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Email marketing for doctors and medical offices
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Email marketing for doctors and medical offices

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    Email marketing for doctors and medical offices Email marketing for doctors and medical offices Presentation Transcript

    • Connecting with Patients and Referring Doctors through Email Marketing Connect. Educate. Grow. Phyzoom® is a registered trademark of OnKua, LLC
    • Phyzoom® is a registered trademark of OnKua, LLC It Takes Relationships to Build a Successful Medical Practice
    • Phyzoom® is a registered trademark of OnKua, LLC Why Email Marketing?
      • Because almost everyone your practice needs to reach reads it:
      • 91% of Internet users between the ages of 18 and 64 send or read email
      • An even higher number of users ages 65 or older do the same
      • 147 million people across the country use email, most use it every day.
      Sources: eMarketer
    • Phyzoom® is a registered trademark of OnKua, LLC Why Email Marketing?
      • For the same response, direct mail costs 20 TIMES as much as email
      • Email ROI is the highest when compared to other internet marketing mediums
      Sources: Forrester Research , Inc. Direct Marketing Association
    • Phyzoom® is a registered trademark of OnKua, LLC Email Marketing Is NOT?
    • Phyzoom® is a registered trademark of OnKua, LLC Email Marketing Is Delivering professional email communications…. … to an interested audience… … containing information they find value.
    • Phyzoom® is a registered trademark of OnKua, LLC Using an Email Service Provider
      • Provide easy-to-use templates
      • Reinforce brand identity for your practice
      • Email addressed to recipient only
      • Manage lists – adding new subscribers, handling bounce backs, removing unsubscribes
      • Improves email delivery, tracks results and obeys the law
      Sources: Forrester Research , Inc. Direct Marketing Association Email Service Providers automate best practices
    • Phyzoom® is a registered trademark of OnKua, LLC Email Basics Checklist
      • Do repeat and referral patients help your business?
      • Do you have a plan for delivering multiple communications?
      • Is your audience interested in your message?
      • Is it valuable to them?
      • Can you make your emails reflect your brand?
      • Do you have an Email Service Provider to help manage your strategy?
      Ask yourself before you begin email marketing
    • Phyzoom® is a registered trademark of OnKua, LLC To Discuss How Email Marketing Fits Your Practice Contact Us! John Goff Founder & CEO, OnKua LLC 897 Higgs Avenue Columbus, Ohio 43212 Tel: 614.224.2343 email: [email_address]