Intel  innovation
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Intel innovation






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Intel  innovation Intel innovation Presentation Transcript

  • Group 3 IntelUsing innovation to create competitive advantages
  • Jay``Steven `` Katherin `` Vanessa
  • • The worlds largest semiconductor chip maker I. Introduction (based on revenue).• Founded on July 18, 1968, as Integrated Electronics Corporation ("Intel" is from the word intelligence)• Products: Flash memory, Motherboard Chipsets, Network Interface Card, Bluetooth Chipsets
  • • Key people: Paul S. Otellini, CEO Craig Barrett, Chairman Sean M. Maloney, General Manager• Revenue: US$ 37.586 billion (2008)• Employees: 83,500 (2008)
  • II. Intel Inside
  • a. Three key steps (innovations) in the development of microchip technology1. Research2. Development3. Manufacture
  • How the innovations have transformed people’s work, life, leisure? Examples Research  Improving a microprocessor to run computer programs at the same time (Ideas) Develop  Less energy consumption Manufacturing  design a particular chipTo do that, They work with customers, software companies, Intel’s marketing – manufacturing, testing staff
  • b. Market-led & Product-ledProduct-orientated developmentfocuses on developing the productionprocess and the product itself arising(new use of technology or innovation).Market-orientated approach identifiesand analyses customer needs. It thendevelops products which meet them
  • Intel’s method
  • c. Intel and specific group of users• They provide chips for many different segments• They identify their segments by products  notebooks, desktops, servers, etc.• 2 main groups of customers : - Business market Example: desktop computers or laptops - companies - Personal use Example: notebook computers - students
  • Research - Research into manufacturing capabilities and material. - More broad research focused on what technology can offer.
  • 4. The importance of R&D• IT field requires R&D• Intel is a company that produces the chips that deliver this increased computing power.• There are many competitors that produce chip in the market• With R&D, Intel can make many revolutionary products.
  • Example 1• 7 main competitors of Intel include IBM, Toshiba, AMD, Samsung, Chartered, Infineon and Freescale cooperate together to produce the chip in the 32 nanometer.• With Intel, Intel invest a lot in R&D so it can overcome competitors to produce chin in 45 nanometers transistor.
  • Example 2- The first company in the market that can produce silicon chip.
  • Questions and answers
  • References
  • Thanks for listening