Your social mediaplan <br />has to be<br />more<br />than sexy!<br />Netvision, 9 April 2011<br />Gdansk, Poland<br />Pete...
Who’s“Me”<br />1969 (Gen X)AgileBloggerCloudCoachCommunicationConsultantCreativeDirectorDutchEngineerFatherFunGdańskHonest...
NO PRIVACY<br />Are you aware people are findingyou on the Internet?<br />
In Social Media...<br />You have tobe SEXY...<br />
How to attract him?<br />How to attract your audience?<br />
Social Media is like dating...<br />Make-up<br />Hair<br />Dress<br />High-heels<br />You need to think about everything.....
Ok, I got it. <br />But how?<br />
#1: Know your target<br />Who doyou want to attract?<br />
<ul><li>Girls love fashion and shoes
Young target group – young behaviour on fanpage
Activities encouraged by fashion and being fashionable
Cooperation with bloggers who are those girls’ idols</li></ul>http://facebook.com/deezee.pl<br />http://blog.deezee.pl<br />
#2: Qualitybeforequantity<br />Don’t try <br />to be liked by everyone <br />Focus on yourtargetgroup<br />
#3: Find your goal<br />Why to use social media?<br />
#4: THE DATE<br />How to behave? <br />Listen<br />Ask<br />Talk<br />Engage<br />Ask<br />Encourage feedback<br />
#5: Make the relationship special<br />Write something interesting<br />Don’t write about yourselfonly<br />Get into the h...
#6: Measure performance<br />
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Your social media plan has to be more than sexy

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Today's online world demands a strategy. You can no longer just watch and see what happen. Your (potential) clients are active online, they share their opinions through social media. Better think out a good strategy before it's too late. But thinking is not sufficient. You will have to satisfy your first date!

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Your social media plan has to be more than sexy

  1. 1. Your social mediaplan <br />has to be<br />more<br />than sexy!<br />Netvision, 9 April 2011<br />Gdansk, Poland<br />Peter Horsten<br />© 2011 Goyello Sp. z o. o.<br />
  2. 2. Who’s“Me”<br />1969 (Gen X)AgileBloggerCloudCoachCommunicationConsultantCreativeDirectorDutchEngineerFatherFunGdańskHonestHusbandiPhone/iPad Mobile Open mindOpinionOutsourcingPartnershipPeter HorstenPolandPositiveSocialMediaSociologistSoftwareTrustUniversity of GdańskWeb<br />
  3. 3. NO PRIVACY<br />Are you aware people are findingyou on the Internet?<br />
  4. 4. In Social Media...<br />You have tobe SEXY...<br />
  5. 5. How to attract him?<br />How to attract your audience?<br />
  6. 6. Social Media is like dating...<br />Make-up<br />Hair<br />Dress<br />High-heels<br />You need to think about everything... It needs to be complete...<br />
  7. 7. Ok, I got it. <br />But how?<br />
  8. 8.
  9. 9. #1: Know your target<br />Who doyou want to attract?<br />
  10. 10. <ul><li>Girls love fashion and shoes
  11. 11. Young target group – young behaviour on fanpage
  12. 12. Activities encouraged by fashion and being fashionable
  13. 13. Cooperation with bloggers who are those girls’ idols</li></ul>http://facebook.com/deezee.pl<br />http://blog.deezee.pl<br />
  14. 14. #2: Qualitybeforequantity<br />Don’t try <br />to be liked by everyone <br />Focus on yourtargetgroup<br />
  15. 15. #3: Find your goal<br />Why to use social media?<br />
  16. 16. #4: THE DATE<br />How to behave? <br />Listen<br />Ask<br />Talk<br />Engage<br />Ask<br />Encourage feedback<br />
  17. 17. #5: Make the relationship special<br />Write something interesting<br />Don’t write about yourselfonly<br />Get into the habit of sharing anything cool!<br />
  18. 18.
  19. 19. #6: Measure performance<br />
  20. 20. #7: Do more of what works, but test, test, test<br />When you find what works for you, do more of that<br />Keep tracking<br />Try something different to stay exciting<br />Move and flow with your audience.<br />
  21. 21. Bottom line... <br />Gather the correct people<br />Know what you want to achieve<br />Be awesome<br />Share cool stuff<br />Encourage other people to share it too<br />Most of all: Be yourself!<br />
  22. 22. Thanks for your attention!<br />Feel free to contact and follow!<br />Or ask questions today<br />Contact details:<br />@ peter.horsten@goyello.com<br />http://goyello.com<br />http://blog.goyello.com<br /> http://petersopinion.com <br />http://twitter.com/PetersOpinion<br />GOYELLO Sp. z o.o.<br />Al. Niepodległości 606/610<br />81-855 Sopot<br />T: +48 58 555 0073<br />DEDICATED TO YOU<br />
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