Tony Bevilacqua, VP, Business Development at PHXXEnd of End Telco focused technology provider with primary efforts within OTT, New Media and Gaming SpaceWorks with Etisalat on both the eLifeOnWeb platform, and also the TelcoDirect and CPDirect strategies, which you will be hearing more about this week.
Lots of options and models to deploy OTT. We have mainly seen the deployment of standalone services, with single screenMultiscreen offerings that stand as a single product, similar to eLifeOnWebThen you have the IPTV convergence, where we see IPTV efforts being expanded using OTT networks and ideology in order to expand your managed service to an unmanaged network
Operator Subscriber SystemBusiness Subscriber SystemIntegration with Support System, ability to provide customer care integration, and seemless integration with telco support services
Variety of payment models encourages consumption, providing options allows for capture of enhancement of revenue.PayPal has a general 18% increase in all sales, just simply by exposing the method to the user.
Current MP4 H.264 ingest, transcoded into 6-7 profile HLS. Obviously DASH is an evolution path as discussed by Harmonic further today.We currently already have the challenges of adaptive formats with multiple devices such that have specific requirements for Apple HLS, and Microsoft SmoothstreamingFrom an OTT solution perspective, this will simplify encoding costs, storage costs, and complexity in solution deploymentInitial deploy 2012 Q3/Q4, critical mass in 2014
Handling entitlements and appropriately allocating them to various CAS systemsExternal DRM diversity powered again, by the lack of unity in content formats
How is the network services and infrastructure industry handling increases in bandwidth and consumption1000 concurrent consumers streaming at 1mbps is not a lot of concurrent traffic, but certainly from an aggregated level can certainly challenge local networkIt’s not just about the network headend, or even localization of the CDN. How will the telco prepare for millions of unicast streams within the local network45% of us traffic during peak is being consumed by NetFlix
Flexability in models, allowing the telco, opco to be dynamic in product pricing and packagingEmpower with third parties solutions such as nPario as discussed early today, to respond to user conditions and consumption.
Enhancing the service to include social factorsReally focusing on social integration that isn’t just about creating a richer use for the user, but also as a significant marketing engine for the platform provider.And further, taking content recommendation and operator defined meta data on the user, and using both the defined data, and collected data to deploy and customized service that encourages content purchase and consumption.
Device reach is criticial, it depends on the market, and maybe depending on you market, exposing to these devices might be of significant effort.What device reach does to, is it gives you options throughout your entire regional, and also the ability to address other markets, or even worldwide efforts
PHXX at IPTV MEA - OTT Special Focus Day
Offering a OTT Service Management Platform that Interfaces with an Agnostic Vendor Ecosystem
Introduction and OverviewWe develop an End-to-End Telecom focused OTT/VOD technologydelivering to a multitude of web-connected media devices. Weempower Telecoms and Operators to compete with Direct toConsumer OTT technologies.Clients are empowered to• Securely deliver video on demand content to their consumer base• Revenue positive results from launch while reutilizing existing infrastructure• Recapture costs by delivering VOD on-net and not sending VOD to other networks 2
Challenges in Deploying a Commercial OTT ServiceIPTV vs. OTT - weight of capital deployments and infrastructurerequirementsWhat are our paths to deployment?• Path for OTT and IPTV convergence• Leveraging OTT to extend reach• Attacking new devices and markets in an unmanaged format.Deployment of a converged OTT experience, independent and insteadof a IPTV service. 3
Interfacing with Telco Operational ComponentsInterfacing with the OSS and BSS Platform• Integration of Support System• Handling Customer Care for a seemingly borderless service• Development and Enforcement of Business Rules 4
Billing IntegrationsIntegration of Billing Methods, Telco and User Enters Mobile NumberExternal• Singular and Recurring Billing• Interface with Telco Billing User Verifies • Mobile Capabilities Mobile Shortcode • Direct Bill (Post Pay) Capabilities• Interface with Credit Card Billing• Development of Wallet Capability, ability to Transaction recharge account Authorized 5
Ingesting of ContentHandling Ingest of Content• Ingest and Standardize content to ensure device compatibility• Setting content to DRM formats ensuring compatibility with diverse content specifications• Integration with existing Head-end encoding systems, or ingest of local catchup content provided by IPTV Head-end.• Ingest of live streaming from encoders and transcoders in both encrypted or clear variable bitrate formats 6
Content Sourcing with External DRMContent Sourcing, Handling External DRM• Ingest of Third Party Keys from Existing Systems and Content• Integration with External CAS for handling of high value content• Dynamics on content entitlement to ensure interfacing with multiple systems 7
Content Delivery NetworkFlexibility in content delivery,sourcing from multiple CDNs• OTT presents a service without walls, which means costs in region outside the control of the telco• CDN blending and distribution based on best available rates in specific regional hubs• Federated CDN efforts ongoing to offer blended bandwidth services 8
Productization and Packaging• Ability to deploy various business models. Dynamic adaption of models based on reporting and forecasting• Implementation of TVOD, SVOD, AVOD models - applicability of these models to the content• Telco ability to select and repackage content into custom packages that allow the user access to a rich selection of services from the telco 9
Social Integration within Applications• Including of Social Functionality such as Facebook, Twitter, and other social communication services within OTT• Expose customization, service customization to the user• Content recommendations and presentation that is based on recommendation while weighing business model for the telco. 10
Wide Distribution – Supporting Every Device Platform• Addressing Telco Controlled Devices - Traditional STB, offering hybrid integrations of OTT within an IPTV service and environment, integration with SoftatHome• Expanding Services to Living Room Devices exposed to consumers - Boxee, Roku, LG SmartTV, Samsung SmartTV 11
Reporting, Analytics and Heuristics• Recommendation Engine, Integration with recommendation software systems• Increase of ARPU by providing intelligent selections for each consumer• Enabling business analysts to review and react to service analytics and performance metrics 12
Final Thoughts in Closing• For the Telco, OpCo and Broadcaster - OTT is an absolutely critical service that needs to be closely evaluated• Implementation of the service, while requiring less overall CapEx and upfront costs does request a wealth of integrations and factors to be commercially viable• OTT allows telcos to break down the walls of their network and build regional and potentially global services 13
Questions and AnswersThank you for your time this afternoon!Tony BevilacquaPHXX• VP, Business Development• Phone: +1-407-754-8654• Email: firstname.lastname@example.org 14
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