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Ignite SKcomms 10 박정호 social commerce 와 mobile commerce

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  • 1. 1Social Commerce & Mobile Commerce 목차 1. Social Commerce전략 비교 2. Mobile Commerce 3. 전략 Vol. 40
  • 2. 2Social CommerceSocial Commerce 공동 구매 경매 ( Acution ) 동호회 관련 판매
  • 3. 3Social CommerceGROUPON (Group + Coupon)
  • 4. 4Social Commerce티켓 몬스터 ( 딜즈온 )
  • 5. 5Social CommerceGROUPON회사가치 : 13억 5천만 $매 출 : $764,447,185
  • 6. 6Social Commerce티켓몬스터서비스 시작 : 5월 이후매 출 : 100억이상
  • 7. 7Social Commerce
  • 8. 8Social Commerce
  • 9. 9Mobile CommerceMobile Mobile AD Mobile Commerce
  • 10. 10Mobile CommerceMobile Mobile AD ( Google 의 애드몬 인수 ) Mobile Commerce
  • 11. 11Mobile CommerceMobile Mobile AD Mobile Commerce ( 티켓판매 , 모바일쇼핑몰 )
  • 12. 12Mobile CommerceM-Commerce Mobile ticketing Mobile vouchers, coupons and loyalty cards Content purchase Location-based service …. Mobile banking, Mobile stock
  • 13. 13Mobile CommerceM-Commerce Mobile ticketing ( 영화, 연극, 기차표 등.. ) Mobile vouchers, coupons and loyalty cards Content purchase Location-based service
  • 14. 14Mobile CommerceM-Commerce Mobile ticketing Mobile vouchers, coupons and loyalty cards Content purchase Location-based service
  • 15. 15Mobile CommerceM-Commerce Mobile ticketing Mobile vouchers, coupons and loyalty cards Content purchase ( 애플, 안드로이드.. ) Location-based service
  • 16. 16Mobile CommerceM-Commerce Mobile ticketing Mobile vouchers, coupons and loyalty cards Content purchase Location-based service
  • 17. 17Mobile CommerceM-Commerce - 성장의 한계 ( 국내 시장 규모 예측 ) - 경쟁 심화 ( 수익 하락 , 현재의 유선 쇼핑몰 )
  • 18. 18Mobile CommerceM-Commerce
  • 19. 19Mobile CommerceM-Commerce Mobile ticketing + Mobile vouchers, coupons and loyalty cards + Content purchase + Location-based service
  • 20. 20Mobile CommerceM-Commerce 오프라인 -> 모바일화