The r/evolution of design and communications is Social. and Mobile. Need multi-channel image

information r/evolution http:// www.youtube.com / watch ?v=-4CV05HyAbM 5:28

http:// www.youtube.com / watch ?v=-4CV05HyAbM

5:28

“ Social networking sites are the hottest attraction on the Internet, dethroning pornography and highlighting a major change in how people communicate” Belinda Goldsmith, Globe and Mail – Sept 16, 2008

“ Social networking sites are the hottest attraction on the Internet, dethroning pornography and highlighting a major change in how people communicate”

Belinda Goldsmith, Globe and Mail

– Sept 16, 2008

Agenda Social media and YOU! Canadian Interactive stats Defining Social Media in Canada Leveraging social media to build your personal brand How social media is impacting design Mobile – the next mass medium Canadian mobile stats Designing for mobile Trends that will impact mobile adoption in Canada Build a mobile site in 5 minutes – for free Q&A

Social media and YOU!

Canadian Interactive stats

Defining Social Media in Canada

Leveraging social media to build your personal brand

How social media is impacting design

Mobile – the next mass medium

Canadian mobile stats

Designing for mobile

Trends that will impact mobile adoption in Canada

Build a mobile site in 5 minutes – for free

Q&A

The Canadian Interactive landscape Canadians are the second most engaged country online with an average of 43 hours / month spent online. 4,000 more page views per month than any other country 23 million online users in Canada 61% of those aged 55+ have been online

Canadians are the second most engaged country online with an average of 43 hours / month spent online.

4,000 more page views per month than any other country

23 million online users in Canada

61% of those aged 55+ have been online

2007 2006 Change Display $432M $314M +38% Video $9M NA NA Search $478M $343M +39% Classifieds/ Directories $305M $223M +37% Email $17M $20M -15% TOTAL $1,241M $900M

Defining Social Media

Defining Social Media

social media In plain english

Popular Social Media Sites Socialstream Orkut MySpace Facebook LinkedIn Second Life

Socialstream

Niche Social Media Sites MiGente MyColts VampireFreaks Dogster Geni CarDomain MyGreatRides eventNet

MiGente

Leveraging Social Media to build your personal brand

It's no longer about the printed portfolio or online website You need to join the conversation online and leverage social media to build your p ersonal brand

How?

Join the conversation here: Facebook Blogs Twitter RSS Social Bookmarking LinkedIn

Facebook

Blogs

Twitter

RSS

Social Bookmarking

LinkedIn

Social media in Canada starts with

Canadian Facebook Stats 4 th most visited site in the world #1 social media site #1 photo sharing site on the web Demographics: Over 9.5 million users Canada is second largest network in the World! 13.5 billion page views monthly 43% Male 57% Female 34% 18 to 24 26% 25 to 34 21% over 35 Engagement: 75% of users visit at least once a day! 2.6 average visits per visitor per day 32.9 visits per month 29.8 minutes per visitor per day 378.6 minutes per month

4 th most visited site in the world

#1 social media site

#1 photo sharing site on the web

Demographics:

Over 9.5 million users

Canada is second largest network in the World!

13.5 billion page views monthly

43% Male 57% Female

34% 18 to 24

26% 25 to 34

21% over 35

Engagement:

75% of users visit at least once a day!

2.6 average visits per visitor per day

32.9 visits per month

29.8 minutes per visitor per day

378.6 minutes per month

Connect with other design professionals online through groups, events, and fan pages Participate in discussions Easiest way to find & reconnect with others in Canada Being familiar with this platform will make it easier for you to design for it later

Connect with other design professionals online through groups, events, and fan pages

Participate in discussions

Easiest way to find & reconnect with others in Canada

Being familiar with this platform will make it easier for you to design for it later

Build your own blog (or participate in others)

Translation for You Best way to add to the conversation online Show off your work and your POV Extension of your portfolio Make your name #1 in Google search Leverage free tools to start your own blog at wordpress, blogger, typepad and moveable type

Best way to add to the conversation online

Show off your work and your POV

Extension of your portfolio

Make your name #1 in Google search

Leverage free tools to start your own blog at wordpress, blogger, typepad and moveable type

friend or foe?

Translation for You Great way to get your finger on the pulse of the industry Follow experts in your field or industry Another channel for self-promotion Research channel Better understand how communications are evolving

Great way to get your finger on the pulse of the industry

Follow experts in your field or industry

Another channel for self-promotion

Research channel

Better understand how communications are evolving

Translation for you You can syndicate / broadcast content on the web separate from your own website It’s like having a call to action to come back to a site every time a feed is updated Give people a compelling reason to click through to your site Self-subscribe to keep on top of industry news and trends

You can syndicate / broadcast content on the web separate from your own website

It’s like having a call to action to come back to a site every time a feed is updated

Give people a compelling reason to click through to your site

Self-subscribe to keep on top of industry news and trends

Get yourself an RSS feed Aggregator

Social bookmarking

Social Bookmarking in Plain English

Social Bookmarking /Tagging sites delicious Digg 43Things StumbleUpon

Translation for You Easy (and free) to add to any web property you own or control Great way to amplify word of mouth Becoming more important that search for many Makes your site more social and findable Minimal impact on site design

Easy (and free) to add to any web property you own or control

Great way to amplify word of mouth

Becoming more important that search for many

Makes your site more social and findable

Minimal impact on site design

Linkedin

Translation for you It’s no longer just about the business card or online portfolio Build your professional network through groups, associations Active participation in answers to become recognized expert

It’s no longer just about the business card or online portfolio

Build your professional network through groups, associations

Active participation in answers to become recognized expert

How Social Media is impacting design Design vs. Experience driven Stickiness vs. Syndication Publishing vs. Participation Taxonomy vs. Tagging

Design vs. Experience driven

Stickiness vs. Syndication

Publishing vs. Participation

Taxonomy vs. Tagging

Conclusions Every page is now a homepage Start design process by designing / architecting with user experience in mind Content trumps design User experience trumps creative Make your digital design social to extend reach and relevance

Every page is now a homepage

Start design process by designing / architecting with user experience in mind

Content trumps design

User experience trumps creative

Make your digital design social to extend reach and relevance

The future of social media? Location based services (LBS) that leverage GPS location to deliver relevant messaging Portability of profiles / online identities Migration / integration of the Mobile channel into your marketing mix both as an extension of social media and as a separate enabling device

Location based services (LBS) that leverage GPS location to deliver relevant messaging

Portability of profiles / online identities

Migration / integration of the Mobile channel into your marketing mix both as an extension of social media and as a separate enabling device

Canadians currently use more than 21 million wireless devices daily 10.1 Billion text messages sent in 2007 1.4 billion sent in March 2008 alone Uniques have grown to 41% 20 billion in 2008 within reach Adoption exceeds 80% in urban markets Source : CWTA Canadian Mobile Landscape

Canadians currently use more than 21 million wireless devices daily

10.1 Billion text messages sent in 2007

1.4 billion sent in March 2008 alone

Uniques have grown to 41%

20 billion in 2008 within reach

Adoption exceeds 80% in urban markets

Source : CWTA

900 million have access to the Internet via their computer 1.2 billion television world wide Over 3.3 Billion Mobile Phone Users World Wide!

Designing for mobile

What doesn’t work… Ill-fitting graphics Slow access Difficult navigation Frames Complex graphics

Ill-fitting graphics

Slow access

Difficult navigation

Frames

Complex graphics

… and what does work Quick download times Easy navigation Clean pages, no frames, simple graphics Sharply defined usage objectives

Quick download times

Easy navigation

Clean pages, no frames, simple graphics

Sharply defined usage objectives

.mobi is the first and only Internet domain specifically designed for the mobile. It works on any phone on any network anywhere in the world.

.mobi thinking is not .com thinking

10 tips for designing for the Mobile Web Define specific purpose for the experience Make the most important information instantly findable Ensure there is relevance to the users Don’t try to recreate the desktop experience in mobile Build navigation that is intuitive… on every page

Define specific purpose for the experience

Make the most important information instantly findable

Ensure there is relevance to the users

Don’t try to recreate the desktop experience in mobile

Build navigation that is intuitive… on every page

10 tips for designing for the Mobile Web Think about leveraging LBS and other social tools in overall experience Avoid frames, flash, and horizontal nav (unless you are on an iphone) Leverage free online tools to test mobile “readiness” Design for highest common denominator – per device and ensure you include an auto-detect script Leverage creative and branding from other channels – but make sure you adopt & optimize it!

Think about leveraging LBS and other social tools in overall experience

Avoid frames, flash, and horizontal nav (unless you are on an iphone)

Leverage free online tools to test mobile “readiness”

Design for highest common denominator – per device and ensure you include an auto-detect script

Leverage creative and branding from other channels – but make sure you adopt & optimize it!

Build your own mobile website in 5 minutes for free http://www.mobisitegalore.com

Mobile Trends that will impact consumer adoption:

2 more factors…

The future… http:// www.youtube.com/watch?v =xj8ZadKgdC0 5:14

http:// www.youtube.com/watch?v =xj8ZadKgdC0

5:14

Let’s continue the conversation… Email: [email_address] Voice or SMS to 416-729-4268 LinkedIn profile: http:// www.linkedin.com/in/phryl Follow me on Twitter: http:// www.twitter.com/phryl Follow my Mobile & Interactive marketing blog: http:// www.burningthebacon.com http:// m.burningthebacon.com (mobile version) ‏ Check out other contributions at: http:// www.onedegree.ca http:// www.canadianmarketingblog.com / Phil Barrett (.mobi) ‏ Senior Director, Mobile & Interactive Carlson Marketing