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Design and Development Trends in WordPress
 

Design and Development Trends in WordPress

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We all know WordPress is not just for blogs anymore… but what are people building with the world’s most popular content management system. We will take a look at current trends in the WordPress ...

We all know WordPress is not just for blogs anymore… but what are people building with the world’s most popular content management system. We will take a look at current trends in the WordPress development world, from large corporations to small personal blogs, and the best practices used in building them.

This set of slides present new research on the brand recognition of WordPress, the fragmentation of the viewing world, and the new world of WordPress as a CMS of record.

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    Design and Development Trends in WordPress Design and Development Trends in WordPress Presentation Transcript

    • Design and Development Trends inWordPress WordPress as the CMS of record Looking  into  the  future  of  WordPress June  29,  2013 Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • Design and development trends inWordPress Introduction Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • Index 1. Where is WordPress now? 2. Where are we going? 3. The universal marketing content system of record 4. WordPress begins to drive other ecosystems 5. Questions? Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • Where isWordPress now? WordPress has come a long way... and we have some new data to tell you how. Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • Where isWordPress now? Presented  by:  Tomas  Puig Twi/er:    @tnpuig Have you heard of WordPress? 0 20 40 60 80 29.3 70.7 2010 Yes No Methodology: Conducted by Google Consumer Surveys 7.25.13 - 7.27.13 Sample: USA National Adult Internet Population 1500 responses (+2.9 / - 2.8) #wptrends  #wcchi
    • Where isWordPress now? Presented  by:  Tomas  Puig Twi/er:    @tnpuig Age affected how many people picked yes. 0 10 20 30 40 35.6 38.3 33.0 24.7 17.7 20.9 2010 18-24 25-34 35-44 45-54 55-64 65+ Methodology: Conducted by Google Consumer Surveys 7.25.13 - 7.27.13 Sample: USA National Adult Internet Population 1500 responses #wptrends  #wcchi
    • Where isWordPress now? Presented  by:  Tomas  Puig Twi/er:    @tnpuig Do you have your own WordPress site? 0 25 50 75 100 7.4 92.6 2010 Yes No Methodology: Conducted by Google Consumer Surveys 7.25.13 - 7.27.13 Sample: USA National Adult Internet Population 1500 responses (+2.0 / - 1.6) #wptrends  #wcchi
    • WordPress has arrived! Presented  by:  Tomas  Puig Twi/er:    @tnpuig Close to 30% of the adult internet population has heard of WordPress! This means that it is truly one of the major technology brands on the web. Also, this makes WordPress the most popular CMS on the web that’s core code can be controlled by an individual user. #wptrends  #wcchi
    • Amazing things are being built inWordPress Presented  by:  Tomas  Puig Twi/er:    @tnpuig A number of changes have have happened recently •WordPress is no longer viewed as only for fast text and media communications. It is running entire main domains. • Major brands and consumer product companies are warming to WordPress #wptrends  #wcchi
    • EXAMPLE - Frangelico USA - frangelicousa.com Fragelico’s entire USA portal is driven onWordPress Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • EXAMPLE - Frangelico USA - frangelicousa.com Fragelico’s entire USA portal is driven onWordPress Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • EXAMPLE - Kaiser - businesshealth.kaiserpermanente.org Kaiser runs their B2B site onWordPress Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • EXAMPLE - Kaiser - businesshealth.kaiserpermanente.org Presented  by:  Tomas  Puig Twi/er:    @tnpuig Kaiser runs their B2B site onWordPress #wptrends  #wcchi
    • EXAMPLE - R/GA - rga.com Ad Age’s #4 Agency drives their site onWordPress Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • Example - Social Proof Major brands we know usingWordPress Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • Where are we going? So the question is: Where is WordPress going right now? Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • Where are we going? Presented  by:  Tomas  Puig Twi/er:    @tnpuig For larger users - audience and device fragmentation is driving adoption of new CMS technologies (like WordPress). #wptrends  #wcchi
    • Where are we going? Very few people live in a single device world anymore. The days of main audience viewing content on only a desktop are dying: Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • Where are we going? According to Flurry: - If you want to reach 80% of the current mobile device market you need to support 156 device models. - If you want to reach 90% of the market you will have to support 330 devices. (This is a problem compounded by how many custom versions on Android exist) Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • Where are we going? All these devices require content... Where will all this content come from?! Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • Where are we going? In the modern day fresh content is driven by a CMS Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • Where are we going? I believe WordPress will be coming out of outward communication usage style and drive core business objectives in small and large audiences. Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • Where are we going? It does not stop at driving consumer portals Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • Where are we going? WordPress could start acting as the system of record for all external marketing content. In some cases it already is. Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • Where are we going? WordPress is making inroads into larger groups often for a fairly simple reason. Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • Where are we going? “At companies that aren’t among the top 25% of technology users, three out of 10 IT projects fail on average.”(1) Presented  by:  Tomas  Puig Twi/er:    @tnpuig (1) King, Julia.“Survey shows common IT woes”, Computerworld, June 23, 2003 #wptrends  #wcchi
    • Where are we going? Presented  by:  Tomas  Puig Twi/er:    @tnpuig Let’s look at this slide again for some context 0 20 40 60 80 29.3 70.7 2010 Yes No Methodology: Conducted by Google Consumer Surveys 7.25.13 - 7.27.13 Sample: USA National Adult Internet Population 1500 responses (+2.9 / - 2.8) #wptrends  #wcchi
    • Where are we going? Now imagine how many people are familiar with usingWordPress... Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • Where are we going? As of yesterday there are 64,741,642 active WordPress sites in the world.(1) Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi automattic.com -
    • Where are we going? That’s a whole lot of users already trained on a CMS. User acceptance is easy. Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • Where are we going? Thus risk in user acceptance is lower and it becomes a large factor in choice. (keep in mind this isn’t the only reason, just one. Yes,WordPress is fast to deploy but I feel this is not the main driver for acceptance) Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • Where are we going? So content is now created first inWordPress. Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • WordPress in other ecosystems Presented  by:  Tomas  Puig Twi/er:    @tnpuig So soon we will see WordPress start pushing the content to other systems. • Native mobile applications • Social networks • Marketing landing and drip campaigns • Fresh updates for e-commerce systems • Internationalized websites in multiple regions (WordPress could be the multi language admin dream) #wptrends  #wcchi
    • EXAMPLE - GoodBarber - www.goodbarber.com Feed pre-built native iOS and Android applications from aWordPress plug in. Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • EXAMPLE - Roar - Roar.pro Roar serves 300,000 calls a month for non-profits Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • Where are we going? SoonWordPress will not only displays the web’s content but drive to other systems as well. Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi
    • Questions? Presented  by:  Tomas  Puig Twi/er:    @tnpuig#wptrends  #wcchi