Pichaipat Hongsongkeat Executive Computer Mrkt Strategy

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    Pichaipat Hongsongkeat Executive Computer Mrkt Strategy - Presentation Transcript

    1. E xecutive C omputers
              • Greg Baker
              • Teresa Chen
              • Wei-Chiao Chiu (Sharry)
              • Ayut Hongsongkeat (M)
              • (Now Pichaipat is Ayut’s new first name)
      C reate it, & … E volve it ! E C
    2. E xecutive C omputers C reate it, & … E volve it !
              • Direct Mail
              • Radio ad
              • Print ad
              • TV ad
              • Seminar/event marketing
              • Trade show booth
              • E-marketing
              • Word of mouth/buzz marketing
              • Q&A
              • AGENDA
      E C
    3. E xecutive C omputers E C
      • Front and Back
      • Inside pages
      Executive Computers Create It, &… Evolve It! North America New York Los Angeles Toronto Montreal Skilled technicians in each location! Asia Tokyo n Shanghai Sydney Singapore Local numbers for 24-hour tech support Europe London Paris Berlin Rome Creation Elite Corporate CreationLite Evolution EvolutionXtreme . small form factor . Functions . Software . Networking . strong CPU . HDD . Software . Ultra CUP . run large jobs . Software . XL HDD . fast internet . Software . 14” screen .12” screen . . small form factor . C reate it, & … E volve it ! www.EC.com 1-800-800-EC4U . Wireless, high-speed internet . Wireless, high-speed internet Direct Mail
    4. E xecutive C omputers C reate it, & … E volve it ! E C
      • Very aggressive to ensure market exposure
      • 2
        • We are looking at a variety of stations that high-level ………. corporate business people listen to:
          • Country stations (i.e., KUPL)
          • Adult contemporary (i.e., KINK, K103)
          • Classical
          • Talk Show (Sports, Business, Local/Regional Gov’t)
      • At the end, we will
      • add the Intel jingle .
      Radio Ad
    5. E xecutive C omputers C reate it, & … E volve it !
              • Print Ad
      E C
    6. E xecutive C omputers C reate it, & … E volve it !
              • TV Ad : EvolutionXtreme
      E C EvolutionXtreme
    7. Event Marketing
      • On Earth Day, 2007 we will team up with multiple NGOs to do worldwide “Cradle-to-Cradle” events in cities that are considered leaders in sustainability
        • San Francisco – Governor Schwarzenegger
        • Portland – Scott Marshall
        • Chicago – Mayor Davis
        • Tokyo – TBA
        • Berlin – TBA
      E xecutive C omputers C reate it, & … E volve it ! E C
    8. E xecutive C omputers C reate it, & … E volve it ! E X E C U T I V E C O M P U T E R S Creation Creation Lite S / Q&A Elite S / Q&A Evolution S / Q&A S / Q&A Corporate Evolution Xtreme S / Q&A E X E C U T I V E C O M P U T E R S Entry “ Windows” “ EC” (Banners) “ TV/Radio Ads” “ General Info” E C E C NAB January 2007 (LV) E3 March 2007 (LA) Entry Trade Show Booth
    9. E-Marketing
      • Be among the common names within the industry
      • So when you think of computers, Dell, HP, Compaq, Gateway, EC, Toshiba, IBM/Lenovo
      E xecutive C omputers C reate it, & … E volve it ! E C
      • Services Professional Social Responsibility
      • - Local daytime - Consumer Reports, - Recycling Program
      • - On-site techs Tom’s Hardware Guide, - NGOs
      • - 48 hr turnaround time [H]ard|OCP
      • - Specialize Computers - Guest Writing
      E xecutive C omputers C reate it, & … E volve it ! Word-of-Mouth Marketing E C
    10. E xecutive C omputers
              • Questions
              • &
              • Answers
      C reate it, & … E volve it ! E C
    11. E xecutive C omputers C reate it, & … E volve it !
              • Would you
              • “ recommend”
          • our products to others ?
      E C

    + pichaipatpichaipat, 8 months ago

    custom

    440 views, 1 favs, 0 embeds more stats

    It is my marketing project during the MIM program a more

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