Group 3 IntelUsing innovation to create competitive advantages
Jay``Steven `` Katherin `` Vanessa
• The worlds largest semiconductor chip maker I. Introduction (based on revenue).• Founded on July 18, 1968, as Integrated Electronics Corporation ("Intel" is from the word intelligence)• Products: Flash memory, Motherboard Chipsets, Network Interface Card, Bluetooth Chipsets
• Key people: Paul S. Otellini, CEO Craig Barrett, Chairman Sean M. Maloney, General Manager• Revenue: US$ 37.586 billion (2008)• Employees: 83,500 (2008)
II. Intel Inside
a. Three key steps (innovations) in the development of microchip technology1. Research2. Development3. Manufacture
How the innovations have transformed people’s work, life, leisure? Examples Research Improving a microprocessor to run computer programs at the same time (Ideas) Develop Less energy consumption Manufacturing design a particular chipTo do that, They work with customers, software companies, Intel’s marketing – manufacturing, testing staff
b. Market-led & Product-ledProduct-orientated developmentfocuses on developing the productionprocess and the product itself arising(new use of technology or innovation).Market-orientated approach identifiesand analyses customer needs. It thendevelops products which meet them
c. Intel and specific group of users• They provide chips for many different segments• They identify their segments by products notebooks, desktops, servers, etc.• 2 main groups of customers : - Business market Example: desktop computers or laptops - companies - Personal use Example: notebook computers - students
Research - Research into manufacturing capabilities and material. - More broad research focused on what technology can offer.
4. The importance of R&D• IT field requires R&D• Intel is a company that produces the chips that deliver this increased computing power.• There are many competitors that produce chip in the market• With R&D, Intel can make many revolutionary products.
Example 1• 7 main competitors of Intel include IBM, Toshiba, AMD, Samsung, Chartered, Infineon and Freescale cooperate together to produce the chip in the 32 nanometer.• With Intel, Intel invest a lot in R&D so it can overcome competitors to produce chin in 45 nanometers transistor.
Example 2- The first company in the market that can produce silicon chip.