Impact Of Social Media On Design

The r/evolution of design and communications is Social. and Mobile. Need multi-channel image

information r/evolution
http:// www.youtube.com / watch ?v=-4CV05HyAbM
5:28

“ Social networking sites are the hottest attraction on the Internet, dethroning pornography and highlighting a major change in how people communicate”
Belinda Goldsmith, Globe and Mail
– Sept 16, 2008

Agenda
Social media and YOU!
Canadian Interactive stats
Defining Social Media in Canada
Leveraging social media to build your personal brand
How social media is impacting design
Mobile – the next mass medium
Canadian mobile stats
Designing for mobile
Trends that will impact mobile adoption in Canada
Build a mobile site in 5 minutes – for free
Q&A

The Canadian Interactive landscape
Canadians are the second most engaged country online with an average of 43 hours / month spent online.
4,000 more page views per month than any other country
23 million online users in Canada
61% of those aged 55+ have been online

2007 2006 Change Display $432M $314M +38% Video $9M NA NA Search $478M $343M +39% Classifieds/ Directories $305M $223M +37% Email $17M $20M -15% TOTAL $1,241M $900M

Defining Social Media

social media In plain english

Popular Social Media Sites
Socialstream
Orkut MySpace Facebook LinkedIn Second Life

Niche Social Media Sites
MiGente
MyColts VampireFreaks Dogster Geni CarDomain MyGreatRides eventNet

Leveraging Social Media to build your personal brand

It's no longer about the printed portfolio or online website You need to join the conversation online and leverage social media to build your p ersonal brand

Join the conversation here:
Facebook
Blogs
Twitter
RSS
Social Bookmarking
LinkedIn

Social media in Canada starts with

Canadian Facebook Stats
4 th most visited site in the world
#1 social media site
#1 photo sharing site on the web
Demographics:
Over 9.5 million users
Canada is second largest network in the World!
13.5 billion page views monthly
43% Male 57% Female
34% 18 to 24
26% 25 to 34
21% over 35
Engagement:
75% of users visit at least once a day!
2.6 average visits per visitor per day
32.9 visits per month
29.8 minutes per visitor per day
378.6 minutes per month

Connect with other design professionals online through groups, events, and fan pages
Participate in discussions
Easiest way to find & reconnect with others in Canada
Being familiar with this platform will make it easier for you to design for it later

Build your own blog (or participate in others)

Translation for You
Best way to add to the conversation online
Show off your work and your POV
Extension of your portfolio
Make your name #1 in Google search
Leverage free tools to start your own blog at wordpress, blogger, typepad and moveable type

friend or foe?

Translation for You
Great way to get your finger on the pulse of the industry
Follow experts in your field or industry
Another channel for self-promotion
Research channel
Better understand how communications are evolving

Translation for you
You can syndicate / broadcast content on the web separate from your own website
It’s like having a call to action to come back to a site every time a feed is updated
Give people a compelling reason to click through to your site
Self-subscribe to keep on top of industry news and trends

Get yourself an RSS feed Aggregator

Social bookmarking

Social Bookmarking in Plain English

Social Bookmarking /Tagging sites delicious Digg 43Things StumbleUpon

Translation for You
Easy (and free) to add to any web property you own or control
Great way to amplify word of mouth
Becoming more important that search for many
Makes your site more social and findable
Minimal impact on site design

Translation for you
It’s no longer just about the business card or online portfolio
Build your professional network through groups, associations
Active participation in answers to become recognized expert

How Social Media is impacting design
Design vs. Experience driven
Stickiness vs. Syndication
Publishing vs. Participation
Taxonomy vs. Tagging

Conclusions
Every page is now a homepage
Start design process by designing / architecting with user experience in mind
Content trumps design
User experience trumps creative
Make your digital design social to extend reach and relevance

The future of social media?
Location based services (LBS) that leverage GPS location to deliver relevant messaging
Portability of profiles / online identities
Migration / integration of the Mobile channel into your marketing mix both as an extension of social media and as a separate enabling device

Canadians currently use more than 21 million wireless devices daily
10.1 Billion text messages sent in 2007
1.4 billion sent in March 2008 alone
Uniques have grown to 41%
20 billion in 2008 within reach
Adoption exceeds 80% in urban markets
Source : CWTA
Canadian Mobile Landscape

900 million have access to the Internet via their computer 1.2 billion television world wide Over 3.3 Billion Mobile Phone Users World Wide!

Designing for mobile

What doesn’t work…
Ill-fitting graphics
Slow access
Difficult navigation
Frames
Complex graphics

… and what does work
Quick download times
Easy navigation
Clean pages, no frames, simple graphics
Sharply defined usage objectives

.mobi is the first and only Internet domain specifically designed for the mobile. It works on any phone on any network anywhere in the world.

.mobi thinking is not .com thinking

10 tips for designing for the Mobile Web
Define specific purpose for the experience
Make the most important information instantly findable
Ensure there is relevance to the users
Don’t try to recreate the desktop experience in mobile
Build navigation that is intuitive… on every page

10 tips for designing for the Mobile Web
Think about leveraging LBS and other social tools in overall experience
Avoid frames, flash, and horizontal nav (unless you are on an iphone)
Leverage free online tools to test mobile “readiness”
Design for highest common denominator – per device and ensure you include an auto-detect script
Leverage creative and branding from other channels – but make sure you adopt & optimize it!

Build your own mobile website in 5 minutes for free http://www.mobisitegalore.com

Mobile Trends that will impact consumer adoption:

2 more factors…

The future…
http:// www.youtube.com/watch?v =xj8ZadKgdC0
5:14

Let’s continue the conversation… Email: [email_address] Voice or SMS to 416-729-4268 LinkedIn profile: http:// www.linkedin.com/in/phryl Follow me on Twitter: http:// www.twitter.com/phryl Follow my Mobile & Interactive marketing blog: http:// www.burningthebacon.com http:// m.burningthebacon.com (mobile version) ‏ Check out other contributions at: http:// www.onedegree.ca http:// www.canadianmarketingblog.com / Phil Barrett (.mobi) ‏ Senior Director, Mobile & Interactive Carlson Marketing

Impact Of Social Media On Design

by Phil Barrett on Sep 19, 2008

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Impact Of Social Media On Design — Presentation Transcript