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The Apple Story

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Apple Inc. doesn't need any descriptions.....

Apple Inc. doesn't need any descriptions.....

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  • 1.
  • 2. Welcome to The apple story
  • 3. Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers.
    Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II and since then has been reinventing and innovating not only computers, but also other electronic goods and services.
    The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad.
    As of July 2011, the company operates 317 retail stores in ten countries,and an online store where hardware and software products are sold.
    introduction
  • 4. “Man is the creator of change in this world.
    As such he should be above systems and
    structures, and not subordinate to them.”
    vision
  • 5. “the Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.”
    mission
  • 6. Company profile
    Established: on April 1, 1976
    Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne
    Industry:
    Key People:
    Total Revenue: US $ 65.23 billion(FY 2010)
    Profit: US $ 14.01 billion(FY 2010)
    Employees:49,400
    No. of Locations: 317 retail stores
    Computer Hardware
    computer software
    consumer electronics
    digital distribution
    Chairman & CEO : Steve Jobs
    COO & Acting CEO: Tim Cook
  • 7. Apple TV 
    iPad (Original, 2) 
    iPhone (3G, 3GS, 4) 
    iPod (Classic, Nano, Shuffle, Touch)
    Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro)
    Major hardware products
  • 8. Mac OS X
    iOS
     iTunes
    iWork 
    QuickTime
    Safari
    iLife
    Major software products
  • 9.  Apple Store (online)
     App Store
    Certifications
    Game Center
    iAd 
    iBookstore  
    iTunes Store
    iWork.com
     iCloud 
    Stores and services
  • 10. Emagic 
     FingerWorks 
     Intrinsity 
    NeXT  
     Nothing Real 
    P.A. Semi
     Silicon Color 
    Siri 
    Spruce Technologies
    Acquisitions
  • 11. The Evolution of apple inc.
    1977
    1975
    2006
    1997
  • 12. Apple’s history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution. It’s the story of two ‘Steves’:- Stephen G Wozniak and Steven P Jobs
    The beginning.
  • 13. The beginning
    Apple has been created in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California . They all left ATARI Computers to create their own company.
    Apple's first headquarter was the Jobs' parents garage where Jobs and his friends design their first computer kit : the Apple I
  • 14. Apple i
    On1976 April 1 – released the Apple I (for $666) and started Apple Computers.
    Had 8 KB of RAM
    It was box wood-made with a basic motherboard inside.
    Later a cassette interface to enable external data storage was added.
  • 15. 15
    Apple II
    In 1977, Apple II was released for $1298
    Had color graphics – a first for a personal computer
    Originally used an audio cassette drive for storage but later it was replaced by a floppy disk drive
    Supported the BASIC program
    Had 64 KB of memory
    And with a software called VisiCalc which was Apple's "killer application" : a spreadsheet program !
  • 16. In 1979 Jobs and some other Apple employees visited the Xerox PARC( Palo Alto Research Centre). There they saw Xerox Alto. “The environment of the screen was graphically based” with icons, with a mouse for pointing at them, windows and pull-down menus. Thus the user could ”interact easily with the computer without ever typing a single letter”
    Extra shot
  • 17. Other early endeavors
    Apple III
    • Released May 1980
    • 18. Had 128K of RAM
    • 19. Designed for businesses – expensive!! > $4300!!!
    • 20. Had lots of problems – didn’t do well..
    Apple Lisa
    • Released in 1983
    • 21. Became the first personal computer sold to the public with a GUI. Aimed at large businesses
    • 22. Commercial failure due to high price tag (almost $10,000) and limited software it could run
  • lisa
    18
  • 23. The lisa
  • 24. 20
    The intro of the Macintosh
    Apple introduced the Macintosh in 1984
    • Sales not initially as strong as desired
    • 25. Changed with the intro of
    • 26. LaserWriter – first reasonably priced laser printer
    • 27. PageMaker – early desktop publishing package
    (These capitalized on its advanced graphics capabilities)
    128 KB memory
    Motorola’s 68000 CPU
    Sold for $2495
  • 28. Early Years – Computer Comparison
  • 29. 1985: due to some power struggle between Jobs and then CEO John Sculley, Jobs resigns from Apple Computers and started a new company NeXT Inc.
    Extra shot…
  • 30. 23
    Macintosh Portable
    Apple’s first attempt at a “portable” computer
    Released in 1989
    8 MB RAM
    40 MB Hard drive*
    Clunky, slow
    $6500
    Failed in market.
  • 31. 24
    More portable efforts..
    PowerBook 100
    • Released in 1991
    • 32. 40 MB hard drive
    • 33. 8 MB RAM
    • 34. $2500
    • 35. Helped Apple to gain some revenue
    • 36. established  layout of the laptop computers
  • 1991:System 7- upgraded OS which added colour to interfaces and new networking capabilities
    The Performa lines of Macintosh LC- a disaster
    Apple tastes failures of many other products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances
    Microsoft gains market with cheap commodity personal computers
    1994: Apple allied with IBM and Motorola in the AIM alliance.
    1991-’95
  • 37. RETURN OF STEVE JOBS
  • 38. Rebirth of apple
    1996: acquisition of NEXT Inc.
    Jobs back to Apple as an advisor.
    1997:Steve Jobs –the CEO
    1997: Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh
    1997:Apple introduced the Apple Store+ new build-to-order manufacturing strategy
    1998: introduced the new iMac
    with Mac OS X.
    Then came the iBook, Apple's new laptop.
  • 39. Desktopevolution
    »
    The iMac
    Released in 1998
    2 USB ports
    4 GB hard drive
    256 MB RAM
    All in 0ne computer
    Released in 2007
    RAM: 4 GB
    320 GB hard drive
  • 40. 29
    Laptop Evolution – Macbook Air
    2 GB memory
    120 GB hard drive
    $1799
  • 41. 30
    LETS HAVE ANOTHER COMPARISON
  • 42. Evolution of OS’s…
    Mac System 1,2,3,4 (1984-1987)
    • Distinguishable from other OSs from that era in that they used entirely graphical user interfaces
    • 43. Could only run one application at a time
    Mac System 5, 6, 7 (1987 – mid 1990’s)
    • Could run multiple applications
    Mac OS 8 (8.0 – 8.6) (1997) – better file management
    Mac OS 9 (9.0 – 9.2.2) (1999) – improved support for wireless
    Mac OS X (1999 – today) – UNIX based OS
  • 44.
  • 45. iPod- the blockbuster
    On October 23, 2001-the iPod 
    CPU: Samsung ARM and Apple A4
     5 GB hard drive that put "1,000 songs in pocket”
    New technology: spintronics
    Initially , iPod software only worked with Mac OS;
     from 2nd generation onwards works with Microsoft Windows also
    Apple's iTunes Store was introduced, offering online music downloads for $0.99 a song and integration with the iPod.
  • 46. Albert Fertand Peter Gruenberg won the 2007 Nobel Prize for physics for work that has allowed hard disks to be made much smaller for everything from laptops to iPods
    The prize was awarded for work on magnetoelectronics, also known as spintronics.
    It uses the spin of the electron to store and transport information instead of the electrical charge, meaning much more information could be kept in a smaller space than before.
    Extra shot..
  • 47. on January 9, 2007, Jobs announced that
    Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to consumer electronic devices
    Announced iPhone and Apple TV
    Shredding down ‘computer’
  • 48. iphone
     a convergence of an Internet- enabled smartphone and iPod.
      iOS, (formerly iPhone OS)- scaled down version of OS X
    3.5-inch (89 mm) touch screen display,
    4, 8, or 16 GB of memory, 
    Bluetooth, and Wi-Fi
  • 49. iPad
    tablet PC
    Released on April 3, 2010
    Processor: A4
    256 MB RAM
    Bluetooth n Wi-Fi
    sold more than 300,000 units on that day and reaching 500,000 by the end of the first week.
  • 50. icloud
    June of 2011, Apple unveiled its new online storage and syncing service for music, photos, files and software -- iCloud
  • 51. Os x lion
  • 52. Present hits
  • 53. IPHONE 4
  • 54. IPAD 2
  • 55.
  • 56. AND THE UPCOMINGS..
    iPhone 5 (this September)
    iOS5 (this September)
    iPad3 (on testing)
    iPhone-low cost version(on lab)
  • 57. Some business things
  • 58. Differentiation Strategy
    Value Creation
    Core Competencies
  • 59. Differentiation Strategy
    Unique Features and characteristics
    Commands Premium Price
    High Customer Service
    Superior Quality
    Prestige
    Rapid Innovation
  • 60. Value Creation Process
    Apple I,II,III
    FF
    Mac
    Focus On Education
    Convergence
    eMac
    Music Strategy (iTunes)
    Lifestyle Strategy
    Adding Value
    Video Strategy (iMovie)
    Digital Hub
    Internet Strategy (iTools)
    iMac
  • 61. Branding
    Innovation
    Differentiated Product
    Ease of Use
    Superior Quality
    Retail Strategy
    Marketing and Sales
    Customer Loyalty
    Online Sales
    High Price Proprietary System
    Niche Market
    Cannibalization
    strengths
    weaknesses
    Strengths& weaknesses
  • 62. Apple evokes a loyalty from its workers that information only leaves its campus when Steve Jobs takes the stage to unveil it.
    Secrecy at Apple is not just the prevailing communication strategy, but it is baked in to their corporate culture.
    Work culture
  • 63. Microsoft
    Linux
    Dell
    HP
    Lenovo
    RIM
    Nokia
    HTC
    Samsung
    Google
    sony
    .
    competitors
  • 64. Where apple stands now?
  • 65. THE WORLD’S MOST INNOVATIVE COMPANIES
    APPLE
    TWITTER
    FACEBOOK
    NISSAN
    GROUPON
    GOOGLE
    DRAWING INFORMATION INDUSTRY
    NETFLIX
    ZYNGA
    EPOCRATES
  • 66. Apple
    Google
    Microsoft
    World’s most reputed it companies
  • 67. SamsungHewlett-Packard (HP)SonyLGToshibaNokiaPanasonicAppleMicrosoftDell
    The consumer electronics industry outlook
  • 68. LETS HAVE SOME MARKET ANALYSIS
  • 69. Market share
    OS-X Market Share:
    5.02%
    i-phone Market Share:
    30%
    i-pod Market Share:
    73.8%
    i-tune Market Share:
    69%
    Closest Competitor Windows Share:
    Closest Competitor
    RIM Blackberry Share:
    Closest Competitor
    Sandisk Share:
    Closest Competitor
    Amazon Share:
    90.29%
    40%
    7.2%
    8%
    Market Growth Rate:
    32%
    Market Growth Rate:
    32%
    Market Growth Rate:
    30%
    Market Growth Rate:
    20%
  • 70. MARKET PRICE
  • 71. Profit margin
  • 72. Because Apple thinks Different from others
    How?
  • 73. Think different
  • 74. Think different
  • 75. conclusion
    For 35 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to ‘think different’.
    Apple, go on innovating…..
  • 76.
  • 77.
  • 78. www.apple.com
    en.wikipedia.org/wiki/Apple_Inc
    www.technologyguardian.co.uk
    The Economic Times
    The Hindu
    T3 –the gadget magazine
    references
  • 79. Thank You For Your Support!
    By
    SHAMEER P H
    FUS 100603
    DEPT OF FUTURES STUDIES