MARKETING THAT DRIVES SALES
LEAD GENERATION AND
MARKETING AUTOMATION
A C A D E M Y
KLAUS TROLLECMO EMARKETEER
+45-61310408
klaus@emarketeer.com
facebook.com/emarketeer
• Brief introduction to eMarketeer
• How outbound, inbound and nurturing
goes together
• What is marketing automation and ...
Brief introduction
to eMarketeer
Owned, headquartered
and developed in Sweden
Founded in 2002
Highest Creditworthiness
…and some 1200 more
Companies
we keep...
250+ Integrations..
• CRM
• CMS
• Image editing
• Analytics
• Web stats
• Social Media
• Video
• Image archives
• Slides
•...
SalesNurtureCaptureAwareness
What we do
SalesNurtureCaptureAwareness
We help you drive up awareness,
with "outbound marketing”
1
SalesNurtureCaptureAwareness
We help you drive up awareness,
with "outbound marketing”
We help you capture leads
with "inb...
SalesNurtureCaptureAwareness
We help you drive up awareness,
with "outbound marketing”
We help you capture leads
with "inb...
SalesNurtureCaptureAwareness
We help you drive up awareness,
with "outbound marketing”
We help you capture leads
with "inb...
Awareness Capture Nurture Sales
Emails, SMS, Survey
Landing Pages
FB Pages, Web apps
Web Forms, Events
Address & Send
Publ...
Awareness Capture Nurture Sales
Emails, SMS, Survey
Landing Pages
FB Pages, Web apps
Web Forms, Events
Address & Send
Publ...
Awareness Capture Nurture Sales
Emails, SMS, Survey
Landing Pages
FB Pages, Web apps
Web Forms, Events
Address & Send
Publ...
Awareness Capture Nurture Sales
Emails, SMS, Survey
Landing Pages
FB Pages, Web apps
Web Forms, Events
Address & Send
Publ...
Awareness Capture Nurture Sales
Emails, SMS, Survey
Landing Pages
FB Pages, Web apps
Web Forms, Events
Address & Send
Publ...
CONTACTS CONTACTSCONTACTS CONTACTSCONTACTS CONTACTS
EDITOR EDITOREDITOR EDITOREDITOR EDITOR
RESULTSRESULTSRESULTS RESULTSR...
NEWSLETTER?CONTACT US DEMO WEBINAR OTHER GOAL
NEWSLETTERS SEARCH & ADSSOCIALEVENTS MOBILE OTHER CAMPAIGNS
INBOUNDOUTBOUND
...
How do you work smarter?
Do MORE with LESS resources
Manage MULTIPLE
channels
with ONE tool
EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGE...
EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS
ONE content edit...
Capture Interests
From multiple channels
EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS
ONE Contact Data...
EMAIL MARKETING SURVEYS & WEBFORMS FACEBOOK MARKETING WEB & LANDING PAGES MOBILE MARKETING EVENT MANAGEMENT
CONTACTS
RESUL...
Nurture
SUSPECT
PROSPECT
QUALIFIED
LEAD
SALES
SUSPECT
PROSPECT
QUALIFIED
LEAD
SALES
Free whitepapers, Guides
Ebooks, Videos, Checklists
SUSPECT
PROSPECT
QUALIFIED
LEAD
SALES
Webinars, Case studies,
Free samples, Catalogs,
FAQ sheets, Brochures
SUSPECT
PROSPECT
QUALIFIED
LEAD
SALES
Free trials, Demos, Assessments,
Consultations, Coupons
SUSPECT
PROSPECT
QUALIFIED
LEAD
SALES
Sales interaction to generate
customers
From multiple channels
Marketing Automation
EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS
ONE Automation E...
Why marketing automation...
Awareness Interest Qualification Decision Experience
THE ROLE OF SALES
80%OF THE BUYER’S
JOURNEY TRAVELLED
WITHOUT SALES
Can sales
and marketing
become friends?
“Marketing isn’t
giving us enough
leads”
SALES SAYS:
“Boohoo! I gave you
tons of leads. You just
don’t follow up
properly!”
MARKETING SAYS:
Sales called unqualified
leads and find they are
a waste of time – they
stop calling the rest of
the leads
Why?
Offer full transparency
and up to date
information on qualified
leads to sales.
Friends?
DEMO
&QUESTIONS
ANSWERS
? ? ? ?? ?
KLAUS TROLLECMO EMARKETEER
Thank you
for your
time!
E marketeer seminar june 2014
E marketeer seminar june 2014
E marketeer seminar june 2014
E marketeer seminar june 2014
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  • AAA-rating på bolaget. En rating som endast 3 procent av Sveriges samtliga företag uppfyller kraven för och som står för högsta kreditvärdighet.
  • E marketeer seminar june 2014

    1. 1. MARKETING THAT DRIVES SALES
    2. 2. LEAD GENERATION AND MARKETING AUTOMATION A C A D E M Y
    3. 3. KLAUS TROLLECMO EMARKETEER +45-61310408 klaus@emarketeer.com facebook.com/emarketeer
    4. 4. • Brief introduction to eMarketeer • How outbound, inbound and nurturing goes together • What is marketing automation and why do you need it? • Short demo AGENDA
    5. 5. Brief introduction to eMarketeer
    6. 6. Owned, headquartered and developed in Sweden Founded in 2002 Highest Creditworthiness
    7. 7. …and some 1200 more Companies we keep...
    8. 8. 250+ Integrations.. • CRM • CMS • Image editing • Analytics • Web stats • Social Media • Video • Image archives • Slides • Audio • Maps
    9. 9. SalesNurtureCaptureAwareness What we do
    10. 10. SalesNurtureCaptureAwareness We help you drive up awareness, with "outbound marketing” 1
    11. 11. SalesNurtureCaptureAwareness We help you drive up awareness, with "outbound marketing” We help you capture leads with "inbound marketing" 1 2
    12. 12. SalesNurtureCaptureAwareness We help you drive up awareness, with "outbound marketing” We help you capture leads with "inbound marketing" 1 3 2 We help you nurture leads with ”marketing automation"
    13. 13. SalesNurtureCaptureAwareness We help you drive up awareness, with "outbound marketing” We help you capture leads with "inbound marketing" We help you deliver qualified leads to sales with "sales enablement" 1 3 42 We help you nurture leads with ”marketing automation"
    14. 14. Awareness Capture Nurture Sales Emails, SMS, Survey Landing Pages FB Pages, Web apps Web Forms, Events Address & Send Publish Segmenting Scheduling BUILD DEPLOY What it is
    15. 15. Awareness Capture Nurture Sales Emails, SMS, Survey Landing Pages FB Pages, Web apps Web Forms, Events Address & Send Publish Segmenting Scheduling BUILD DEPLOY LISTEN CTA Forms, Survey answers Evaluations, Web page visits Link clicks, Email Opens Social interaction What it is
    16. 16. Awareness Capture Nurture Sales Emails, SMS, Survey Landing Pages FB Pages, Web apps Web Forms, Events Address & Send Publish Segmenting Scheduling BUILD DEPLOY LISTEN AUTOMATE CTA Forms, Survey answers Evaluations, Web page visits Link clicks, Email Opens Social interaction Send Email, Send SMS Send notify, Add & remove from lists, Update contact Add & remove fr campaign What it is
    17. 17. Awareness Capture Nurture Sales Emails, SMS, Survey Landing Pages FB Pages, Web apps Web Forms, Events Address & Send Publish Segmenting Scheduling BUILD DEPLOY LISTEN AUTOMATE SHARE CTA Forms, Survey answers Evaluations, Web page visits Link clicks, Email Opens Social interaction Send Email, Send SMS Send notify, Add & remove from lists, Update contact Add & remove fr campaign SMS & Email Notify SuperOffice CRM Salesforce CRM Touchpoints What it is
    18. 18. Awareness Capture Nurture Sales Emails, SMS, Survey Landing Pages FB Pages, Web apps Web Forms, Events Address & Send Publish Segmenting Scheduling BUILD DEPLOY LISTEN AUTOMATE SHARE CTA Forms, Survey answers Evaluations, Web page visits Link clicks, Email Opens Social interaction Send Email, Send SMS Send notify, Add & remove from lists, Update contact Add & remove fr campaign SMS & Email Notify SuperOffice CRM Salesforce CRM Touchpoints What it is
    19. 19. CONTACTS CONTACTSCONTACTS CONTACTSCONTACTS CONTACTS EDITOR EDITOREDITOR EDITOREDITOR EDITOR RESULTSRESULTSRESULTS RESULTSRESULTS RESULTS API / PLUGINAPI / PLUGIN API / PLUGIN API / PLUGINAPI / PLUGIN API / PLUGIN PAYPLANPAYPLANPAYPLAN PAYPLANPAYPLAN PAYPLAN LOGINLOGINLOGIN LOGINLOGIN LOGIN 99% of all marketeers…
    20. 20. NEWSLETTER?CONTACT US DEMO WEBINAR OTHER GOAL NEWSLETTERS SEARCH & ADSSOCIALEVENTS MOBILE OTHER CAMPAIGNS INBOUNDOUTBOUND NURTURING SALES ENABLEMENT
    21. 21. How do you work smarter? Do MORE with LESS resources
    22. 22. Manage MULTIPLE channels with ONE tool EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS
    23. 23. EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS ONE content editor for all channels Connected to 250 content sources EDITOR
    24. 24. Capture Interests From multiple channels
    25. 25. EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS ONE Contact Database Get a 360° contact view! CONTACTS Frank clicked link in “Newsletter #2” Frank registered to our event “Big Biz” Frank answered our Customer Survey Segments Photo Email Activity Form Activity Web Activity Mobile Activity Landing Page Activity Group Member Social Platforms 360° view
    26. 26. EMAIL MARKETING SURVEYS & WEBFORMS FACEBOOK MARKETING WEB & LANDING PAGES MOBILE MARKETING EVENT MANAGEMENT CONTACTS RESULTS ONE integrationCRM
    27. 27. Nurture
    28. 28. SUSPECT PROSPECT QUALIFIED LEAD SALES
    29. 29. SUSPECT PROSPECT QUALIFIED LEAD SALES Free whitepapers, Guides Ebooks, Videos, Checklists
    30. 30. SUSPECT PROSPECT QUALIFIED LEAD SALES Webinars, Case studies, Free samples, Catalogs, FAQ sheets, Brochures
    31. 31. SUSPECT PROSPECT QUALIFIED LEAD SALES Free trials, Demos, Assessments, Consultations, Coupons
    32. 32. SUSPECT PROSPECT QUALIFIED LEAD SALES Sales interaction to generate customers
    33. 33. From multiple channels Marketing Automation
    34. 34. EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS ONE Automation Engine Automate based on contact feedback across channels! IF-THEN AUTOMATION Someone answers a form Someone answers a survey Someone opened an email Someone clicks on email link Someone clicks on SMS link Someone clicks a link on web Email is sent SMS is delivered IF Send an email Send a SMS Add contact to list Remove contact from list Add contact to campaign Remove contact from campaign Update contact card Unsubscribe a contact Send notification via email/SMS Push data to URL Interact with CRM THEN
    35. 35. Why marketing automation...
    36. 36. Awareness Interest Qualification Decision Experience THE ROLE OF SALES 80%OF THE BUYER’S JOURNEY TRAVELLED WITHOUT SALES
    37. 37. Can sales and marketing become friends?
    38. 38. “Marketing isn’t giving us enough leads” SALES SAYS:
    39. 39. “Boohoo! I gave you tons of leads. You just don’t follow up properly!” MARKETING SAYS:
    40. 40. Sales called unqualified leads and find they are a waste of time – they stop calling the rest of the leads Why?
    41. 41. Offer full transparency and up to date information on qualified leads to sales. Friends?
    42. 42. DEMO
    43. 43. &QUESTIONS ANSWERS ? ? ? ?? ?
    44. 44. KLAUS TROLLECMO EMARKETEER Thank you for your time!
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