Case study: Chocolat 3B

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Case study: Chocolat 3B

  1. 1. <ul>Case study: Chocolat 3B Giorgio Sironi (Nest Group) </ul>
  2. 2. Description <ul><li>Service: didactic audio/video podcasts
  3. 3. Target users: students of K-12 school
  4. 4. Main actors </li></ul><ul><ul><li>Teachers
  5. 5. K-12 students as producers
  6. 6. Other students as fruitors </li></ul></ul>
  7. 7. Description <ul><li>Didactic objective </li></ul><ul><ul><li>Engage students in subjects traditionally lectured
  8. 8. Diffuse podcasting between students </li></ul></ul><ul><li>Business model </li></ul><ul><ul><li>Producing material as didactic activity (zero cost)
  9. 9. Outsourcing of hosting
  10. 10. Zero revenue, CC license </li></ul></ul>
  11. 11. Homepage
  12. 12. Homepage <ul><li>Newsfeed with general information
  13. 13. Presentation of the service
  14. 14. Access to the various thematic channels </li></ul>
  15. 15. Platform
  16. 16. Platform <ul><li>Outsourcing </li></ul><ul><ul><li>hosting
  17. 17. content management
  18. 18. statistics
  19. 19. storage
  20. 20. ... </li></ul></ul>
  21. 21. Platform
  22. 22. Platform <ul><li>iTunes allow automated delivery </li></ul><ul><ul><li>to devices in the Apple ecosystem
  23. 23. to computers with iTunes available </li></ul></ul><ul><li>Still a proprietary platform </li></ul><ul><ul><li>Lock-in with a single program
  24. 24. Less immediate and universal than web-based distribution
  25. 25. No extensibility </li></ul></ul>
  26. 26. Content
  27. 27. Content <ul><li>Divided in channels </li></ul><ul><ul><li>poetry
  28. 28. history
  29. 29. ... </li></ul></ul><ul><li>Standard features of blog posts available </li></ul><ul><ul><li>Commenting
  30. 30. Download
  31. 31. Sharing </li></ul></ul>
  32. 32. Fruition
  33. 33. Fruition <ul><li>In-browser player </li></ul><ul><ul><li>Playlists, tagging
  34. 34. Sharing and liking in social networks </li></ul></ul><ul><li>Download of MP3 files
  35. 35. iTunes
  36. 36. No DRM or limitations: just plain sound files </li></ul>
  37. 37. Strengths & weaknesses <ul><li>Low cost production and delivery </li></ul><ul><ul><li>Student and teachers are part of the production system
  38. 38. Web delivery scales very well </li></ul></ul><ul><li>No revenue! </li></ul><ul><ul><li>Freely available and redistributable with attribution
  39. 39. Creative Commons non commercial license </li></ul></ul>
  40. 40. Conclusions & take-aways <ul><li>Multiple fruition platforms must be available in podcasting </li></ul><ul><ul><li>Web-based but also iTunes </li></ul></ul><ul><li>Independent channels allow </li></ul><ul><ul><li>customization of the offer
  41. 41. replication of a successful model in a different domain (e.g. from poetry to music) </li></ul></ul>

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