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Social media as successful communication, branding and marketing strategy (2nd lecture)
 

Social media as successful communication, branding and marketing strategy (2nd lecture)

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Social media are there to stay, you can no longer ignore them. Let's learn from companies who manage to use social media successfully. What strategy are they following?

Social media are there to stay, you can no longer ignore them. Let's learn from companies who manage to use social media successfully. What strategy are they following?

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    Social media as successful communication, branding and marketing strategy (2nd lecture) Social media as successful communication, branding and marketing strategy (2nd lecture) Presentation Transcript

    • Social media as successful communication, branding and marketing strategy
      2nd Lecture
      University of Gdańsk – March 2, 2010
    • Our blog .... is empty
      2 March 2010
      Peter Horsten | University of Gdańsk | Social Media course
      2
    • Our Twitter ..... is online
      2 March 2010
      Peter Horsten | University of Gdańsk | Social Media course
      3
    • Something about social media
      2 March 2010
      Peter Horsten | University of Gdańsk | Social Media course
      4
    • YouTube movies worth watching
      Ford’s approach: http://www.youtube.com/watch?v=9j4yzfC6ijY
      http://www.youtube.com/watch?v=gza8dvN8Hkc
      http://www.youtube.com/watch?v=MpIOClX1jPE&feature=fvw
      http://www.youtube.com/watch?v=MgUAvmX7oYQ&feature=related
      2 March 2010
      Peter Horsten | University of Gdańsk | Social Media course
      5
    • How companies are using social media
      2 March 2010
      Peter Horsten | University of Gdańsk | Social Media course
      6
    • They are everywhere
    • Best deals and promotions
    • Customer service
    • Home work and next time
      2 March 2010
      Peter Horsten | University of Gdańsk | Social Media course
      11
    • Next time
      Team presentation
      Team blog post
      Describe one company within your industry which is intensively using social media. What social media activities do you see? How successful are they? What mistakes did they make? Did they learn? Can you find whether or not it had influence on the success of the company?
      Compare this company with i.e. a Polish one in the same industry which is not (yet) using social media. What can you learn from this?
      2 March 2010
      Peter Horsten | University of Gdańsk | Social Media course
      12
    • Homework
      • Register at our blog: http://friday5pm.com
      • Connect and communicate with each other
      • Write a blog post about a hot social media trend within your group’s industry
      • Group presentation and post 2nd lecture’s subject
      • [Advice] Join the Hubspot online seminar: How to monitor your social media presence (very useful later on): http://www.hubspot.com/marketing-webinars/social-media-monitoring-webinar/?source=email-20100301c
      2 March 2010
      Peter Horsten | University of Gdańsk | Social Media course
      13
    • Contact data
      Feel free to contact and follow!
      Contact details:
      @ peter.horsten@goyello.com
       +48 664 48 68 48
       http://goyello.com
       http://blog.goyello.com
      http://petersopinion.com
      http://twitter.com/PetersOpinion
      http://www.linkedin.com/in/peterhorsten
      http://www.facebook.com/peter.horsten
      http://petersopinion.posterous.com/