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Get Your Blog On

by Paul Martinez on Apr 24, 2010

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http://paulpowered.com

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Blogging can be used for a variety of purposes. Some people choose to blog to share general thoughts and ideas about life experiences while others blog to promote a business or cause. Recording your thoughts and ideas can be helpful when you want to go back to refer to something. People may be searching for something that you happen to have written about. By communicating with your visitors, you can foster relationships and potentially create business leads is that is your motive.
Blogging required discipline to keep it going. Enjoying writing is almost a pre-requisite since you will be writing so frequently. Being open to feedback is important because not everyone is going to agree with what it is that you have to say. Being well-organized will help you while publishing and getting your thoughts and resources together. The time commitment is an important part and scheduling time to commit to the blog can be helpful.
Choosing your topic general recommendations for casual bloggers.While casual can be considered a purpose, some bloggers chose to write for business reasons such as increased exposure, potential leads and more.
More business purpose driven examples of why to blogDirect income examples would include banners and banner exchanges, ads, promotions, registrations and other ways to make money with the blog.Indirect income examples would include creation of business opportunities, potential partnerships by establishing yourself as an expert in your domain.
Some of the things that you may want to take into consideration when choosing a blog platform will include how closely you would like it tied to your website. If you are using a content management system already, some CMS have the ability to include blogging functionality that is already build in such as Drupal and Joomla!. WordPress can be used as a CMS but it is usually easier to leverage WordPress as a CMS if you are building from scratch rather than integrating a blog into an already existing WordPress site. It can be done, it is just more involved.
Inviting guest authors or having a team to help you with the blog can help to take some of the time burden away. It can also allow you more time to write for other blogs if that is what you wish to do.

Get Your Blog On — Presentation Transcript

Get Your Blog On
An Introduction to Blogging
By
Paul Martinez
Blog: paulpowered.com Twitter: @phxwebguy
Why Blog?
Promotion of a cause or a business
Record your thoughts or ideas
People are searching
Create relationships
Sharing
Questions for Prospects
Are you self motivated?
Do you enjoy writing?
Are you open to feedback?
Are you well organized?
Do you have the time?
Choosing Your Topic
Casual versus business purpose driven
Hobbies or pastimes
Amount of knowledge and research
Enough content on the topic
Choosing Your Topic
Tied to income
Direct
Indirect
Competitive landscape
Growing
Shrinking
Choosing a Blog Platform
Are you using a CMS for your site?
Do you wish to integrate the blog with your current site?
Is the blog going to be at its own location?
Choosing a Blog Platform
Hosted versus non-hosted solutions
Movable Type
Typepad
Blogger
WordPress
Choosing a Domain Name
Easily recognizable
Tied to your topic
Intended audience
Tone of the blog
Keyword based
Branding
Joining a Blog Network
Pros
Increase visibility
Build relationships
Additional traffic
SEO Benefits
Increase your level of expertise
Joining a Blog Network
Cons
Ownership rights and loss of control
Additional risk of exposure
Complicated legalities
Advertising requirements
Writing Tips
Have an “Idea Box”
Stick to your schedule
No such thing as too many drafts
Invite guest writers
Write often and for other blogs
Reading Tips
Read blogs on similar topics for ideas
Create alerts
Subscribe to newsletters
Subscribe to feeds
Comments
Read and respond, don’t just moderate your comments
Commenting on other blogs
Handling comment spam
Driving Traffic
Featured articles
Get listed
Strategic partnerships
Syndication
Promote your site feed
Blogging Resources
problogger.com
bloggingtips.com
wordpress.org
phxwptraining.com
Questions

Get Your Blog On

by Paul Martinez on Apr 24, 2010

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Get Your Blog On — Presentation Transcript