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Squidoo for the pi ver 5a

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  • 1. Joe Seanor presents: Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 2. Joe’s SUPER ULTIMATE SECRET! You will get this at the VERY END of the class It will NOT be in the slides to download So, get a paper and pen and hang out until the end Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 3. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 4. Housekeeping Notes All phones are muted during the call There is a chat function where you can ask me questions that I will be answering during the call. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 5. Copyright All material in this presentation is Copyright 2009, 2010 by Joseph Seanor and PI Mall LLC. Any reproduction in physical or electronic format is not allowed without the written permission of Joseph Seanor. All material is original content developed by Joseph Seanor If you wish to use this information in a presentation of your own, or in other materials, please contact me at: jseanor@cibir.net11/19/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 6. Joe Seanor I currently hold the following certifications:  CISSP—Certified Information Systems Security Professional  NSA IAM—National Security Agency Information Assessment Methodology  CEH—Certified Ethical Hacker  CCNA—Cisco Certified Network Associate  CCDA—Cisco Certified Design Associate  MET—Master Email Tracer  Author of 17 books, current book is The Black Book on Corporate Security, where I wrote the section on Converged Network Security.  10 years Central Intelligence Agency  14 years Private Investigator  7 Years AOL Senior Investigator for Computer Crime11/19/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 7. Turbocharge Your Facebook Tomorrow night, 9pm to 11pm I will teach you ways to turbo-charge your Facebook profile and get traffic from there as well. Two hours of FREE training! You can get the login information to register at: http://www.piclassroom.com/turbo.html Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 8. What is Squidoo? Squidoo was created in 2005 by Seth Godin, a marketing guru. Squidoo gets over 10 million hits a month. When you create a page on Squidoo, it is called a “Lens”. Each Lens gets its own PageRank from Google (very important) Each lens has a built in RSS feed (very important) You can make money from the lens itself from Squidoo. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 9. Why Squidoo?? According to Seth, he named it that because a Squid’s eyes have “lens” on them to “view the world.” So, when you write, its called a Lens And he added the extra oo at the end, because companies with the oo in their name have done very well. Google….Yahoo…. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 10. Why use Squidoo? Answer these questions:  Is your online business lacking traffic?  Does your website need more help in terms of making income?  Do you have a product or affiliate product you want to sell? If you answered YES to any of these, Squidoo is the way to get FREE traffic! Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 11. Wait..make money? Squidoo has a number of built in affiliate programs that you can easily add to your Lens. The two biggest ones are: Ebay and Amazon. By adding the Ebay affiliate, you can promote Ebay auctions. By adding the Amazon affiliate, you can promote any products on Amazon. Be aware, you will share the revenue with Squidoo if you do this. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 12. Why is it so important? Well, todays business world is cut throat now and everyone is fighting for every penny. It is a war out there and you need to use every tool you can. How do most people look for a PI? Yellow Pages? Or Google? You can pay for the top ranking on Google, but everyone knows that is a paid system, so most look right below that. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 13. Organic Traffic All the listings below the paid listings are considered Organic Traffic. Squidoo is a GREAT way to get these rankings increased. But, Squidoo is one part of the system, but it is a vital part. This is one way to get your company or yourself listed at the top of Google Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 14. Before you sign up Before you sign up, you need: Email account I suggest that you use Gmail as your account and not your business account. Why? You may create Lens on many different subjects then just your business. Create a Twitter account Create a Facebook Profile Create a Wordpress blog at www.pimallblog.com (it’s free!) Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 15. How do I sign up? All you need to do is go to: http://www.squidoo.com Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 16. Sign-up Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 17. Sign-up Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 18. What do you want to write? You need to be able to write about something on your lens that meets the following:  Something your interested in  Something you are passionate about  Some that you can write more that once about. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 19. Not sure what to write about? Still can’t think of something? But you want to write something on your own? How about this! Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 20. Joe’s SECRET TIP Can’t think of something to write about? http://answers.yahoo.com And then click on Search for Questions! This is a great place to look for something to write about for your Squidoo Lens. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 21. Article Ideas This is a program that I loved and bought the rights to, it is a great way to write articles quickly and easily. It retails for $49.95, but I think everyone would love this that I’ll offer it for $10. If you want the program, email me after the class and I will get you the link. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 22. Article Ideas Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 23. Whats your lens about? Now you need to decide what are you going to write about. HINT: the title of your lens should be related to what you want done. Meaning, you want better rankings in Google? Think about what a client would type into Google to find you. NOT PI, think LONG TAIL. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 24. Long Tail??? Keywords are the way search engines work. Keywords are: PI, Private Investigator, GPS, etc FORGET GETTING THE TOP RANKINGS FOR THOSE!! Besides those are worthless keywords, people using those are browsing. You want BUYERS. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 25. Long Tail Keywords Long tail keywords is where everything is at now, and what you need. Consider the following list:  PI  Private Investigator  Private Investigator in GA  Divorce & Private Investigator in GA Which do you think is someone looking to hire right now? Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 26. First step RESEARCH The first thing you need to do is RESEARCH what you want to write about. What do I mean by this? Search Squidoo for Lens that are similar to what you want to write about. Look at what they did, how they arranged things and look at their ranking. Next, go to the Top 100 and look at the Top 100 Lens, see what they did to get that ranking. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 27. Second Step Gather your resources You will need your material for your lens, so it is best to have it ready before you write your lens. What to have  Video  Pictures  Websites  Blog Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 28. Now your ready! Now it is time to setup your profile. Go to My Dashboard Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 29. Squidoo Profile You BETTER put up a profile!! Remember, Squidoo is ALL about setting you up as an EXPERT.W Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 30. Squidoo Profile Add a Photo Add a Bio Enter some external links:  Blog (use your PI Mall Blog)  Twitter account  Facebook page  MySpace page Enter some other lens you like Enter some basic “favorites” Check your Social Applications Settings Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 31. Squidoo Profile Make sure that you enter good descriptions! What do I mean? Not “I’m a Private Investigator” Enter “Expert Divorce Private Investigator in Atlanta GA” NOTE: See the keywords! Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 32. Squidoo Profile Favorites? Not “reading books, hiking…” Enter “My favorite thing is dealing with the tough divorce cases in Atlanta GA as a private investigator” NOTE” See Keywords again! Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 33. Joe’s SUPER SECRET!! You need to use my Squidoo Excel sheet! Email me and I will send you a copy of it What is it? Well, with this I can create ONE lens, but….. I have so many options, so I can really 5 or 10 lens, just by a few changes!!! Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 34. Joe’s SUPER SECRET!! Use this spreadsheet each and every time you create a Lens! Lets See It JOE!!!! Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 35. SUPER SECRET BONUS! I’ve already converted 10 different “Pre- Built” Lens into this format! Each Lens is $10 The are on:  Security  Computer Safety  Online Safety  Divorce  Background Checks  GPS Trackers  Dating Safety Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 36. Creating your first Lens Now back up to the top and right next to the flaming eye, click on “Make a new lens!” Now that you are ready to create your lens, lets get moving. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 37. Creating your first Lens NOTE:  Avoid putting too much sales jargon into your Lens  Definitely do some research on the affilate links that you place on your Lens, make sure they are profitable.  Provide REAL information.  The law at Squidoo is that you must provide useful and valuable information to your readers. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 38. Lens title So, for this I would name my Lens either:  Private Investigator in Georgia  Hiring a Private Investigator in Georgia  Hiring a Divorce Private Investigator in Georgia  (I expect to see those lens tomorrow!!) Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 39. Lens title Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 40. What is the goal for your page? Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 41. Create a Title and URL Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 42. Tag your page Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 43. Tag your page You need to think like you are using Google to find the EXACT thing you want. If you are looking for a PI in Georgia, would you just enter “PI?” So, whatever you are writing about, think like you are surfing the web, what exact words or close to it would you use? Also, it shows 4 keywords, but Squidoo really allows up to 40! I suggest you use AS MANY AS YOU CAN! Another keyword secret to follow…. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 44. Keywords/Tags So, as I have said before, think like someone searching for your business What would they type in to find your exact business? Not PI, or Private Investigator, think more words These are your keywords or Tags Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 45. Joe’s Secret Tip Try this website for FREE Keywords https://adwords.google.com/select/Keyw ordToolExternal Lets see what we get from this! These are the keywords that you use as Tags on your lens. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 46. Welcome to your lens! Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 47. Welcome to your first lens Upload a picture! Everyone wants to know that you are a real person. So, click on Introduction, Contents & Discovery Tool… EDIT Start filling in all the blanks and upload that picture! Go up to the top and click on Table of Contents, turn it on! Then click on Discovery Tool, and turn it on, but you have to add 3 favorite lens. Always use ones with high ranks Once that is done, click on SAVE Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 48. Adding modules In order to have a good lens that Squidoo likes, you need to have at least 5 modules on your lens. Also, you should update your lens at least once a week. What is an update? It could be a new text module, a new RSS feed, anything really. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 49. RSS..add your blog Okay, next you want to add your blog, this will be an RSS feed. RSS is Real Simple Syndication, it’s a way to get the news out about a page quickly. As I said, sign up at www.pimallblog.com and get your free Wordpress blog. Make sure you title the blog after what you page is about! Or after your name. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 50. New Text Module This is where you do your writing. Give the module a title, subtitle and then start writing. It will tell you when you have written the basic amount, but be sure to write more. Don’t write to much, since you can add another text module with more in it. And that is a secret, every two or three days, add a new text module, or a new item to your lens. This keeps it fresh. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 51. Amazon module If you want to use the Amazon module, here is where you can configure it. Remember, that you are sharing any sales with Squidoo. Give the module a title, subtitle “Stuff I think is cool on Amazon” and then choose what will be shown. You can let Amazon pick or you can. If you have any products of your own in Amazon, then you want to pick the items. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 52. Flickr Photos Next you can add some photo’s from Flickr.com Flickr.com is a web 2.0 website that you need to sign up for in order to show any photos. Now you do not need to use this, but it does help. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 53. Flickr Maybe you do not want pictures of yourself up on Flickr. What about screen shots? What about cars What about computers What about cellphones? Any picture can be used, but try to make it something you can tie to your articles Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 54. YouTube video In this section, you can add a YouTube video that is about the subject your are talking about. I STRONGLY suggest that you make the video! Now, don’t get nervous, it does not have to be a video of you, it can be a Camtasia presentation of something Or it can be a general picture and an audio recording of you talking. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 55. YouTube Make as many of these as you can, they are a great way to get rankings and they really help out with the Squidoo lens People really like the videos in lens And….. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 56. Joe’s Secret Tip Don’t want to make a video? Don’t want to hire my team to make it? BUY ONE! Yes, go to www.youtube.com Find the HOTTEST videos on YouTube and check the account. Odds are its someone you can approach and offer say $100 for the video! INSTANT traffic! Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 57. Reader Feedback Yes! Set this module up for anyone to leave comments. Best of all is for you to create an alias account and put a comment about your lens. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 58. Del.icio.us Bookmarks Yes! You will need to sign up at: www.delicious.com and setup an account. Here you will add a list of bookmarks to sites that you have and also to other sites about your topic. If you don’t want to use any others, then use links to US Government sites. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 59. Del.icio.us Bookmarks Don’t just use your main page as a bookmark. Use each of your internal pages as a bookmark as well. Make sure each page is SEO ready as well. That means, description, keywords and title with anchor text. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 60. Plexo Amazon Voting I wouldn’t worry to much about that module. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 61. Blog posts from Google Yes Here you can add a search through Google blogs about search terms that are related to your lens. Very easy and very effective. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 62. Bio? Did you fill out your Bio? You should do this, it will help in making this a more personable experience for everyone and get your lens ranked higher. Remember Facebook Profiles?? Make sure to use KEYWORDS in your Bio! What about your Facebook badge?? Also, don’t forget the photo! Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 63. Tags Okay, like I said before, Squidoo allows up to 40 tags USE ALL OF THEM!!! Just go to the section on the right hand side that says Tags Next click the down arrow Now, click on the Add More Tags, and keep adding until you reach the 40 tag limit. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 64. What now? Now it is time to hit the Publish button! Once you do this, your lens is ready to go. Scroll to the bottom and you will see where you can send it out on Twitter And you can also send on Facebook, just click on the link! Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 65. Updates To have a successful lens, you need to update the lens. Or as they say “give it some love” A good schedule is at least once a week. Just add a new text module A new picture A new video, anything. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 66. RSS RSS stands for Real Simple Syndication It is a way to send out your webpage as a “news” item. Your Squidoo lens has a built in RSS box. Make sure that everytime you update the lens, you send out an RSS blast. I use RSSBot for all of them Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 67. PING Once you have done the RSS update, you need to PING the RSS feed. If you use RSSbot, like I do, it has that option built in. This is how you get the word out on Google about your page. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 68. Mailing list? If you do not have a way to collect emails for a mailing list, you are missing out BIG TIME!! Go here: http://www.aweber.com They have a $1 trial for a month. Very easy to use, I use it! Not sure you need a mailing list? Email or call me, I can tell you why you MUST have one. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 69. To wrap up At this point you should be ready for your first lens. Just jump in with both feet I know there is a lot to setup at first, with the other sites, but once that’s done it is real fast. So, go out there and setup your first lens. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 70. Lens ideas How to hire a PI What to do if you suspect cheating How to use a GPS tracker Websites about divorce Security and yourself Home Security Personal Protection Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 71. Ebooks for Sale As many of you might know, I sell a number of ebooks on different subjects. These are sold so that you can copyright them with your title and your name on them. These are PERFECT for a Squidoo Lens Or a great give-away to anyone visiting your Lens Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 72. Ebooks for Sale Each Ebook is $25 and includes:  Word version of Ebook  PDF version of Ebook  Customized Title  Customized Author  Customized Copyright  List of Keywords for each book Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 73. Ebooks for Sale Here are the Ebooks I have:  Cheaters  Child Online Safety  Criminal Records  Divorce  Facebook  Home Security  Home Security Devices  Internet Security  Each one contains a FREE copy of PDF Maker! Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 74. Wrap up Start writing your lens NOW!!!! Don’t wait! NEVER, EVER say “Its not perfect yet” IT NEVER WILL BE!!! Just write, write, write The more you practice, the better you will get at this, TRUST me, that’s what I do!! Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 75. Squidoo Profits A great collection of ebooks on using Squidoo to make money, building an email list and more. You can buy these ebooks at: http://www.pimall.com/squidoo/ Go and get your copy now. Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 76. Turbo Charge your FacebookProfile! Don’t forget to sign up! Another FREE class! Learn the secrets to really take your Facebook Profile to the next level! These are BLACK HAT techniques that I am going to teach for FREE! Check out: http://www.piclassroom.com/turbo.html Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor
  • 77. Consulting with Joe A lot of people have been asking about this. I have opened up time in my calendar for now to allow one-to-one or one to your team consulting. Email me or call me for times and what to consult on. My rates to PI’s only is $100 per hour.
  • 78. Contact information Email: jseanor@piclassroom.com jseanor@cibir.net Phone: 404-202-1799 (9am to 10pm please)
  • 79. Thank you! Copyright 2009, 2010 PI Mall LLC and Joseph11/19/2009 Seanor

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