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The art of microblogging 5th lecture 20100427
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The art of microblogging 5th lecture 20100427

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Social media course at the University of Gdansk.

Social media course at the University of Gdansk.

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  • 1. The art of Microblogging
    5th Lecture
    University of Gdańsk – April 27, 2010
  • 2. From “What are youdoing?” towards “What’s happening right now?”
    16 March 2010
    Peter Horsten | University of Gdańsk | Social Media course
    2
  • 3. Why the luckystiff, April 12, 2005
    “Blogging has mutated into simpler forms (specifically, link- and mob- and aud- and vid- variant), but I don’t think I’ve seen a blog like Chris Neukirchen’sAnarchaia, which fudges together a bunch of disparate forms of citation (links, quotes, flickrings) into a very long and narrow and distracted tumblelog.”
    27 April 2010
    Peter Horsten | University of Gdańsk | Social Media course
    3
    Source: Wikipedia, http://en.wikipedia.org/wiki/Why_the_lucky_stiff
  • 4. 16 March 2010
    Peter Horsten | University of Gdańsk | Social Media course
    4
    The firstmicroblog:
    http://anarchaia.org/
  • 5. Definition of Microblogging
    Microblogging is a form of blogging. Its content is typically much smaller than a regular blog entry. A microblog entry can consist out of a short sentence fragment, an image, a sound/music or embedded video.
    Microbloggerspost about topics ranging from the simple, such as "what I'm doing right now," to the thematic, such as "sports cars."
    Commercial microblogspromote websites, services and/or products, support clients or promote collaboration within an organisation.
    27 April 2010
    Peter Horsten | University of Gdańsk | Social Media course
    5
  • 6. Introduction to microblogging
    • Service which allows subscribers to post short updates online and broadcast them
    • 7. Answers the question: What are you doing now?
    • 8. A form of social networking
    • 9. Communities like Facebook and LinkedIn are integrating this as “status updates”
    27 April 2010
    Peter Horsten | University of Gdańsk | Social Media course
    6
  • 10. Many different services
    27 April 2010
    Peter Horsten | University of Gdańsk | Social Media course
    7
  • 11. 27 April 2010
    Peter Horsten | University of Gdańsk | Social Media course
    8
  • 12. 16 March 2010
    Peter Horsten | University of Gdańsk | Social Media course
    9
  • 13. Youwill have to keep aneyeonit - Everybody is watching
    Questions
    Respect
    Compliments
    Relevance
    Opinions
    Guidelines
    Complaints
    Reactfast!
  • 14. Tools to handleTwitter e.o.
    16 March 2010
    Peter Horsten | University of Gdańsk | Social Media course
    11
  • 15. Multiple accounts, Multiple users: CoTweet and Hootsuite
  • 16. The art of writinggreatTwitter headlines
    Be USEFUL to the reader
    Provide him with a sense of URGENCY
    Convey the idea that the main benefit is somehow UNIQUE
    Do all of the above in an ULTRA-SPECIFIC way
    27 April 2010
    Peter Horsten | University of Gdańsk | Social Media course
    13
    Sources:
    http://www.copyblogger.com/twitter-headlines/,
    http://www.copyblogger.com/magnetic-headlines/
  • 17. How to getignored?
    Talk mainlyaboutyourself
    Auto DM
    Sellyourproducts/services
    Don’treply, don’tinteract
    Don’tfollow back
    Talkingabouthow to make money
    Be negativeaboutothers
    16 March 2010
    Peter Horsten | University of Gdańsk | Social Media course
    14
  • 18. A few golden microbloggingrules
    Focus: subject, country
    Be personal
    Use great keywords
    Provide help
    Publish high quality contentShare with followers
    Limit commercial messages Never spam
    Quality above quantity
    Be respectful
    Be aware of your privacy!
  • 19. Worth reading / watching
    How to useTwitter [YouTube]: http://www.youtube.com/watch?v=J0xbjIE8cPM&feature=related
    Twitter in PlainEnglish [YouTube]: http://www.youtube.com/watch?v=ddO9idmax0o
    Top 55 Twitter Tools To Use In 2010: http://www.businesscomputingworld.co.uk/top-55-twitter-tools-to-use-in-2010/
    16 March 2010
    Peter Horsten | University of Gdańsk | Social Media course
    16
  • 20. Next time’s homework
    Team presentation
    Team blog post
    Describe the “POST” for your company
    Choose from the available social networks what to use.
    27 April 2010
    Peter Horsten | University of Gdańsk | Social Media course
    17