Twitter101 For Marketers - Updated

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Twitter 101 Presentation given to AMA Toronto Event on June 18th, 2009. …

Twitter 101 Presentation given to AMA Toronto Event on June 18th, 2009.

Also includes slide / link to Polarice.ca - Innovative integration of twitter into brand site example

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  • About me: Involved in digital for about 15 years and mobile in the last 5. 5 years ago when I pitched mobile marketing clients thought I was talking about ads on the side of trucks on the 401. I’ve been active in the mobile ecosystem both in Canada, U.S., and over-seas BSTREET is a full service below the line marketing agency specializing in retail, experiential, and digital solutions that create smart ideas for our clients and their brands
  • We work with great Fortune 1000 brands in both the Canadian and UK market

Transcript

  • 1. 101- For Marketers June 18, 2009 AMA Connect Toronto
  • 2. About Me Phil Barrett VP Digital & Mobile BSTREET Communications Toronto & London, UK
  • 3. SmartIdeas BSTREET is a marketing communications agency dedicated to creating for your brand.
  • 4.  
  • 5.
    • Was the social media story of 2008
    • Over 1500% growth last year (20+ MM)
    • Free to setup and use although…
    • Not as intuitive & initially as useful as facebook (no social graph)
    • Open API = unlimited customization possibilities with user generated content
  • 6.  
  • 7. # (Hash) Tags
    • Used as a way to filter / find content for group conversation
    • I.E. #obama – to follow what people are saying about obama right now
    • All you do is include “#” + “letters” in your tweet and it becomes instantly searchable
    • People use # tags for events – I.e. #mesh2008, #followfriday
  • 8.  
  • 9. Other common terms
    • RT
    • @
    • DM
    • #followfriday
  • 10. Twitter trumps traditional media
  • 11.  
  • 12.  
  • 13. Getting started
    • Register for free account at twitter.com
    • Do twitter search for friend, topics, or events to find followers
    • Look for “follow me on twitter” badges on websites
    • Watch as people follow you back
    • Add twitter URL to facebook, LinkedIn, personal blog and other sites where you have a profile
  • 14.  
  • 15. 9 Twitter Etiquette Tips
    • Upload an Avatar
    • Complete your bio & location
    • URL in profile should be meaningful
    • Don’t be a spam follower – I.e. you are following 10,000, but only 20 are following you back
    • No tweets / updates = FAIL
  • 16.
    • You are updating every 3 seconds about inane things
      • i just had a coffee… now picking nose… now eating what came out of my nose…
    • Don’t always make it about you or your product / service
    • Sales pitches in your auto-DM are bad form
    • Don’t be argumentative
    • Engage others
  • 17. In Summary
    • Present a cohesive personal brand, or, if presenting a brand is too much for you, simply present a cohesive sense of yourself
    • Always be consistent in your use of Twitter, i.e., become known for the unique ways in which you use Twitter, and stick with what works for you
    • Engage with your network. Genuine engagement with your network of followers is the best way to get new followers
  • 18. Twitter API (Custom Apps) Using twitter content to make something unique, different, or complimentry
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23. Download Tweet deck for your desktop
    • Better manage the mayhem!
  • 24. Don’t forget to download a mobile twitter application for the iphone or blackberry
  • 25. Twitdom is your portal to all custom twitter apps
  • 26. How are brands using Twitter?
  • 27. Automotive
  • 28. Retail
  • 29.  
  • 30. Other brands on twitter
    • Media Companies on Twitter
    • Vancouver Sun
    • CBC
    • Globe and Mail
    • Giest Magazine
    • Open Book Toronto
    • Canoe
    • Georgia Straight
    • Besthealthmag
    • RedWire
    • Dose
    • Agencies / Brands on Twitter
    • nonlinear_creations
    • Delvinia
    • Random House
    • Harper Collins Canada
    • Radian6
    • Rain City Studios
    • The Blog Studio
    • Mindblossom
    • HarlequinBooks
    • I Love Rewards
    • Deloitte Canada
    • indusblue
  • 31. … and more
    • Transportation
      • WestJet
    • Non-Profit/ Charity
      • The Canadian Hearing Society
      • Sick Kids
      • LOWwaterkeeper
      • War Child Canada
    • Arts/ Culture
      • Soundstreams
    • Hospitality
      • Opus Hotel
      • Coast Hotels & Resorts
    • Technology
      • FlipVideoCanada
      • Brightkit
      • OpenText
      • DNA13
      • Nortel
      • Research In Motion
      • Overlay.TV
      • Cybernomics
    • Finance 
      • RBC Innovator Campaign
    • Retailers on Twitter
      • Tiger Direct
      • Lululemon
    • Commercial Services
      • 1-800-Got-Junk
  • 32. 8 Tips for brands
    • Use twitter to create brand voice – or identity. Voice should be extension of brand values
    • Don’t imitate voice of community
    • Let it all hang out – you can’t hide on twitter
    • Don’t use twitter as broadcast channel only
  • 33.
    • Figure out what you want to talk about.
      • brand awareness and engagement channel?
      • Is it a news and information channel?
      • Is it a customer support and response channel?
    • Don’t just talk about products & services
    • Casting call for your twitter voice – PR, marketing, intern? Needs to be somebody already familiar with twitter
    • Listen first
    • (source mashable.com)
  • 34. Twummary
    • If facebook is for people you already know, twitter is for people you’d like to get to know better
    • Twitter # tags are being used for all life events – business and personal
    • Free tools allow you to manage / track brand messaging and reputation
  • 35.
    • Free tools allow you to engage with your target market before, during, and after an event (or press release)
    • Can be used as a broadcast channel when quick or urgent messages need to get out to the public
    • BIG opportunity to integrate user generated content from twitter into brand activation activities / experiences
  • 36.  
  • 37. Let’s continue the conversation… twitter.com/phryl My Mobile & Interactive Marketing Blog burningthebacon.com (copy of presentation has been posted) phil@b-street.com Phil Barrett (.mobi) VP Digital & Mobile BSTREET Communications Toronto & London, UK ‏
  • 38. Polarice.ca New Polar Ice Vodka Brand website has integrated twitter in an innovative way