Twitter101 For Marketers - Updated

101- For Marketers June 18, 2009 AMA Connect Toronto

About Me Phil Barrett VP Digital & Mobile BSTREET Communications Toronto & London, UK

SmartIdeas BSTREET is a marketing communications agency dedicated to creating for your brand.

Was the social media story of 2008
Over 1500% growth last year (20+ MM)
Free to setup and use although…
Not as intuitive & initially as useful as facebook (no social graph)
Open API = unlimited customization possibilities with user generated content

# (Hash) Tags
Used as a way to filter / find content for group conversation
I.E. #obama – to follow what people are saying about obama right now
All you do is include “#” + “letters” in your tweet and it becomes instantly searchable
People use # tags for events – I.e. #mesh2008, #followfriday

Other common terms
RT
@
DM
#followfriday

Twitter trumps traditional media

Getting started
Register for free account at twitter.com
Do twitter search for friend, topics, or events to find followers
Look for “follow me on twitter” badges on websites
Watch as people follow you back
Add twitter URL to facebook, LinkedIn, personal blog and other sites where you have a profile

9 Twitter Etiquette Tips
Upload an Avatar
Complete your bio & location
URL in profile should be meaningful
Don’t be a spam follower – I.e. you are following 10,000, but only 20 are following you back
No tweets / updates = FAIL

You are updating every 3 seconds about inane things
i just had a coffee… now picking nose… now eating what came out of my nose…
Don’t always make it about you or your product / service
Sales pitches in your auto-DM are bad form
Don’t be argumentative
Engage others

In Summary
Present a cohesive personal brand, or, if presenting a brand is too much for you, simply present a cohesive sense of yourself
Always be consistent in your use of Twitter, i.e., become known for the unique ways in which you use Twitter, and stick with what works for you
Engage with your network. Genuine engagement with your network of followers is the best way to get new followers

Twitter API (Custom Apps) Using twitter content to make something unique, different, or complimentry

Download Tweet deck for your desktop
Better manage the mayhem!

Don’t forget to download a mobile twitter application for the iphone or blackberry

Twitdom is your portal to all custom twitter apps

How are brands using Twitter?

Automotive

Retail

Other brands on twitter
Media Companies on Twitter
Vancouver Sun
CBC
Globe and Mail
Giest Magazine
Open Book Toronto
Canoe
Georgia Straight
Besthealthmag
RedWire
Dose
Agencies / Brands on Twitter
nonlinear_creations
Delvinia
Random House
Harper Collins Canada
Radian6
Rain City Studios
The Blog Studio
Mindblossom
HarlequinBooks
I Love Rewards
Deloitte Canada
indusblue

… and more
Transportation
WestJet
Non-Profit/ Charity
The Canadian Hearing Society
Sick Kids
LOWwaterkeeper
War Child Canada
Arts/ Culture
Soundstreams
Hospitality
Opus Hotel
Coast Hotels & Resorts
Technology
FlipVideoCanada
Brightkit
OpenText
DNA13
Nortel
Research In Motion
Overlay.TV
Cybernomics
Finance
RBC Innovator Campaign
Retailers on Twitter
Tiger Direct
Lululemon
Commercial Services
1-800-Got-Junk

8 Tips for brands
Use twitter to create brand voice – or identity. Voice should be extension of brand values
Don’t imitate voice of community
Let it all hang out – you can’t hide on twitter
Don’t use twitter as broadcast channel only

Figure out what you want to talk about.
brand awareness and engagement channel?
Is it a news and information channel?
Is it a customer support and response channel?
Don’t just talk about products & services
Casting call for your twitter voice – PR, marketing, intern? Needs to be somebody already familiar with twitter
Listen first
(source mashable.com)

Twummary
If facebook is for people you already know, twitter is for people you’d like to get to know better
Twitter # tags are being used for all life events – business and personal
Free tools allow you to manage / track brand messaging and reputation

Free tools allow you to engage with your target market before, during, and after an event (or press release)
Can be used as a broadcast channel when quick or urgent messages need to get out to the public
BIG opportunity to integrate user generated content from twitter into brand activation activities / experiences

Let’s continue the conversation… twitter.com/phryl My Mobile & Interactive Marketing Blog burningthebacon.com (copy of presentation has been posted) phil@b-street.com Phil Barrett (.mobi) VP Digital & Mobile BSTREET Communications Toronto & London, UK ‏

Polarice.ca New Polar Ice Vodka Brand website has integrated twitter in an innovative way

Twitter101 For Marketers - Updated

by Phil Barrett on Jun 20, 2009

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