10V. Cost of Create the SponsorshipProgram• Not specific According to the level of Sponsorship that you apply and …• kind and size of the Event
11V. Value of Sponsorship•Building awareness & recallAwarenessInterestPreference LikingTrialAdoption•Activation•Affinity Transfer
12 Activation• Is Prominently displayed at the event.• Communicates ways fans can do business with them• Enlightens and informs fans about their products/services.• Stands out among other sponsors of the property
13Affinity Transfer• Brand commitment (as well as other brand attributes) can be compared between those in the market who are exposed to the sponsorship & those who are not.• Assuming otherwise equal exposure to the brand’s communications, …• provides the value of the sponsorship.
14VI. Example of SponsorshipCambodia IT & Telecommunications World Expo 2011.
15Example of SponsorshipCambodia IT & Telecommunications World Expo 2011.
16I. STANDARD SPONSORSHIP BENEFITSOnce becoming our sponsor, you shall automatically enjoy these following benefits:• Have your Logo & Company Profile listed on the Event’s Show Directory• Have your Logo placed on all printed marketing materials such as leaflets, posters, tickets.• Have your Logo placed on Event’s attendee e- newsletter (available upon receipt of signed contract)• Have your Logo placed on the Website’s Sponsorship sub page• Have your Logo placed on event’s backdrop• Your Logo will appear in the advertising content of this event on some popular newspapers & magazines.• Have two conference invitations & one Gala Dinner invitation