What does it take to make the most effective use of LinkedIn

1. Oliver Picher
Visible Influence, LLC

2. Oliver Picher, Visible Influence LLC
 Help businesses, executives, and
professionals make themselves
more visible & attract more business
 Active in Content Marketing,
using content to reach and engage
potential clients and partners
 picher@comcast.net
 610-566-1063

3. FunWithNetworking.com

4. www.macalliance.com/calendar

5. LinkedIn: Your Resume…
…playing Six Degrees of Kevin Bacon

6. Resume = Your LinkedIn Profile

7. Your Network of Connections
3rd Degree
2nd Degree
1st Degree

8. The Secret…
 It’s NOT “Who You Know”
It’s “Friend of a Friend”
You know 100 people
each of those people knows 100 people
each of those people knows 100 people
 100 becomes 10,000 becomes 1,000,000

9. What Is Your Goal for LinkedIn?
 Who do you want to reach?
 How will they find you?
 What do you want them to know?
 What action do you want them to take?
Your choice affects your profile, your
connections, and your behavior

10. Three Elements of Success
Behavior
Profile Connections

11. Three Elements of Success
Behavior
Profile Connections

12.  Photos improve profile performance
 Headlines help you stand out from the crowd
 Status updates keep you top-of-mind

13.  Provide lots of “handles”
 List every job, every school, every group
 valuable “connectors”
 Add all the e-mail addresses you ever had

14.  Don’t put links in My Company and My Blog
 Use Other instead
 My Blog isn’t searchable
 FunWithNetworking.com is
 Get a “Vanity” profile URL

16. Profiles: Think Keywords
 Clients will find you through searches
 Know what phrases are most relevant to your target
audience
 Work them into your profile, but don’t overdo it
 Think of intersections – not just “finance” but “finance”
in the “airlines industry”

20.  Connections: Who are the “Right” People?
 People who connect with your targets
 Help you accomplish your goal
 People you already know and trust
 It is surprising who your friends know
 Quantity or quality?
 Mix in a few people with a lot of connections

21. My LinkedIn Contacts
Where did I meet them?

22. A Select Few “Top Linkers”
give me most of my 2nd degree connections

23. Source of 2nd Degree Contacts
How do I know the 1st degree connection?

24. Behaviors
 Participate in LinkedIn regularly
 Update your profile, add connections, join Groups
 Respond to requests
 Use LinkedIn Answers
 Do regular Status Updates
 Use LinkedIn Applications

25.  Status updates keep you top-of-mind
 Your network sees a feed of your updates
 People reading your profile see your updates

27.  Your Answers activity shows up in your profile
 Getting selected as “Best Answer” gives you “Expertise”

28.  Add PowerPoint presentations using SlideShare

29.  Add your blog as a feed on LinkedIn
 Doesn’t affect your Status Updates, but it does add
depth to your Profile