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Blogging101

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Blogging for beginners from CenPhoCamp

Blogging for beginners from CenPhoCamp

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  • Promotion: promoting your service or product in a way that shows your visitors that you are well-versed in your field can be an invaluable benefit.
  • Are you a social person?Are you willing to learn?Do you mind being in the public spotlight?
  • Is a topic that you are interested in growing or shrinking?What does the competition look like and what are they doing? What are they talking about… what are they not talking about?Is the topic able to be tied to income streams? Are you able to monetize the content that you put on the site? This may only apply is you do intend on turning the blog into an additional source of income.
  • Explain the difference between hosted and non-hosted.Hosted solutions are more cost effective but do not allow the level of customization that non-hosted options do. Hosted sites are very user friendly and intuitive and usually have a WYSIWYG editor.The cons of hosted sites: less flexible, platform limitations do not allow you do do as much as you might want from time to time, you will generally have less control over your HTML and your style sheets, also they may appear less professionalWYSIWYG stands for what you see is what you get for those that are wondering. Some of the questions that you may want to ask to help you to decide what is right for you include: Is blogging something I see myself doing long term?What will the main purpose of my blog be?Is my blogging more of a hobby or does it have some professional application?Do I foresee putting ads on my blog?Of the top 100 blog sites 27 of them are on WordPress and about 12 different platforms in the top 100
  • Summarize that overall it is beneficial
  • Also known in the community as pillar articles
  • Transcript

    • 1. Intro to Blogging
      Paul Martinez
      of
      paulpowered.com, azhardball.com,
      mlbvacations.com andphxwptraining.com
    • 2. Why Blogging?
      Content is still king
      People are searching
      Promotion
      Relationships?
      Show your passion for a hobby
      Sharing
    • 3. Questions for prospects
      Are you self-motivated?
      Do you enjoy writing?
      Are you open to feedback?
      Are you well organized?
      Are you willing to commit the time?
    • 4. Choosing a topic
      Hobbies and pastimes
      Growing or shrinking
      Competitive Landscape
      Enough content on the topic?
      Tied to income
    • 5. Choosing a blog platform
      AKA the world’s quickest presentation slide
    • 6. Choosing a blog platform
      Hosted versus non-hosted solutions
      Moveable Type
      Typepad
      Blogger
      WordPress
    • 7. Choosing a domain name
      Easily recognizable
      What is the topic?
      Who is the intended audience?
      What will the tone be?
      Keyword based
      Branding
    • 8. Joining a blog network
      Pros
      Increase visibility
      Build relationships
      Additional traffic
      SEO benefits
      Increase your level of expertise
    • 9. Joining a blog network
      Cons
      Ownership rights and loss of control
      Additional risk exposure
      Complicated legalities
      Advertising requirements
    • 10. Driving traffic
      Feature articles
      Get listed
      Strategic partnerships
      Become known as a resource
      Invite guest authors
      Write, read and write some more
    • 11. Driving traffic
    • 12. Paul Martinez
      Twitter: @phxwebguy
      AZ Hardball
      Twitter: @azhardball
      Blog: http://azhardball.com