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Twitter101 For Marketers - Updated
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Twitter101 For Marketers - Updated

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Twitter 101 Presentation given to AMA Toronto Event on June 18th, 2009. …

Twitter 101 Presentation given to AMA Toronto Event on June 18th, 2009.

Also includes slide / link to Polarice.ca - Innovative integration of twitter into brand site example

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  • About me: Involved in digital for about 15 years and mobile in the last 5. 5 years ago when I pitched mobile marketing clients thought I was talking about ads on the side of trucks on the 401. I’ve been active in the mobile ecosystem both in Canada, U.S., and over-seas BSTREET is a full service below the line marketing agency specializing in retail, experiential, and digital solutions that create smart ideas for our clients and their brands
  • We work with great Fortune 1000 brands in both the Canadian and UK market
  • Transcript

    • 1. 101- For Marketers June 18, 2009 AMA Connect Toronto
    • 2. About Me Phil Barrett VP Digital & Mobile BSTREET Communications Toronto & London, UK
    • 3. SmartIdeas BSTREET is a marketing communications agency dedicated to creating for your brand.
    • 4.  
    • 5.
      • Was the social media story of 2008
      • Over 1500% growth last year (20+ MM)
      • Free to setup and use although…
      • Not as intuitive & initially as useful as facebook (no social graph)
      • Open API = unlimited customization possibilities with user generated content
    • 6.  
    • 7. # (Hash) Tags
      • Used as a way to filter / find content for group conversation
      • I.E. #obama – to follow what people are saying about obama right now
      • All you do is include “#” + “letters” in your tweet and it becomes instantly searchable
      • People use # tags for events – I.e. #mesh2008, #followfriday
    • 8.  
    • 9. Other common terms
      • RT
      • @
      • DM
      • #followfriday
    • 10. Twitter trumps traditional media
    • 11.  
    • 12.  
    • 13. Getting started
      • Register for free account at twitter.com
      • Do twitter search for friend, topics, or events to find followers
      • Look for “follow me on twitter” badges on websites
      • Watch as people follow you back
      • Add twitter URL to facebook, LinkedIn, personal blog and other sites where you have a profile
    • 14.  
    • 15. 9 Twitter Etiquette Tips
      • Upload an Avatar
      • Complete your bio & location
      • URL in profile should be meaningful
      • Don’t be a spam follower – I.e. you are following 10,000, but only 20 are following you back
      • No tweets / updates = FAIL
    • 16.
      • You are updating every 3 seconds about inane things
        • i just had a coffee… now picking nose… now eating what came out of my nose…
      • Don’t always make it about you or your product / service
      • Sales pitches in your auto-DM are bad form
      • Don’t be argumentative
      • Engage others
    • 17. In Summary
      • Present a cohesive personal brand, or, if presenting a brand is too much for you, simply present a cohesive sense of yourself
      • Always be consistent in your use of Twitter, i.e., become known for the unique ways in which you use Twitter, and stick with what works for you
      • Engage with your network. Genuine engagement with your network of followers is the best way to get new followers
    • 18. Twitter API (Custom Apps) Using twitter content to make something unique, different, or complimentry
    • 19.  
    • 20.  
    • 21.  
    • 22.  
    • 23. Download Tweet deck for your desktop
      • Better manage the mayhem!
    • 24. Don’t forget to download a mobile twitter application for the iphone or blackberry
    • 25. Twitdom is your portal to all custom twitter apps
    • 26. How are brands using Twitter?
    • 27. Automotive
    • 28. Retail
    • 29.  
    • 30. Other brands on twitter
      • Media Companies on Twitter
      • Vancouver Sun
      • CBC
      • Globe and Mail
      • Giest Magazine
      • Open Book Toronto
      • Canoe
      • Georgia Straight
      • Besthealthmag
      • RedWire
      • Dose
      • Agencies / Brands on Twitter
      • nonlinear_creations
      • Delvinia
      • Random House
      • Harper Collins Canada
      • Radian6
      • Rain City Studios
      • The Blog Studio
      • Mindblossom
      • HarlequinBooks
      • I Love Rewards
      • Deloitte Canada
      • indusblue
    • 31. … and more
      • Transportation
        • WestJet
      • Non-Profit/ Charity
        • The Canadian Hearing Society
        • Sick Kids
        • LOWwaterkeeper
        • War Child Canada
      • Arts/ Culture
        • Soundstreams
      • Hospitality
        • Opus Hotel
        • Coast Hotels & Resorts
      • Technology
        • FlipVideoCanada
        • Brightkit
        • OpenText
        • DNA13
        • Nortel
        • Research In Motion
        • Overlay.TV
        • Cybernomics
      • Finance 
        • RBC Innovator Campaign
      • Retailers on Twitter
        • Tiger Direct
        • Lululemon
      • Commercial Services
        • 1-800-Got-Junk
    • 32. 8 Tips for brands
      • Use twitter to create brand voice – or identity. Voice should be extension of brand values
      • Don’t imitate voice of community
      • Let it all hang out – you can’t hide on twitter
      • Don’t use twitter as broadcast channel only
    • 33.
      • Figure out what you want to talk about.
        • brand awareness and engagement channel?
        • Is it a news and information channel?
        • Is it a customer support and response channel?
      • Don’t just talk about products & services
      • Casting call for your twitter voice – PR, marketing, intern? Needs to be somebody already familiar with twitter
      • Listen first
      • (source mashable.com)
    • 34. Twummary
      • If facebook is for people you already know, twitter is for people you’d like to get to know better
      • Twitter # tags are being used for all life events – business and personal
      • Free tools allow you to manage / track brand messaging and reputation
    • 35.
      • Free tools allow you to engage with your target market before, during, and after an event (or press release)
      • Can be used as a broadcast channel when quick or urgent messages need to get out to the public
      • BIG opportunity to integrate user generated content from twitter into brand activation activities / experiences
    • 36.  
    • 37. Let’s continue the conversation… twitter.com/phryl My Mobile & Interactive Marketing Blog burningthebacon.com (copy of presentation has been posted) phil@b-street.com Phil Barrett (.mobi) VP Digital & Mobile BSTREET Communications Toronto & London, UK ‏
    • 38. Polarice.ca New Polar Ice Vodka Brand website has integrated twitter in an innovative way