Word and Image
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Word and Image






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Word and Image Word and Image Presentation Transcript

  • Word and Image Experimental Approaches
  • By the end of this session all of you should be able to: • Identify different ways of combining words with images • Recall and describe the work of individuals • Evaluate the success of various word and image strategies
  • Task 1: You will be shown a series of individual words. For each word, draw a picture to represent it. Write down the word and match to the image.
  • Happy
  • Danger
  • Help
  • Celebration
  • Lonely
  • Home
  • Now mix it up. Match each word with one of the other pictures. How does this combination change the meaning of the image?
  • Look at this image. What do you see?
  • • Sometimes word and image are difficult to separate. • This image can be seen as either a duck or a rabbit. • Take another look and see if you can see both…
  • Do you have the word in your head as you look? Do you only see it because someone tells you it’s there?
  • Pablo Picasso Started Cubism in 1909 with Georges Braque Incorporated materials such as newspapers and letters into his collage
  • Kurt Schwitters • Inspired by Picasso’s Cubism • Included all types of text documents into his work “Merz” – ‘the combination, for artistic purposes of all conceivable materials’
  • Dada • Started in Zurich • Reaction to WW1 • Undermined the idea of structure and order • Very often cut words and letters out of newspapers to communicate a message *Last year you created Dada Poems*
  • Punk and Dada Punk was hugely influenced by Dada, to understand why we must understand why Dada artists were seen as so wild and anarchistic http://www.youtube.com/watch?v=EqkIJ0odFxA
  • ‘Punk is musical freedom. It’s saying, doing and playing what you want’ – Kurt Cobain http://www.youtube.com/watch?v=ylVAhH_uJHI
  • Jamie Reid • Artist and anarchist • Worked with punk band The Sex Pistols to create posters, album covers and leaflets • His style became synonymous with Punk
  • • Like Reid, many artists who were interested in the juxtaposition of text and image have often been drawn to creating album covers and posters.
  • Barbara Kruger • Artist known for her combinations of word and image • Often works have a very strong message
  • Graham Rawle
  • Ralph Ueltzhoeffer Creates portraits overlayed with words relating to the subject of the image
  • Meric Algun-Ringborg
  • Task 2: Instructions • Instructions supply detailed information about how something should be done or operated • We all follow instructions daily • Instructions often combine words with images (unless they are given verbally)
  • IKEA Instructions
  • • You are going to make your own set of instructions • You should combine words and images • The activity you will build your instructions around will be chosen randomly • You should consider how many steps you need to break the activity into • How will you make sure your instructions can be followed?
  • To Make Your Instructions • Choose a random activity from the box • Decide how you will break this down into steps • Cut out relevant images that you can combine with words (you can write these or cut them out) • When finished, take a photograph, post on your blog and evaluate how successful you think you’ve been in communicating your instructions