Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II and since then has been reinventing and innovating not only computers, but also other electronic goods and services. The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. As of July 2011, the company operates 317 retail stores in ten countries,and an online store where hardware and software products are sold. introduction
“Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” vision
“the Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.” mission
Company profile Established: on April 1, 1976 Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne Industry: Key People: Total Revenue: US $ 65.23 billion(FY 2010) Profit: US $ 14.01 billion(FY 2010) Employees:49,400 No. of Locations: 317 retail stores Computer Hardware computer software consumer electronics digital distribution Chairman & CEO : Steve Jobs COO & Acting CEO: Tim Cook
Apple TV iPad (Original, 2) iPhone (3G, 3GS, 4) iPod (Classic, Nano, Shuffle, Touch) Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro) Major hardware products
Mac OS X iOS iTunes iWork QuickTime Safari iLife Major software products
Apple Store (online) App Store Certifications Game Center iAd iBookstore iTunes Store iWork.com iCloud Stores and services
Emagic FingerWorks Intrinsity NeXT Nothing Real P.A. Semi Silicon Color Siri Spruce Technologies Acquisitions
The Evolution of apple inc. 1977 1975 2006 1997
Apple’s history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution. It’s the story of two ‘Steves’:- Stephen G Wozniak and Steven P Jobs The beginning.
The beginning Apple has been created in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California . They all left ATARI Computers to create their own company. Apple's first headquarter was the Jobs' parents garage where Jobs and his friends design their first computer kit : the Apple I
Apple i On1976 April 1 – released the Apple I (for $666) and started Apple Computers. Had 8 KB of RAM It was box wood-made with a basic motherboard inside. Later a cassette interface to enable external data storage was added.
15 Apple II In 1977, Apple II was released for $1298 Had color graphics – a first for a personal computer Originally used an audio cassette drive for storage but later it was replaced by a floppy disk drive Supported the BASIC program Had 64 KB of memory And with a software called VisiCalc which was Apple's "killer application" : a spreadsheet program !
In 1979 Jobs and some other Apple employees visited the Xerox PARC( Palo Alto Research Centre). There they saw Xerox Alto. “The environment of the screen was graphically based” with icons, with a mouse for pointing at them, windows and pull-down menus. Thus the user could ”interact easily with the computer without ever typing a single letter” Extra shot
1991:System 7- upgraded OS which added colour to interfaces and new networking capabilities The Performa lines of Macintosh LC- a disaster Apple tastes failures of many other products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances Microsoft gains market with cheap commodity personal computers 1994: Apple allied with IBM and Motorola in the AIM alliance. 1991-’95
Rebirth of apple 1996: acquisition of NEXT Inc. Jobs back to Apple as an advisor. 1997:Steve Jobs –the CEO 1997: Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh 1997:Apple introduced the Apple Store+ new build-to-order manufacturing strategy 1998: introduced the new iMac with Mac OS X. Then came the iBook, Apple's new laptop.
Desktopevolution » The iMac Released in 1998 2 USB ports 4 GB hard drive 256 MB RAM All in 0ne computer Released in 2007 RAM: 4 GB 320 GB hard drive
29 Laptop Evolution – Macbook Air 2 GB memory 120 GB hard drive $1799
iPod- the blockbuster On October 23, 2001-the iPod CPU: Samsung ARM and Apple A4 5 GB hard drive that put "1,000 songs in pocket” New technology: spintronics Initially , iPod software only worked with Mac OS; from 2nd generation onwards works with Microsoft Windows also Apple's iTunes Store was introduced, offering online music downloads for $0.99 a song and integration with the iPod.
Albert Fertand Peter Gruenberg won the 2007 Nobel Prize for physics for work that has allowed hard disks to be made much smaller for everything from laptops to iPods The prize was awarded for work on magnetoelectronics, also known as spintronics. It uses the spin of the electron to store and transport information instead of the electrical charge, meaning much more information could be kept in a smaller space than before. Extra shot..
on January 9, 2007, Jobs announced that Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to consumer electronic devices Announced iPhone and Apple TV Shredding down ‘computer’
iphone a convergence of an Internet- enabled smartphone and iPod. iOS, (formerly iPhone OS)- scaled down version of OS X 3.5-inch (89 mm) touch screen display, 4, 8, or 16 GB of memory, Bluetooth, and Wi-Fi
iPad tablet PC Released on April 3, 2010 Processor: A4 256 MB RAM Bluetooth n Wi-Fi sold more than 300,000 units on that day and reaching 500,000 by the end of the first week.
icloud June of 2011, Apple unveiled its new online storage and syncing service for music, photos, files and software -- iCloud
Differentiation Strategy Value Creation Core Competencies
Differentiation Strategy Unique Features and characteristics Commands Premium Price High Customer Service Superior Quality Prestige Rapid Innovation
Value Creation Process Apple I,II,III FF Mac Focus On Education Convergence eMac Music Strategy (iTunes) Lifestyle Strategy Adding Value Video Strategy (iMovie) Digital Hub Internet Strategy (iTools) iMac
Branding Innovation Differentiated Product Ease of Use Superior Quality Retail Strategy Marketing and Sales Customer Loyalty Online Sales High Price Proprietary System Niche Market Cannibalization strengths weaknesses Strengths& weaknesses
Apple evokes a loyalty from its workers that information only leaves its campus when Steve Jobs takes the stage to unveil it. Secrecy at Apple is not just the prevailing communication strategy, but it is baked in to their corporate culture. Work culture
Microsoft Linux Dell HP Lenovo RIM Nokia HTC Samsung Google sony . competitors
conclusion For 35 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to ‘think different’. Apple, go on innovating…..