live fromt the bizbash twitter loungePresentation Transcript
Pr, Marketing and Building a Brand using Social media Bizbash Twitter Lounge October 21, 2009
It’s a fancy way to describe the zillions of conversations that people are having online.
People don’t want to be shouted at by companies. Instead they want to be listened to and to be able to have a conversation.
Think about how you can get through the noise and carve your own niche
Awareness of your specialty
Stand out from a crowd
Event Industry Leader
Social Media Insider
Leverage my Strengths:
Its simple: People like working with those they admire and trust
ALL OF YOUR SOCIAL MEDIA ACTIVITIES HELPS TO DRIVE TRAFFIC TO YOUR WEBSITE!
Make sure your profile to date
Connect with vendors, partners, suppliers, & customers.
Check references on people you may hire or do business with.
Ask for recommendations and share the love by doing the same for others.
Learn about people you would like to do business with.
Join groups that you are interested in and participate.
Become an expert.
Share your business accomplishments.
Upload presentations using Slide Share.
Review competitors’ information.
Virally market tips, ideas, articles.
Great way for people to get an impression of you and interact with your company
Used facebook to build an army of supporters May have won cause he knew no one answered landline!
Your blog posts can appear right on the page. Lots of fans means your company is popular Your fans will see everything you post on their feeds. Your fan’s friends see your company name. Great for web traffic because they are indexed by search engines
Gain respect in what your passionate about
Meet people thru social media
Engage with people who can help you
Build your brand with your followers
Carve a niche for yourself
Drive traffic to your blog
New visitors to your website
Don’t forget to give value back!
85 % PBS and 15% QVC- Elizabeth Beskin Twitter is first and foremost a place to connect, learn, and listen.
Terms to know To brand using twitter Re-tweet (RT)-highest form of flattery- if someone re-tweets what you tweeted-they are saying-”I like what you just said and I’d like to pass it along to my followers. Hashtag(#)- are phrases or keywords that can be used to monitor who is saying what about a particular topic. Standards for hashtags are one word (#Conference) and can be used for tweetchats to follow an entire conversation. Followfriday (#FF)- tradition of recommending good tweeters you follow to your following on fridays! URL Shortener- Since Twitter only allows 140 characters, every single character counts. URL Shortener allow you to post weblinks more efficiently and some will even offer tracking capability that you can see how many twitter followers click on the link. TinyURL , Bit.ly are some popular URL Shorteners.
Tweekdeck (mashable version)
Live twitter feeds during events #oak09 For this event the hashtag is #bizbash
3 E’s-Educate ,Engage & Entertain
Be polite, say thank you when someone does something nice like #RT or #FF
follow those back that follow you-this is how you grow your network
Don’t make your tweets private-defeats the whole purpose of twitter
Talk about others and they’ll talk about u
How many people you follow is less important than the amount of people who
you converse with
How to Tweet to Enhance your Brand
Develop your OWN brand marketing plan
Determine what makes YOU different
Follow your PASSION
LISTEN, LISTEN, LISTEN, before you talk
Embrace your INNER AUTHOR
Build out your NETWORK
Be ENTREPRENEURIAL, think outside the box
SHARE 85% of the time, PITCH 15% of the time
Be SELF-AWARE, not self-involved
Social media Is not a one night stand… It’s a long term commitment !
Elizabeth Beskin @photobiz @albumboutique www.fifthavenuedigital.com/photography-blog www.albumboutique.com