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  1. 1. Twitter 101 Whats all the fuss? OPM 40 Oct 19 th 2009
  2. 2. It’s a fancy way to describe the zillions of conversations that people are having online.
  3. 3. Social media really is about tearing down the artificial walls between customers and the individuals who work at companies.
  4. 4. People don’t want to be shouted at by companies. Instead they want to be listened to and to be able to have a conversation.
  5. 7. 85 % PBS and 15% QVC- Elizabeth Beskin Twitter is first and foremost a place to connect, learn, and listen.
  6. 8. <ul><li>Gain respect in what your passionate about </li></ul><ul><li>Meet people thru social media </li></ul><ul><li>Engage with people who can help you </li></ul><ul><li>Build your brand with your followers </li></ul><ul><li>Carve a niche for yourself </li></ul><ul><li>Drive traffic to your blog </li></ul><ul><li>New visitors to your website </li></ul><ul><li>Don’t forget to give value back and you’ll gain respect! </li></ul><ul><li>and followers! </li></ul>Why do I need twitter?
  7. 9. Think about how you can get through the noise and carve your own niche <ul><li>Essentials: </li></ul><ul><li>Awareness of your specialty </li></ul><ul><li>Your reputation </li></ul><ul><li>Trust factor </li></ul>Stand out from a crowd
  8. 10. <ul><li>Entrepreneur </li></ul><ul><li>Event Industry Leader </li></ul><ul><li>Crazy Networker </li></ul><ul><li>Natural Connector </li></ul><ul><li>Passionate Marketer </li></ul><ul><li>Social Media Insider </li></ul>Leverage my Strengths:
  9. 11. Its simple: People like working with those they admire and trust
  10. 16. Terms to know Newbie -anyone who is new to twitter and just learning. Tweet : A Short Update of what you are doing for about 140 characters. Followers : People who are subscribed to your updates or tweets Direct Message (DM) : Sending a Direct Message to your followers.(privately) At (@) : You can use this when you are referring to someone’s tweets in your updates. You can also use this to reply publicly if the person is not following you. Re-tweet (RT)-highest form of flattery- if someone re-tweets what you tweeted-they are saying-”I like what you just said and I’d like to pass it along to my followers. Hashtag(#)- are phrases or keywords that can be used to monitor who is saying what about a particular topic. Standards for hashtags are one word (#Conference) and can be used for tweetchats to follow an entire conversation. Followfriday (#FF)- tradition of recommending good tweeters you follow to your following on fridays! URL Shortener- Since Twitter only allows 140 characters, every single character counts. URL Shortener allow you to post weblinks more efficiently and some will even offer tracking capability that you can see how many twitter followers click on the link. TinyURL , are some popular URL Shorteners.
  11. 18. Live twitter feeds during events #oak09 For this program the hashtag is #bizbash
  12. 19. <ul><li>Its networking in your sweats! </li></ul><ul><li>3 E’s-Educate ,Engage & Entertain </li></ul><ul><li>Be helpful </li></ul><ul><li>Be polite, say thank you when someone does something nice like #RT or #FF </li></ul><ul><li>follow those back that follow you-this is how you grow your network </li></ul><ul><li>Don’t make your tweets private-defeats the whole purpose of twitter </li></ul><ul><li>Talk about others and they’ll talk about u </li></ul><ul><li>How many people you follow is less important than the amount of people who </li></ul><ul><li>you converse with </li></ul>Final Twitter Thoughts
  13. 20. <ul><li>Develop your OWN brand marketing plan </li></ul><ul><li>Determine what makes YOU different </li></ul><ul><li>Follow your PASSION </li></ul><ul><li>LISTEN, LISTEN, LISTEN, before you talk </li></ul><ul><li>Embrace your INNER AUTHOR </li></ul><ul><li>Build out your NETWORK </li></ul><ul><li>Be ENTREPRENEURIAL, think outside the box </li></ul><ul><li>SHARE 85% of the time, PITCH 15% of the time </li></ul><ul><li>Be SELF-AWARE, not self-involved </li></ul>TAKE AWAYS
  14. 21. Social media Is not a one night stand… It’s a long term commitment !
  15. 22. @photobiz @albumboutique