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Visual Identity
 

Visual Identity

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Presentation myself and Mathew Hoy gave at PodCamp London 2009 on brand guides.

Presentation myself and Mathew Hoy gave at PodCamp London 2009 on brand guides.

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  • Today we're going to talk to you about brand guides and how they can help you and your podcast, service, product or company. 

Visual Identity Visual Identity Presentation Transcript

  • Visual Identity Mathew Hoy & John Leschinski      Hash Tag: #brand
  • Introductions
  • John Leschinski
    • Leschinski Design
    • I'm horrible at these self aggrandizing descriptions.
    • I love design and long walks on the beach.
    • This is ridiculous. 
       #brand Visual Identity : Mathew Hoy & John Leschinski
  • Mathew Hoy
    • The University of Western Ontario     HellaBoss     The GAMES DAY Podcast
    •  
    • A friendly, Canadian web designer who co-hosts The GAMES DAY Podcast and rarely speaks in the 3rd person.
       #brand Visual Identity : Mathew Hoy & John Leschinski
  • What's a Brand Guide?
      • Consistency   
      • Clarity   
      • Professional
       #brand Visual Identity : Mathew Hoy & John Leschinski What's a Brand Guide?
  • What's in a Brand Guide?
  • What's in a Brand Guide?
    •   Brand Promise / Mission
       #brand Visual Identity : Mathew Hoy & John Leschinski
  • What's in a Brand Guide?
    •   Brand Promise / Mission
    •   Logo Guidelines
       #brand Visual Identity : Mathew Hoy & John Leschinski
  • What's in a Brand Guide?
    •   Brand Promise / Mission
    •   Logo Guidelines
    •   Colours
    •  
       #brand Visual Identity : Mathew Hoy & John Leschinski
  • What's in a Brand Guide?
    •   Brand Promise / Mission
    •   Logo Guidelines
    •   Colours
    •   Typography
    •  
       #brand Visual Identity : Mathew Hoy & John Leschinski
  • What's in a Brand Guide?
    •   Brand Promise / Mission
    •   Logo Guidelines
    •   Colours
    •   Typography
    •   Imagery / Illustrations
       #brand Visual Identity : Mathew Hoy & John Leschinski
  • For Example
  • a basic primer of the visual identity guide for The GAMES DAY Podcast
    • GDP Brand Promise
    •  
    • The GDP brand promise is one of honesty and openness. We are friendly and aren't into hiding anything. Lastly, we want to share the experience of gaming with friends.
    Visual Identity : Mathew Hoy & John Leschinski    #brand
  • a basic primer of the visual identity guide for The GAMES DAY Podcast
    • Voice guide
    •     The visual voice we use to create an impression
    • Colour guide
    •   
    • Type guide
    •     Typeface we use
    •     Sizes
    •     Typographic style
    • Logo
    •     Exclusion zones
    •     Logo types
    •     What not to do with our logo
    Visual Identity : Mathew Hoy & John Leschinski    #brand
  • a basic primer of the visual identity guide for The GAMES DAY Podcast
    • Voice guide
    •  
    • The voice of The GAMES DAY Podcast is:
    •     Friendly
    •     Honest
    •     DIY, homebrew-ish - not perfect, handmade, not super polished
    Visual Identity : Mathew Hoy & John Leschinski    #brand
  • a basic primer of the visual identity guide for The GAMES DAY Podcast
    • Colour guide
    •     
    • Swatches
    • Colour types: RGB, HEX, CMYK?
    •  
    • We didn't really care about CMYK because the show was online. Until we printed some buttons and promotional pieces and needed it.
    •  
    • Even if your show is web-based, discern CMYK, even if you don't think you'll need it.
    Visual Identity : Mathew Hoy & John Leschinski    #brand
  • a basic primer of the visual identity guide for The GAMES DAY Podcast
    • Type guide
    •  
    •     
    • Print copy:
    •     Helvetica
    •  
    • Web concessions:
    •      p {font-family: Helvetica, Arial, sans-serif;}
    •     Ari
    Visual Identity : Mathew Hoy & John Leschinski    #brand
  • a basic primer of the visual identity guide for The GAMES DAY Podcast
    • Logo
    •     Logo samples and types
    •     What not to do with our logo
    Visual Identity : Mathew Hoy & John Leschinski    #brand
  • a basic primer of the visual identity guide for The GAMES DAY Podcast
    • Other things
    •  
    •      Mascots & Avatars
    •         Colour guides
    •         Style guides
    •         Behaviour guides
    •      Other considerations
    •          Reusable assets for
    •          animation
    •     
    •        Re
    Visual Identity : Mathew Hoy & John Leschinski    #brand
  • Contact Us
    • John Leschinski                   Mathew Hoy
    •  
    • @picard102                                    @mathewh
    • www.leschinskidesign.com                               www.hellaboss.com
    •  
    •  
    • Watch Mathew's presentation in The Wellington Room, right after this one - OMG!
    Visual Identity : Mathew Hoy & John Leschinski    #brand
    • Q & A