2:45
 
 
information r/evolution http://www.youtube.com/watch?v=-4CV05HyAbM 5:28
 
 
Web 1.0 vs. Web 2.0 <ul><li>DoubleClick     Google AdSense  </li></ul><ul><li>Ofoto     Flickr </li></ul><ul><li>Akamai ...
 
<ul><li>How web 2.0  </li></ul><ul><li>are you?   </li></ul>
 
 
What is Carlson 2.0? <ul><li>It’s about evolving what we are already known for (i.e. CRM, Loyalty, Rewards, Events) in ord...
The break-up http://www.youtube.com/watch?v=D3qltEtl7H8&e
How is Carlson Marketing leveraging the “new way” into their existing products and services?
Mobile e-Catalogue <ul><li>“ dotmobi” version of Carlson Marketing’s e-catalogue is coming soon </li></ul><ul><li>Enable r...
 
Meetings 2.0 is about leveraging mobile and web 2.0 to create a two-way, interactive experience  before ,  during , and  a...
Meetings 2.0 <ul><li>Create a social network that will facilitate   relevant   and  valuable  interactions that will exten...
What social networks to you participate in?
What is social networking?
 
Carlson 2.0 – Best profile picture
Carlson 2.0 - Best Profile
Now what do we do with it??? (can we resell it as a special item through our rewards catalogue?)
How often do you text?
Canadian Mobile Landscape <ul><li>Carriers now offer 98% coverage  </li></ul><ul><li>More than 19 million Canadians are mo...
<ul><li>1 billion have access to the Internet via their computer </li></ul><ul><li>1.4 billion televisions world wide </li...
As important as the web is today, mobile will be more important  TOMOROW
Accessorize http://www.youtube.com/watch?v=T2la_aGzpw8 58 seconds
Mobility  is part of who we are now…
… and we can’t live any other way?
 
The future of marketing <ul><li>A gradual decline of power among mass media – caused by both fragmentation and by greater ...
The future of Marketing – 1,000 foot view  <ul><li>Location based services (LBS) that leverage GPS location to deliver rel...
Audience Polling time….
When did the term “web 2.0” first get coined?   <ul><li>1997 </li></ul><ul><li>2004 </li></ul><ul><li>2006 </li></ul>Text ...
The future… http://www.youtube.com/watch?v=xj8ZadKgdC0 5:14
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Carlson 2.0 Web Version

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Presentation made at Carlson leadership conference in 2007 introducing several concepts around interactive and how they apply to our business. Lots of videos!

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Carlson 2.0 Web Version

  1. 1. 2:45
  2. 4. information r/evolution http://www.youtube.com/watch?v=-4CV05HyAbM 5:28
  3. 7. Web 1.0 vs. Web 2.0 <ul><li>DoubleClick  Google AdSense </li></ul><ul><li>Ofoto  Flickr </li></ul><ul><li>Akamai  BitTorrent </li></ul><ul><li>Napster  Free internet radio (last.fm) </li></ul><ul><li>Britannica Online  Wikipedia </li></ul><ul><li>Personal websites  Blogging </li></ul><ul><li>Domain name speculation  Search engine optimization </li></ul><ul><li>Page views  Cost per acquisition </li></ul><ul><li>Publishing  Participation </li></ul><ul><li>Directories (taxonomy)  Tagging / social bookmarking (delicious) </li></ul><ul><li>Stickiness  Syndication </li></ul><ul><li>Forums  Social networking sites </li></ul>
  4. 9. <ul><li>How web 2.0 </li></ul><ul><li>are you? </li></ul>
  5. 12. What is Carlson 2.0? <ul><li>It’s about evolving what we are already known for (i.e. CRM, Loyalty, Rewards, Events) in order to… </li></ul><ul><ul><li>Reach, engage, influence and measure today’s consumer, employee, or channel partner </li></ul></ul><ul><li>It’s about leveraging innovations in thinking, process and technology to get there </li></ul>
  6. 13. The break-up http://www.youtube.com/watch?v=D3qltEtl7H8&e
  7. 14. How is Carlson Marketing leveraging the “new way” into their existing products and services?
  8. 15. Mobile e-Catalogue <ul><li>“ dotmobi” version of Carlson Marketing’s e-catalogue is coming soon </li></ul><ul><li>Enable redemptions on the go </li></ul><ul><ul><li>Account balances </li></ul></ul><ul><ul><li>Text message alerts based on points or merchandise or sales </li></ul></ul><ul><ul><li>Other features: Tickets to mobile / Coupons / Wish list </li></ul></ul><ul><li>NEW Mobile content category: redeem for ringtones & wallpaper + other mobile content </li></ul>
  9. 17. Meetings 2.0 is about leveraging mobile and web 2.0 to create a two-way, interactive experience before , during , and after your meeting, event or experience
  10. 18. Meetings 2.0 <ul><li>Create a social network that will facilitate relevant and valuable interactions that will extend beyond physical meeting days </li></ul>
  11. 19. What social networks to you participate in?
  12. 20. What is social networking?
  13. 22. Carlson 2.0 – Best profile picture
  14. 23. Carlson 2.0 - Best Profile
  15. 24. Now what do we do with it??? (can we resell it as a special item through our rewards catalogue?)
  16. 25. How often do you text?
  17. 26. Canadian Mobile Landscape <ul><li>Carriers now offer 98% coverage </li></ul><ul><li>More than 19 million Canadians are mobile phone customers. </li></ul><ul><li>4.3 Billion text messages were sent in 2006 – nearly three times more than 2005! </li></ul><ul><li>10 billion messages projected in 2007 </li></ul><ul><li>Adoption is as high as 80% in urban markets </li></ul><ul><li>Email is for old people! </li></ul>
  18. 27. <ul><li>1 billion have access to the Internet via their computer </li></ul><ul><li>1.4 billion televisions world wide </li></ul><ul><li>------------------------------------------ </li></ul><ul><li>~3 Billion Mobile Phone Users World Wide! </li></ul>
  19. 28. As important as the web is today, mobile will be more important TOMOROW
  20. 29. Accessorize http://www.youtube.com/watch?v=T2la_aGzpw8 58 seconds
  21. 30. Mobility is part of who we are now…
  22. 31. … and we can’t live any other way?
  23. 33. The future of marketing <ul><li>A gradual decline of power among mass media – caused by both fragmentation and by greater audience control (the PVR effect) </li></ul><ul><li>An explosion in one‐to‐one, addressable, real‐time and permission based media – along with a sensational fall in cost </li></ul><ul><li>A great increase in the power of c2c communication </li></ul>
  24. 34. The future of Marketing – 1,000 foot view <ul><li>Location based services (LBS) that leverage GPS location to deliver relevant messaging </li></ul><ul><li>Portability of profiles / online identities </li></ul><ul><li>Migration / integration of the Mobile channel into the marketing mix both as an extension of social media and as a separate enabling device </li></ul>
  25. 35. Audience Polling time….
  26. 36. When did the term “web 2.0” first get coined? <ul><li>1997 </li></ul><ul><li>2004 </li></ul><ul><li>2006 </li></ul>Text a, b, or c to “22422”
  27. 37. The future… http://www.youtube.com/watch?v=xj8ZadKgdC0 5:14
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