THE

STATE
OF THE

Word
2013
Matt Mullenweg
@photomatt
ma.tt
8

th

WORDCAMP
SAN FRANCISCO
Image Credits: Scott Beale (Laughing Squid)
314
WordCamps To Date

72
This Year Alone
1,026
People have spoken WordCamps in the last 12 months
WordCamp Video Views

1,400,000
Videos from WordCamps have been watched over
1.4 Million times total on WordPress.tv
Images courtesy of their respective owners, pulled from #wp10 Twitter hash tag and anniversary write-ups
Year In
Review
3.6
10,945 Posts and Comments
More than 2X the year before
WordPress’ History
The Book
#WCS
F

46+ Million
WordPress Downloads
46,355,774 downloads in the last 12 months
336

#WCS
F

Themes Added

2.3X
As many as last year
Themes added to the theme directory in the last 12 months
9,334
Plugins Requested

6,758
Plugins Added

#WCS
F
#WCS
F

App Updates
iOS

Android

Windows Phone

3

6

6

Number of major app updates in the last 12 months
s
r
a
t
s
k
c
o
R

nt
ce
Re
Konstantin x

2

Konstantin Obenland
@obenland

Konstantin Kovshenin
@kovshenin
Mike Schroder
@dh-shredder

Adam Silverstein
@roundearth
Scott Taylor
@wonderboymusic

Drew Jaynes
@drewapicture
Dave Martin
@lessbloat

Joen Asmussen
@joen
#WCS
F

31,260
Survey Responses 2013
2012: 27,000
#WCS
F

Answers from 178 countries
2012: 158
What devices do you use to
access WordPress?
98%

31%

30%

18%

12%

Androi
d

Android
Tablet

Deskto
p

iPad

Web

iPhon
e
What do you use WordPress
for?
2012

2013

CMS

68%

69%

Blog/CMS

25%

20%

Blog

7%

6%

App Platform

-

7%

What do you use WordPress for?
Have you heard of
WordPress?
WordPress Awareness Survey by WPEngine
#WCS
F

YES – 29.3%

1500 demographic-independent responses, +/- 2.9%
accuracy based on sample size
#WCS
F

18.9%
+2.2% points since last year

WordPress powered 16.7% of the web at last WCSF
Habits
& Loops
Nir Eyal

NirandFar.com
Presentation on WordPress.tv: http://wp.me/pllYY-3no
“Phantom Buzz”
The false sensation of feeling your cell phone
vibrate in your pocket when you're suffering from
textpectati...
(A.)T.A.R.I.
Trigger

Action

External
Internal

Investment

Reward
Internal & External Triggers
Someone
replied to your
comment!

Happiness

YOU
INHERITED LOTSA
$$$$!!!1!!1!
send

There’s a new
post on Random
Blog XYZ
...
Investment
making it your own
A WordPress Loop
Get Inspired

Subscribers++

Write

Check Stats
Constraints
Breed
Creativity
Apps for both
existing and new users
Consume

Produce

Manage
A better first experience
3X
More sign ups through Mobile Apps
WordPress is an App
BLOG

!
O
N
CMS

APP
PLATFORM
BLOG

CMS

APP
PLATFORM
BLOG
C M S
PLATFORM
BLOG

C M S
PL ATFORM
E-Commerce

Blog

CMS
WordPress
3.7
Platform-focused Release
October
Stability & Security
Language Packs
Auto-Updates for Minor Releases
Password Enhancements
Reduce Trac Components
New Developer Resource

developer.wordpress.org
The MP6
Story
The MP6 Story (Continued)
Creating the Team
Matt Mullenweg: got a minute?
Matt Thomas: hey there, sure
Matt Thomas: I'm working on finding those slideshow
photos now, ...
1. Clear Leadership
2. Core Endorsement
3. Process over outcome
4. Skype
5. Informed Feedback
6. Open for anyone passionate
Did it work?
The Power of the Plugin
Usage

IS OXYGEN
FOR

IDEAS
3.8
Smaller Teams
Quicker Iterations
Fewer Bottlenecks
Temporary Hooks
Core Contributor Loop
Idea

Patch it!

Usage/Experience

Inclusion

Review
& Feedback
Coming up in 3.8
Twenty Fourteen ready
before 2014!
When?
Of 50,000 blogs created
...only 4% active a week later.
UI Explorations by Joen Asmussen & Mel Choyce
UI Explorations by Joen Asmussen & Mel Choyce
UI Explorations by Joen Asmussen & Mel Choyce
UI Explorations by Joen Asmussen & Mel Choyce
UI Explorations by Joen Asmussen & Mel Choyce
UI Explorations by Joen Asmussen & Mel Choyce
UI Explorations by Joen Asmussen & Mel Choyce
UI Explorations by Joen Asmussen & Mel Choyce
UI Explorations by Joen Asmussen & Mel Choyce
UI Explorations by Joen Asmussen & Mel Choyce
Get
Invol
ved
Women in WordPress
36
More WordCamps this Year
Find one near you: central.wordcamp.org
Dev Day
#WCS
F

&

Q A
State of the Word 2013
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State of the Word 2013
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State of the Word 2013

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Annual State of the Word presentation at WordCamp San Francisco in 2013. To see the accompanying speech and video, please visit:

http://wordpress.tv/2013/07/29/matt-mullenweg-state-of-the-word-2013/

It looks a lot better with the animation and transitions. :)

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State of the Word 2013

  1. 1. THE STATE OF THE Word 2013
  2. 2. Matt Mullenweg @photomatt ma.tt
  3. 3. 8 th WORDCAMP SAN FRANCISCO
  4. 4. Image Credits: Scott Beale (Laughing Squid)
  5. 5. 314 WordCamps To Date 72 This Year Alone
  6. 6. 1,026 People have spoken WordCamps in the last 12 months
  7. 7. WordCamp Video Views 1,400,000 Videos from WordCamps have been watched over 1.4 Million times total on WordPress.tv
  8. 8. Images courtesy of their respective owners, pulled from #wp10 Twitter hash tag and anniversary write-ups
  9. 9. Year In Review
  10. 10. 3.6
  11. 11. 10,945 Posts and Comments More than 2X the year before
  12. 12. WordPress’ History The Book
  13. 13. #WCS F 46+ Million WordPress Downloads 46,355,774 downloads in the last 12 months
  14. 14. 336 #WCS F Themes Added 2.3X As many as last year Themes added to the theme directory in the last 12 months
  15. 15. 9,334 Plugins Requested 6,758 Plugins Added #WCS F
  16. 16. #WCS F App Updates iOS Android Windows Phone 3 6 6 Number of major app updates in the last 12 months
  17. 17. s r a t s k c o R nt ce Re
  18. 18. Konstantin x 2 Konstantin Obenland @obenland Konstantin Kovshenin @kovshenin
  19. 19. Mike Schroder @dh-shredder Adam Silverstein @roundearth
  20. 20. Scott Taylor @wonderboymusic Drew Jaynes @drewapicture
  21. 21. Dave Martin @lessbloat Joen Asmussen @joen
  22. 22. #WCS F 31,260 Survey Responses 2013 2012: 27,000
  23. 23. #WCS F Answers from 178 countries 2012: 158
  24. 24. What devices do you use to access WordPress?
  25. 25. 98% 31% 30% 18% 12% Androi d Android Tablet Deskto p iPad Web iPhon e
  26. 26. What do you use WordPress for?
  27. 27. 2012 2013 CMS 68% 69% Blog/CMS 25% 20% Blog 7% 6% App Platform - 7% What do you use WordPress for?
  28. 28. Have you heard of WordPress? WordPress Awareness Survey by WPEngine
  29. 29. #WCS F YES – 29.3% 1500 demographic-independent responses, +/- 2.9% accuracy based on sample size
  30. 30. #WCS F 18.9% +2.2% points since last year WordPress powered 16.7% of the web at last WCSF
  31. 31. Habits & Loops
  32. 32. Nir Eyal NirandFar.com
  33. 33. Presentation on WordPress.tv: http://wp.me/pllYY-3no
  34. 34. “Phantom Buzz” The false sensation of feeling your cell phone vibrate in your pocket when you're suffering from textpectation or expecting a call from that certain girl (that will never actually call you back). ! – UrbanDictionary.com
  35. 35. (A.)T.A.R.I. Trigger Action External Internal Investment Reward
  36. 36. Internal & External Triggers
  37. 37. Someone replied to your comment! Happiness YOU INHERITED LOTSA $$$$!!!1!!1! send There’s a new post on Random Blog XYZ Rarity / Validity
  38. 38. Investment making it your own
  39. 39. A WordPress Loop Get Inspired Subscribers++ Write Check Stats
  40. 40. Constraints Breed Creativity
  41. 41. Apps for both existing and new users
  42. 42. Consume Produce Manage
  43. 43. A better first experience
  44. 44. 3X More sign ups through Mobile Apps
  45. 45. WordPress is an App
  46. 46. BLOG ! O N CMS APP PLATFORM
  47. 47. BLOG CMS APP PLATFORM
  48. 48. BLOG C M S PLATFORM
  49. 49. BLOG C M S PL ATFORM
  50. 50. E-Commerce Blog CMS WordPress
  51. 51. 3.7
  52. 52. Platform-focused Release October
  53. 53. Stability & Security Language Packs Auto-Updates for Minor Releases Password Enhancements
  54. 54. Reduce Trac Components
  55. 55. New Developer Resource developer.wordpress.org
  56. 56. The MP6 Story
  57. 57. The MP6 Story (Continued)
  58. 58. Creating the Team
  59. 59. Matt Mullenweg: got a minute? Matt Thomas: hey there, sure Matt Thomas: I'm working on finding those slideshow photos now, btw Matt Mullenweg: how's the rest of your week looking? Matt Thomas: Not bad, I'm planning to work on hiring for the rest of the day. then wherever i'm needed on comments in the reader. Need me for anything? Matt Mullenweg: would you be up for taking a pass through core?
  60. 60. 1. Clear Leadership
  61. 61. 2. Core Endorsement
  62. 62. 3. Process over outcome
  63. 63. 4. Skype
  64. 64. 5. Informed Feedback
  65. 65. 6. Open for anyone passionate
  66. 66. Did it work?
  67. 67. The Power of the Plugin
  68. 68. Usage IS OXYGEN FOR IDEAS
  69. 69. 3.8
  70. 70. Smaller Teams Quicker Iterations Fewer Bottlenecks Temporary Hooks
  71. 71. Core Contributor Loop Idea Patch it! Usage/Experience Inclusion Review & Feedback
  72. 72. Coming up in 3.8
  73. 73. Twenty Fourteen ready before 2014!
  74. 74. When?
  75. 75. Of 50,000 blogs created ...only 4% active a week later.
  76. 76. UI Explorations by Joen Asmussen & Mel Choyce
  77. 77. UI Explorations by Joen Asmussen & Mel Choyce
  78. 78. UI Explorations by Joen Asmussen & Mel Choyce
  79. 79. UI Explorations by Joen Asmussen & Mel Choyce
  80. 80. UI Explorations by Joen Asmussen & Mel Choyce
  81. 81. UI Explorations by Joen Asmussen & Mel Choyce
  82. 82. UI Explorations by Joen Asmussen & Mel Choyce
  83. 83. UI Explorations by Joen Asmussen & Mel Choyce
  84. 84. UI Explorations by Joen Asmussen & Mel Choyce
  85. 85. UI Explorations by Joen Asmussen & Mel Choyce
  86. 86. Get Invol ved
  87. 87. Women in WordPress
  88. 88. 36 More WordCamps this Year Find one near you: central.wordcamp.org
  89. 89. Dev Day
  90. 90. #WCS F & Q A
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