Your SlideShare is downloading. ×
E marketeer seminar june 2014
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

E marketeer seminar june 2014

100
views

Published on

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
100
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • AAA-rating på bolaget. En rating som endast 3 procent av Sveriges samtliga företag uppfyller kraven för och som står för högsta kreditvärdighet.
  • Transcript

    • 1. MARKETING THAT DRIVES SALES
    • 2. LEAD GENERATION AND MARKETING AUTOMATION A C A D E M Y
    • 3. KLAUS TROLLECMO EMARKETEER +45-61310408 klaus@emarketeer.com facebook.com/emarketeer
    • 4. • Brief introduction to eMarketeer • How outbound, inbound and nurturing goes together • What is marketing automation and why do you need it? • Short demo AGENDA
    • 5. Brief introduction to eMarketeer
    • 6. Owned, headquartered and developed in Sweden Founded in 2002 Highest Creditworthiness
    • 7. …and some 1200 more Companies we keep...
    • 8. 250+ Integrations.. • CRM • CMS • Image editing • Analytics • Web stats • Social Media • Video • Image archives • Slides • Audio • Maps
    • 9. SalesNurtureCaptureAwareness What we do
    • 10. SalesNurtureCaptureAwareness We help you drive up awareness, with "outbound marketing” 1
    • 11. SalesNurtureCaptureAwareness We help you drive up awareness, with "outbound marketing” We help you capture leads with "inbound marketing" 1 2
    • 12. SalesNurtureCaptureAwareness We help you drive up awareness, with "outbound marketing” We help you capture leads with "inbound marketing" 1 3 2 We help you nurture leads with ”marketing automation"
    • 13. SalesNurtureCaptureAwareness We help you drive up awareness, with "outbound marketing” We help you capture leads with "inbound marketing" We help you deliver qualified leads to sales with "sales enablement" 1 3 42 We help you nurture leads with ”marketing automation"
    • 14. Awareness Capture Nurture Sales Emails, SMS, Survey Landing Pages FB Pages, Web apps Web Forms, Events Address & Send Publish Segmenting Scheduling BUILD DEPLOY What it is
    • 15. Awareness Capture Nurture Sales Emails, SMS, Survey Landing Pages FB Pages, Web apps Web Forms, Events Address & Send Publish Segmenting Scheduling BUILD DEPLOY LISTEN CTA Forms, Survey answers Evaluations, Web page visits Link clicks, Email Opens Social interaction What it is
    • 16. Awareness Capture Nurture Sales Emails, SMS, Survey Landing Pages FB Pages, Web apps Web Forms, Events Address & Send Publish Segmenting Scheduling BUILD DEPLOY LISTEN AUTOMATE CTA Forms, Survey answers Evaluations, Web page visits Link clicks, Email Opens Social interaction Send Email, Send SMS Send notify, Add & remove from lists, Update contact Add & remove fr campaign What it is
    • 17. Awareness Capture Nurture Sales Emails, SMS, Survey Landing Pages FB Pages, Web apps Web Forms, Events Address & Send Publish Segmenting Scheduling BUILD DEPLOY LISTEN AUTOMATE SHARE CTA Forms, Survey answers Evaluations, Web page visits Link clicks, Email Opens Social interaction Send Email, Send SMS Send notify, Add & remove from lists, Update contact Add & remove fr campaign SMS & Email Notify SuperOffice CRM Salesforce CRM Touchpoints What it is
    • 18. Awareness Capture Nurture Sales Emails, SMS, Survey Landing Pages FB Pages, Web apps Web Forms, Events Address & Send Publish Segmenting Scheduling BUILD DEPLOY LISTEN AUTOMATE SHARE CTA Forms, Survey answers Evaluations, Web page visits Link clicks, Email Opens Social interaction Send Email, Send SMS Send notify, Add & remove from lists, Update contact Add & remove fr campaign SMS & Email Notify SuperOffice CRM Salesforce CRM Touchpoints What it is
    • 19. CONTACTS CONTACTSCONTACTS CONTACTSCONTACTS CONTACTS EDITOR EDITOREDITOR EDITOREDITOR EDITOR RESULTSRESULTSRESULTS RESULTSRESULTS RESULTS API / PLUGINAPI / PLUGIN API / PLUGIN API / PLUGINAPI / PLUGIN API / PLUGIN PAYPLANPAYPLANPAYPLAN PAYPLANPAYPLAN PAYPLAN LOGINLOGINLOGIN LOGINLOGIN LOGIN 99% of all marketeers…
    • 20. NEWSLETTER?CONTACT US DEMO WEBINAR OTHER GOAL NEWSLETTERS SEARCH & ADSSOCIALEVENTS MOBILE OTHER CAMPAIGNS INBOUNDOUTBOUND NURTURING SALES ENABLEMENT
    • 21. How do you work smarter? Do MORE with LESS resources
    • 22. Manage MULTIPLE channels with ONE tool EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS
    • 23. EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS ONE content editor for all channels Connected to 250 content sources EDITOR
    • 24. Capture Interests From multiple channels
    • 25. EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS ONE Contact Database Get a 360° contact view! CONTACTS Frank clicked link in “Newsletter #2” Frank registered to our event “Big Biz” Frank answered our Customer Survey Segments Photo Email Activity Form Activity Web Activity Mobile Activity Landing Page Activity Group Member Social Platforms 360° view
    • 26. EMAIL MARKETING SURVEYS & WEBFORMS FACEBOOK MARKETING WEB & LANDING PAGES MOBILE MARKETING EVENT MANAGEMENT CONTACTS RESULTS ONE integrationCRM
    • 27. Nurture
    • 28. SUSPECT PROSPECT QUALIFIED LEAD SALES
    • 29. SUSPECT PROSPECT QUALIFIED LEAD SALES Free whitepapers, Guides Ebooks, Videos, Checklists
    • 30. SUSPECT PROSPECT QUALIFIED LEAD SALES Webinars, Case studies, Free samples, Catalogs, FAQ sheets, Brochures
    • 31. SUSPECT PROSPECT QUALIFIED LEAD SALES Free trials, Demos, Assessments, Consultations, Coupons
    • 32. SUSPECT PROSPECT QUALIFIED LEAD SALES Sales interaction to generate customers
    • 33. From multiple channels Marketing Automation
    • 34. EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS ONE Automation Engine Automate based on contact feedback across channels! IF-THEN AUTOMATION Someone answers a form Someone answers a survey Someone opened an email Someone clicks on email link Someone clicks on SMS link Someone clicks a link on web Email is sent SMS is delivered IF Send an email Send a SMS Add contact to list Remove contact from list Add contact to campaign Remove contact from campaign Update contact card Unsubscribe a contact Send notification via email/SMS Push data to URL Interact with CRM THEN
    • 35. Why marketing automation...
    • 36. Awareness Interest Qualification Decision Experience THE ROLE OF SALES 80%OF THE BUYER’S JOURNEY TRAVELLED WITHOUT SALES
    • 37. Can sales and marketing become friends?
    • 38. “Marketing isn’t giving us enough leads” SALES SAYS:
    • 39. “Boohoo! I gave you tons of leads. You just don’t follow up properly!” MARKETING SAYS:
    • 40. Sales called unqualified leads and find they are a waste of time – they stop calling the rest of the leads Why?
    • 41. Offer full transparency and up to date information on qualified leads to sales. Friends?
    • 42. DEMO
    • 43. &QUESTIONS ANSWERS ? ? ? ?? ?
    • 44. KLAUS TROLLECMO EMARKETEER Thank you for your time!