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Analisi Sponsorizzazioni Eventi nautici sportivi
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Analisi Sponsorizzazioni Eventi nautici sportivi

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  • 1. ANALISI SPONSORSHIP EVENTI NAUTICI Damiano Cori per Sailbiz.it
  • 2. MERCATO EVENTI NAUTICI EVENTI NAUTICI Eventi Eventi SAIL MOTOR Eventi Eventi EVENTI SAIL SAIL MOTORRACING CRUISING RACING Damiano Cori per Sailbiz.it 2
  • 3. EVENTI SAILING EVENTI SAIL RACING EVENTI SAIL CRUISING • Perini Cup • BMW Sailing Cup • Rolex Fastnet Race • Rolex Sydney - Hobart • Rolex Middle Sea Race• Americas Cup • Caribbean Superyacht Regatta & Rendezvous • Coppa Europa Smeralda 888 • Dubois Cup• Isaf World Tour • Loro Piana Superyacht Regatta • Farr 40 Series • Mini Maxi Rolex World Championship• Match Racing Tour • Audi MedCup • Rolex Swan Cup • BMW Auckland Regatta• Volvo Ocean Race • Giraglia Rolex Cup • Oyster Regattas • Rolex Capri Sailing Week • International Rolex Regatta • Rolex Big Boat Series 3 Damiano Cori per Sailbiz.it
  • 4. EVENTI MOTOREVENTI MOTOR RACING• H1 Unlimited• UIM Class 1 World Championship• UIM F1 H2O World Championship• Powerboat P1 Damiano Cori per Sailbiz.it 4
  • 5. POSIZIONAMENTO SPONSORIZZAZIONI Responsabilità Partnership Relazioni Sponsorship Suppliership Sostegno Damiano Cori per Sailbiz.it 5
  • 6. EVENTI SAIL RACING 24% Race Partners 41% Race Sponsor Race 35% Suppliers Damiano Cori per Sailbiz.it 6
  • 7. EVENTI SAIL CRUISING 14% 24% Race Partners Race Sponsor Race 62% Suppliers Damiano Cori per Sailbiz.it 7
  • 8. EVENTI MOTOR RACING 14% 17% Race Partners Race Sponsor Race 69% Suppliers Damiano Cori per Sailbiz.it 8
  • 9. RACE PARTNER EVENTI SAIL RACING Americas Cup 4 3,5 1 3 2,5 2 1,5 1 0,5 ISAF World Volvo Ocean 0 1 Match Racing Race 4 Tour (WMRT) 2 ISAF World Tour Damiano Cori per Sailbiz.it 9
  • 10. RACE SPONSOR EVENTI SAIL RACING Americas Cup 7 6 5 4 3 3 2 1 ISAF World Volvo Ocean 2 0 Match Racing Race Tour (WMRT) 7 ISAF World Tour Damiano Cori per Sailbiz.it 10
  • 11. RACE SUPPLIER EVENTI SAIL RACING Americas Cup 5 5 4,5 4 3,5 3 2,5 2 1,5 1 ISAF World Volvo Ocean 0,5 4 0 3 Match Racing Race Tour (WMRT) 2 ISAF World Tour Damiano Cori per Sailbiz.it 11
  • 12. RACE PARTNER EVENTI SAIL CRUISING Audi MedCup Sydney-Hobart 8 BMW Auckland Regatta 7 Rolex Swan Cup BMW Sailing Cup 6 5 Caribbean Superyacht Rolex Middle Sea Race 4 Regatta & Rendezvous 3 111 Coppa Europa Smeralda Rolex Fastnet Race 1 2 1 888 1 1 1 1 2 0Rolex Capri Sailing Week 1 2 Dubois Cup 1 3 1 1 Rolex Big Boat Series Farr 40 Series 2 8 5 Perini Navi Cup Giraglia Rolex Cup 7 International Rolex Oyster Regattas Mini Maxi Rolex World Regatta Loro Piana Superyacht Championship Regatta 12 Damiano Cori per Sailbiz.it
  • 13. RACE SPONSOR EVENTI SAIL CRUISING Audi MedCup Sydney-Hobart 14 BMW Auckland Regatta Rolex Swan Cup 12 BMW Sailing Cup 10 8 Rolex Middle Sea Race 8 6 14 Caribbean Superyacht Regatta & Rendezvous 5 6 4 Coppa Europa Smeralda Rolex Fastnet Race 1 888 1 2 2 2 0Rolex Capri Sailing Week 4 10 Dubois Cup 3 4 Rolex Big Boat Series 12 Farr 40 Series 8 5 7 Perini Navi Cup Giraglia Rolex Cup Oyster Regattas 11 International Rolex Regatta Mini Maxi Rolex World Loro Piana Superyacht Championship Regatta Damiano Cori per Sailbiz.it 13
  • 14. RACE SUPPLIER EVENTI SAIL CRUISING Audi MedCup Sydney-Hobart 7 BMW Auckland Regatta 6 Rolex Swan Cup BMW Sailing Cup 5 Caribbean Superyacht Rolex Middle Sea Race 4 Regatta & Rendezvous 3 2 1 Coppa Europa Smeralda Rolex Fastnet Race 2 888 1 1 0Rolex Capri Sailing Week 6 Dubois Cup Rolex Big Boat Series Farr 40 Series Perini Navi Cup Giraglia Rolex Cup 7 6 International Rolex Oyster Regattas Mini Maxi Rolex World Regatta Loro Piana Superyacht Championship Regatta 14 Damiano Cori per Sailbiz.it
  • 15. RACE PARTNER EVENTI MOTOR RACING H1 Unlimited 3 2,5 2 1,5 1 0,5UIM F1 H2O World 3 Powerboat P1 0 Championship Superstock 3 UIM Class 1 World Championship 15 Damiano Cori per Sailbiz.it
  • 16. RACE SPONSOR EVENTI MOTOR RACING H1 Unlimited 16 14 16 12 10 8 6 4 2UIM F1 H2O World Powerboat P1 2 0 3 Championship Superstock 3 UIM Class 1 World Championship 16 Damiano Cori per Sailbiz.it
  • 17. RACE SUPPLIER EVENTI MOTOR RACING H1 Unlimited 3 2,5 2 1,5 1 0,5UIM F1 H2O World 3 Powerboat P1 0 Championship Superstock 2 UIM Class 1 World Championship 17 Damiano Cori per Sailbiz.it
  • 18. TOTALE SPONSOR EVENT per SETTORE SPENDER Abbigliamento Utilities/ servizi Arredi pubblici Turismo AutomotiveTelecomunicazioni Distribuzione Elettronica di Luxury consumo Green Economy Enti Pubblici Food & Beverage Finanza Motor Racing Sail Cruising Sail Racing Damiano Cori per Sailbiz.it 18
  • 19. ANALISI SPONSORSHIP EVENT per SETTORE SPENDER35 3030 2825 21 1920 1415 11 12 11 1010 5 3 5 5 1 0 Damiano Cori per Sailbiz.it 19
  • 20. CONCLUSIONI EVENTI TYPE EVENT PARTNER SPONSOR SUPPLIER SAIL RACING 14,55% 8,57% 33,33%Tot. SAIL RACING 3,38% 5,06% 5,91% SAIL CRUISING 74,55% 74,29% 54,76%Tot. SAIL CRUISING 17,30% 43,88% 9,70% Motor Racing 10,91% 17,14% 11,90%Tot. Motor Racing 2,53% 10,13% 2,11% TOTALE NUMERI 55 140 42 Damiano Cori per Sailbiz.it 20
  • 21. TOTALE SPONSOR RACING TEAM250 209200150 Motor Racing Sail Racing 63100 50 0 Damiano Cori per Sailbiz.it 21
  • 22. SETTORE SPENDER SPONSORTEAM MOTOR RACING vs. TEAM SAILING RACING90 90807060 49504030 20 Motor Racing20 13 13 10 12 11 Sail Racing 6 74 410 1 3 2 41 5 1 22 13 5 30 Damiano Cori per Sailbiz.it 22
  • 23. SPENDER SPONSOR TEAM MOTOR RAGING 6% 1% 10% Abbigliamento 1% Arredi 5% Autovehicle 2% Editoria e Telecomunicazioni 2% Elettronica23% 3% Enti Pubblici 2% Finanza 1% Food & Beverage Green Economy 1% Industria Luxury Services Turismo 43% Utilities/ servizi pubblici Damiano Cori per Sailbiz.it 23
  • 24. SPENDER SPONSOR TEAM SAILING RACING 8% 9% Abbigliamento 5% Arredi 3% Autovehicle21% 2% Editoria e Telecomunicazioni Elettronica Enti Pubblici Finanza 19% Food & Beverage 5% Green Economy Industria Luxury 6% Services 17% 3% 2% Damiano Cori per Sailbiz.it 24