101- For Marketers June 18, 2009 AMA Connect Toronto

About Me Phil Barrett VP Digital & Mobile BSTREET Communications Toronto & London, UK

SmartIdeas BSTREET is a marketing communications agency dedicated to creating for your brand.

Was the social media story of 2008 Over 1500% growth last year (20+ MM) Free to setup and use although… Not as intuitive & initially as useful as facebook (no social graph) Open API = unlimited customization possibilities with user generated content

Was the social media story of 2008

Over 1500% growth last year (20+ MM)

Free to setup and use although…

Not as intuitive & initially as useful as facebook (no social graph)

Open API = unlimited customization possibilities with user generated content

# (Hash) Tags Used as a way to filter / find content for group conversation I.E. #obama – to follow what people are saying about obama right now All you do is include “#” + “letters” in your tweet and it becomes instantly searchable People use # tags for events – I.e. #mesh2008, #followfriday

Used as a way to filter / find content for group conversation

I.E. #obama – to follow what people are saying about obama right now

All you do is include “#” + “letters” in your tweet and it becomes instantly searchable

People use # tags for events – I.e. #mesh2008, #followfriday

Other common terms RT @ DM #followfriday

RT

@

DM

#followfriday

Twitter trumps traditional media

Getting started Register for free account at twitter.com Do twitter search for friend, topics, or events to find followers Look for “follow me on twitter” badges on websites Watch as people follow you back Add twitter URL to facebook, LinkedIn, personal blog and other sites where you have a profile

Register for free account at twitter.com

Do twitter search for friend, topics, or events to find followers

Look for “follow me on twitter” badges on websites

Watch as people follow you back

Add twitter URL to facebook, LinkedIn, personal blog and other sites where you have a profile

9 Twitter Etiquette Tips Upload an Avatar Complete your bio & location URL in profile should be meaningful Don’t be a spam follower – I.e. you are following 10,000, but only 20 are following you back No tweets / updates = FAIL

Upload an Avatar

Complete your bio & location

URL in profile should be meaningful

Don’t be a spam follower – I.e. you are following 10,000, but only 20 are following you back

No tweets / updates = FAIL

You are updating every 3 seconds about inane things i just had a coffee… now picking nose… now eating what came out of my nose… Don’t always make it about you or your product / service Sales pitches in your auto-DM are bad form Don’t be argumentative Engage others

You are updating every 3 seconds about inane things

i just had a coffee… now picking nose… now eating what came out of my nose…

Don’t always make it about you or your product / service

Sales pitches in your auto-DM are bad form

Don’t be argumentative

Engage others

In Summary Present a cohesive personal brand, or, if presenting a brand is too much for you, simply present a cohesive sense of yourself Always be consistent in your use of Twitter, i.e., become known for the unique ways in which you use Twitter, and stick with what works for you Engage with your network. Genuine engagement with your network of followers is the best way to get new followers

Present a cohesive personal brand, or, if presenting a brand is too much for you, simply present a cohesive sense of yourself

Always be consistent in your use of Twitter, i.e., become known for the unique ways in which you use Twitter, and stick with what works for you

Engage with your network. Genuine engagement with your network of followers is the best way to get new followers

Twitter API (Custom Apps) Using twitter content to make something unique, different, or complimentry

Download Tweet deck for your desktop Better manage the mayhem!

Better manage the mayhem!

Don’t forget to download a mobile twitter application for the iphone or blackberry

Twitdom is your portal to all custom twitter apps

How are brands using Twitter?

Automotive

Retail

Other brands on twitter Media Companies on Twitter Vancouver Sun CBC Globe and Mail Giest Magazine Open Book Toronto Canoe Georgia Straight Besthealthmag RedWire Dose Agencies / Brands on Twitter nonlinear_creations Delvinia Random House Harper Collins Canada Radian6 Rain City Studios The Blog Studio Mindblossom HarlequinBooks I Love Rewards Deloitte Canada indusblue

Media Companies on Twitter

Vancouver Sun

CBC

Globe and Mail

Giest Magazine

Open Book Toronto

Canoe

Georgia Straight

Besthealthmag

RedWire

Dose

Agencies / Brands on Twitter

nonlinear_creations

Delvinia

Random House

Harper Collins Canada

Radian6

Rain City Studios

The Blog Studio

Mindblossom

HarlequinBooks

I Love Rewards

Deloitte Canada

indusblue

… and more Transportation WestJet Non-Profit/ Charity The Canadian Hearing Society Sick Kids LOWwaterkeeper War Child Canada Arts/ Culture Soundstreams Hospitality Opus Hotel Coast Hotels & Resorts Technology FlipVideoCanada Brightkit OpenText DNA13 Nortel Research In Motion Overlay.TV Cybernomics Finance RBC Innovator Campaign Retailers on Twitter Tiger Direct Lululemon Commercial Services 1-800-Got-Junk

Transportation

WestJet

Non-Profit/ Charity

The Canadian Hearing Society

Sick Kids

LOWwaterkeeper

War Child Canada

Arts/ Culture

Soundstreams

Hospitality

Opus Hotel

Coast Hotels & Resorts

Technology

FlipVideoCanada

Brightkit

OpenText

DNA13

Nortel

Research In Motion

Overlay.TV

Cybernomics

Finance

RBC Innovator Campaign

Retailers on Twitter

Tiger Direct

Lululemon

Commercial Services

1-800-Got-Junk

8 Tips for brands Use twitter to create brand voice – or identity. Voice should be extension of brand values Don’t imitate voice of community Let it all hang out – you can’t hide on twitter Don’t use twitter as broadcast channel only

Use twitter to create brand voice – or identity. Voice should be extension of brand values

Don’t imitate voice of community

Let it all hang out – you can’t hide on twitter

Don’t use twitter as broadcast channel only

Figure out what you want to talk about. brand awareness and engagement channel? Is it a news and information channel? Is it a customer support and response channel? Don’t just talk about products & services Casting call for your twitter voice – PR, marketing, intern? Needs to be somebody already familiar with twitter Listen first (source mashable.com)

Figure out what you want to talk about.

brand awareness and engagement channel?

Is it a news and information channel?

Is it a customer support and response channel?

Don’t just talk about products & services

Casting call for your twitter voice – PR, marketing, intern? Needs to be somebody already familiar with twitter

Listen first

(source mashable.com)

Twummary If facebook is for people you already know, twitter is for people you’d like to get to know better Twitter # tags are being used for all life events – business and personal Free tools allow you to manage / track brand messaging and reputation

If facebook is for people you already know, twitter is for people you’d like to get to know better

Twitter # tags are being used for all life events – business and personal

Free tools allow you to manage / track brand messaging and reputation

Free tools allow you to engage with your target market before, during, and after an event (or press release) Can be used as a broadcast channel when quick or urgent messages need to get out to the public BIG opportunity to integrate user generated content from twitter into brand activation activities / experiences

Free tools allow you to engage with your target market before, during, and after an event (or press release)

Can be used as a broadcast channel when quick or urgent messages need to get out to the public

BIG opportunity to integrate user generated content from twitter into brand activation activities / experiences

Let’s continue the conversation… twitter.com/phryl My Mobile & Interactive Marketing Blog burningthebacon.com (copy of presentation has been posted) phil@b-street.com Phil Barrett (.mobi) VP Digital & Mobile BSTREET Communications Toronto & London, UK ‏

Polarice.ca New Polar Ice Vodka Brand website has integrated twitter in an innovative way