The apple story

Welcome to The apple story

Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers.
Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II and since then has been reinventing and innovating not only computers, but also other electronic goods and services.
The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad.
As of July 2011, the company operates 317 retail stores in ten countries,and an online store where hardware and software products are sold.
introduction

“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”
vision

“the Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.”
mission

Company profile
Established: on April 1, 1976
Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne
Industry:
Key People:
Total Revenue: US $ 65.23 billion(FY 2010)
Profit: US $ 14.01 billion(FY 2010)
Employees:49,400
No. of Locations: 317 retail stores
Computer Hardware
computer software
consumer electronics
digital distribution
Chairman & CEO : Steve Jobs
COO & Acting CEO: Tim Cook

Apple TV
iPad (Original, 2)
iPhone (3G, 3GS, 4)
iPod (Classic, Nano, Shuffle, Touch)
Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro)
Major hardware products

Mac OS X
iOS
iTunes
iWork
QuickTime
Safari
iLife
Major software products

Apple Store (online)
App Store
Certifications
Game Center
iAd
iBookstore
iTunes Store
iWork.com
iCloud
Stores and services

Emagic
FingerWorks
Intrinsity
NeXT
Nothing Real
P.A. Semi
Silicon Color
Siri
Spruce Technologies
Acquisitions

The Evolution of apple inc.
1977
1975
2006
1997

Apple’s history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution. It’s the story of two ‘Steves’:- Stephen G Wozniak and Steven P Jobs
The beginning.

The beginning
Apple has been created in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California . They all left ATARI Computers to create their own company.
Apple's first headquarter was the Jobs' parents garage where Jobs and his friends design their first computer kit : the Apple I

Apple i
On1976 April 1 – released the Apple I (for $666) and started Apple Computers.
Had 8 KB of RAM
It was box wood-made with a basic motherboard inside.
Later a cassette interface to enable external data storage was added.

15
Apple II
In 1977, Apple II was released for $1298
Had color graphics – a first for a personal computer
Originally used an audio cassette drive for storage but later it was replaced by a floppy disk drive
Supported the BASIC program
Had 64 KB of memory
And with a software called VisiCalc which was Apple's "killer application" : a spreadsheet program !

In 1979 Jobs and some other Apple employees visited the Xerox PARC( Palo Alto Research Centre). There they saw Xerox Alto. “The environment of the screen was graphically based” with icons, with a mouse for pointing at them, windows and pull-down menus. Thus the user could ”interact easily with the computer without ever typing a single letter”
Extra shot

Other early endeavors
Apple III
Released May 1980
Had 128K of RAM
Designed for businesses – expensive!! > $4300!!!
Had lots of problems – didn’t do well..
Apple Lisa
Released in 1983
Became the first personal computer sold to the public with a GUI. Aimed at large businesses
Commercial failure due to high price tag (almost $10,000) and limited software it could run

lisa
18

The lisa

20
The intro of the Macintosh
Apple introduced the Macintosh in 1984
Sales not initially as strong as desired
Changed with the intro of
LaserWriter – first reasonably priced laser printer
PageMaker – early desktop publishing package
(These capitalized on its advanced graphics capabilities)
128 KB memory
Motorola’s 68000 CPU
Sold for $2495

Early Years – Computer Comparison

1985: due to some power struggle between Jobs and then CEO John Sculley, Jobs resigns from Apple Computers and started a new company NeXT Inc.
Extra shot…

23
Macintosh Portable
Apple’s first attempt at a “portable” computer
Released in 1989
8 MB RAM
40 MB Hard drive*
Clunky, slow
$6500
Failed in market.

24
More portable efforts..
PowerBook 100
Released in 1991
40 MB hard drive
8 MB RAM
$2500
Helped Apple to gain some revenue
established layout of the laptop computers

1991:System 7- upgraded OS which added colour to interfaces and new networking capabilities
The Performa lines of Macintosh LC- a disaster
Apple tastes failures of many other products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances
Microsoft gains market with cheap commodity personal computers
1994: Apple allied with IBM and Motorola in the AIM alliance.
1991-’95

RETURN OF STEVE JOBS

Rebirth of apple
1996: acquisition of NEXT Inc.
Jobs back to Apple as an advisor.
1997:Steve Jobs –the CEO
1997: Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh
1997:Apple introduced the Apple Store+ new build-to-order manufacturing strategy
1998: introduced the new iMac
with Mac OS X.
Then came the iBook, Apple's new laptop.

Desktopevolution
»
The iMac
Released in 1998
2 USB ports
4 GB hard drive
256 MB RAM
All in 0ne computer
Released in 2007
RAM: 4 GB
320 GB hard drive

29
Laptop Evolution – Macbook Air
2 GB memory
120 GB hard drive
$1799

30
LETS HAVE ANOTHER COMPARISON

Evolution of OS’s…
Mac System 1,2,3,4 (1984-1987)
Distinguishable from other OSs from that era in that they used entirely graphical user interfaces
Could only run one application at a time
Mac System 5, 6, 7 (1987 – mid 1990’s)
Could run multiple applications
Mac OS 8 (8.0 – 8.6) (1997) – better file management
Mac OS 9 (9.0 – 9.2.2) (1999) – improved support for wireless
Mac OS X (1999 – today) – UNIX based OS

iPod- the blockbuster
On October 23, 2001-the iPod
CPU: Samsung ARM and Apple A4
5 GB hard drive that put "1,000 songs in pocket”
New technology: spintronics
Initially , iPod software only worked with Mac OS;
from 2nd generation onwards works with Microsoft Windows also
Apple's iTunes Store was introduced, offering online music downloads for $0.99 a song and integration with the iPod.

Albert Fertand Peter Gruenberg won the 2007 Nobel Prize for physics for work that has allowed hard disks to be made much smaller for everything from laptops to iPods
The prize was awarded for work on magnetoelectronics, also known as spintronics.
It uses the spin of the electron to store and transport information instead of the electrical charge, meaning much more information could be kept in a smaller space than before.
Extra shot..

on January 9, 2007, Jobs announced that
Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to consumer electronic devices
Announced iPhone and Apple TV
Shredding down ‘computer’

iphone
a convergence of an Internet- enabled smartphone and iPod.
iOS, (formerly iPhone OS)- scaled down version of OS X
3.5-inch (89 mm) touch screen display,
4, 8, or 16 GB of memory,
Bluetooth, and Wi-Fi

iPad
tablet PC
Released on April 3, 2010
Processor: A4
256 MB RAM
Bluetooth n Wi-Fi
sold more than 300,000 units on that day and reaching 500,000 by the end of the first week.

icloud
June of 2011, Apple unveiled its new online storage and syncing service for music, photos, files and software -- iCloud

Os x lion

Present hits

IPHONE 4

IPAD 2

AND THE UPCOMINGS..
iPhone 5 (this September)
iOS5 (this September)
iPad3 (on testing)
iPhone-low cost version(on lab)

Some business things

Differentiation Strategy
Value Creation
Core Competencies

Differentiation Strategy
Unique Features and characteristics
Commands Premium Price
High Customer Service
Superior Quality
Prestige
Rapid Innovation

Value Creation Process
Apple I,II,III
FF
Mac
Focus On Education
Convergence
eMac
Music Strategy (iTunes)
Lifestyle Strategy
Adding Value
Video Strategy (iMovie)
Digital Hub
Internet Strategy (iTools)
iMac

Branding
Innovation
Differentiated Product
Ease of Use
Superior Quality
Retail Strategy
Marketing and Sales
Customer Loyalty
Online Sales
High Price Proprietary System
Niche Market
Cannibalization
strengths
weaknesses
Strengths& weaknesses

Apple evokes a loyalty from its workers that information only leaves its campus when Steve Jobs takes the stage to unveil it.
Secrecy at Apple is not just the prevailing communication strategy, but it is baked in to their corporate culture.
Work culture

Microsoft
Linux
Dell
HP
Lenovo
RIM
Nokia
HTC
Samsung
Google
sony
.
competitors

Where apple stands now?

THE WORLD’S MOST INNOVATIVE COMPANIES
APPLE
TWITTER
FACEBOOK
NISSAN
GROUPON
GOOGLE
DRAWING INFORMATION INDUSTRY
NETFLIX
ZYNGA
EPOCRATES

Apple
Google
Microsoft
World’s most reputed it companies

SamsungHewlett-Packard (HP)SonyLGToshibaNokiaPanasonicAppleMicrosoftDell
The consumer electronics industry outlook

LETS HAVE SOME MARKET ANALYSIS

Market share
OS-X Market Share:
5.02%
i-phone Market Share:
30%
i-pod Market Share:
73.8%
i-tune Market Share:
69%
Closest Competitor Windows Share:
Closest Competitor
RIM Blackberry Share:
Closest Competitor
Sandisk Share:
Closest Competitor
Amazon Share:
90.29%
40%
7.2%
8%
Market Growth Rate:
32%
Market Growth Rate:
32%
Market Growth Rate:
30%
Market Growth Rate:
20%

MARKET PRICE

Profit margin

Because Apple thinks Different from others
How?

Think different

conclusion
For 35 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to ‘think different’.
Apple, go on innovating…..

www.apple.com
en.wikipedia.org/wiki/Apple_Inc
www.technologyguardian.co.uk
The Economic Times
The Hindu
T3 –the gadget magazine
references

Thank You For Your Support!
By
SHAMEER P H
FUS 100603
DEPT OF FUTURES STUDIES

The apple story

by shameer p hamsa on Jul 28, 2011

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