Email marketing for doctors and medical offices

2,424 views

Published on

Published in: Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,424
On SlideShare
0
From Embeds
0
Number of Embeds
47
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Email marketing for doctors and medical offices

  1. 1. Connecting with Patients and Referring Doctors through Email Marketing Connect. Educate. Grow. Phyzoom® is a registered trademark of OnKua, LLC
  2. 2. Phyzoom® is a registered trademark of OnKua, LLC It Takes Relationships to Build a Successful Medical Practice
  3. 3. Phyzoom® is a registered trademark of OnKua, LLC Why Email Marketing? <ul><li>Because almost everyone your practice needs to reach reads it: </li></ul><ul><li>91% of Internet users between the ages of 18 and 64 send or read email </li></ul><ul><li>An even higher number of users ages 65 or older do the same </li></ul><ul><li>147 million people across the country use email, most use it every day. </li></ul>Sources: eMarketer
  4. 4. Phyzoom® is a registered trademark of OnKua, LLC Why Email Marketing? <ul><li>For the same response, direct mail costs 20 TIMES as much as email </li></ul><ul><li>Email ROI is the highest when compared to other internet marketing mediums </li></ul>Sources: Forrester Research , Inc. Direct Marketing Association
  5. 5. Phyzoom® is a registered trademark of OnKua, LLC Email Marketing Is NOT?
  6. 6. Phyzoom® is a registered trademark of OnKua, LLC Email Marketing Is Delivering professional email communications…. … to an interested audience… … containing information they find value.
  7. 7. Phyzoom® is a registered trademark of OnKua, LLC Using an Email Service Provider <ul><li>Provide easy-to-use templates </li></ul><ul><li>Reinforce brand identity for your practice </li></ul><ul><li>Email addressed to recipient only </li></ul><ul><li>Manage lists – adding new subscribers, handling bounce backs, removing unsubscribes </li></ul><ul><li>Improves email delivery, tracks results and obeys the law </li></ul>Sources: Forrester Research , Inc. Direct Marketing Association Email Service Providers automate best practices
  8. 8. Phyzoom® is a registered trademark of OnKua, LLC Email Basics Checklist <ul><li>Do repeat and referral patients help your business? </li></ul><ul><li>Do you have a plan for delivering multiple communications? </li></ul><ul><li>Is your audience interested in your message? </li></ul><ul><li>Is it valuable to them? </li></ul><ul><li>Can you make your emails reflect your brand? </li></ul><ul><li>Do you have an Email Service Provider to help manage your strategy? </li></ul>Ask yourself before you begin email marketing
  9. 9. Phyzoom® is a registered trademark of OnKua, LLC To Discuss How Email Marketing Fits Your Practice Contact Us! John Goff Founder & CEO, OnKua LLC 897 Higgs Avenue Columbus, Ohio 43212 Tel: 614.224.2343 email: [email_address]

×