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What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
What Buyer's Want: Michelle Stark of Men's Health
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What Buyer's Want: Michelle Stark of Men's Health

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  • 1. JUNE 2011How We HirePhotographersMichelle StarkSenior Photo EditorMen’s Health Magazine
  • 2. MEET MICHELLE STARK• Senior Photo Editor, Men’s Health• Asst. Photo Editor, Deputy Photo Editor, Men’s Fitness• Photo Researcher, Colors• Photo Asst., Glamour• Graduated from Boston University
  • 3. PHOTOGRAPHY IN MEN’S HEALTH• Men’s lifestyle magazine focused on health, nutrition, food, gadgets, and fashion• Real & relatable, not overly pretentious• Imagery driven by stories• Not overly digitized or retouched
  • 4. CONTRIBUTING PHOTOGRAPHERS• The “well” is the meat of the magazine• 10-15 shoots per issue• Use 1-4 images from each shoot• Well-known and established photographers• Also license images from stock agencies for set rates – Getty, AP, Trunk Archive, folio-iD, Retna Images, iStock, August Images
  • 5. FINDING NEW PHOTOGRAPHERS• Must fit the magazine’s style• Food, still life, portrait, fashion, fitness• Hire first for small stories or license one photo• Portfolio reviews• Do one thing and do it well
  • 6. MICHELLE WILL READ YOUR EMAIL IF…• Personalized and addressed to me• Explanation of why you’re a good fit for the magazine• Images are embedded in the email• Don’t use a subject starting with “Re:” because it looks like you’re trying to trick me
  • 7. WEBSITES THAT CATCH MICHELLE’S EYE• Easy to navigate• Loads quickly• No elaborate intros• No music• Easy to move from large images to thumbnails• Include tear sheets if you’re established
  • 8. ahetherington.com
  • 9. www.johnloomis.com
  • 10. www.levibrownphoto.com
  • 11. nigelcox.net
  • 12. NEXT BUYER WEBINARTuesday, December 6, 20114pm-5pm ETSteve FineSports IllustratedREGISTER NOW:https://www2.gotomeeting.com/register/834844594
  • 13. PHOTO BUSINESS BOOTCAMPGet five weeks of freeonline business coursesvia email fromPhotoShelterSign Up Today:http://www.photoshelter.com/mkt/photo-business-bootcamp

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