Small Businesses

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  • 1. By: Patrick Huang
  • 2.
    • World Statistics
      • In 2000, there were about 360,985,492 internet users
      • Today, 2009, there are about 1,668,870,408 internet users
      • This is a 362.3 % increase in the number of users
  • 3.
    • More specifically in the United States
      • The U.S. has a population of about 340,831,831 people
      • Of those people 251,735,500 of them are internet users
      • This is almost 73.9 % of the population in the United States
  • 4.
    • Google's index now stands at 8 billion pages
    • Each month you usually visit 59 domains, view 1,050 pages allocating 45 seconds for each page and spend about 25 hours doing all this net activity! Each surfing session lasts 51 minutes.
    • It took 38 years for radio to reach 50 million users, 13 years for TV, and only 5 years for the Internet
  • 5.
    • Almost free advertising, automatically opening your business to millions of different consumers, enabling your business to reach out to new customers and new markets
    • Self-service provides an area for consumers to find information on their own
    • Easily market your businesses website to similar businesses or use online marketing
    • Very little overhead costs after setting up a website
    • Easily promote customer loyalty through email lists and newsletters to tell customers about new additions to the company
    • Being able to keep your company essentially open 24hrs a day, 7 days a weeks, 365 days a year
      • Allows for different ways of payment and more options for your customers
    • Many different ways to cut costs
      • Telephone bills, employee wages, advertisement prices
  • 6.
    • Search Engine Marketing
      • Marketing your company over many popular search engines
    • Search Engine Optimization
      • Having your company come up on more searches
    • Advertisements on popular websites
      • Pay-per-click ads only paying when people click on your ad
    • E-mail advertising
      • E-commerce newsletters to specific interested groups
    • Geo Marketing
      • Marketing for a specific interest, specific location, specific IP addresses
  • 7.
    • Google AdSense
      • Allows you to generate revenue by placing other people's text or image ads on your website and in turn have your ad appear on the pages of sites related to your product or service
    • Online Magazines and Newspapers
    • Online Guides to your city or surrounding cities
      • Many tourists use the internet to research cities before visiting a city
    • Online Directories Yellowpages.com, Google Maps, Mapquest, etc
    • Online Social networks
      • Facebook , Myspace, Linkedin, etc
  • 8.
    • Relatively inexpensive
    • Can easily measure what advertisements are working and which are not
    • Wide consumer base easily advertise to specific groups
      • Example: Salt water fish relatively small market in Lexington, KY but in the U.S. it’s a huge market
    • On average able to boost sales and help small businesses grow
      • Chicago hockey equipment able to find a store providing 200$ business
    • President Obama campaign added support groups of over 500 social networks
      • This created almost 1 Million dollars every few days through online donations
      • He won the election
  • 9.  
  • 10.
    • When asking a few people who run businesses why they do not use the internet
      • Do not know how it works
      • Too expensive
      • Throwing money down the drain
        • Many thought they had no way of being able to track what was coming in because of the internet
      • Lack of marketing options
        • No representatives are asking small businesses like newspapers, television, radios are
      • Everyone already knows us why advertise
        • Small businesses do not see the potential in marketing to a larger base, because they are only thinking about the people who live in the town
  • 11.
    • Become more active in showing what these tools can be used for
      • Start calling businesses like the newspaper, radio, or television and ask them if they would like to buy ad space
      • Become more proactive
    • Some kind of hands on approach to explaining to businesses
      • Seminars, small business group meetings, maybe even visiting a few of the larger small businesses in a city
  • 12. Thank you