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Marketing Flow Firehose

Step-by-step marketing steps to turn
       on a torrent of results



     1.561.628.8896   PhyllisKhare.com @PhyllisKhare
Overview of the Flow




 1.561.628.8896   PhyllisKhare.com @PhyllisKhare
VS                          MS                            SM
 Visual                                                   Marketing
                             Marketing
Marketing                                                 Strategy
                             Strategy
Strategy




        1.561.628.8896   PhyllisKhare.com @PhyllisKhare
oStyle and Tone
VS                  oSize
 Visual
                    oText Overlays
                    oEnhanced Description
Marketing
Strategy




       1.561.628.8896   PhyllisKhare.com @PhyllisKhare
VS                  oStyle and Tone
 Visual
Marketing
Strategy




       1.561.628.8896   PhyllisKhare.com @PhyllisKhare
Example #1: Social Media Examiner




        1.561.628.8896   PhyllisKhare.com @PhyllisKhare
Example #2: Iowa Girl Eats




    1.561.628.8896   PhyllisKhare.com @PhyllisKhare
Example #3: Michelle Obama




    1.561.628.8896   PhyllisKhare.com @PhyllisKhare
Not a Visual Product?

oQuotes – text overlays on images
oTestimonials – text overlays on images
oHappy faces
oConferences
oImages from Sponsored Local Events
   1.561.628.8896   PhyllisKhare.com @PhyllisKhare
Get Your Visual Branding
            Ideas in Order



 Color
 Font
 Emotional Tone
           1.561.628.8896   PhyllisKhare.com @PhyllisKhare
___________________________________________________________
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___________________________________________________________

COLLECT YOUR IDEAS


             1.561.628.8896   PhyllisKhare.com @PhyllisKhare
VS                  oSize
 Visual
Marketing
Strategy




       1.561.628.8896   PhyllisKhare.com @PhyllisKhare
http://pinterest.com/
                   phylliskhare/
                   marketing-firehose-
                   resources/




1.561.628.8896   PhyllisKhare.com @PhyllisKhare
Facebook
o Cover Photo: 851 x 315
o Profile image: 180 x 180
o App images: 111 x 78
 or any ratio of 111 x 78
                            222 x 148
                            333 x 222
                             444 x 296

   1.561.628.8896   PhyllisKhare.com @PhyllisKhare
Facebook

o News Feed – 320 x 200 popular
 app ratios work the best (888 x 624)

o Timeline – Highlight – 843 x 403

o Timeline – Regular – 403 x 403

o NEW Photos stream and albums

   1.561.628.8896   PhyllisKhare.com @PhyllisKhare
Twitter




1.561.628.8896   PhyllisKhare.com @PhyllisKhare
Twitter




1.561.628.8896   PhyllisKhare.com @PhyllisKhare
Twitter
o Header: 1252 × 626

o Profile: 175 x 175

o Background: 1280 x 1500
   o Content area: 194 x 625




1.561.628.8896   PhyllisKhare.com @PhyllisKhare
1.561.628.8896   PhyllisKhare.com @PhyllisKhare
1.561.628.8896   PhyllisKhare.com @PhyllisKhare
Facebook
                                                              G+
                                                            Twitter
                                                           LinkedIn

http://aptsonic.com/4-must-have-social-media-header-templates/


                1.561.628.8896   PhyllisKhare.com @PhyllisKhare
Photo Editing

         o Photoshop
         o Gimp
         o Snagit
         o Virtual Assistant




1.561.628.8896   PhyllisKhare.com @PhyllisKhare
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________

COLLECT YOUR IDEAS


             1.561.628.8896   PhyllisKhare.com @PhyllisKhare
VS                  oText Overlays
 Visual
Marketing
                     oPicMonkey
Strategy




       1.561.628.8896   PhyllisKhare.com @PhyllisKhare
1.561.628.8896   PhyllisKhare.com @PhyllisKhare
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________

COLLECT YOUR IDEAS


             1.561.628.8896   PhyllisKhare.com @PhyllisKhare
oEnhanced Description
VS                   oSEO
                      oKeywords
                      oLinks
 Visual
Marketing


                      oStories
Strategy




       1.561.628.8896   PhyllisKhare.com @PhyllisKhare
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________

COLLECT YOUR IDEAS


             1.561.628.8896   PhyllisKhare.com @PhyllisKhare
BREAK
Drink water
Breathe
Stretch




       1.561.628.8896   PhyllisKhare.com @PhyllisKhare
oFocused
MS oUseful Content
   oPersonality
   oFoundations
Marketing
Strategy




       1.561.628.8896   PhyllisKhare.com @PhyllisKhare
oFocused
MS  oTime Management
    oOutsourcing
    oHighest skills
Marketing
Strategy




       1.561.628.8896   PhyllisKhare.com @PhyllisKhare
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________

COLLECT YOUR IDEAS


             1.561.628.8896   PhyllisKhare.com @PhyllisKhare
oUseful Content
MS  oGoogle Alerts
    oBlogs
    oGuest writers
Marketing
Strategy



    oVirtual Assistants
       1.561.628.8896   PhyllisKhare.com @PhyllisKhare
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________

COLLECT YOUR IDEAS


             1.561.628.8896   PhyllisKhare.com @PhyllisKhare
oPersonality
MS  oFind your voice
    oTransparency
    oIntrovert/extrovert
Marketing
Strategy




       1.561.628.8896   PhyllisKhare.com @PhyllisKhare
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________

COLLECT YOUR IDEAS


             1.561.628.8896   PhyllisKhare.com @PhyllisKhare
oFoundations
MS  oCopywriting skills
    oPhotography skills
    oScheduling skills
Marketing
Strategy




       1.561.628.8896   PhyllisKhare.com @PhyllisKhare
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________

COLLECT YOUR IDEAS


             1.561.628.8896   PhyllisKhare.com @PhyllisKhare
BREAK
Drink water
Breathe
Stretch




       1.561.628.8896   PhyllisKhare.com @PhyllisKhare
oFacebook
                               oTwitter
                               oLinkedIn
SM                             oPinterest
Marketing
                               oYouTube
                               oPheed
Strategy




                               oOther
       1.561.628.8896   PhyllisKhare.com @PhyllisKhare
Facebook


                        o Page or Subscribers/Both
                        o Ads
SM                      o Promoted Posts
Marketing
Strategy                o Contests
                        o Designed for comments


       1.561.628.8896   PhyllisKhare.com @PhyllisKhare
Twitter


                         o Hashtags
                         o Twitter Chats
SM                       o Newsjacking
Marketing
Strategy                 o Personal conversation
                         o Organized Search


       1.561.628.8896   PhyllisKhare.com @PhyllisKhare
LinkedIn


                        o Full Profile
                        o Answers
SM                      o Groups
Marketing
Strategy                o Skills and Expertise
                        o Contacts


       1.561.628.8896   PhyllisKhare.com @PhyllisKhare
Pinterest


                        o Keyword focus
                        o Bio SEO
SM                      o Boards Keyword Rich
Marketing
Strategy                o Social
                        o Blog Anchor


       1.561.628.8896   PhyllisKhare.com @PhyllisKhare
YouTube


                        o Channel design
                        o SEO Titles and Descriptions
SM                      o Video structure
Marketing
Strategy                o Subscribe
                        o Socialize


       1.561.628.8896   PhyllisKhare.com @PhyllisKhare
Pheed


                        o Charge for Broadcast
                        o Monthly Membership
SM                      o Audio posts
Marketing
Strategy                o Design and Music
                        o Cutting edge


       1.561.628.8896   PhyllisKhare.com @PhyllisKhare
Other Sites




SM
Marketing
Strategy




       1.561.628.8896   PhyllisKhare.com @PhyllisKhare
VS                          MS                            SM
 Visual                                                   Marketing
                             Marketing
Marketing                                                 Strategy
                             Strategy
Strategy




        1.561.628.8896   PhyllisKhare.com @PhyllisKhare
Resources




http://phylliskhare.com/resources




    1.561.628.8896   PhyllisKhare.com @PhyllisKhare
“ Since meeting with you, my overwhelm and
intimidation with social media has turned into
excitement about the new possibilities you’ve opened me
to—now that’s a huge feat!”
                      – Marci Shimoff




             1.561.628.8896   PhyllisKhare.com @PhyllisKhare

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Marketing Flow Firehose - Visual Marketing