Social media for non profits
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Social media for non profits

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Social media for non profits Social media for non profits Presentation Transcript

  • Par a:
  • Acer ca de… M a P a Cel es t i no ari i •Founder & CEO Cr ea7i ve. com •10yr s + i n t he i ndust r y •Hoot sui t e Cer t i f i ed •6 Addy Awar ds f r om AAF •For ewor d on Br uce C. Br own’ s book •Feat ur ed i n Channel 7 News.
  • Tr abaj os
  • Que es el Soci al Medi a? Co n v e r s a En g a g e m n t e t i on Co m u n m i Re a c h ty Re l a t i o n nt s hi p Co n t e s Es t rat egi a + Ej ec uc i ón
  • Soci al M edi a y t uor gani zaci ón.Com ut i l i zarl o para t u organi zac o • Spr ead your cont ent and exper t i se t o new audi ences • Net wor k wi t h l i ke- m nded i ndi vi dual s and com i pani es • Bui l d a com uni t y of evangel i st s m • I nvol ve your cust om s and pr ospect s i n co- cr eat i on er • Aut om e t he pr ocess of r epur posi ng cont ent at • Reach new audi ences i n t he exact way t hey choose t o com uni cat e m • Be seen as a t hought l eader i n your i ndust r y • Easi l y hear l i t er al l y ever yt hi ng t hat ’ s bei ng sai d onl i ne about your br and, pr oduct s, or i ndust r y i n r eal t i me. • Be seen as a t r ust ed sour ce of i nf or m i on at
  • Canal es de Soci al Medi a •Bl oggi ng •Soci al Sear ch ( Revi ew websi t es l i keGoogl e pl aces, yel p, yahoo, et c) •Com uni t y si t es ( Facebook) m •M cr o bl oggi ng ( Twi t t er ) i •Soci al bookm ki ng ( Di gg, ar St um eupon, blPi nt er est ) •Ri ch cont ent – Yout ube, Vi meo N hay una f órm a s t andard para o ul benef i c i ars e del s oc i al m a. La c l ave es edi el arm ado de una es t rat egi a.
  • Pasos par a ar marEst r at egi a 1. Est abl ecer m as. et 2. Anal i si s de audi enci a y websi t es queést a f r ecuent a. 3. Cr eaci ón de pr of i l es y per sonal i zaci óngr áf i ca. 4. Cr eaci ón de t ópi cos y per sona. 5. Pl ani f i caci ón de un cal endar i o desoci al medi a. 6. Conf i gur aci ón de pl at af or ma( Hoot sui t e) 7. Ej ecuci ón
  • PASO 1: M as et Las m as pueden var i ar de or gani zaci ón a etor gani zaci ón. Al gunos ej em os son: pl •Gener ar conci enci a acer ca de una causa. •Aument ar popul ar i dad de l a or gani zaci on •Est abl ecer r el aci ones con l í der es y or gani zaci ones especí f i cas. •Maxi m zar al cance i •Aument ar núm o de segui dor es er •Abr i r puer t a a nuevas opor t uni dades y pat r oci nador es.
  • PASO 2: Audi enci a Def i ni r Audi enci a: •Femeni no / M cul i no as •Edades •Local , naci onal , i nt er naci onal ? •Websi t es que f r ec uent an •I nt er eses •Ot r as or gani zaci ones que si guen
  • PASO 3: Per sonal i zaci ón
  • PASO 3: Per sonal i zaci ón
  • PASO 4: Tópi cosTopi cos de i nt er és especí f i cos de t u audi enci a: Women’s Natural Active News & Lifestyle Fitness Promotions Life Health Adventure Events
  • PASO 5: Cal endar i oTopi cos de i nt er és especí f i cos de t u audi enci a: AY AY AY AY AY AY AY SD D D ND D SD NE S I D TU R SU ON E ED UR FR M TU W TH SA News & & Events News Events Promotions Promotions Lifestyle Lifestyle Women’s Life Women’s Life Natural health Natural health Active adventure Active adventure Fitness Fitness
  • PASO 6: Pl at af or maBenef i c i os 1. Or gani zar cont act os e i nf or maci ón. 2. Ahor r o de t i em po. Hoot s ui t e per m t e i pr ogr am ar post s con ant i ci paci ón. 3. Moni t or ear t ópi cos y m enci ones. 4. Uni f i car pl at af or m as
  • Usando Hoot sui t e ww. Hoot sui t e. co m
  • Agr egar cuent as1. Agr egar 2. Agr egar St reamTab
  • Fi l t r ar i nf or maci ónLuego de agr egar l as cuent as, se puede ut i l i zar l aher r am ent a de St ream par a cr ear f i l t r os de i nf or m i s aci ónr el evant e y así encont r ar f áci l m ent e l a i nf or maci ón dem ayor i nt er és par a l a or gani zaci ón.
  • Post ear i nf or maci ónHoot sui t e per m t e l a opor t uni dad de cr ear l os post s y idej ar l o set eado par a que se publ i que aut om i cam át ent e.
  • Hoot l etHoot l et es una ext ensi ón par a el br owser que per m t e ipost ear i nf or maci ón r ápi dament e m ent r as se navega en ii nt er net .
  • Anal yt i csLa secci ón “ Anal yt i cs” dent r o de Hoot sui t e per m t e ieval uar el desem peño de l a cam paña de soci al m edi a.
  • Ot her Soci al medi aOut l et sBLOG•W dpr ess. or g, Tum r , Bl ogger  f r ee bl ogs or bl•Una excel ent e maner a de gener ar cont eni do y t r áf i co.•1 vez a l a semana i deal , si no 1 vez al mes•Coment ar en ot r os bl og i ncl uyendo l i nk alwebsi t e pr opi o gener a l i nk s•Gener aci ón de cont eni do r el evant e que l a audi enci aes t é di s puest a a compar t i r .
  • Tool s f or Bl ogs• Add t o Any: a t ool t hat m akes i t ver y easy f or peopl e t o subscr i be t o your bl og.• D s qus : i nt er act i ve com ent i ng i m syst em .• Tw t t ert ool s : aut om i cal l y adds i at your new bl og post s t o Twi t t er .• Googl e Si t em aps Generat or: cr eat es a si t em ap of your bl og i n XM L• Aki m et and pi ngs i sear ch engi nes. . f or s at : hel ps f ght com ent s pam m m• R at ed Ent ri es : c r eat es a l i s t of bl og post s r el at ed t o your el cur r ent one and i nser t s t he l i st i nt o y our post .• Al l i n One SEO: adds f eat ur es t hat al l ow you t o make each bl og post ev en m e or SEO f r i endl y.
  • Li nkedI n• Com pany pr of i l e• Recom endat i on m• Gr oups• Fi nd pr ospect s, par t ner s and c ol l eagues• Repur pose cont ent – Bl og Li nk: di s pl ays your l at est bl og post s on y our pr of i l e – Box. net : al l ows y ou t o cr eat e l i nks t o f i l es such as r es umes and m ket i ng k i t s ar – Sl i deShar e: em beds s l i deshow pr esent at i ons and dem os – Com pany Buz z: scr apes Twi t t er f or m ent i ons of y our br and or ot her t opi c s y ou ass i g
  • Yout ube• Yout ube channel• Per sonal i zed wi t h br andi ng im age• Can be used t o pr om e ot pr oduct s and ser vi ces or r evi ews• Shar eabl e on al l soci al net wor ks and bl og
  • Twi t t er Ti ps and Tool s• Som t er m nol ogy: e i • Fol l ow • Ret weet • DM * di r ect m sage* es • Hasht ag #m ket i ng ar• W t o f ol l ow? ho• What t o t weet ?  est i m at e conver sat i on, use ul #hasht ags• Use Advanced sear ch f or l eads ( sear ch “ web desi gner needed i n USA 2 past days)• Shar e phot os on t wi t t er
  • Com apr ovechar Soci al oMedi a?• Ar mar una es t rat egi a usando var i os canal es de soci al medi a a l a vez.• Ut i l i zar s t ream en H s oot s ui t e par a descubr i r i nf or m aci ón r el evant e• Ut i l i zar her r am ent a com Tw l ow par a i o el encont r ar a qui enes segui r .• Program l os post s aut om i cos de l a sem ar at ana desde Hoot sui t e par a ahor r ar t i empo.• Ut i l i zar Hoot l et par a compar t i r cont eni do r ápi dam ent e.
  • Est r at egi a Cont eni do+ Pl ani f i caci ón Conver sac i ón Com uni dad RESULTADOS
  • Gr aci as Crea7ive Interactive Advertising, Corp. Phone: 866.920.1657 Email: info@crea7ive.com Website: www.crea7ive.com