to use this information in a presentation of your own, or in other materials, please contact me at: jseanor@cibir.net Copyright 2009, 2010 PI Mall LLC 5
    • Joe Seanor I currently hold the following certifications:  CISSP—Certified Information Systems Security Professional  NSA IAM—National Security Agency Information Assessment Methodology  CEH—Certified Ethical Hacker  CCNA—Cisco Certified Network Associate  CCDA—Cisco Certified Design Associate  MET—Master Email Tracer  Author of 9 books, current book is The Black Book on Corporate Security, where I wrote the section on Converged Network Security.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Joe Seanor 10 years Central Intelligence Agency, CIC/CNC Department of Justice Telecom Security Staff Private Investigator for 14 years 7 years America Online’s Senior Investigator Learning Tree Instructor on: IDS, Firewalls, Windows Security. Author of 6 books on computer and crime 11 books current written CBS radio national correspondent 2 patents pending CISSP, CEH, CET, NSA IAM 3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Surf Anonymously Do you need to surf Anonymously on the Web? If so, this is the tool for you! Just go to: http://www.pimall.com/surfanonymously/ The price is $50 a copy And the list of anonymous servers is updated EVERY DAY!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • What is Wordpress? Wordpress is a blogging system that allows you to put down your thoughts and such in a format that people can read. Wordpress has become the dominate blogging tool on the internet. This is due to a number of factors that mainly comes from the fact that so many people have created blogs using wordpress.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Wordpress vs wordpress.com What’s the difference? Wordpress is the blogging software Wordpress.com is the website that allows you to create your own hosted wordpress blog for free. Wordpress.com is create and run by the same people that created wordpress software.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Wordpress vs wordpress.com So which one will you use? Well, it’s going to be installing the blog software on your own domain, then you would want to use the wordpress blogging software. If, all you want to do is have a free blog, then you would simply go to WordPress.com3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • How much does it cost? Well here’s the great news about WordPress, it does not cost a single dime! And that is also for the software to install on your own server or to have a blog on their website. So, why aren’t you using this now?3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Why use it? So, why use a blogging software? While the biggest reason why you would do this is for more traffic to your website. The other reason would be to get more clients. And yet another reason would be to get more press coverage for your business.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Why use it? And best of all for all the additional traffic All the additional clients And all the additional press coverage It does not cost you one dollar!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Hang on Joe Now hang on a second here Job get the idea about this blog stuff, and the problem is I don’t want to write about my business. I can’t give out that information about my clients. So I have nothing to write about Joe!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Blog material Don’t worry about having content for your WordPress blog I’ll show you a couple of different ways to get content for your WordPress blog that takes very little effort on your part!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • What is a blog? So, exactly what is a blog? Well a blog is a more organized way to present your thoughts, ideas, and information to the public. A lot of times the blog is about a person’s inner feelings and views on subjects For a business it would be a place to discuss new services, new ventures, new products and general information about the business.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • What is a blog? For example, my own blog that I have that WordPress.com is called Internet Predator Tracker. This blog is not only about my software, but it’s also a general blog about my own views and takes on different issues involving the Internet, security, and general information. So really, a blog is what you make it!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • What do you blog about? So, what should you blog about? You can blog about anything when it comes to creating your own blog. You blog about your business, your services, your new services, your new products, the latest movies, music you heard on the way to work, pretty much anything. It’s all up to you.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • What should you blog about? So now you know what a blog is about And you know what you can blog about But what should you blog about? Well that depends on what you want to do with this blog. If you’re going to be doing this for your business you need to be able to have a goal in mind for this blog.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • What should you blog about? If your goal is to simply get the word out about your business, then blog about anything involving your business. If your goal is to bring more customers and your business, then you need to blog about very specific items. If your goal is to get ranked higher in the search engine’s, then you need a very specific plan of action.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • What should you blog about? Now if you’re blogging to increase your business or rankings in the search engines, the mirror very specific things you should do. This involves something called search engine optimization. And yes it’s not just for a webpage, you also need to do this for blogs. Why?3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • What should you blog about? If you want more business, then you need to make sure that your blog is carefully built. What you need to do is make sure that you have researched your Keywords! If you are not sure what keywords are, let me give you a quick overview.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Keywords Keywords are the way search engines work. Keywords are: PI, Private Investigator, GPS, etc FORGET GETTING THE TOP RANKINGS FOR THOSE!! Besides those are worthless keywords, people using those are browsing. You want BUYERS. Copyright 2009, 2010 PI Mall LLC and Joseph3/9/2010 Seanor
    • Keywords/Tags So, as I have said before, think like someone searching for your business What would they type in to find your exact business? Not PI, or Private Investigator, think more words These are your keywords or Tags Copyright 2009, 2010 PI Mall LLC and Joseph3/9/2010 Seanor
    • Long Tail Keywords Long tail keywords is where everything is at now, and what you need. Consider the following list:  PI  Private Investigator  Private Investigator in GA  Divorce & Private Investigator in GA Which do you think is someone looking to hire right now? Copyright 2009, 2010 PI Mall LLC and Joseph3/9/2010 Seanor
    • Keyword Research Here is a GREAT FREE resource for keywords https://adwords.google.com/select/Keyw ordToolExternal Lets see what we can find!
    • Designing your blog Now that you have your keywords, you now can start to put together your blog. You need to first create a gmail account based on your Primary Long Tail keyword. For example: private investigator new york Your blog title (meaning the overall title, not just the postings) should have that same long tail keyword3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Designing your blog And since you have those keywords already put together, keep them on a notepad on your PC. This way, you can access them quickly. Don’t worry, you will need them again!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Where to setup a blog? Well, that would depend on what your goal of the blog is. I would say first, set it up on wordpress.com or pimallblog.com Then you can create another blog on your own website, that is slightly different then the other one. So, at least have one blog on wordpress.com or pimallblog.com3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • PI Mall Blog PI Mall blog is a free service that I have setup for everyone to use in order to create their own blogs. This uses the wordpress software and with the links to the PI Mall, it gives it a good high rating already for you. It will give you all the same abilities as the wordpress.com site. And it is FREE!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Wordpress.com Here is the original worpdress blog site. It’s pretty easy to use, all you need is an email address and you can start creating your own blog within minutes! And it is already listed as one of the sites that is searched on a continuing basis by Google, Yahoo and Bing. And this is a FREE site!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Your own blog software Now, if you want to run your own blog, on your own server, then your best choice is using the Wordpress software. You can download the software for free from www.wordpress.org NOTE: That is NOT wordpress.com!! Also, most hosted websites have an option to install the wordpress software.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Your own blog software If you do install your own copy of wordpress blog software on your hosted site, follow these guidelines Name the directory for the blog:  Blog  Private investigator blog  New York private investigator blog Again, building on your primary keywords here.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Signing up for Wordpress Signing up for a Wordpress blog is very easy. You need just a few things:  An email address (NOT your main company email!)  A blog title (KEYWORDS FOLKS!)  Something to blog about!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Signing up for PI Mall Blog Signing up for a PI Mall blog is very easy. You need just a few things:  An email address (NOT your main company email!)  A blog title (KEYWORDS FOLKS!)  Something to blog about!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Signing up for a blog We are going to cover the signing up for a blog now. Since PI Mall blog is built on the Wordpress blog software, I will just show you how to do this from a Wordpress.com site.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Signing up for a blog Now that you have everything together:  Email  Keywords  Title of blog Just head on over to: www.wordpress.com NOTE: Do NOT go to www.wordpress.org!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Sign-up3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Sign-up3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Sign-up3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Now its time to configure the blog Once you have signed up, you can go and see your blog by going to the blog address you created. However, that will just show you the blog itself, if you want to do anything, you need to go to the admin panel. That is located at: Yourblogname.wordpress.com/wp- admin/3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Admin Panel The admin panel is where everything will happen. Here you can make changes to your site Post to the site Upload a video See stats See comments3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Admin Panel The admin panel has the Dashboard on it that has a number of options to look at. Blog stats Blog surfer My comments Readomattic Tag Surfer My blogs Subscriptions3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Dashboard3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Dashboard Okay, lets take a look at it in action.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Upgrades With the Upgrades option, you can get some additional things for your blog, but at a cost! Add a domain: $5 VideoPress: $60 Custom CSS: $15 Space upgrades: $20, $50, $90 No-Ads: $30 Unlimited Private users: $303/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Upgrades3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Posts Under this section you can find out all the information about the posts on your blog. You have author information, categories, tags, stats and date Plus you can control the actions of the posts, approve, delete, etc.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Posts3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Media If you purchased the additional media space, you can upload a lot of videos to your blog. Basic accounts only have 3GB of storage. You can upload MP3, MP4a, WAV, OGG files. But if you just link to your YouTube account, no need to upload or store the videos!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Media3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Links Here you can put in all sorts of links for your blog. Of course, you better link back to each PAGE in your website. BUT make sure that the pages have a different title, description and “theme” Also, link to all of your other web2.0 websites, your Squidoo lens and such3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Links3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Pages These are the pages that you can create that talk about your blog Or the pages can provide information about your service These are static pages3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Pages3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Comments This is where visitors can leave comments on your blog It is up to you if you want people to do this or not. But, you do get the ability to approve, or deny these comments.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Ratings This is where you can rate the different pages on your blog I really don’t use this that much at all.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Polls Here you can create a Poll for your visitors. I would use this for split testing a new idea, a new service, something like that Its also a great way to see what your visitors are thinking or doing. By creating a poll, you can better target your visitors with products or information.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Appearance Here is where you can customize your blog to look better to your visitors. Now, appearance does not have a lot to do with SEO, but…. The “design” of your site can help!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Themes Here you can change the look of your blog by choosing a different look for your website. There is no big SEO, Search Engine Optimization, secret with the theme Just choose the theme that you find the most appealing And there is no problem changing it every so often.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Widgets These give you a number of things that you can add in to your blog to make it a better place to visit. There are many different widgets that you can look at and choose from as well. I would always look at other Social networking options for this, twitter, flickr, delicious, etc.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Widgets How do you use them? EASY! Just find the widget that you want, and click on it, and then drag it over to the Sidebar Now you have a new widget to configure!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Extras Minor things to add to your blog Keep the two defaults, that’s about it.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Custom Header If you have a customer header graphic, then you can upload it here. Should you? YES!!! The size should be 700 x 200 pixels But, make sure that a graphic artist creates it. Have your logo, blog title, in the graphic.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • TypeKit Fonts Nope, don’t use it.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Edit CSS If you know CSS, you can make some changes here. But if you want real power with CSS, you must buy that option. If you are selling a PRODUCT, you would want to do this. If the blog is about you or your PI business, it is not worth the money.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Users Here you can create users on your blog that can add content to your blog These could be, and should be your employee’s Either real, or fake. And you can even add others if you have more of a community based blog.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Users3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Tools These are special tools that allow you to do a few nice things with the site Speed up wordpress Press This, grab information from the web to post to your blog Post with IE8, again another way to post information from the web to your blog Post by email Webmaster tools, for tracking3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Settings This is where you can go in and modify all the different settings on your blog. Title Tagline Email address Date format Time format3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Making your first post3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Making your first post To make your first post, just go to your Dashboard and click on the Quick Press Just give your post a Title And enter your content! Next, you MUST enter your keywords for this post. Remember the list I told you to keep on your desktop? Use that list.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Making your first post In the world of Wordpress, your keywords are now known as Tags Keywords should not only be in your “tags”, but also in your POST Now, all you have to do is click Publish! That’s it!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • One blog, two blogs, three Should you have more then one blog? YES, YES, YES! Have one on your main business Have one on yourself Have one for each of your employees! But make sure, that each blog has links to the other blogs And links to your site!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Blogging Schedule Blog at least once a day Blog about a main keyword at least twice a week Blog about your service once a week.3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Automate Baby!!!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Getting blogging material How can you get blogging material? Do you really need to think of it every day? NOPE! Here are some great ways to get material for your blog!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Google Alerts Log into your Gmail account and open a new tab on your browser. Then go to: www.google.com/alerts Here you will setup a series of alerts on keywords that you are interested in. Suggestions:  Private investigator  Facebook security  Facebook investigations  etc3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Google Alerts3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Google Alerts3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Yahoo Pipes What a great way to get FREE content in an automated fashion, You don’t have to do the work!!! Just go to pipes.yahoo.com and you can open up a FREE account If you want to find a pipe to use, just use the Search Pipes in the upper right hand corner and you are ready! If you need more, download my FREE class on Yahoo Pipes!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Wrap up A blog is a MUST for your business There is no way to run a business on the web without one So, go, NOW and create yours! But, make sure you let me know about it! Add it to your Facebook and Tweet about it!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Upcoming classes Upcoming classes! Tomorrow FREE CLASS: Website tips and tricks! You can’t miss this, its FREE!!!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Surf Anonymously Do you need to surf Anonymously on the Web? If so, this is the tool for you! Just go to: http://www.pimall.com/surfanonymously/ The price is $50 a copy And the list of anonymous servers is updated EVERY DAY!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Contact As always you can contact me at: jseanor@piclassroom.com jseanor@cibir.net 404-202-17993/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor
    • Thank you! Don’t forget to go and setup your blogs now!! And email me the name of your blog please!3/9/2010 Copyright 2010 PI Mall LLC and Joseph Seanor