SlideShare a Scribd company logo
1 of 2
Download to read offline
The Power of Using the Right Words
Words might seem like a simple combination of letters – but when used correctly they can have
amazing power over our minds and the minds of our prospects.




                                                Remember those cheesy ads you saw in comic
books as a kid – advertising things like the famous sea monkeys and x-ray glasses? How
cooooool would it be to have a little family of sea monkeys! Or be able to see through anything
like Superman! Of course, in reality – what you got was something far different.

And before you think I’m just talking about the sway of advertising over children – realize that it
happens to adults too. For example “Certified pre-owned vehicles” sound much better than
“used cars” – it carries a more trustworthy, reliable appeal. And that’s the power that the right
words can have over your potential customers.

Your Words Must Be Simple and Actionable

You may have heard of phrases like “power words” or “emotional words” that press buyers
“hot buttons” – but do they really exist? Absolutely, in fact, action words convey a sense of
movement to our minds that make us want to act.

Why use the word “Find” when you could use “Explore” or “More Money” when you could say
“Increase Profits”?

That’s not to say you should immediately reach for the thesaurus though. Keep your words
and phrases actionable yet simple.

Words like “Remarkable”, “Amazing” and “Discovery” have punch and flair to them, but
sometimes the most simple, direct words are a far more compelling, easy-to-understand way to
get visitors to take action.

For example, many copywriters advise replacing instances of “I” with “You” to get the reader
directly involved. Another good piece of advice is to include words like “Love” and “New” and
“Free” as our minds associate them with good things.

You may also want to try words like “Results”, “Save” and “Deals” – a testament to the
growing popularity of online deal-sharing coupon sites.




                                                                                              1/2
Don’t forget, people like to be “in the know” too – they like the inside scoop on just about
                                   anything that interests them. So if you want to “share” something, make it “shocking” or
                                   “revealing”. Just imagine compiling some of your best articles together into an eBook. You
                                   wouldn’t promote it as “a bunch of old articles I had sitting on my hard drive…yours for free!”
                                   would you?

                                   Of course not! But if you promoted it as “Insider Report Reveals the Dirty Little Secrets of
                                   ………..” – You’ll likely get a lot more interest for the same material.




                                   Always Be Testing

                                   Remember that copywriting is both an art and a science. There is no “one size fits all” market
                                   strategy. The only real way to tell if these words will work with your audience is to – you
                                   guessed it – test.

                                   Test different headlines, different subject lines, different calls to action and see what kind of
                                   results you get. Always be working to test and improve your copy.

                                   Please share your opinion on the power of words by leaving a comment below.

                                   Thanks.

                                   Clay Montgomery is an expert in Internet Marketing and a well known Home Business Success
                                   Coach who has helped thousands of individuals achieve financial success in the affiliate
                                   marketing and network marketing arena. Clay offers tons of free tips and advice on his IM blog
                                   at www.workwithclay.com.

                                   Check Out The Full Original Article Here: The Power of Using the Right Words




                                                                                                                                   2/2
Powered by TCPDF (www.tcpdf.org)

More Related Content

Featured

Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationErica Santiago
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
 
Introduction to C Programming Language
Introduction to C Programming LanguageIntroduction to C Programming Language
Introduction to C Programming LanguageSimplilearn
 
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...Palo Alto Software
 
9 Tips for a Work-free Vacation
9 Tips for a Work-free Vacation9 Tips for a Work-free Vacation
9 Tips for a Work-free VacationWeekdone.com
 

Featured (20)

Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
 
Introduction to C Programming Language
Introduction to C Programming LanguageIntroduction to C Programming Language
Introduction to C Programming Language
 
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
 
9 Tips for a Work-free Vacation
9 Tips for a Work-free Vacation9 Tips for a Work-free Vacation
9 Tips for a Work-free Vacation
 

The Power of Using the Right Words

  • 1. The Power of Using the Right Words Words might seem like a simple combination of letters – but when used correctly they can have amazing power over our minds and the minds of our prospects. Remember those cheesy ads you saw in comic books as a kid – advertising things like the famous sea monkeys and x-ray glasses? How cooooool would it be to have a little family of sea monkeys! Or be able to see through anything like Superman! Of course, in reality – what you got was something far different. And before you think I’m just talking about the sway of advertising over children – realize that it happens to adults too. For example “Certified pre-owned vehicles” sound much better than “used cars” – it carries a more trustworthy, reliable appeal. And that’s the power that the right words can have over your potential customers. Your Words Must Be Simple and Actionable You may have heard of phrases like “power words” or “emotional words” that press buyers “hot buttons” – but do they really exist? Absolutely, in fact, action words convey a sense of movement to our minds that make us want to act. Why use the word “Find” when you could use “Explore” or “More Money” when you could say “Increase Profits”? That’s not to say you should immediately reach for the thesaurus though. Keep your words and phrases actionable yet simple. Words like “Remarkable”, “Amazing” and “Discovery” have punch and flair to them, but sometimes the most simple, direct words are a far more compelling, easy-to-understand way to get visitors to take action. For example, many copywriters advise replacing instances of “I” with “You” to get the reader directly involved. Another good piece of advice is to include words like “Love” and “New” and “Free” as our minds associate them with good things. You may also want to try words like “Results”, “Save” and “Deals” – a testament to the growing popularity of online deal-sharing coupon sites. 1/2
  • 2. Don’t forget, people like to be “in the know” too – they like the inside scoop on just about anything that interests them. So if you want to “share” something, make it “shocking” or “revealing”. Just imagine compiling some of your best articles together into an eBook. You wouldn’t promote it as “a bunch of old articles I had sitting on my hard drive…yours for free!” would you? Of course not! But if you promoted it as “Insider Report Reveals the Dirty Little Secrets of ………..” – You’ll likely get a lot more interest for the same material. Always Be Testing Remember that copywriting is both an art and a science. There is no “one size fits all” market strategy. The only real way to tell if these words will work with your audience is to – you guessed it – test. Test different headlines, different subject lines, different calls to action and see what kind of results you get. Always be working to test and improve your copy. Please share your opinion on the power of words by leaving a comment below. Thanks. Clay Montgomery is an expert in Internet Marketing and a well known Home Business Success Coach who has helped thousands of individuals achieve financial success in the affiliate marketing and network marketing arena. Clay offers tons of free tips and advice on his IM blog at www.workwithclay.com. Check Out The Full Original Article Here: The Power of Using the Right Words 2/2 Powered by TCPDF (www.tcpdf.org)