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Social media football team

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  • 1. …una breve presentazione!Top 30 Social Media Football TeamDamiano Coridamianocori@guerrillasport.it
  • 2. TOP 30 FOOTBALL TEAM ON SOCIAL NETWORKSLo studio effettuato riguarda un’analisi quantitativa equalitativa del posizionamento dei Club di Calcio nel mondodei Social Networks (Twitter e Facebook).Di seguito è mostrato il numero di Twitter "Followers" eFacebook "Mi piace" per ogni squadra di calcio.Le squadre sono classificate in base al numero complessivo difan tra i due siti.Abbiamo solo monitorato i siti identificati come "ufficiale".
  • 3. TOP 30 NATIONS FOOTBALL TEAMFrance, 6.67% Portugal, 3.33 Spain, 6.67% % Mexico, 10.00 % England, 20.00 % Brazil, 16.67% Italy, 13.33% Turkey, 10.00 % Germany, 6.67 % Argentina, 6.6 7%
  • 4. TOTAL % TOP 30 FOOTBAL TEAM IN SOCIAL NETWORKS 1.86% 16.81% 1.99% 2.14% 3.83% 16.78% 4.68% 4.83% 14.68% 5.69% 5.75% 6.40%FC Barcelona Real Madrid Manchester United ArsenalChelsea Liverpool Galatasaray AC MilanFenerbahce Besiktas Boca Junior JuventusBayern Munchen Corinthians Chivas FlamengoOlympique de Marseille Sao Paulo FC Manchester City River PlateTottenham Hotspurs Palmeiras Benfica Club AmericaPSG Internazionale Cruz Azul Borussia DortmundNapoli Santos
  • 5. FACEBOOK % TOP 30 FOOTBALL TEAM 1.79% 1.98% 2.08% 16.97% 2.28% 3.91% 16.20% 4.92% 4.86% 15.88% 5.77% 5.89% 6.17%FC Barcelona Real Madrid Manchester United ArsenalChelsea Liverpool Galatasaray AC MilanFenerbahce Besiktas Boca Junior JuventusBayern Munchen Corinthians Chivas FlamengoOlympique de Marseille Sao Paulo FC Manchester City River PlateTottenham Hotspurs Palmeiras Benfica Club AmericaPSG Internazionale Cruz Azul Borussia DortmundNapoli Santos
  • 6. TWITTER % TOP 30 FOOTBALL TEAM 3.57% 4.90% 14.84% 5.41% 4.26% 23.82% 6.31% 2.83% 1.69% 9.19% 4.45% 4.77% 3.95%FC Barcelona Real Madrid Manchester United ArsenalChelsea Liverpool Galatasaray AC MilanFenerbahce Besiktas Boca Junior JuventusBayern Munchen Corinthians Chivas FlamengoOlympique de Marseille Sao Paulo FC Manchester City River PlateTottenham Hotspurs Palmeiras Benfica Club AmericaPSG Internazionale Cruz Azul Borussia DortmundNapoli Santos
  • 7. YYOUTUBE CHANNEL TOP 30 FOOTBALL CLUB Palmeiras PSG Benfica River Plate Chivas Manchester… Borussia… Cruz Azul Boca Junior Club America Sao Paulo FC JuventusInternazionale Santos AC Milan Chelsea Real Madrid FC Barcelona 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% USERS CHANNEL VIEWS VIEWS TOTAL LOADINGS
  • 8. FC BARCELONA• Facebook Fans 21,186,421• Twitter Follower 1,519,618• Total 22,706,039• Month Connecting Fan 1,531,701• Bacheca• Posizione• Info• Attività degli amici• Menu Barça• e-Catalogue FC Barcelona• Foto• Eventi• YouTube• Fans Map• Video• Discussioni• Link• Barça Club• Next Match
  • 9. REAL MADRID• Facebook Fans 20,220,169• Twitter Follower 2,439,671• Total 22,659,840• Month Connecting Fan + 1,154,614• Bacheca• Posizione• Info• Attività degli amici• Team | Equipo 11/12• Foto• Madridista• Fantasy Manager• New Home Kit 11/12• Video• RM Welcome• Eventi• Discussioni• Note
  • 10. MANCHESTER UNITED• Facebook Fans 19,828,139• Twitter Follower 0• Total 19,828,139• Month Connecting Fan 974,718• Bacheca• Info• Attività degli amici• Welcome• Spread the word• Foto• Join Man Utd• Sign for United• Eventi• Video• Domande
  • 11. ARSENAL• Facebook Fans 7,705,146• Twitter Follower 940,745• Total 8,645,891• Month Connecting Fan 298,425• Bacheca• Info• Attività degli amici• Welcome• Build a Banner• Arsenal Player• The 125 Project• Shopping• Video• Discussioni• Twitter• Note• RSS/Blog• Foto• Domande
  • 12. CHELSEA FOOTBAL CLUB• Facebook Fans 7,358,308• Twitter Follower 404,915• Total 7,763,223• Month Connecting Fan 307,986• Bacheca• Info• Attività degli amici• Foto• Shopping• Chelsea TV• Fantasy Manager• Score Predictor• Discussioni• Eventi• Fan Up• ClickCEOP• New Kits for 2011• Fixtures by Fanatix
  • 13. LIVERPOOL FC• Facebook Fans 7,197,111• Twitter Follower 488,033• Total 7,685,144• Month Connecting Fan 258,092• Bacheca• Info• Attività degli amici• Welcome• Shopping• Foto• Twitter• Video• Recensioni• Eventi
  • 14. GALATASARAY• Facebook Fans 6,065,092• Twitter Follower 456,197• Total 6,521,289• Month Connecting Fan 152,193• Bacheca• Info• Attività degli amici• Markalar• GS Store• GSTV• GSMobile• GSBonus - Denizbank• GS Dergisi• Hoşgeldiniz!• Foto• Video• Twitter• Eventi• Note• Domande
  • 15. AC MILAN• Facebook Fans 6,144,973• Twitter Follower 173,08• Total 6,318,053• Month Connecting Fan 508,892• Bacheca• Info• Attività degli amici• Fantasy Manager• Shopping• E-ticketing• Foto• Wallpaper• AC Milan Path• AC MILAN NEWS• AC Milan Jersey• Discussioni• Twitter• Flickr• Eventi• Video• Link• Note
  • 16. FENERBAHCE• Facebook Fans 4,885,164• Twitter Follower 290,157• Total 5,175,321• Month Connecting Fan 177,872• Bacheca• Info• Attività degli amici• Foto• Sohbet Fenerbahçe• twitter@fenerbahce.org• twitter@fenerium.com.tr• www.fenerium.com.tr• Fenerbahçe TV• Fenerbahçe Denizbank Kredi Kartı• Fenercell• Fenernet• Radyo Fenerbahçe• Fenerbahçe Dergisi• Eventi• Video
  • 17. BESIKTAS• Facebook Fans 2,844,256• Twitter Follower 43,786 *• Total 2,888,042• Month Connecting Fan -21,075• Bacheca• Info• Attività degli amici• Kombine Kart• Kartal Yuvası• BJK TV• Kartalcell• Bjk Bonus• BJK Dergisi• KartalNet• Futbol Takımı• Hoşgeldiniz* New Account
  • 18. CLUB ATLETICO BOCA JUNIORS• Facebook Fans 2,593,053• Twitter Follower 96,853• Total 2,689,906• Month Connecting Fan 120,705• Bacheca• Info• Attività degli amici• Bases y Condiciones• Pateá Penales con LG• YouTube• Eventi• Foto• Discussioni• Video• Aniversario 106• Sudoku LG
  • 19. JUVENTUS FC• Facebook Fans 2,476,253• Twitter Follower 34,739• Total 2,510,992• Month Connecting Fan 170,796• Bacheca• Info• Attività degli amici• Juve Store• Welcome• Send Your Pic!• Juve for You• WearTheShirt2012• Foto• Video• YouTube• Eventi• Partners• Twitter• Poll
  • 20. FC BAYERN MUNCHEN• Facebook Fans 2,229,841• Twitter Follower 0• Total 2,229,841• Month Connecting Fan 172,644• Bacheca• Info• Attività degli amici• Allianz Arena• FC Bayern München TEAM• Foto• Video• Welcome
  • 21. CORINTHIANS• Facebook Fans 1,234,958• Twitter Follower 645,895• Total 1,880,853• Month Connecting Fan 190,344• Bacheca• Info• Attività degli amici• SC Corinthians Paulista• ShopTimão - Loja Oficial• TV Corinthians - Programação• No AR - TV Corinthians• Eventi• Avatar do Timão• YouTube• O Bando de Loucos!• República Popular do Corinthians• Video• Discussioni• Note• Domande• Foto
  • 22. CHIVAS• Facebook Fans 1,290,905• Twitter Follower 436,363• Total 1,727,268• Month Connecting Fan 68,297• Bacheca• Info• Attività degli amici• Chivas• Eventi• Twitter• Video• Note• 360º• Chivas, ¡me gusta!• Foto• ♫ Playlist• Domande
  • 23. FLAMENGO• Facebook Fans 1,051,196• Twitter Follower 554,248• Total 1,605,444• Month Connecting Fan 153,282• Bacheca• Info• Attività degli amici• Rumo a Um Milhão• Manto Sagrado N3• Nação Rubro-Negra• Foto• Promoções• Bolão Vip• Loja do Flamengo• Avatar do Flamengo• Assine o Canal Oficial• Twitter• Bem-vindo• Eventi• Note
  • 24. OLYMPIQUE DE MARSEILLE• Facebook Fans 1,415,768• Twitter Follower 93,371• Total 1,509,139• Month Connecting Fan 45,154• Bacheca• Posizione• Info• Attività degli amici• Accueil• Nouveaux maillots• Foto• Olympien du mois• Eventi• Video• Discussioni• Poll• miteam OM• Bons Plans• No Limit Challenge
  • 25. SAO PAULO FC• Facebook Fans 825,427• Twitter Follower 502,191• Total 1,327,618• Month Connecting Fan 122,436• Bacheca• Info• Attività degli amici• Eventi• Foto• Coletiva Online• Convida Tricolor• Rádio São Paulo FC
  • 26. MANCHESTER CITY• Facebook Fans 1,094,174• Twitter Follower 117,662• Total 1,211,836• Month Connecting Fan 125,431• Bacheca• Info• Attività degli amici• Competitions• CityStore online• ManC Magazine• Join BluesNews• Partners• Foto• Video• Eventi• CityTV• Twitter• Domande• Note• Discussioni
  • 27. RIVER PLATE• Facebook Fans 1,067,453• Twitter Follower 62,396• Total 1,129,849• Month Connecting Fan 66,982• Bacheca• Info• Attività degli amici• La historia de tu camiseta• Participa ahora• Corre la voz• Foto• YouTube• LINEA ETICA• Adidas• Coca-Cola• Mastercard• Petrobras
  • 28. TOTTENHAM HOTSPURS• Facebook Fans 822,124• Twitter Follower 93,783• Total 915,907• Month Connecting Fan 44,992• Bacheca• Info• Attività degli amici• Shop• Welcome• Foto• Note• Domande• The Club• Twitter• Discussioni• Eventi
  • 29. PALMEIRAS• Facebook Fans 480,412• Twitter Follower 365,439• Total 845,851• Month Connecting Fan 90,039• Bacheca• Info• Attività degli amici• Palmeiras• Foto• Link• Badge do Verdão• Promoções• Domande
  • 30. BENFICA• Facebook Fans 795,361• Twitter Follower 18,803• Total 814,164• Month Connecting Fan 24,893• Bacheca• Info• Attività degli amici• Notícias SL Benfica• YouTube• Crachá/Badge Benfica• 1.000.000 Fãs/Fans• Passa a palavra!• RED PASS• Eventi• Foto• 12º Jogador!• Video• Online Store• Link• Note
  • 31. CLUB AMERICA• Facebook Fans 651,381• Twitter Follower 120,163• Total 771,544• Month Connecting Fan 42,519• Bacheca• Info• Attività degli amici• Foto• Eventi• Bienvenidos!• Note• Link
  • 32. PARIS SANT GERMAIN• Facebook Fans 659,386• Twitter Follower 19,013• Total 678,399• Month Connecting Fan 35,269• Bacheca• Info• Attività degli amici• Eventi• Foto• Les vidéos PSG• YouTube• Video• Boutique• Figurine PSG• Invitez vos amis• Link• Note• Discussioni• Deviens Fan
  • 33. FC INTERNAZIONALE• Facebook Fans 618,501• Twitter Follower 49,201• Total 667,702• Month Connecting Fan 63,814• Bacheca• Info• Attività degli amici• Fatti sentire• Shopping• InterChannel• Foto• Eventi• Link• Note• Video
  • 34. CLUB DEPORTIVO CRUZ AZUL• Facebook Fans 591,012• Twitter Follower 72,372• Total 663,384• Month Connecting Fan 60,307• Bacheca• Info• Attività degli amici• SAIP• Twitter• Foto• Video• Domande• Eventi• Note
  • 35. BORUSSIA DORTMUND• Facebook Fans 610,957• Twitter Follower 15,91• Total 626,867• Month Connecting Fan 75,918• Bacheca• Info• Attività degli amici• Borussia Dortmund• Die Erfolge• Die Mannschaft• BVB-Quiz 2011/12• Gelbe Wand• Eventi• YouTube• Foto• Video• Tweets
  • 36. SSC NAPOLI• Facebook Fans 539,446• Twitter Follower 0• Total 539,446• Month Connecting Fan 23,008• Bacheca• Info• Attività degli amici• Foto• Web Store• Stagione 2011/2012• Domande
  • 37. SANTOS• Facebook Fans 352,603• Twitter Follower 186,328• Total 538,931• Month Connecting Fan 70,211• Bacheca• Info• Attività degli amici• Bem-vindo/Welcome• Promoções• Convide seus amigos!• Santos TV• Fotos/Pictures• Elenco Profissional• Avatar do Peixe• Loja Oficial/Shopping• News• Twitter• Ao Vivo• Santos Tour• Discussioni• Enquetes/Polls• Foto• Video• Note• Eventi• ♫ Playlist• Domande• Profile Banners
  • 38. APPLICAZIONI Home Fan Page FACEBOOK100.00%90.00%80.00%70.00%60.00%50.00%40.00%30.00%20.00%10.00% 0.00%Bacheca Info Attività degli amici FotoEventi Video Discussioni TwitterPosizione Fantasy Manager Shopping WelcomeNote Link YouTube TVRadio Applicazioni Giochi TicketingPartners Uploading Magazine PollBlog Flickr Mobile
  • 39. CONCLUSIONE