Impact Of Social Media On Design

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    Impact Of Social Media On Design - Presentation Transcript

    1. The r/evolution of design and communications is Social. and Mobile. Need multi-channel image
    2. information r/evolution
        • http:// www.youtube.com / watch ?v=-4CV05HyAbM
        • 5:28
    3.  
    4.  
    5.  
        • “ Social networking sites are the hottest attraction on the Internet, dethroning pornography and highlighting a major change in how people communicate”
        • Belinda Goldsmith, Globe and Mail
        • – Sept 16, 2008
    6. Agenda
      • Social media and YOU!
        • Canadian Interactive stats
        • Defining Social Media in Canada
        • Leveraging social media to build your personal brand
        • How social media is impacting design
      • Mobile – the next mass medium
        • Canadian mobile stats
        • Designing for mobile
        • Trends that will impact mobile adoption in Canada
        • Build a mobile site in 5 minutes – for free
      • Q&A
    7. The Canadian Interactive landscape
      • Canadians are the second most engaged country online with an average of 43 hours / month spent online.
      • 4,000 more page views per month than any other country
      • 23 million online users in Canada
      • 61% of those aged 55+ have been online
    8.  
    9. 2007 2006 Change Display $432M $314M +38% Video $9M NA NA Search $478M $343M +39% Classifieds/ Directories $305M $223M +37% Email $17M $20M -15% TOTAL $1,241M $900M
        • Defining Social Media
    10.  
    11. social media In plain english
    12. Popular Social Media Sites
      • Socialstream
      Orkut MySpace Facebook LinkedIn Second Life
    13. Niche Social Media Sites
      • MiGente
      MyColts VampireFreaks Dogster Geni CarDomain MyGreatRides eventNet
    14. Leveraging Social Media to build your personal brand
    15.  
    16. It's no longer about the printed portfolio or online website You need to join the conversation online and leverage social media to build your p ersonal brand
    17. How?
    18. Join the conversation here:
      • Facebook
      • Blogs
      • Twitter
      • RSS
      • Social Bookmarking
      • LinkedIn
    19. Social media in Canada starts with
    20. Canadian Facebook Stats
      • 4 th most visited site in the world
      • #1 social media site
      • #1 photo sharing site on the web
      • Demographics:
      • Over 9.5 million users
      • Canada is second largest network in the World!
      • 13.5 billion page views monthly
      • 43% Male 57% Female
      • 34% 18 to 24
      • 26% 25 to 34
      • 21% over 35
      • Engagement:
      • 75% of users visit at least once a day!
      • 2.6 average visits per visitor per day
      • 32.9 visits per month
      • 29.8 minutes per visitor per day
      • 378.6 minutes per month
      • Connect with other design professionals online through groups, events, and fan pages
      • Participate in discussions
      • Easiest way to find & reconnect with others in Canada
      • Being familiar with this platform will make it easier for you to design for it later
    21. Build your own blog (or participate in others)
    22. Translation for You
      • Best way to add to the conversation online
      • Show off your work and your POV
      • Extension of your portfolio
      • Make your name #1 in Google search
      • Leverage free tools to start your own blog at wordpress, blogger, typepad and moveable type
    23. friend or foe?
    24.  
    25. Translation for You
      • Great way to get your finger on the pulse of the industry
      • Follow experts in your field or industry
      • Another channel for self-promotion
      • Research channel
      • Better understand how communications are evolving
    26.  
    27.  
    28. Translation for you
      • You can syndicate / broadcast content on the web separate from your own website
      • It’s like having a call to action to come back to a site every time a feed is updated
      • Give people a compelling reason to click through to your site
      • Self-subscribe to keep on top of industry news and trends
    29. Get yourself an RSS feed Aggregator
    30. Social bookmarking
    31. Social Bookmarking in Plain English
    32. Social Bookmarking /Tagging sites delicious Digg 43Things StumbleUpon
    33. Translation for You
      • Easy (and free) to add to any web property you own or control
      • Great way to amplify word of mouth
      • Becoming more important that search for many
      • Makes your site more social and findable
      • Minimal impact on site design
    34. Linkedin
    35. Translation for you
      • It’s no longer just about the business card or online portfolio
      • Build your professional network through groups, associations
      • Active participation in answers to become recognized expert
    36. How Social Media is impacting design
      • Design vs. Experience driven
      • Stickiness vs. Syndication
      • Publishing vs. Participation
      • Taxonomy vs. Tagging
    37. Conclusions
      • Every page is now a homepage
      • Start design process by designing / architecting with user experience in mind
      • Content trumps design
      • User experience trumps creative
      • Make your digital design social to extend reach and relevance
    38. The future of social media?
      • Location based services (LBS) that leverage GPS location to deliver relevant messaging
      • Portability of profiles / online identities
      • Migration / integration of the Mobile channel into your marketing mix both as an extension of social media and as a separate enabling device
    39.  
      • Canadians currently use more than 21 million wireless devices daily
      • 10.1 Billion text messages sent in 2007
      • 1.4 billion sent in March 2008 alone
      • Uniques have grown to 41%
      • 20 billion in 2008 within reach
      • Adoption exceeds 80% in urban markets
      • Source : CWTA
      Canadian Mobile Landscape
    40. 900 million have access to the Internet via their computer 1.2 billion television world wide Over 3.3 Billion Mobile Phone Users World Wide!
    41. Designing for mobile
    42. What doesn’t work…
        • Ill-fitting graphics
        • Slow access
        • Difficult navigation
        • Frames
        • Complex graphics
    43. … and what does work
      • Quick download times
      • Easy navigation
      • Clean pages, no frames, simple graphics
      • Sharply defined usage objectives
    44.  
    45. .mobi is the first and only Internet domain specifically designed for the mobile. It works on any phone on any network anywhere in the world.
    46. .mobi thinking is not .com thinking
    47. 10 tips for designing for the Mobile Web
      • Define specific purpose for the experience
      • Make the most important information instantly findable
      • Ensure there is relevance to the users
      • Don’t try to recreate the desktop experience in mobile
      • Build navigation that is intuitive… on every page
    48. 10 tips for designing for the Mobile Web
      • Think about leveraging LBS and other social tools in overall experience
      • Avoid frames, flash, and horizontal nav (unless you are on an iphone)
      • Leverage free online tools to test mobile “readiness”
      • Design for highest common denominator – per device and ensure you include an auto-detect script
      • Leverage creative and branding from other channels – but make sure you adopt & optimize it!
    49. Build your own mobile website in 5 minutes for free http://www.mobisitegalore.com
    50. Mobile Trends that will impact consumer adoption:
    51. 2 more factors…
    52. The future…
        • http:// www.youtube.com/watch?v =xj8ZadKgdC0
        • 5:14
    53. Let’s continue the conversation… Email: [email_address] Voice or SMS to 416-729-4268 LinkedIn profile: http:// www.linkedin.com/in/phryl Follow me on Twitter: http:// www.twitter.com/phryl Follow my Mobile & Interactive marketing blog: http:// www.burningthebacon.com http:// m.burningthebacon.com (mobile version) ‏ Check out other contributions at: http:// www.onedegree.ca http:// www.canadianmarketingblog.com / Phil Barrett (.mobi) ‏ Senior Director, Mobile & Interactive Carlson Marketing

    + Phil BarrettPhil Barrett, 2 years ago

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