Your SlideShare is downloading. ×
Email marketing for doctors and medical offices
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Email marketing for doctors and medical offices

1,915
views

Published on

Published in: Health & Medicine

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,915
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Connecting with Patients and Referring Doctors through Email Marketing Connect. Educate. Grow. Phyzoom® is a registered trademark of OnKua, LLC
  • 2. Phyzoom® is a registered trademark of OnKua, LLC It Takes Relationships to Build a Successful Medical Practice
  • 3. Phyzoom® is a registered trademark of OnKua, LLC Why Email Marketing?
    • Because almost everyone your practice needs to reach reads it:
    • 91% of Internet users between the ages of 18 and 64 send or read email
    • An even higher number of users ages 65 or older do the same
    • 147 million people across the country use email, most use it every day.
    Sources: eMarketer
  • 4. Phyzoom® is a registered trademark of OnKua, LLC Why Email Marketing?
    • For the same response, direct mail costs 20 TIMES as much as email
    • Email ROI is the highest when compared to other internet marketing mediums
    Sources: Forrester Research , Inc. Direct Marketing Association
  • 5. Phyzoom® is a registered trademark of OnKua, LLC Email Marketing Is NOT?
  • 6. Phyzoom® is a registered trademark of OnKua, LLC Email Marketing Is Delivering professional email communications…. … to an interested audience… … containing information they find value.
  • 7. Phyzoom® is a registered trademark of OnKua, LLC Using an Email Service Provider
    • Provide easy-to-use templates
    • Reinforce brand identity for your practice
    • Email addressed to recipient only
    • Manage lists – adding new subscribers, handling bounce backs, removing unsubscribes
    • Improves email delivery, tracks results and obeys the law
    Sources: Forrester Research , Inc. Direct Marketing Association Email Service Providers automate best practices
  • 8. Phyzoom® is a registered trademark of OnKua, LLC Email Basics Checklist
    • Do repeat and referral patients help your business?
    • Do you have a plan for delivering multiple communications?
    • Is your audience interested in your message?
    • Is it valuable to them?
    • Can you make your emails reflect your brand?
    • Do you have an Email Service Provider to help manage your strategy?
    Ask yourself before you begin email marketing
  • 9. Phyzoom® is a registered trademark of OnKua, LLC To Discuss How Email Marketing Fits Your Practice Contact Us! John Goff Founder & CEO, OnKua LLC 897 Higgs Avenue Columbus, Ohio 43212 Tel: 614.224.2343 email: [email_address]