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YouTube Video Resume Story

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This presentation details the method and story behind creating the worlds 1st YouTube Resume with Navigation. …

This presentation details the method and story behind creating the worlds 1st YouTube Resume with Navigation.

http://huboi.wordpress.com/

Presented by Peter Huboi October 5, 2009

Published in: Career, Business, Technology

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  • 1. YouTube Resume with Navigation “ Techniques and Lessons Learned” Presented by Peter Huboi October 5th 2009
  • 2. Links used during presentation
    • http://huboi.wordpress.com/ Landing page (blog) for YouTube Resume with Navigation
    •  
    • http://introhuboifpm.wordpress.com/ Flip Product Manager micro-blog Resume cover letter
    •  
    • http://www.youtube.com/watch?v=Jg9BcuujB5k Places to see before you die (1 st YouTube video )
    •  
    • www.BooneOakley.com Great site using YouTube linking (site built entirely in YouTube)
    •  
    • http://www.youtube.com/watch?v=Cm3xN_yn0ZQ YouTube early test
    •  
    • http://www.masonwong.com/2009/09/case-against-video-resumes-staffing.html Mason Wong blog “Why video resumes don’t work”
    •  
    • http://nejs.org/category/epitches/ New England Job Show
  • 3. Target Job: Cisco Product Manager Flip Video
    • Videoblog resume microsite (experiment #1)
    • Wordpress Blog
    • 7 video clips as embedded video blog posts
    • Tip: Enter in reverse order
  • 4. Leave your Room, Meet new People
    • Blog post http://bit.ly/VEhKU
    • My First YouTube Video
      • Stanford STATS 252 - The Social Data Revolution
      • Facebook Page Team Competition
      • How do you link from a Video to a web URL ?
    • Google Booth - SES Trade Show Aug 2009
  • 5. BooneOakley.com
    • Entire site constructed using YouTube annotation linking
    • Very Entertaining
  • 6. Tree Structured Site
    • Site map like web page
    • A web site is easier to edit
    • Do the site map
    • Get sign off
    • Then start production
  • 7. Basic demonstration of Annotation linking
    • Create Videos with navigation buttons
    • Prepare all link URLs in a list
    • Prepare all Text Annotations in a list
    • Highlight, Annotate, and Link
  • 8. Solving a problem with a 2 video technique
    • 2 Nearly identical videos
      • YouTube won’t allow you to upload same video twice, even with a different name
    • Each video links to the other
    • Links include “Minute and seconds time to Start”
  • 9. Two Video Linking Technique Advantages: Play all the way through with no clicks like a normal Youtube Video, or skip or replay sections with navigation
  • 10. Navigation Points/ Annotations list 1 http://www.youtube.com/watch?v=8ZYLlzJguNI#t=0m0.5s 2 http://www.youtube.com/watch?v=8ZYLlzJguNI#t=0m55s 3 http://www.youtube.com/watch?v=8ZYLlzJguNI#t=2m04s 4 http://www.youtube.com/watch?v=8ZYLlzJguNI#t=4m10s 5 http://www.youtube.com/watch?v=8ZYLlzJguNI#t=5m42s 6 http://www.youtube.com/watch?v=8ZYLlzJguNI#t=6m35s 1 Click to play - Introduction and Navigation Tips 2 Click to play - One minute "elevator pitch" on why to hire Peter Huboi 3 Click to play - Social Media Marketing expertise and experience 4 Click to play - Networking, Meetups, Events, Classes 5 Hire Peter Huboi for Marketing or Product Management / Contact Info 6 Replay Contact Info 1 http://www.youtube.com/watch?v=1iO5OIJkSbQ#t=0m0.5s 2 http://www.youtube.com/watch?v=1iO5OIJkSbQ#t=0m55s 3 http://www.youtube.com/watch?v=1iO5OIJkSbQ#t=2m04s 4 http://www.youtube.com/watch?v=1iO5OIJkSbQ#t=4m10s 5 http://www.youtube.com/watch?v=1iO5OIJkSbQ#t=5m42s 6 http://www.youtube.com/watch?v=1iO5OIJkSbQ#t=6m35s A B
  • 11. Video recording issues solved
    • Lighting
      • Ambient light by window + 2nd light on other side
      • Window + bounce Halogen off white Ceiling
    • Sound
      • lapel mic
    • Teleprompting
      • Prompt! (free with limited number of characters)
  • 12. Video Production Software
    • Software
      • TechSmith Camtasia
      • Adobe Premiere Elements
      • Sony Vegas
      • Pinnacle Studio
    • PiP (Picture in Picture)
      • Produce and edit video(s) 1st
      • Create Menu Graphics
      • Graphics Track, PiP track
    Consumer targeted editions will be easier to learn than Professional Software editing tools
  • 13. If you post it, will they Come ?
    • My Marketing Plan
      • Create a Blog-based Microsite
      • Facebook
      • LinkedIn contacts via “Ask a question”.
      • Twitter
      • Contact one influential blogger
    Zero Marketing = Zero Hits Twitter + Influencer Facebook + LinkedIn Question
  • 14. HR Director blog about why video resumes do not work
    • 15 Reasons, including:
      • No 30 second text skim
      • Video Resume wasn’t customized to my job
      • “ I don't recruit for jobs which require on-camera skill”
      • I am so discouraged by how bad the vast majority of video resumes are, I have no inclination whatsoever to watch yours.
  • 15. My next steps (Recommendations)
    • YouTube Resume with Navigation is too much work
      • too hard to customize
      • too long
      • I learned a great deal … and it’s a good story to tell
    • Evolve Micro-blog Resume Site Strategy
      • More text, less video
      • Tailor Micro-site Blog Resume sites per position type (like a cover letter)
    • Links in PDF cover letter to Micro-site blog posts
      • Cover letter has the headline, blog post has the story
    P roblem H ypothesis A ction M etrics E xperiment
  • 16. Still want to make a video resume?
    • Local Access Cable TV ?
      • New England Job Show (example)
      • http://nejs.org/category/epitches/
    • Grant Proposal ?
    • Funding ?
  • 17. Thank You
      • Video Resume landing page
      • Blog entries for “Marketing Yourself with Social Media”
    • LinkedIn Profile
      • http://www.linkedin.com/in/peterhuboi
    • http://huboi.wordpress.com/