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Blogging101

by Paul Martinez on Jan 23, 2010

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Blogging for beginners from CenPhoCamp

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Blogging for beginners from CenPhoCamp

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Promotion: promoting your service or product in a way that shows your visitors that you are well-versed in your field can be an invaluable benefit.
Are you a social person?Are you willing to learn?Do you mind being in the public spotlight?
Is a topic that you are interested in growing or shrinking?What does the competition look like and what are they doing? What are they talking about… what are they not talking about?Is the topic able to be tied to income streams? Are you able to monetize the content that you put on the site? This may only apply is you do intend on turning the blog into an additional source of income.
Explain the difference between hosted and non-hosted.Hosted solutions are more cost effective but do not allow the level of customization that non-hosted options do. Hosted sites are very user friendly and intuitive and usually have a WYSIWYG editor.The cons of hosted sites: less flexible, platform limitations do not allow you do do as much as you might want from time to time, you will generally have less control over your HTML and your style sheets, also they may appear less professionalWYSIWYG stands for what you see is what you get for those that are wondering. Some of the questions that you may want to ask to help you to decide what is right for you include: Is blogging something I see myself doing long term?What will the main purpose of my blog be?Is my blogging more of a hobby or does it have some professional application?Do I foresee putting ads on my blog?Of the top 100 blog sites 27 of them are on WordPress and about 12 different platforms in the top 100
Summarize that overall it is beneficial
Also known in the community as pillar articles

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Yuri Artibise , Community Engagement at PlaceSpeak Tags cenphocamp 2 years ago

Blogging101 — Presentation Transcript

Intro to Blogging
Paul Martinez
of
paulpowered.com, azhardball.com,
mlbvacations.com andphxwptraining.com
Why Blogging?
Content is still king
People are searching
Promotion
Relationships?
Show your passion for a hobby
Sharing
Questions for prospects
Are you self-motivated?
Do you enjoy writing?
Are you open to feedback?
Are you well organized?
Are you willing to commit the time?
Choosing a topic
Hobbies and pastimes
Growing or shrinking
Competitive Landscape
Enough content on the topic?
Tied to income
Choosing a blog platform
AKA the world’s quickest presentation slide
Choosing a blog platform
Hosted versus non-hosted solutions
Moveable Type
Typepad
Blogger
WordPress
Choosing a domain name
Easily recognizable
What is the topic?
Who is the intended audience?
What will the tone be?
Keyword based
Branding
Joining a blog network
Pros
Increase visibility
Build relationships
Additional traffic
SEO benefits
Increase your level of expertise
Joining a blog network
Cons
Ownership rights and loss of control
Additional risk exposure
Complicated legalities
Advertising requirements
Driving traffic
Feature articles
Get listed
Strategic partnerships
Become known as a resource
Invite guest authors
Write, read and write some more
Driving traffic
Paul Martinez
Twitter: @phxwebguy
AZ Hardball
Twitter: @azhardball
Blog: http://azhardball.com

Blogging101

by Paul Martinez on Jan 23, 2010

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Blogging101 — Presentation Transcript