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Sasin crl mkt-update-201011125

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Sasin Alumni Association - Strategic SME development program, Carbon Release Label Project. …

Sasin Alumni Association - Strategic SME development program, Carbon Release Label Project.
Marketing update on 2010.11.25

Published in: Business, Technology
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  • 1. Sasin CRL Project Marketing update 2010.11.25 pichakornp@gmail.com Sasin Alumni EMBA93
  • 2. Issue: Boundary of project marketing Marketing for consumer (demand side) Marketing for producers (supply side) Content aggregation and management Operation facility
  • 3. Working head and team needed Comments needed loveis, BAY,…. Boundary of project marketing Marketing GSME Working team SME Content Alliance Implementation Alliance Consumer Communications & Media Alliance Consumer Marketing Alliance Green Productions CRL Products “Benefits of Green Productions” Knowledge Transfer Skills Transfer “Effects of CO2, Impact to Life, CRL awareness” Key to action & Experience management
  • 4. Essential from khun Boyd and Loveis team • Provoke to the audience with fear and need urgently acts • Arrange creative networks to synergize for higher impact • Apply social network to accelerate consumer awareness penetration
  • 5. Jan 2011 and beyondDec 2010 Action plan Initial brief to small creative groups by Dr. Smith Dr. Art-ong Create variation of stories and media channels Network expansion
  • 6. Marketing for producers (SMEs) • Alliance with SMEs promotion association (ATSME) and Federation of Thai Industries to get list and access to target producers • Alliance with media to organize seminar events • On line content and social network is needed • Proper project content and hard copies need to be produced…
  • 7. Content aggregation • For SMEs • Online content via website / blogs • Web based applications • Social network • For consumer • CRL blog • Social network
  • 8. Operation facilities • Facebook group | SasinCRL@groups.faceb ook.com • Closes group for working team communications and back office operations
  • 9. Welcome new group members • Please join the group to get connected and share your thought to the team
  • 10. Thank you pichakornp@gmail.com

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