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  • 1. 10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 2.  I know that this was listed as Hubpages, Wordpress and Tumblr for the PI But there was just to much information to go over about Hubpages that I had to cut it down to this just one site. You will see other notes about upcoming webinars about Wordpress and Tumblr next month.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 3.  This information is presented for EDUCATIONAL PURPOSES ONLY! The information provided is not guaranteed in any way, shape or for, implied or said to provide you additional income. All information is for your use only, and for you to work on to increase the income for your business. There is no certification for this FREE course. Copyright 2009, 2010 PI Mall LLC 3
  • 4.  All phones are muted during the call There is a chat function where you can ask me questions that I will be answering during the call. Everyone can get a copy of the slides. You can download them by going to  http://www.piclassroom.com/free.html  These slides will be available for download on Wednesday10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 5.  No items will be mailed to you. You will not receive a certificate for this training If you wish to get a copy of the audio/video of the class, the price is $10 Please email me and I will send you a PayPal request for the money.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 6.  All material in this presentation is Copyright 2009, 2010 by Joseph Seanor and PI Mall LLC. Any reproduction in physical or electronic format is not allowed without the written permission of Joseph Seanor. All material is original content developed by Joseph Seanor If you wish to use this information in a presentation of your own, or in other materials, please contact me at: jseanor@cibir.net10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 7.  I just finished up teaching a PI on how to do this. I normally charge $600 for each PC, and this again is a basic check. This is a basic check of a PC for signs of cheating. The class will teach you how to do this for a Windows PC The class will also have the reports I created The class will also have the tools I used And will have step-by-step check list for you to take with you. The next class is scheduled for November 5th, sign up quickly!
  • 8. 10 years Central Intelligence Agency, CIC/CNCDepartment of Justice Telecom Security StaffPrivate Investigator for 14 years7 years America Online’s Senior InvestigatorLearning Tree Instructor on: IDS, Firewalls,Windows Security.Author of 6 books on computer and crime15 books current writtenCBS radio national correspondent2 patents pending
  • 9.  I currently hold the following certifications:  CISSP—Certified Information Systems Security Professional  NSA IAM—National Security Agency Information Assessment Methodology  CEH—Certified Ethical Hacker  CCNA—Cisco Certified Network Associate  CCDA—Cisco Certified Design Associate  MET—Master Email Tracer10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 10. 10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 11.  What is this? This is the GREATEST invention from Google yet! And it is FREE!!! You must have a Gmail account to use this, since it is much easier that way. This is a way to track ALL the activity on your web 2.0 sites.
  • 12.  Once you are signed up, you will be provided a code that you must put on your web 2.0 sites. Once you do this you will be able to see everything that happens. You can find out about:  Visitors  Pageviews  Time on a page  Where they clicked  And More!
  • 13.  To get an idea of what you can see, here are the stats from my Internet Predator Tracker website for one day. Now, this is just the overview of the stats, I can click on each one and be able to dig down deeper into each stat. This allows me to even see WHERE on the page someone CLICKED!!10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 14.  Now that you have that installed, you will know everything that goes on. You can also do Split-Testing This is where you create another version of a page, or section of your website, and Google will rotate those two or more versions and track what happens, so you can see what your visitors like better!
  • 15.  This is going to be the cornerstone of your web activity, since with Google Analytics, you can track each and every web 2.0 site that we will talk about tonight. And trust me, even if you don’t do anything with it right now, you can just let it run so that you can keep track of the stats for a month or longer and then go back and see what is going on when you can spare the time.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 16. 10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 17.  What are Keywords or Tags? Well, they are the same thing in fact. It really just depends on the website that you are at as to which term the use. Basically, these are the words that you want to be found for on the search engines. But, if you are very smart, you will focus on words that people will type into the search engines to find you.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 18.  What a second Joe, I want to learn about Hubpages and those other two places! Well, here is the thing, each of those sites allow you to enter the Keywords/Tags for each page you put up, article you write, or pictures you upload. So, if you don’t do your research ahead of time, you are going to miss the boat!10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 19.  Wait, so I have to do this for every single page, article, picture. Etc???? NO WAY Hang on! You need to do this pretty much just once. Once you have developed the keyword/tag list, you can use this over and over. But, you have to do the work right the first time.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 20.  Keywords are the way search engines work. Keywords are: PI, Private Investigator, GPS, etc FORGET GETTING THE TOP RANKINGS FOR THOSE!! Besides those are worthless keywords, people using those are browsing. You want BUYERS. Copyright 2009, 2010 PI Mall LLC and Joseph10/28/2009 Seanor
  • 21.  One of the key concepts in Internet Marketing, is the idea that there are browsers and buyers on the internet. One of the things that I finally understood was the fact that not everyone on the Internet was looking to buy things! I had to finally understand that some people are just looking around.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 22.  Here I was wasting all this time on trying to rank for such a general word, that I could never rank for! I finally figured it out, NEVER go for a general term, always focus on Long Tail Keywords. These are more like the real search terms that people that want to hire you or buy from you will type in. This is the way to get more clients and money!10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 23.  Long tail keywords is where everything is at now, and what you need. Consider the following list:  PI  Private Investigator  Private Investigator in GA  Divorce & Private Investigator in GA Which do you think is someone looking to hire right now? Copyright 2009, 2010 PI Mall LLC and Joseph10/28/2009 Seanor
  • 24.  Now that you know the secret, you need to learn how to do proper Keyword Research. And of course, we have to find a way to do this for FREE. Let me walk you through a general way to research keywords for a Private Investigation company.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 25.  This is the BEST way to research keywords since it is FREE! https://adwords.google.com/select/Keyword ToolExternal By using this tool, you can enter your general words to research for better keywords, or you can enter your long-tail keywords for better research
  • 26.  So, you need to answer the following question: What do you want people to find you for?  Services you provide?  Your name?  Your company name?  General Private Investigations?  Other things?10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 27.  Now, you have the general terms, but we need to tighten these up. So answer this question What State/County are you in? What is the major city near you? Now you have: General Term + State General Term + County General Term + Major City10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 28.  You will put each of these into the Google Keyword research page. I will give you a list of those words to research for a fictitious PI company in DC. Remember, this is an example for you to understand what your keywords should look like.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 29.  Private Investigator DC Private Investigation DC PI DC Cheating spouse DC Cheating husband DC Cheating wife DC Surveillance DC Follow husband DC GPS track husband DC Background investigation DC Email investigation DC Check a date DC Check a mate DC10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 30.  Now make them plural, Google says that Investigation and Investigations are two different terms!  Private Investigators DC  Private Investigations DC  Cheating spouses DC  Surveillance work DC  GPS tracking husband DC  Background investigations DC  Email investigations DC10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 31.  Now expand the city name  Private Investigator District of Columbia  Private Investigation District of Columbia  PI District of Columbia  Cheating spouse District of Columbia  Cheating husband District of Columbia  Cheating wife District of Columbia  Surveillance District of Columbia  Follow husband District of Columbia  GPS track husband District of Columbia  Background investigation District of Columbia  Email investigation District of Columbia  Check a date District of Columbia  Check a mate District of Columbia10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 32.  Getting the idea? But again, you just need to do this once. Put all the results into an Excel spreadsheet. Now, one last thing Take all of these list of keywords, and make another copy where there are commas between each one. Some sites want the keywords comma separated, others do not.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 33.  This will allow you to quickly “tag” an article, page, or picture. All you have to do is copy a set of keywords from your list and then paste them to the site you are working on. Now, this was pretty much a basic review of keyword research. You can tell from this overview that this can get very, very detailed. Trust me, you will learn more as you do this.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 34.  You have a choice with ALL of these sites. You will be registering your websites with a Gmail account so you can keep track of everything. However, if you want to really TURBO charge all of these sites, you will not create just one hubpage, but maybe 10, 30, 50, or 100 of them. In order to do this, you need a NEW email for each hubpage account you setup.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 35.  Here is your number on way to handle this http://10minutemail.com/10MinuteMail/ This website will create a disposable email address that is valid for 10 minutes. So if you want to create pure “throw-away” websites that require an email to verify, use this site. After 10 minutes that email address is no good, so just long enough for you to create the site, enter the email, verify your email and then its gone.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 36. 10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 37.  The Hubpages team is founded by three guys out of Microsoft that were part of the successful startup MongoMusic. The team includes Paul Edmondson, Jay Reitz, and Paul Deeds. Hubpages is a “free-hosted community” type website. This is where you the user provide the content for the website.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 38.  Hubpages is another Web 2.0 site that is index and favored by Google and the other Search Engines. The reason for this is these sites are adding fresh content all the time. And that is the big thing that every Search Engine is looking for, fresh content. Hubpages is also a revenue sharing type of system This means that if your page makes money, you will share the money with Hubpages. You can also add Google Adsense to your pages as well.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
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  • 44.  A few things to note about your profile on Hubpages You MUST add a picture! Remember, you want this to be a personal connection you are making with the visitor. If you don’t want a picture of yourself, then post your company logo.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 45.  Note that on the Profile, you have a Bio option here. With the bio you can put in your information, but also note, it takes HTML CODE! This is where you can put in KEYWORDS, from our research before, but MASK them. Such as, “I enjoy my job as a Private Investigator in Atlanta GA”10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
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  • 47.  Here is where you can enter in the information about any affiliate program you are part of. I suggest you at least sign up with  Google  Amazon  Ebay  Analytics10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 48.  By doing this you will be able to make extra money with your hubs that you create. And you never know how much this could be. From $10 to $1000, you just can’t tell But it is really nice getting a surprise check in the mail each month!10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 49.  This is a way that you can use the URL tracker that Hubpages likes to keep track of everything. I suggest that instead you use Google Analytics to do this.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 50.  One thing that became very apparent is that there could be some confusion between Hubs and Hubpages. Lets clear this up You create a Hubpage Account Under this account you can have multiple Hubs (think of them as articles, lens, pages) So, if I say you need lots of hubs, that means you need to write about a lot of topics10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 51.  BUT On the other hand you will need MULTIPLE Hubpage Accounts. Why? What if your business hubpage account gets shutdown for some reason? You lose everything! So, open multiple accounts on Hubpages so if one gets closed down, you are not wiped out.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 52.  To make your first Hub, just look at the top and click on start a new hub10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 53.  First you need to enter a Title for this hub. Now remember, it needs to be about what your are going to write about AND it MUST have a keyword you want to rank for! So choose your title and put it in. As you enter the title, the hubpage URL will be created. Next its time to choose a topic10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 54.  Next, you need to choose the topic of your Hub. From there you now need to choose the layout of the Hub. I normally choose the first option, but you need to mix it up with the other hubs that you create. Notice, that you can have a photo in just about all of them.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 55.  And look at what’s next!10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 56.  I told you I wasn’t crazy! Now it says add at least 2 tags, but you can add more of them to this. And look just to the side! Hubpages is giving you some extra help and telling you some other ideas for you to use as tags! If you click on one of the words, it will automatically be added to the tag list Next just click Continue10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 57.  Next, notice that you will be warned about a few items that Hubpages does not want. Make sure you are not going to violate these, or you will find your hub gone! Now just enter the Capcha code from the next page.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 58.  Now you are at the AssembleYour Capsules page. Here is where you will build you Hub for this time. Remember to look everything over on the Settings tab and then you need to check the Summary Text Tab And then you need to check the Group tab.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
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  • 62.  Next, scroll down and choose the Photo you want to show. You do this by clicking on edit and the picking the photo. Note that here you can choose a photo from your computer or from the web! Make sure you check to see how it looks on your hub, you might need to go back and change the size of it from full to half or quarter.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 63.  Next you want to edit your Text section. Just click on the edit button and start adding text to this section. NOTE: Make sure you follow this with your writing:  Keyword blah blah blah  End the paragraph with Keyword 2  Next paragraph about middle enter Keyword 3  After that, mix up the location of the keywords, and stick with no more that 5 keywords per text section.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 64.  Next you need to add a new capsule to your hub. Look at the top and choose Links from the bar10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 65.  When you click on this, the links capsule will be added to the bottom of your hub. Just go and click Edit. You will then enter a title for the Link Capsule Then enter your URL You will then be prompted to enter a description, be aware, you can not enter HTML into that description box. And then click done, by the red x You are brought back to the main link capsule, and click save.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 66.  Hubpages allows for the following items to be added:  Text  Video  Photo  Links  News  Comments  RSS  Poll  Ebay  Amazon  Code  Table  Quiz10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 67.  You should always add  Photo  Text (more than one)  Video (google loves video remember!)  Ebay (if it matches your topic)  Amazon (use a keyword for your topic)  RSS (this lets you be found easier)10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 68.  Once you have added the RSS capsule, scroll to the bottom and click edit Enter a title for the capsule Now, you need to note that it will ask for Feed URL Guess what? You can create a RSS feed for your company webpage and make that the RSS feed! Or you could make your twitter account the RSS Feed!10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 69.  Now that you have entered a new RSS feed, you need to click on Preview RSS. This will validate that what you have entered is a real RSS feed. Now, just click on Save and your done!10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 70.  Now, click on the Amazon button to add the Amazon capsule to the hub. Scroll to the bottom and you will see the Amazon capsule Click on Edit Now, you need to enter the title for this capsule, make it something that tells people to buy!10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 71.  There are two options here for products  Choose specific products  Choose keywords  If you choose the “Choose specific products” then you need to have the exact information about the product you want to sell.  If you choose “Choose keywords” then you can enter a keyword or keywords.  You can then click “Preview Amazon Results” and see what might show up.  When you are happy with the results, click save.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 72.  Now in this capsule, you need to give it a title. Next, you need to pick video you want to show. Your best bet here is to go toYouTube and find a video you like. Once you find it, just click the button that says URL can copy that. Now just paste that into the section that says Video URL Now you can preview the video if you want. Next just click Save and you are done!10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 73.  If you need to reorder any of the capsules, this is the time. Just move up towards the top of the page to reorder the capsules Just click and hold on one of the capsule types and drag it up to where you want it. I always leave the comments at the bottom of the hub. Then just click on Reorder Now.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 74.  Once your ready, just scroll up to the top of the page and click on Preview if you want to see it. If you are ready to publish, just click on Publish Now.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 75.  Now that you have published the hub, you have two choices  Connect with Facebook  Tweet this  This way you can publish the information on your Facebook account so others can check it out.  And you can tweet this hub information out to everyone else as well.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 76.  Doesn’t this look like a Squidoo lens? Guess what? It does look just like it! So, why not copy this same hub over to a Squidoo lens?? Get double out the same work10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
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  • 78.  Now, how can we make sure we are getting the most out of the hub? Well, it has to be free right? The answer is Google Analytics!!10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 79.  Lets talk about how to set this up for HubpagesSign up for a Google Analytics account - http://www.google.com/analytics. Log in to your Google Analytics account and create a profile for the Hubpage you want to track. Make sure you keep each Hubpage account separate. You might create more than one Hubpage account.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 80.  Track the website http://hubpages.com. You do not need to create independent profiles for each of your hubs under an account. This is the most important - when you create a Google Analytics profile, enter the URL http://hubpages.com. You do not need to enter the URLs of your different hubs. Google Analytics will be able to track and report on all your existing hubs and any additional hubs that you write and publish with just this single URL information and a single profile.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 81.  Take note of the profiles UA-code. It is an ID of the form "UA-XXXXXXXX-X", where X stands for a number. It could look like this: UA-80083212-2. Go back to HubPages and go to the Affiliate Settings. Fill in required UA-code for Google Analytics.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 82.  Now just sit back and wait. It could take a few hours before information is tracked. I normally come back and look at it after 24 hours. At this point you can begin to see what parts of the hub people liked the most. How they got to your hub How long they stayed on it What they clicked on, etc.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 83.  So, what are you going to write about? Anything and everything! Let me give you a few things that you could use for this.10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 84.  Log into your Gmail account and open a new tab on your browser. Then go to: www.google.com/alerts Here you will setup a series of alerts on keywords that you are interested in. Suggestions:  Private investigator  Surveillance case  Computer security  Personal security  Use the titles of services you provide Copyright 2009, 2010 Joseph Seanor and PI Mall LLC 85
  • 85. Copyright 2009, 2010 Joseph Seanor and PI Mall LLC 86
  • 86. Copyright 2009, 2010 Joseph Seanor and PI Mall LLC 87
  • 87.  Now that you have this setup, you will get a story that comes into your Gmail account anytime that word is mentioned on the Web. And when a story comes in, guess what?? You now have a HUB to write about! Plus, it will have links that you can put in It might have pictures And more!10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 88.  Here is another GREAT way to get topics to write about http://answers.yahoo.com Here you can go and enter in a topic and BAM you have something or multiple things to write about! And you want something REALLY AWESOME??10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 89.  See that to the right on the Recent Tab? Popular?? Those are the hubs you could write about!!! AndYahoo has provided everything! Just make sure you summarize the information or provide your own report or view on the topic!10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 90.  How to be a PI Classes for becoming a PI How to search on Google How to check out a date Background checks Phone number lookups Protecting yourself online Checking out a date Etc 10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 91.  As always you can contact me at: jseanor@piclassroom.com jseanor@cibir.net 404-202-179910/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor
  • 92.  Want to make another $500 next week? You need this class! It will be taught the 5th of November, Thursday night from 7pm to 11pm. THAT’S FOUR HOURS OF TRAINING FOR JUST $100! http://www.piclassroom.com/check.html Don’t forget to sign up for this class!
  • 93. 10/28/2009 Copyright 2009 PI Mall LLC and Joseph Seanor

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