ASMP SB3 Workshop "What makes a great portfolio?"

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Clues to best practices for creating the most appropriate portfolio for all levels of photographers.

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  • \n
  • My history. Reviewed thousands of portfolios. \n
  • Make it professional AND personal. Give clues to who you are and what you want to do. The more clues the better! ) Must have impact and personality. That personality is you not contrived.\n
  • Web? Printed book? Ipad? Some? Which ones? \nConsider: budget/market/ position in career I don’t consider Facebook a portfolio destination. Flickr maybe. Why is web\nsite more important than the printed book in some cases? What cases?\n
  • Web? Printed book? Ipad? Some? Which ones? \nConsider: budget/market/ position in career I don’t consider Facebook a portfolio destination. Flickr maybe. Why is web\nsite more important than the printed book in some cases? What cases?\n
  • Web? Printed book? Ipad? Some? Which ones? \nConsider: budget/market/ position in career I don’t consider Facebook a portfolio destination. Flickr maybe. Why is web\nsite more important than the printed book in some cases? What cases?\n
  • Web? Printed book? Ipad? Some? Which ones? \nConsider: budget/market/ position in career I don’t consider Facebook a portfolio destination. Flickr maybe. Why is web\nsite more important than the printed book in some cases? What cases?\n
  • “Don’t send in something just because you shot it,” jury chair David Burnett advises. “Look at your work with a sharp eye. Don’t get tempted by fond or fuzzy memories, because the jurors will not have those. Be your own toughest editor. If you’re not tough on yourself, we will be. One bad picture in a story takes away the merit of two good ones.” Juror World Press Photo Awards and * co-founder of Contact Press Images,the New York based photojournalism agency, now entering its 34th year. In a recent issue of American Photo magazine Burnett was named one of the "100 Most Important People in Photography." \n
  • 1.Edit down to 25-30 images per portfolio. Limit portfolios Hire an editor if you are uncertain. They might discover work that you have overlooked...isolate a new client type\n2. Both book & website need to hold together thematically. The book needs a narrative. End with an image that will continue the conversation. Not the red ball series\n3,.The palette is your brand and must continue over all your materials\n4, Only include personal work if it relates to the kind of work that you want.\n
  • review the edit. Possible to improve any of the categories? Need to supplement any subject with a broader or narrower group of images? Not enough images to satisfy a goal? any questions so far?\n
  • “I won’t consider calling in a book without\nfirst seeing a website and liking what I see there.”-Common response from ADs and PhotoEditors\n“People are not calling in books like they used to. In some cases the job goes to the best website”-Rob Haggart\n\n\n
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  • No accounting for taste in music\nDon’t fill out with less than your best\nMust have bio\nDesign easy navigation and easy to update\nMake it consistent\nWait a few days before putting up your new favorite work\n
  • From PhotoShelter \n
  • Need to get the book in front of clients. Calls, Calls, eblasts, network A printed book won’t do you any good if you don’t take it with you every time you go out the door. You can’t wait for it to be called in.\nBut if you have to go cheap...rely on the website until you can do it right.\nDo you want to arrive at an appointment in a used mini-van or on a cool ride?\nAvoid the big red ball series\n
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  • Have three great shots. Place them first last and in the middle. Create a conversation starter with the last image\nCreative a narrative\nMake a few prints firstMost use Moab.\nMake the book a continuation of your brand...subject/palette\n-clean design/and actually clean. No dog hairs!\nUpdate annually\n\n\n\n\n
  • can serve as a portable port...take it with you everywhere\n Best book format for limited budget or photographers operating in local markets\n Save it to show depth on a subject in a meeting\n a bridge between the book and the online portfolio\n a must for video\n
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  • Minimum of $500 for emerging photographer. A entirely different story for top of game photographers.\n
  • 1. Nothing is more a waste of money than tiny images on a sea of paper…ok so the paper is lovely but we don’t care. We want to SEE each image. Don’t clutter the pages either. No more than 20=25 pages. A group of images on a page increases the number of images in the book but don’t clutter.\n2.They don’t hold up through repeated opening and closing. They have their place but as a full-blown commercial portfolio, they don’t cut it.\n3. No matter your portfolio style de jour…I’ve seen very expensive printed portfolios that are just plain dirty: fingerprints, torn prints, scratched sheets. All matter of stuff: even dog hairs. And these from working photographers. Respect your portfolio and others will too.\n4, Some printed books need to be carried around on a luggage dolly because they are bound in steel and weigh tons. Your clients want to see the work not have to wrestle the thing to ground in order to peek inside.\n5. Office Depot is NOT the place to buy supplies to build a printed book…leave the shiny sheets behind unless they are part of a design and of very high quality. They reflect overhead lighting and look like a high school report.\n\n\n\n
  • 1. Nothing worst than wide-open spaces with a tiny image floating like an island in the middle of a webpage. Oh, and for the love of the great art director in the sky, NO MUSIC.\n2.Sure you want to show your most stunning images but be darn certain that you can deliver the same quality, when you get a job. If you create false expectations and blow a job from a new client, you are dead meat forever as far as that art director goes. I will never forget the guy with the great site who blew an assignment because he couldn’t handle the job as promised on his website. I even remember details of the cab ride to his studio and every thing about him. My brain was making certain I never forgot a detail so that I would never recommend him to anyone. Notice a word I used a lot above? I said NEVER three times.\n3.OK, everyone tells you this but then why do I sit befuddled at my computer so often trying to figure out how to get back to where I started after leaving the landing page or how to see more than one image or, worst, how to stop the darn thing from tossing a hundred images at me within the first 10 seconds? (And I’m even a rather geeky person.) Try your website out on your next-door neighbor. Is she lost? Do your own little usability study. \n4 You rile against amateurs in your business so why hire the same level of talent to build your site? Get both a graphic designer and a web designer to work together. Rarely does someone do both well. Or use one of the templates available that you can customize. Also make certain that you can make adjustments like adding new work yourself. DIY only if you can do a stellar job.\n5. or whatever the latest Google search is going to require. Set your site up on Google Analytics so that you can monitor the success of your marketing in driving traffic to your site. \n\n\n\n
  • emerging photographer’s newest work will probably be the best work\n\n
  • emerging photographer’s newest work will probably be the best work\n\n
  • emerging photographer’s newest work will probably be the best work\n\n
  • emerging photographer’s newest work will probably be the best work\n\n
  • emerging photographer’s newest work will probably be the best work\n\n
  • emerging photographer’s newest work will probably be the best work\n\n
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  • ASMP SB3 Workshop "What makes a great portfolio?"

    1. 1. The Bio Page
    2. 2. The
Goal
of
a
Photographer’s
Portfolio
is:“...to
present
a
VISUAL
VOICE
that
speaks
to
the
target
market
and
inspires
the
client
or
prospect
to
envision
shooting
their
project
with
you.
“­­Amanda
Sosa
Stone
    3. 3. What Kind of Portfolio?©Ed McCulloch
    4. 4. What Kind of Portfolio?©Ed McCulloch
    5. 5. What Kind of Portfolio?©Ed McCulloch
    6. 6. What Kind of Portfolio?©Ed McCulloch
    7. 7. What Kind of Portfolio?©Ed McCulloch
    8. 8. Objectives “I use my book to meet girls”-actual quote from a Getty PhotographerSample Objectives: • Introduce myself and my work to new clients • Show new work or new directions to established clients • Get reactions to personal work • Portfolio Reviews • For a rep
    9. 9. EDIT!!! and then...EDIT some more• Review objectives• PICK THE BEST OF THE BEST• Create a STORY• Consider the palette• Include personal work
    10. 10. Shoot
    11. 11. Websites “You are judged by the worst photo on your website”-MeTheories of website content:1. Throw everything (good) at them in as many portfolios as it takes2. Limit number of portfolios on the site and number of images in each3. Have a separate stock site or not?
    12. 12. Multi-section | Many Images ©Ken Penn
    13. 13. Targeted Sections | Limited Images ©K.C. Armstrong
    14. 14. Visual Impact ©K.C. Armstrong
    15. 15. BIO-Personality Contest? ©K.C. Armstrong
    16. 16. Etsy - Your place to buy and sell all things handmade, vintage, and supplies©Eric Skaar
    17. 17. Best Practices for Websites• No music• Only your best work• Make it personal• Design• Palette/brand• Update
    18. 18. Design
    19. 19. Printed Books ©Elizabeth Archibong
    20. 20. Thanks to NIck Hall
    21. 21. Best Practices-Printed Book• Placement of images• Story/Theme• Paper• Palette• CLEAN• Update•17-25 Spreads• Double sided• Plastic? Print half to full stop over
    22. 22. iPadhttp://bit.ly/hKQfL5
    23. 23. iPad display from http://aphotofolio.com
    24. 24. WHAT TO SPEND?
    25. 25. Don’t make these printed portfolio mistakesThe most important lessons I’ve learned from reviewing thousands of hard copy portfolios: 1. Real Estate: Use all the space you have when showcasing images 2. No blurb or other self-publish books except as leave behinds 3. Keep it clean 4. Overly expensive/elaborate 5. No cheap shiny plastic sheets
    26. 26. Don’t Make These Mistakes-Website/iPad1. Real estate2. Tell the truth.3. Make the site easy to navigate4. Hire a professional5. Stay current with web technology
    27. 27. SHOOT •Personal Projects •New Work •Tear Sheets (web)
    28. 28. SHOOT PROMOTE •Personal Projects •Social Media •New Work •Direct mail •Tear Sheets (web) •Cold Calls •Leave behinds •SEO
    29. 29. SHOOT PROMOTE ENGAGE •Personal Projects •Social Media •Visit •New Work •Direct mail •Blog •Tear Sheets (web) •Cold Calls •Tweet •Leave behinds •Facebook •SEO •Network
    30. 30. SHOOT PROMOTE ENGAGE •Personal Projects •Social Media •Visit •New Work •Direct mail •Blog •Tear Sheets (web) •Cold Calls •Tweet •Leave behinds •Facebook •SEO •NetworkUPDATE •Book •Website •iPad (newest work
    31. 31. SHOOT PROMOTE ENGAGE •Personal Projects •Social Media •Visit •New Work •Direct mail •Blog •Tear Sheets (web) •Cold Calls •Tweet •Leave behinds •Facebook •SEO •NetworkUPDATE SHOOT •Book •Personal Projects •Website •New Work •iPad (newest work •Tear Sheets (web)
    32. 32. SHOOT PROMOTE ENGAGE •Personal Projects •Social Media •Visit •New Work •Direct mail •Blog •Tear Sheets (web) •Cold Calls •Tweet •Leave behinds •Facebook •SEO •NetworkUPDATE SHOOT PROMOTE •Book •Personal Projects ENGAGE •Website •New Work UPDATE •iPad (newest work •Tear Sheets (web) SHOOT PROMOTE ENGAGE UPDATE
    33. 33. Portfolio Makers Printed Bookshttp://www.plasticsandwich.co.uk/index.htmlhttp://www.lost-luggage.com/store/home.phpwww.mullenburgdesigns.com Websites/iPadshttp://aphotofolio.com/http://foliolink.com/http://www.sitewelder.com/http://www.livebooks.com/http://www.photoshelter.comhttp://bigfolio.com/http://wordpress.org/http://itunes.apple.com/app/padport/id395515492?mt=8#
    34. 34. Consultants/Designers “We discover recurring patterns, themes, colors and nuances in your imagery that mirror your authentic self-Rhoni EpsteinLeslie Burns http://www.burnsautoparts.comRhoni Epstein http://www.phototherapists.com/what.phpSelina Maitreya http://selinamaitreya.com/Maria Piscopo http://www.mpiscopo.com/Carolyn Potts http://www.cpotts.com/Susanne Sease http://www.suzannesease.com/index.htmlAmanda Sosa-Stone http://www.sosastone.com/Nadine Stellavato http://www.brand-envy.com/info_contact.phpAllegra WIlde aw@allegrawilde.comYou can find a fuller list from Ron Haggart on his bloghttp://www.aphotoeditor.com/2008/02/04/list-of-photography-consultants/
    35. 35. More Questions?www.ellenboughn.com/ask-ellen

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