Promotion: promoting your service or product in a way that shows your visitors that you are well-versed in your field can be an invaluable benefit.
Are you a social person?Are you willing to learn?Do you mind being in the public spotlight?
Is a topic that you are interested in growing or shrinking?What does the competition look like and what are they doing? What are they talking about… what are they not talking about?Is the topic able to be tied to income streams? Are you able to monetize the content that you put on the site? This may only apply is you do intend on turning the blog into an additional source of income.
Explain the difference between hosted and non-hosted.Hosted solutions are more cost effective but do not allow the level of customization that non-hosted options do. Hosted sites are very user friendly and intuitive and usually have a WYSIWYG editor.The cons of hosted sites: less flexible, platform limitations do not allow you do do as much as you might want from time to time, you will generally have less control over your HTML and your style sheets, also they may appear less professionalWYSIWYG stands for what you see is what you get for those that are wondering. Some of the questions that you may want to ask to help you to decide what is right for you include: Is blogging something I see myself doing long term?What will the main purpose of my blog be?Is my blogging more of a hobby or does it have some professional application?Do I foresee putting ads on my blog?Of the top 100 blog sites 27 of them are on WordPress and about 12 different platforms in the top 100
Summarize that overall it is beneficial
Also known in the community as pillar articles
Intro to Blogging Paul Martinez of paulpowered.com, azhardball.com, mlbvacations.com andphxwptraining.com
Why Blogging? Content is still king People are searching Promotion Relationships? Show your passion for a hobby Sharing
Questions for prospects Are you self-motivated? Do you enjoy writing? Are you open to feedback? Are you well organized? Are you willing to commit the time?
Choosing a topic Hobbies and pastimes Growing or shrinking Competitive Landscape Enough content on the topic? Tied to income
Choosing a blog platform AKA the world’s quickest presentation slide
Choosing a blog platform Hosted versus non-hosted solutions Moveable Type Typepad Blogger WordPress
Choosing a domain name Easily recognizable What is the topic? Who is the intended audience? What will the tone be? Keyword based Branding
Joining a blog network Pros Increase visibility Build relationships Additional traffic SEO benefits Increase your level of expertise
Joining a blog network Cons Ownership rights and loss of control Additional risk exposure Complicated legalities Advertising requirements
Driving traffic Feature articles Get listed Strategic partnerships Become known as a resource Invite guest authors Write, read and write some more