Quiz 27 12

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Quiz 27 12

  1. 1. Câu hỏi Which of the following best describes the early years of e-commerce? Đáp án a. They were a technological success but a mixed business success E-commerce can be said to have begun in: c. 1995. The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of: Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship? Net marketplaces include all of the following except: a. richness. c. Mobile commerce (M-commerce) d. private industrial networks. Câu hỏi Which of the following cannot be used to retrieve objects from a database? Which of the following types of servers monitors and controls access to a main Web server and implements firewall protection? Most of the time required to maintain an e-commerce site is spent on: Which system functionality must your Web site have in order to be able to personalize or customize a product for a client? Which of the following is not a true statement: (a) Dynamic page generation and business logic (such as a shopping cart) are I/O intensive operations. (b) System performance tends to degrade as more and more simultaneous uses request service. (c) Viewing dynamic pages requires far more capacity than viewing static Web pages. (d) The more large multimedia files a Web site has, the greater the load on the system. Đáp án HTML proxy server general administration and making changes and enhancements to the system. customer on-site tracking (a)
  2. 2. Which of the following is not one of the current major social trends in ecommerce in 2011-2012? b. Spam declines as a significant problem. All of the following can be considered a precursor to e-commerce except: a. m-commerce. Approximately what percentage of dot-com companies formed since 1995 survived as independent companies in 2009? All of the following are major business trends in ecommerce in 2011-12 except: Which of the following statements is not true? b. Information systems researchers take a purely technical approach to ecommerce. All of the following are major business trends in ecommerce in 2011-2012 except for: A system design has two main components: E-commerce can be defined as: a. the use of the Internet and the Web to transact business. The early years of e-commerce were driven by all of the following factors except: a. an emphasis on exploiting traditional distribution channels. The size of the global C2C market in 2011 is around: Which of the following is a characteristic of the consolidation phase of e-commerce? By what year is the U.S. Internet household penetration rate likely to c. $80 billion. d. strengthening of intermediaries a. 2015 In order from beginning to end, the major steps in the SDLC, are: An e-commerce Web site that processes orders requires, at minimum, a ________ system architecture. Which of the following is not a main factor in determining overall demand for an ecommerce site? Google Analytics is an example of which of the following? All of the following are simple steps for optimizing 10 mobile retail ecommerce explodes to over $5 billion search engine marketing is eclipsed by the mobile advertising platform. a logical design and a physical design. systems analysis/planning; systems design; building the system; testing; and implementation. two-tier static file sizes site management tool KHÔNG chọn avoiding
  3. 3. reach the current level of cable television penetration? Which of the following is the topselling online retail category? In 2011, roughly ________ million in the United States access the Internet via mobile devices. Web page content that can reduce response times except: c. mass merchant/department stores c. 91 In the "bow-tie" analogy of the structure of the Web, "tendrils" are: b. pages that neither link to nor are linked from the center. Which of the following qualities is least likely to decrease a consumer's search costs? d. richness Which of the following helps you understand the marketing effectiveness of your e-commerce site? Which of the following allows you to easily create and publish a blog or Web site? Which of the following is not a characteristic of a perfect competitive market? In the B2C arena, ________ was the first truly large-scale digitally enabled transaction system. Above all, e-commerce is a(an) ________ -driven phenomenon. a. technology Which of the following is not an example of a social network? d. Wikipedia One of the predictions for the future of e-commerce is that: A firm's ________ describes how a firm will produce a superior return on invested capital. E-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message. Prior to the development of the Web: c. the larger the audience reached, the less rich the message. The basic value proposition of community providers is: unnecessary links to other pages on the site, reducing unnecessary HTML comments, using more efficient graphics site tracking and reporting system WordPress the growth of regulatory activity both nationally and internationally the French Minitel overall revenues from e-commerce will grow at an annualized rate of about 10 percent a year through 2015 focus a. they offer a fast, convenient one-stop site where users can focus on their most important
  4. 4. concerns and interests. Retail chains accounted for around ________ percent of online retail firm revenues in 2010. Which of the following statements about Internet use in the United States is not true? Unfair competitive advantages occur when: Which of the following is not a unique feature of e-commerce technology? c. 37 c. In 2011, on an average day, over 300 million people go online. a. one competitor has an advantage others cannot purchase. Which of the following is not a characteristic of a perfect competitive market? c. global broadcasting a. overall revenues from e-commerce will grow at an annualized rate of about 10 percent a year through 2015. d. the growth of regulatory activity both nationally and internationally Which of the following is the best definition of transaction cost? b. the cost of participating in a market One of the predictions for the future of e-commerce is that Which of the following is not a major technology trend in e-commerce in 2011-2012? Network externalities are related to which of the following features of e- c. Computing and networking component prices increase dramatically. c. universal standards Grainger.com is an example of which of the following business models? the major technologies used with wireless local area networks are Around what percentage of Internet users in the United States access the Internet through mobile devices? In 2011, the world's online population was roughly: Business-to-consumer (B2~ e-commerce is: Which of the following statements about a free pricing strategy is false? The richness made possible by e-commerce technologies does which of the following? Which of the following age groups has the highest c. e-distributor wifi and bluetooth 39 200 million. slowing as it confronts its own fundamental limitations. The free pricing strategy was born in the early days of the Web It allows video, audio, and text to be integrated into a single marketing message and consuming experience. 18-29
  5. 5. commerce technology? percentage of Internet access? All of the following are current major society-related trends in e-commerce, except for: b. Internet security improves with the increase use of cloudbased privacy measures The early years of e-commerce were driven by all of the following except: d. an emphasis on exploiting traditional distribution channels Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship? Which of the following is not a limitation on the growth of B2C ecommerce? a. Peer-to-Peer (P2P) c. the retrenchment and consolidation of ecommerce into the hands of large established firms Which of the following statements is not true? b. Overall transaction costs have dropped dramatically Which of the following is not a major technology trend in e-commerce? A perfect market is one in which: a. computing and networking component prices increase dramatically a. there are no competitive advantages or asymmetries because Which of the following age groups had the lowest percentage of Internet access in 2011? A Web beacon is: Which of the following types of online market segmentation and targeting involves using c?onsumers' explicitly expressed interest to segment and target? A person's profession or occupation is part of their: Small ticket item sales outnumbered large ticket item sales during the early days of e-commerce for all of the following reasons except: A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer. In 2011, what was the approximate Internet penetration rate for households that had 30-49 d. a tiny graphics file embedded in an e-mail or Web page. c. search b. direct reference group. margins were low. CRM system d. 95 percent
  6. 6. all firms have equal access to all the factors to production In general, the key to becoming a successful content provider is to : Which element of the business model examines who else occupies the firm's intended marketspace? c. competitive environment Which of the following is not a variation of the e-tailer business model? d. market creator On of the competitive advantages of a B2B service provider is that it can spread the cost of an expensive software system over many users, achieving efficiencies referred to as: b. scale economies An example of a company using the content provider model is Rhapsody.com The key technologies for mcommerce are: d. Cell phone-based 3G/4G, WiFi, and Bluetooth Which of the following is not an example of the bricks-and-clicks etailing business model? d. Drugstore.com household income of over $75,000? Choose one answer. Toyota's use of the Internet to target Hispanic customers is an example of targeting a specific: Choose one answer. All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except: All of the following statements are true except: Which of the following features of e-commerce technology allows finegrained, highly detailed information on consumers' real-time behavior to be gathered and analyzed? Which of the following is not a feature that is driving social e-commerce growth? Choose one answer. All of the following are preconditions for development of a "wise" crowd except: On a typical day, approximately ________ percent of adult users in the United States logs on to the Internet. Choose one answer. . subculture. d. targeted banner ads. b. relative dispersion of prices for online goods has decreased. b. information density d. intelligent agents . participants have similar backgrounds. c. 77
  7. 7. Which of the following are Amazon's primary value propositions? A firm's _________ describes how a firm will produce a superior return on invested capital. c. selection and convenience The backbone of the Internet is formed by: The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called: b. Network Service Providers (NSPs Which of the following is a highspeed, medium-range broadband wireless metropolitan area network? The addresses used by browsers to identify the location of content on the Web are called: The Network Interface Layer of TCP/IP is responsible for which of the following? a. revenue model a. packet switching b. WiMax a. uniform resource locators c. placing packets on and receiving them from the network medium c. FTP Local area networks that operate a single organization that leases access to the Web directly from regional and national carriers are a. campus area networks The size of a leaderboard is: Which of the following is an example of the affiliate revenue model? Which of the following features of e-commerce technology allows finegrained, highly detailed information on consumers' real-time behavior to be gathered and analyzed? a. 728 Which of the following statements about the Internet's impact on marketing is not true? Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users? b. The Internet has decreased the impact of brands. Which of the following data cannot be gleaned from a Web site's transaction log? Which of the following is the fastest-growing form of ecommerce? Which of the following is not a Web 2.0 marketing technique? The marketing technique known as ________ involves merchants offering products or services for a very low d. MyPoints . information density d. universal standards b. the e-mail address of a visitor who is using a dial-up modem b. mobile commerce a. flash marketing . flash marketing
  8. 8. called Which of the following is not one of the basic technological foundations of the Internet? The larger the bandwidth available to a Web site a. SMTP protocol c. the more visitors can simultaneously access the site All of the following might be part of a Web site's middle-tier layer except: a. legacy corporate applications Which of the following is not a type of application server? price for a short period of time. Which of the following types of online market segmentation and targeting involves using age, ethnicity, religion, etc.? All of the following are fixed price strategies except: Choose one answer. Walmart used which of the following market entry strategies? Choose one answer. Which of the following is not a true statement about brands? Choose one answer. What are the two most important management challenges in building a successful e-commerce site? a. FTP server b. developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives All of the following are basic functionality provided by e-commerce merchant server software except a. marketing software Which of the following is one of the three primary societal issues related to e-commerce individual privacy Which of the following demographic groups had the greatest increase in Internet access between 2002 and 2011? Choose one answer. According to Interbrand's 2010 World's Most Valuable Brands survey, the most valuable brand in the world is: Choose one answer. The Nike iD program is an example of which of the following marketing techniques? 818 million Which of the following examples illustrates the "Long Tail" phenomenon? In 2011, there were an estimated ________ Internet hosts. b. demographic c. collaborative filtering brand extender Brands introduce market inefficiencies for consumers . Hispanic (Englishspeaking) d. Coca-Cola. a. customer coproduction c. Over 50 percent of Netflix's 100,000 titles are rented at least once a
  9. 9. Around what percentage of Internet users in the United States access the Internet through mobile devices All of the following are major business trends in e-commerce in 2011-12 except: Which of the following is the top online retailer ranked by online sales All of the following were visions of ecommerce expressed during the early years of e-commerce except: Which of the following is not one of the advantages of online advertising? Which of the following forms of online advertising is growing the fastest? Research studies have shown that viewers scan search engine results pages: CTR is a measure of the: All of the following are true statements about the choice of a domain name except: not a Which of the following statements is not true about the broadband audience? Which of the following is not an example of a commodity? Choose one answer. Amazon In discussing a product's feature set, the term actual product refers to: not c persistence of information asymmetries Online costs versus benefits are well established and understood. video in an "F" shaped pattern with greater attention to the left side of the page. percentage of times an ad is clicked. now that a number of new top-level domain names have been introduced, having a dot-com domain is no Which of the following statements about a free pricing strategy is false? The idea that people classify themselves into "affinity groups" is central to which of the following data Creating multiple variations of information goods and selling these to different market segments at different prices is called: All of the following are attributes of personalized marketing except: Which of the following activities is the one engaged in by the highest percentage of online users? ________ is an industrystandard database query and manipulation language. day by someone . It is less intensely involved with the Internet. . soap a. the set of characteristics designed to deliver the product's core benefits. c. It is difficult to convert free customers into paying customers. c. collaborative filtering customization . use of mass media a. using e-mail a. SQL.
  10. 10. longer considered preferable, especially in the United States. Which of the following measures the average length of stay at a Web site? stickiness Conversion rate is a measure of the: percentage of visitors who become customers The most expensive form of online advertising on a per thousand viewer basis is a(n): exclusive sponsorship arrangement Which of the following measures the ratio of items purchased to product views? browse-to-buy ratio Recency refers to the time elapsed since the last action taken by a customer. Frequency of Web site use is a function of four independent variables: Web site organization, perceived ease of use, perceived usefulness of the Web site, and: Typical video and rich media advertisements have a typical clickthrough rate of: content quality. .5% - 2.65%. A (an) ________ profile describes an individual's set of needs, drives, motivations, perceptions and learned behaviors. Choose one answer. Which of the following statements about a free pricing strategy is false? Which of the following types of online market segmentation and targeting involves tracking the actions users take on a Web site? For a Web site that has 5 million visitors a month, and where on average, a visitor makes 10 page requests per visit, there will be ________ entries in the transaction log each month. The set of plans for differentiating a product and communicating the differences effectively to the marketplace is called: All of the following statements about cookies are true except: Netflix entered the market with a(an) ________ strategy. c. psychological . The free pricing strategy was born in the early days of the Web. behavioral 50 million a. brand strategy. b. the data typically stored in cookies includes a unique ID, email address, path, and security setting. c. first mover
  11. 11. Hits are a measure of the: Purchasing an online ad on a CPA basis means that the advertiser: Amazon's "one-click" purchase capability is an example of using ________ to enhance sales. A typical response rate for an e-mail campaign would be ________ percent. number of http requests. pays only for those users who perform a specific action, such as registering, purchasing, etc. Web site functionality 5 CAN-SPAM imposes fines of ________ for each unsolicited pornographic e-mail. Which of the following is not a major Web design feature that impacts online purchasing? The two different types of online catalogs are: Legitimate e-mail addresses based on a high-quality commercial opt-in email list might cost ________ per thousand. Axe's posting of video ads online that were subsequently forwarded and shared by millions of Internet users is an example of: Creating multiple variations of information goods and selling these to different market segments at different prices is called: 10 redundant navigation full-page spreads and grid display. $5 to $10 viral marketing. "Shoppers" constitute approximately ________ percent of the online Internet audience. Which of the following is the top concern of Internet users about purchasing online? The incremental cost of building the next unit of a good is called the: Which of the following is not part of an augmented product's feature set? Choose one answer. On average, which of the following activities was most frequently engaged in by Internet users in 2011? Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users? Which of the following is an example of an indirect reference group? Small ticket item sales outnumbered large ticket item sales during the early days of e-commerce for all of the following reasons except: d. versioning. c. 88 a. inability to see and touch before buying . marginal cost packaging . checking the weather universal standards . social class c. margins were low.
  12. 12. If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would: A Crayola arts and crafts column on a parenting Web site is an example of what form of advertising? sponsorship Which of the following advertising messages is a branding communication? Barnesandnoble.com: The Best Place to Buy Textbooks. All of the following are true statements about superstitials except: All of the following statements about interstitials are true except: interstitials typically last 30 seconds. Purchasing an online ad on a CPC basis means that the advertiser: All of the following statements about CAN-SPAM are true except: Which of the following is an example of "pull" advertising? Impressions are a measure of the: A typical banner ad might cost ________ per 1,000 impressions. Typical click-through rates for an online display ad are: Acquisition rate is a measure of the View-through rate measures the ________ response rate to an ad. they play immediately once loaded. interstitials typically last 30 seconds. pays a prenegotiated fee for each click an ad receives. CAN-SPAM prohibits unsolicited e-mail (spam). search engine ads number of times an ad is served. 5 .06% - .35%. percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages. 30-day Interactivity in the content of e-commerce can be described as: Analysts predict that B2B ecommerce in the United States will grow by 2015 to approximately: In general, the key to becoming a successful content provider is to: An example of a company using the content provider model is: ________ and ________ are typically the most easily identifiable aspects of a company's business model. b. implement a strategy of commoditization. d. the enabling of two-way communication between consumer and merchant. d. $4.4 trillion. own the content being provided. Rhapsody.com. Value proposition; revenue model
  13. 13. Which of the following measures the ratio of actual orders to checkouts started? Which of the following types of display ads is 160 Which of the following forms of online advertising typically has the highest click-through rate? The number of display ad impressions a typical user is exposed to within a given day is estimated to be about: The size of a leaderboard is Which of the following online advertising formats attracted the least amount of spending in 2010? The amount spent on online advertising in 2011 was approximately: Promoted Trends is an example of which of the following types of online advertising? Which of the following is not one of the current trends in Internet advertising Which of the following is not a practice that degrades the results and usefulness of search engines? The percentage of all e-mail that is spam was approximately ________ percent in 2011. The typical dwell rate for rich media and video ads is: Which of the following is not true about search engine advertising? Which of the following generates the checkout conversion rate wide skyscraper search engine keyword purchase 1000 728 rich media $31.3 billion . social network advertising Spending on search engine advertising is overtaken by video ads social search 75 7%-8% Search engine advertising is the fastest growing type of online advertising. Facebook
  14. 14. most social advertising revenues in 2011? Of the following online advertising formats, which had the highest spending in 2011? According to the Fogg et al. 2003 study, which of the following is the most important factor in the credibility of a Web site? Which of the following is not one of the advantages of online advertising?
 Which of the following forms of online advertising is growing the fastest?
 Research studies have shown that viewers scan search engine results pages: CTR is a measure of the:
 All of the following are true statements about the choice of a domain name except: 
 Which of the following measures the average length of stay at a Web site?
 Conversion rate is a measure of the: 

 The most expensive form of online search design look Online costs versus benefits are well established and understood.
 video
 in an "F" shaped pattern with greater attention to the left side of the page.
 
 CTR is a measure of the:
percentage of times an ad is clicked.
 now that a number of new top-level domain names have been introduced, having a dot-com domain is no longer considered preferable, especially in the United States.
 stickiness
 
percentage of visitors who become customers.
 
exclusive
  15. 15. advertising on a per thousand viewer basis is a(n): Which of the following measures the ratio of items purchased to product views?
 Recency refers to the: Frequency of Web site use is a function of four independent variables: Typical video and rich media advertisements have a typical clickthrough rate of: 
. Hits are a measure of the: Purchasing an online ad on a CPA basis means that the advertiser: 
 Amazon's "one-click" purchase capability is an example of using ________ to enhance sales. 
 A typical response rate for an e-mail campaign would be ________ percent. CAN-SPAM imposes fines of ________ for each unsolicited pornographic e-mail. Which of the following is not a major Web design feature that impacts online purchasing? 
 The two different types of online catalogs are:
 Legitimate e-mail addresses based sponsorship arrangement.
 browse-to-buy ratio time elapsed since the last action taken by a customer.
 Web site organization, perceived ease of use, perceived usefulness of the Web site, and content quality. .5% - 2.65%.
 number of http requests.
 pays only for those users who perform a specific action, such as registering, purchasing, etc.
 Web site functionality
 5 
$10
 redundant navigation
 full-page spreads and grid display.
 
$5 to $10

  16. 16. on a high-quality commercial opt-in email list might cost ________ per thousand. Axe's posting of video ads online that were subsequently forwarded and shared by millions of Internet users is an example of: A Crayola arts and crafts column on a parenting Web site is an example of what form of advertising? All of the following statements about the online insurance industry are true except: The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line? Which of the following is not a major trend in the online recruitment services industry? In 2011, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store? The average annual amount spent online by users in 2011 was approximately: All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except: Which of the following statements is not true? viral marketing.
 sponsorship
 a. the Internet has dramatically changed the insurance industry's value chain. a. term life insurance a. disintermediation c. 70 percent c. $1300. a. moving to a supplypush model. b. Online travel services is one of the few sectors in which extensive disintermediation has occurred.
  17. 17. The top 15 retailers account for about ________ percent of all online retail. All of the following statements about the online real estate services market are true except: Personal consumption of retail goods and services accounts for approximately ________ of the U.S. GDP. All of the following were parts of the vision during the early days of ecommerce except the belief that: In 2011, online retail sales revenues were approximately: Which of the following is not a major trend in online retail for 2011-2012? All of the following are advantages of online retail except: All of the following were factors that precipitated the growth of MOTO except: Craigslist is a player in which of the following online services market? Approximately ________ percent of the U.S. labor force is involved in providing services. The MOTO sector is the most similar to the_____sector. Which of the following companies is not primarily a catalog merchant? 
 A Crayola arts and crafts column on a parenting Web site is an example of what form of advertising? Which of the following advertising messages is a branding communication? c. 45 d. the Internet and ecommerce have created significant disintermediation in the real estate d. $11 trillion d. the cost of acquiring customers would be much lower. $188 billion. c. Retail intermediaries continue to weaken in all areas. d. faster delivery of goods. b. the growth of the cellular phone industry. a. real estate services and career services d. 80 Online retail sales Walmart 
sponsorship
 
Barnesandnoble.com: The Best Place to Buy Textbooks.

  18. 18. All of the following are true statements about superstitials except:
 All of the following are trends in the financial service industry except: All of the following statements are true except: What is another name for pro forma earnings? Which of the following is not one of the central challenges facing the online retail industry? All of the following are challenges faced by bricks-and-clicks firms except:
 Virtual merchants face potentially large costs for all of the following except: Current liabilities are debts of the firm that will be due within:
 All of the following products are considered durable goods except: Which of the following is not one of the methods used by traditional retailers to develop multi-channel integration? 
 Which of the following segments of the U.S. retail market is highly concentrated, with large firms dominating sales? Which of the following has experienced the most significant online growth? they play immediately once loaded.
 pure online banks are displacing established multi-channel firms.
 the MOTO sector is also called the general merchandise sector.
 
earnings before income taxes, depreciation, and amortization (EBITDA)
 
lack of physical store presence
 building a brand name.
 
building and maintaining physical stores.
 one year.
 clothing.
 online supply-push
 
general merchandise
 offline general merchandisers

  19. 19. For which online services segment is more revenue booked online than offline? Which of the following would not be considered a current asset?
 For a quick check of a firm's shortterm financial health, examine its: 
 In ________, all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized Web site.
 Within the U.S. retail goods and services market, personal consumption of ________ accounts for the largest share.
 All of the following statements about Amazon.com are true except: The lower the cost of sales compared to ________, the higher the gross profit. Which of the following segments of the U.S. retail industry is the smallest? Gross margin is defined as gross profit: All of the following statements about interstitials are true except: Purchasing an online ad on a CPC basis means that the advertiser: All of the following statements about CAN-SPAM are true except:
 Which of the following is an example 
travel services long-term investments
 working capital.
 account aggregation
 services
 
Amazon has achieved success by focusing on its primary mission: selling books at highly competitive prices.
 revenue
 
online retail
 divided by net sales revenues.
 
interstitials typically last 30 seconds.
 
pays a prenegotiated fee for each click an ad receives.
 CAN-SPAM prohibits unsolicited e-mail (spam).
 search engine ads

  20. 20. of "pull" advertising? 
 Impressions are a measure of the: A typical banner ad might cost ________ per 1,000 impressions. Which ethical principle tells you that it is wise to assume perfect information markets? Typical click-through rates for an online display ad are: Acquisition rate is a measure of the:
 View-through rate measures the ________ response rate to an ad.
 Which of the following measures the ratio of actual orders to checkouts started?
 Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost? Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision? Which of the following basic ethical concepts plays an important role in defining privacy?
 Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society? Which ethical principle states that if number of times an ad is served.
 
$5
 
the New York Times test
 
.06% - .35%.
 percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.
 30-day
 checkout conversion rate
 
Risk Aversion
 
the Golden Rule
 due process
 
the Collective Utilitarian principle
 the Slippery Slope

  21. 21. an action cannot be taken repeatedly, then it is not right to take at all? 
 Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying? In Western culture, the basic principles shared by ethical schools of thought are: Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise? What is the first step in analyzing an ethical dilemma?
 Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products? Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society? What is the largest sector of the online travel services market in terms of revenue? All of the following are challenges for catalog merchants except: All of the following are strategic factors that pertain specifically to a firm and its related businesses except: Which of the following sectors of the U.S. retail industry is the largest? The term demand-pull refers to: 
 
social technology
 
responsibility, liability, and accountability.
 
No Free Lunch
 Identify and describe the facts.
 
global reach
 the Social Contract rule 
airline reservations
 
building sophisticated order entry and fulfillment systems.
 
power of customers.
 
consumer durables
 waiting for orders to be received before
  22. 22. Operating margin is defined as:
 Which of the following is not an example of a transaction broker? Which of the following is not categorized as an operating expense? 
 All of the following services require extensive personalization except: Which of the following statements about financial portals is not true? 
 Which of the following is not a key industry strategic factor? 
 Which of the following segments of the U.S. retail industry is the smallest? Gross margin is defined as gross profit: The lower the cost of sales compared to ________, the higher the gross profit. 
 Within the U.S. retail goods and services market, personal consumption of ________ accounts for the largest share. In ________, all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized Web site. For a quick check of a firm's shortterm financial health, examine its: 
 Which of the following would not be considered a current asset? For which online services segment is more revenue booked online than building a product.
 operating income or loss divided by net sales revenues.
 
an accountant
 the cost of products being sold
 
financial services.
 Their strategy is similar to that of large banking institutions.
 synergies
 
online retail
 
divided by net sales revenues.
 revenue
 
services
 
account aggregation
 working capital.
 
long-term investments
 travel services

  23. 23. offline?
 Which of the following has experienced the most significant online growth? Which of the following segments of the U.S. retail market is highly concentrated, with large firms dominating sales? Which of the following is not one of the methods used by traditional retailers to develop multi-channel integration? 
 All of the following products are considered durable goods except: Current liabilities are debts of the firm that will be due within:
 Virtual merchants face potentially large costs for all of the following except: All of the following are challenges faced by bricks-and-clicks firms except: Which of the following is not one of the central challenges facing the online retail industry? What is another name for pro forma earnings? All of the following statements are true except: 
 All of the following are trends in the financial service industry except: Which of the following companies is not primarily a catalog merchant? offline general merchandisers
 
general merchandise
 online supply-push
 
clothing.
 one year.
 
building and maintaining physical stores.
 
building a brand name.
 
lack of physical store presence
 
earnings before income taxes, depreciation, and amortization (EBITDA)
 the MOTO sector is also called the general merchandise sector.

 pure online banks are displacing established multi-channel firms.
 
Walmart

  24. 24. Which of the following generates the largest share of media revenues? Apple's iTunes Music Store primarily uses which of the following revenue models? Which of the following generates the largest share of media revenues? Which of the following would be considered an indirect competitor of American Airlines? The key technologies for mcommerce are: All of the following are key elements of a business model except The business model of e-distributors is quite similar to that of: All of the following can be considered a direct or indirect competitor of Amazon.com except: One of the competitive advantages of a B2B service provider is that it can spread the cost of an expensive software system over many users, achieving efficiencies referred to as: Which of the following is an example of the affiliate revenue model A firm's ________ describes how a firm will produce a superior return on invested capital. Which of the following features of ecommerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time? Which element of the business model addresses the question of why a customer should buy from the firm? Stickiness is an important attribute for which revenue model television 
pay-per-view/pay-per download
 television Zipcar cell phone-based 3G/4G, Wi-Fi, and Bluetooth information technology strategy. e-tailers Starbucks. scale economies. MyPoints revenue model global reach value proposition advertising revenue model
  25. 25. Over the past few years: What is the primary revenue model for an e-distributor? Which of the following factors is not a significant influence on a company's competitive environment? The overall retail market in the United States in 2011 was estimated at about: The existence of a large number of competitors in any one market segment may indicate: Which of the following features of ecommerce technology changes industry structure by weakening powerful sales channels, shifting bargaining power to consumers? All of the following are examples of Business-to-Business (B2~ business model except of the following is not a true statement about the online brokerage market? A ________ business model provides a way for consumers to sell to each other with the help of an online business. Which of the following is an example of the subscription revenue model? If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would Assume you are analyzing the market opportunity of a distance learning company, Learnmore.com, b. the number of exchanges diminished sharply. sales the availability of supportive organizational structures $3.6 trillion the market is saturated information density e-tailers Traditional brokerages have been unable to mount an effective challenge to the pure online brokerages C2C enable individual customization of the product by consumers $5 billion
  26. 26. that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market is $25 billion. The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market. Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market. What is Learnmore.com's realistic market opportunity, approximately? hich of the following is not a primary activity in a firm value chain? _______ and ________ are typically the most easily identifiable aspects of a company's business model. Which of the following is an example of an e-procurement business model? Your startup firm has developed Web-based note-taking software that allows participants to create and share virtual notes attached to existing Web pages. You anticipate marketing your online application to Web development and design companies. Which of the following revenue models is the most appropriate for your new company? A strategy designed to compete within a narrow market or product segment is called a ________ strategy Grainger.com is an example of which finance/accounting Value proposition; revenue model Ariba.com scription focus e-distributor
  27. 27. of the following business models Which of the following is not considered a portal? Horizontal or general portals primarily generate revenue in all of the following ways except All of the following statements about Groupon are true except A business document that specifically details how you plan on selling your product and find new customers is called a Exostar is an example of a(an) The basic value proposition of community providers is A ________ coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system. Monster.com is an example of a: Which of the following is not a community provider In 2011, there were an estimated ________ wireless hot spots worldwide Which of the following is the most common revenue model used by online content publishers? Which of the following is an example of technological convergence?
 All of the following are aspects of content convergence except: DRM refers to a combination of WSJ.com sales of goods it is unclear if Groupon's business model is sustainable market strategy. industry consortium. they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests value web transaction broker. Priceline 500000 mixed
 iPhone
 
language.
 technical and legal
  28. 28. ________ for protecting digital content.
 Which of the following three forms of media account for over 80 percent of the hours spent consuming media? Which of the following is not an advantage of e-books, compared with traditional published works? 
 Which of the following occurs first in the process of media convergence? 
 Which of the following is not a major inhibiting factor in the growth of online content?
 Which of the following attracts the highest per capita spending? 
 Which of the following is not a major contributing factor to net value? 
 Which of the following is not a factor in the current transformation of the entertainment industry? Which of the following is not one of the factors required to charge for online content? 
 All of the following typically favor the elimination of DRM except: All of the following are e-book formats except:
 Which of the following are the top three producers of media revenues? ________ is the creator of the most common format for e-books.
 ________ is an industry standard for transmitting information about books, using XML tags. 
 An example of entertainment that offers high user control and high user means
 
television, radio, and the Internet
 portability
 media migration
 streaming quality of video
 trade books
 offering variety of subscription models
 
The growth in broadband has made possible wired and wireless delivery of high-quality video.
 multiple delivery methods
 
content owners.
 PPT
 television, book, and home video
 Adobe
 ONIX
 
auction sites.

  29. 29. focus would be: Which of the following is not one of the four technology-based difficulties that slowed technology convergence of books with the Internet? 
 In comparison to hours spent at work, the average American adult spends ________ consuming various media.
 Which of the following is not one of the typical portal revenue sources? Which of the following types of dynamic pricing adjusts prices based on the merchant's estimate of how much the customer truly values the product?
 A(n) ________ is created by an organization for the purpose of pursuing organizational goals.
 Threatening negative feedback in return for a benefit is an example of:
 Which of the following is not one of the top factors a business should consider when planning an Internet auction? 
 In ________ pricing, customers change their offers to buy based on both their perceptions of the seller's desire to sell and their own need for the product.
 The profit a seller makes at auction is a function of all of the following except: Which of the following allows the consumer to enter a maximum price and the auction software automatically bids up the goods to that maximum price in small increments? bandwidth
 twice as much time
 
referral fees
 personalization
 sponsored community
 feedback extortion.
 location of auction
 dynamic
 
bid increments.
 
proxy bidding

  30. 30. All of the following are benefits of auctions except: 
 Which of the following is a common problem in sealed bid markets? 
 Which of the following is a community of members who self-identify with a demographic or geographic category? 
 The top general-purpose portal sites together attract approximately ________ percent of the Internet audience.
 All of the following types of auctions have a seller bias except: 
 Which of the following is not a risk or cost of Internet auctions?
 The world's leading portal/search engine site, in terms of unique visitors, is:
 When there are few sellers but many buyers, a market will typically be:
 Which of the following involves emailing another seller's bidders and offering the same product for less? Which of the following is not a true statement? All of the following are situations in which markets fail to produce socially desirable outcomes except: All of the following types of auctions have a buyer bias except: Which of the following statements illustrates the network effects that portals are subject to? ________ pricing adjusts prices decreased price transparency.
 bid rigging
 affinity community
 60-80
 double auction.
 price transparency
 Google.
 seller-biased.
 
bid siphoning
 Auctions eliminate inter-market price differences.
 
network effects.
 
English auction. 
 The value of the portal to advertisers and consumers increases geometrically as reach increases.
 Trigger

  31. 31. based on the location of the consumer. ________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids. A Web site designed to give parents of autistic children a common discussion area would be classified as a(n): Portals compete with one another on: Which of the following statements about social networks is true?
 Each corporate purchase order for support products costs, on average, at least ________ in administrative overhead. An ________ primarily serves businesses that primarily buy direct goods on a contract purchasing basis. Which of the following was the first step in the development of B2B commerce? Which of the following was not a development in the second stage of EDI's evolution?
 A single supplier making an online catalog of products available to the public marketplace is called a(n):
 Automated order entry systems are ________ solutions. Which of the following primarily serve horizontal markets? The last step in the procurement process is: Which of the following is not an objective of a private industrial Herd behavior
 
interest-based social network.
 
reach and unique visitors.
 Twitter is an example of a social network.
 
$100
 industry consortium
 
automated order entry systems
 replacement of the postal system
 B2B electronic storefront.
 seller-side
 
e-distributors and eprocurement Net marketplaces
 sending a remittance payment.
 obtaining equity participation in the
  32. 32. network? Wood pulp purchased by a paper manufacturer is an example of: An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis. All of the following are methods of classifying Net marketplaces except: Exchanges have failed primarily because: Private industrial networks are direct descendants of: Which of the following is another name for a private industrial network?
 ________ is another name for transorganizational business processes. Which of the following primarily deal with direct goods?
 An ________ provides electronic catalogs that represent the products of thousands of direct manufacturers. An e-procurement Net marketplace is sometimes referred to as a: Which of the following is not a typical barrier to the implementation of a private industrial network? Which of the following primarily deal with indirect goods? All of the following are major developments in supply chain management except: network from other major firms in the industry
 direct goods.
 e-procurement Net marketplace
 by technology used.
 suppliers have refused to join them. existing EDI networks.
 PTX
 Collaborative commerce
 exchanges and industry consortia
 e-distributor
 
many-to-many market.
 It requires the large network owners to give up some of its independence.
 
e-distributors and eprocurement Net marketplaces
 materials requirement planning.

  33. 33. An ________ is an independently owned, online marketplace that connects hundreds to potentially thousands of suppliers and buyers in a dynamic, real-time environment. What is the first step in the procurement process? Which of the following primarily involve long-term sourcing? An ________ is an independently owned intermediary connecting hundreds of online suppliers offering millions of maintenance and repair products to business firms that pay fees to join the market. The majority of interfirm trade involves: An example of an indirect good in the fast-food industry is: Which of the following terms refers to the total flow of value among firms? Which of the following is the fastestgrowing form of e-commerce All of the following use an advertising revenue model except: Which of the following companies utilizes a transaction fee revenue model? All of the following are key elements of a business model except: Câu hỏi Which of the following best describes the early years of e-commerce? An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis. exchange
 search for suppliers
 e-procurement Net marketplaces and industry consortia
 e-procurement Net marketplace
 contract purchasing of direct goods.
 fax paper.
 total interfirm trade
 ko phải là c. B2C e-com merce d. Amazon . E*Trade information technology strategy. Đáp án a. They were a technological success but a mixed business success e-distributor

  34. 34. Which of the following does not have a primary impact on the liquidity of a market? Most industry groups are moving toward which language for expressing EDI documents and communications? Which of the following is not a pricing mechanism typically used by Net marketplaces? All of the following statements about EDI are true except: All of the following are weaknesses of EDI except: A method of inventory cost management that seeks to eliminate excess inventory is known as: Industry consortia are sometimes referred to as:
 What is the largest sector of the online travel services market in terms of revenue? All of the following are challenges for catalog merchants except: All of the following are strategic factors that pertain specifically to a firm and its related businesses except: Which of the following sectors of the U.S. retail industry is the largest? The term demand-pull refers to: Operating margin is defined as: Which of the following is not an price transparency
 
XML
 utilization pricing
 EDI systems generally serve horizontal markets.
 EDI lacks universal standards.
 
just-in-time production.
 many-to-few markets. airline reservations
 building sophisticated order entry and fulfillment systems.
 power of customers.
 consumer durables
 waiting for orders to be received before building a product.
 
operating income or loss divided by net sales revenues.
 an accountant

  35. 35. example of a transaction broker? Which of the following is not categorized as an operating expense? All of the following services require extensive personalization except: Which of the following statements about financial portals is not true? Which of the following is not a key industry strategic factor? Which of the following segments of the U.S. retail industry is the smallest? Gross margin is defined as gross profit: Your solar-panel manufacturing firm has developed a unique and patented process for creating highefficiency solar panels at a fraction of current costs. This will enable your firm to adopt a strategy of: In general, the key to becoming a successful content provider is to: Your solar-panel manufacturing firm has developed a unique and patented process for creating highefficiency solar panels at a fraction of current costs. This will enable your firm to adopt a strategy of: In general, the key to becoming a successful content provider is to: All of the following were visions of ecommerce expressed during the early years of e-commerce except: Which of the following statements is not true? the cost of products being sold
 financial services.
 Their strategy is similar to that of large banking institutions.
 synergies
 
online retail
 divided by net sales revenues.
 cost competition. ko phải b cost competition. ko phải b c. persistence of information asymmetries. b. Information systems researchers take a purely technical approach to e-
  36. 36. commerce. ________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser. All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except: The term stateless refers to the fact that: Which of the following is not one of the basic business objectives for an e-commerce site? Which of the following basic system functionalities is used to display goods on a Web site? Which of the following is used to process certificates and private/public key information? All of the following are methods of improving the processing architecture of a Web site except: A template that allows you to build an online store, such as that offered by Yahoo Merchant Solutions, is most appropriate for a: Which of the following typically includes a data flow diagram to describe the flow of information for a Web site? All of the following are basic information requirements for a product database except: All of the following might be part of a Web site's backend layer except: JavaScript replacing static pages with dynamically generated pages. the server does not have to maintain an ongoing dedicated interaction with the client computer optimize system architecture digital catalog SSL adding Web servers small business with a relatively small variety of products. logical design customer ID numbers. an application server
  37. 37. The leading Web server software is: Which of the following types of sites typically tends to have high to very high page views (hits)? The number of hits per second that a Web site can handle depends on: ________ are the types of information systems capabilities needed to meet business objectives. In general, the costs of ________ account for at least 50 percent of a Web site development budget. The larger the bandwidth available to a Web site: Which of the following is the least expensive path to creating a mobile Internet presence? Web servers are most efficient at: ________ involves testing a site program's modules one at a time. Which of the following details the actual hardware components to be used in a system? An e-commerce site that cost $25,000 to develop is likely to require a yearly maintenance budget of approximately: The primary way a Web site is able to personalize the content presented to a visitor is through the use of: is a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server. Apache. publishing/subscription the bandwidth between the Web site's server and the Internet. System functionalities hardware, software, and telecommunications the more visitors can simultaneously access the site. resizing an existing Web site for mobile use serving static Web pages Unit testing physical design 25000 cookies. CGI
  38. 38. Which of the following languages did Microsoft invent to compete with Java? Which of the following would not be an appropriate choice for an ecommerce suite for a medium-sized business? Dynamic page generation makes all of the following possible except: The _______ for a system are the information elements that the system must produce in order to achieve its business objectives Java Server Pages is most similar to the following: All of the following are important factors in successful e-commerce Web site design except: Research has shown that doubling dynamic page content on a Web site from 25% to 50%: The most common visitor activity at a typical e-commerce site is to: A _________ is a software program that provides the specific business functionality required of a Web site. __________ is the process of comparing a Web site with that of its competitors in terms of response speed, quality of layout and design. All of the following are basic functionality provided by Web servers except: A program such as WebTrends is an example of a: Which of the following is a type of application server: Which of the following is used to provide production and supplier links for an e-commerce Web site? VBScript Blue Martini Customer Interaction System multi-browser functionality information requirements CGI and ASP flashy graphics reduces throughput by up to1/3rd browse Web application server Benchmarking shopping cart site management tool all of the above inventory management system
  39. 39. All of the following can be used to coordinate a Web sites marketing/advertising campaign except: Which of the following is a key factor to consider in choosing an ecommerce suite? Boo.com failed because: A standard known as _________ makes it possible to access data from any application regardless of what database is used. All of the following are basic functionality provided by e-commerce merchant server software except: __________ increases processing supply by improving a site’s hardware but maintaining the physical footprint and the number of servers. Which of the following is not one of the main factors in Web site optimization? ________ verifies that the business objectives of the system as originally conceived are in fact working. Which of the following is not an open source software tool? All of the following are important factors in Web site optimization except: Which of the following types of sites typically needs a high percent of secure pages? Which of the following would you use to identify orphan files? Advantages of dynamic page generation include all of the following groupware server all of the above all of the above ODBC KHÔNG chọn những đáp án sau: a product catalog, a shopping cart, credit card processing Vertical scaling page stickiness Acceptance testing WebSphere ensuring your market is global rather than local. trading site management tools client-side execution of programming.
  40. 40. except: All of the following can enhance page delivery speed except: Which of the following technologies could you use to place the content of your Web site in a database so that you can then dynamically generate requests for pages? All of the following are forms of collaboration among businesses except: All of the following are elements of a collaborative commerce system except Which of the following was the first step in the development of B2B commerce? An ________ primarily serves businesses that primarily buy direct goods on a spot purchasing basis. Industry consortia are sometimes referred to as: VWGroupSupply.com is an example of an: a(an) ________ system continuously links the activities of buying, making, and moving products from suppliers to purchasing firms, as well as integrating order entry systems. Each corporate purchase order for support products costs, on average, at least ________ in administrative overhead. A single supplier making an online catalog of products available to the public marketplace is called a(an): The last step in the procurement process is: Which of the following is not a typical increasing the dynamic content on the pages. WCMS RFQs. RFID tags. . automated order entry systems exchange . many-to-few markets . exchange SCM . $100 electronic data interchange sending a remittance payment. It requires the large
  41. 41. barrier to the implementation of a private industrial network? EDI transactions total about ________ percent of all B2B ecommerce in 2011. An ________ primarily serves businesses that primarily buy direct goods on a contract purchasing basis. Wood pulp purchased by a paper manufacturer is an example of: Which of the following is not a major trend in B2B e-commerce in 20112012? Which of the following primarily involve long-term sourcing? Which of the following is not a pricing mechanism typically used by Net marketplaces? A method of inventory cost management that seeks to eliminate excess inventory is known as: Which of the following primarily serve horizontal markets? An ________ primarily serves businesses that primarily buy direct goods on a contract purchasing basis Automated order entry systems are ________ solutions Most industry groups are moving toward which language for expressing EDI documents and communications? A single supplier making an online catalog of products available to the public marketplace is called a(an): network owners to give up some of its independence . 25 . industry consortium direct goods. rapid growth of independent Net marketplace exchanges e-procurement Net marketplaces and industry consortia . utilization pricing . just-in-time production. . e-distributors and eprocurement Net marketplaces industry consortium seller-side XML . B2B electronic storefront
  42. 42. All of the following are weaknesses of EDI except: An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis. An ________ is an independently owned, online marketplace that connects hundreds to potentially thousands of suppliers and buyers in a dynamic, real-time environment Analysts predict that B2B ecommerce in the United States will grow by 2015 to approximately All of the following are methods of classifying Net marketplaces except An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis Which of the following does not have a primary impact on the liquidity of a market? The majority of interfirm trade involves ________ is a method for ensuring that suppliers precisely deliver ordered parts at a specific time and to a particular location Which of the following was not a development in the second stage of EDI's evolution? In 2011, the total amount of B2B trade in the United States was approximately Which of the following primarily deal with direct goods? A single supplier making an online catalog of products available to the public marketplace is called a(an) . EDI lacks universal standards . e-procurement Net marketplace exchange . $4.4 trillion . by technology used. . e-distributor price transparency contract purchasing of direct goods Tight coupling replacement of the postal system . $16 trillion . exchanges and industry consortia B2B electronic storefront
  43. 43. Which of the following terms refers to the total flow of value among firms? Exchanges have failed primarily because An example of an indirect good in the fast-food industry is: Which of the following is not an objective of a private industrial network? Which of the following is another name for a private industrial network? Private industrial networks are direct descendants of: All of the following are potential benefits of B2B e-commerce except: EDI began as a(an) ________ system What is the first step in the procurement process? An e-procurement Net marketplace is sometimes referred to as a: ________ is another name for transorganizational business processes Which of the following is the fastest growing form of online B2B ecommerce? An ________ is an independently owned intermediary connecting hundreds of online suppliers offering millions of maintenance and repair products to business firms that pay fees to join the market Which of the following is the fastest growing form of online B2B ecommerce? An ________ is an independently owned intermediary connecting . total interfirm trade . suppliers have refused to join them. fax paper obtaining equity participation in the network from other major firms in the industry PTX . existing EDI networks lower price transparency document automation search for suppliers many-to-many market. . Collaborative commerce private industrial networks e-procurement Net marketplace private industrial networks e-procurement Net marketplace
  44. 44. hundreds of online suppliers offering millions of maintenance and repair products to business firms that pay fees to join the market Which of the following protocols is used to send mail to a server? The first Web browser to make it possible to view documents on the Web with colored background, images, and animations was: An Internet-enabled medial player would run in which layer of Internet architecture? The ________ helps define the overall structure of the Internet. When talking about the physical elements of the Internet, the term redundancy refers to: Which of the following is the core communications protocol for the Internet? Which of the following is not a limitation of Internet I? The natural language convention used to represent IP addresses is called the: A(an) ________ allows users to have digital content automatically sent to their computers over the Internet. Which of the following statements about fiber-optic cable is not true? The protocol that enables the transmission of voice and other forms of audio communication over the Internet is called: a. SMTP b. Mosaic. a. Network Technology Substrate layer a. IAB d. multiple duplicate devices and paths in a network built so that data can be rerouted if a breakdown occurs. c. TCP/IP d. the difficulty in expanding capacity by adding servers and clients c. domain name system. d. RSS aggregator a. It consists of twelve or sixteen strands of glass. a. VoIP.
  45. 45. The addresses used by browsers to identify the location of content on the Web are called: Which of the following is not one of the basic technological foundations of the Internet? During which phase of the development of the Internet was Ethernet invented? Which of the following is a shortrange, low-power, wireless network technology useful for remotely controlling industrial, medical, and home automation devices? In the United States, there are two main types of 3G networks, CDMA and: Which of the following is currently the most popular Web browser? The layer of Internet architecture that ties the applications to the communications network and includes such services as security and authentication is called the: During which period of time did the Institutionalization phase of Internet development take place? An IPv4 address is expressed as a: The ________ is a consortium of corporations, government agencies, and nonprofit organizations that The Internet Layer of TCP/IP is responsible for which of the following? Which of the following is a Web application that enables Internet users to communicate with each b. uniform resource locators. b. Tracert c. Innovation phase d. ZigBee a. GSM. a. Internet Explorer b. Middleware Services layer. c. 1975 - 1995 d. 32-bit number that appears as a series of four separate numbers separated by periods The Internet Society (ISOC) b. addressing, packaging, and routing messages b. online forum
  46. 46. other, although not in real time? The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called: The layer of Internet architecture that ties the applications to the communications network and includes such services as security and authentication is called the: The backbone of the Internet is formed by: You could expect to find all of the following services in a Web server software package except: The set of technologies that enables efficient delivery of data to many locations on a network is called: Which of the following is not true about the mobile platform? Which of the following is not an advantage of client/server computing over centralized mainframe computing? ________ is a utility that you run from the DOS prompt in the Windows operating system in order to check the connection between your client and the server. Which of the following occurred during the Commercialization phase of Internet development? The Network Interface Layer of TCP/IP is responsible for which of the following? c. packet switching b. Middleware Services layer. b. Network Service Providers (NSPs). d. RSS aggregator. a. IP multicasting. a. Most smartphones use Intel chips. b. Each client added to the network increases the network's overall capacity and transmission speeds. Ping d. NSF privatized the operation of the Internet's backbone. a. placing packets on and receiving them from the network medium
  47. 47. ________ is one of the original Internet services and is used to transfer files from a server computer to a client computer and vice versa. ________ is a model of computing in which firms and individuals obtain computing power and software applications over the Internet, rather than purchasing and installing it on their own computers. TCP/IP operates in which layer of Internet architecture? All of the following are true about iPhone apps except: In the address http://www.company.com/clients.html, which of the following is the top-level domain? Local area networks that operate within a single organization that leases access to the Web directly from regional and national carriers are called: Where does FTP run within TCP/IP? The concept behind document formatting had its roots in which of the following? The Transport Layer of TCP/IP is responsible for which of the following? The natural language convention used to represent IP addresses is b. FTP d. Cloud computing c. Transport Services and Representation Standards layer b. they are typically written in the Java programming language. a. .com c. campus area networks. a. in the Application Layer d. GML c. providing communication with the application by acknowledging and sequencing the packets to and from the application c. domain name system.
  48. 48. called the: The "hubs" where the backbone owners connect with one another are called: Where does SSL operate within TCP/IP? The layer of Internet architecture that ties the applications to the communications network and includes such services as security and authentication is called the: Which layer of Internet architecture is composed of the telecommunications networks and protocols? Which of the following is not one of the basic technological foundations of the Internet? The ________ is a consortium of corporations, government agencies, and nonprofit organizations that monitors Internet policies and practices. Which of the following types of smartphones has the most apps available? A(an) ________ is a Web application that allows users to easily add and edit content on a Web page. Which of the following is a highspeed, medium-range, broadband wireless metropolitan area network? All of the following were visions of ecommerce expressed during the early years of e-commerce except: Which of the following statements is not true? a. Internet Exchange Points (IXPs). b. between the Transport Layer and the Application Layer b. Middleware Services layer. a. Network Technology Substrate layer b. Tracert d. Internet Society (ISOC) a. iPhone a. wiki b. WiMax c. persistence of information asymmetries. b. Information systems researchers take a purely technical approach to ecommerce.
  49. 49. All of the following are major business trends in e-commerce in 2011-12 except: Net marketplaces include all of the following except: Which of the following is one of the three primary societal issues related to e-commerce? b. online population growth in the United States continues to skyrocket. d. private industrial networks. d. individual privacy
  50. 50. E-commerce 2013, 9e (Laudon/Traver) Chapter 1 The Revolution Is Just Beginning 1) The growth of mobile e-commerce almost doubled from 2011 to 2012. Answer: TRUE Diff: 2 Page Ref: 8 AACSB: Reflective Thinking 2) Approximately 80% of adults in the United States use a social network on a daily basis. Answer: FALSE Diff: 2 Page Ref: 8 AACSB: Reflective Thinking 3) A company's online inventory control process is an example of e-business, as opposed to e-commerce. Answer: TRUE Diff: 2 Page Ref: 13 AACSB: Analytic Skills 4) Ubiquity increases cognitive energy outlays. Answer: FALSE Diff: 2 Page Ref: 16 AACSB: Analytic Skills 5) The fact that e-commerce is conducted on the basis of universal standards decreases market entry costs for merchants. Answer: TRUE Diff: 3 Page Ref: 17 AACSB: Reflective Thinking 6) Price transparency refers to the ability of merchants to segment the market into groups willing to pay different prices. Answer: FALSE Diff: 2 Page Ref: 18 AACSB: Reflective Thinking
  51. 51. 7) Cost transparency refers to the ability of consumers to discover the actual costs merchants pay for products. Answer: TRUE Diff: 2 Page Ref: 18 AACSB: Reflective Thinking 8) Customization involves changing a delivered product or service based upon a consumer's preferences or past purchasing behavior. Answer: TRUE Diff: 2 Page Ref: 19 AACSB: Reflective Thinking 9) Web 2.0 describes a set of applications and technologies that encourage and rely on user- and consumer-generated interactivity and content. Answer: TRUE Diff: 1 Page Ref: 19 AACSB: Use of IT 10) Social e-commerce is the largest type of e-commerce. Answer: FALSE Diff: 1 Page Ref: 8 AACSB: Reflective Thinking 11) E-commerce as we know it today would not exist without the Internet. Answer: TRUE Diff: 1 Page Ref: 27 AACSB: Reflective Thinking 12) The growth of B2C e-commerce is limited by the fact that consumers need to possess a more sophisticated skill set than consumers who shop offline. Answer: TRUE Diff: 2 Page Ref: 29 AACSB: Reflective Thinking 13) In 2011, a new Internet investment bubble focused primarily on social networks emerged. Answer: TRUE
  52. 52. Diff: 2 Page Ref: 37 AACSB: Reflective Thinking 14) As economists had envisioned, prices of products sold on the Web are consistently lower than elsewhere, and the online marketplace is characterized by decreasing price dispersion. Answer: FALSE Diff: 3 Page Ref: 36-38 AACSB: Reflective Thinking 15) The future of e-commerce will include an increase in regulatory activity both in the United States and worldwide. Answer: TRUE Diff: 1 Page Ref: 43 AACSB: Reflective Thinking 16) Which of the following statements about Internet use in the United States in 2012 is not true? A) Social e-commerce generated more revenue than local e-commerce. B) Approximately 150 million users made at least one purchase online. C) Almost 50% of adult Internet users visited an online social network daily. D) Growth rates for B2C e-commerce were higher in the United States than in Europe. Answer: D Diff: 3 Page Ref: 8 AACSB: Reflective Thinking 17) In 2012, roughly ________ million people in the United States accessed the Internet via mobile devices. A) 30 B) 65 C) 80 D) 120 Answer: D Diff: 3 Page Ref: 8 AACSB: Reflective Thinking 18) Which of the following is not a major business trend in e-commerce in 2012-2013? A) Retail e-commerce continues double-digit growth.
  53. 53. B) Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants. C) Facebook grows to more than 1 billion users. D) Social and mobile advertising begins to challenge search engine marketing. Answer: B Diff: 2 Page Ref: 10 AACSB: Use of IT 19) All of the following are major technology trends in e-commerce in 2012-2013 except: A) Cloud computing enables the creation of "big data." B) Apps create a new platform for online marketing and commerce. C) The mobile computing platform begins to rival the PC platform. D) Real-time advertising becomes a reality with gains in computing power and speeds. Answer: A Diff: 2 Page Ref: 10-11 AACSB: Reflective Thinking 20) E-commerce can be defined as: A) the use of the Internet and the Web to transact business. B) the use of any Internet technologies in a firm's daily activities. C) the digital enablement of transactions and processes within an organization. D) any digitally enabled transactions among individuals and organizations. Answer: A Diff: 1 Page Ref: 12 AACSB: Reflective Thinking 21) Which of the following is not a unique feature of e-commerce technology? A) interactivity B) social technology C) global broadcasting D) richness Answer: C Diff: 2 Page Ref: 15
  54. 54. AACSB: Use of IT 22) The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of: A) richness. B) ubiquity. C) information density. D) personalization. Answer: A Diff: 2 Page Ref: 15 AACSB: Reflective Thinking 23) Which of the following qualities is least likely to decrease a consumer's search costs? A) ubiquity B) global reach C) information density D) richness Answer: D Diff: 3 Page Ref: 14-19 AACSB: Analytic Skills 24) Which of the following is the best definition of transaction cost? A) the cost of changing prices B) the cost of participating in a market C) the cost of finding suitable products D) the cost merchants pay to bring their goods to market Answer: B Diff: 2 Page Ref: 16 AACSB: Reflective Thinking 25) In 2012, the world's online population was roughly: A) 230 million. B) 2.3 billion. C) 23 billion.
  55. 55. D) 230 billion. Answer: B Diff: 2 Page Ref: 8 AACSB: Reflective Thinking 26) Which of the following is not one of the current major social trends in e-commerce in 2012-2013? A) Spam declines as a significant problem. B) Controversy over content regulation and controls continues. C) E-books gain wide acceptance. D) Internet security continues to decline. Answer: A Diff: 2 Page Ref: 11 AACSB: Reflective Thinking 27) Network externalities are related to which of the following features of e-commerce technology? A) richness B) interactivity C) universal standards D) information density Answer: C Diff: 3 Page Ref: 17 AACSB: Reflective Thinking 28) E-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message. Prior to the development of the Web: A) marketing messages had little richness. B) the smaller the audience reached, the less rich the message. C) the larger the audience reached, the less rich the message. D) richness equaled reach. Answer: C Diff: 2 Page Ref: 17 AACSB: Use of IT 29) Which of the following is not an example of a social network?
  56. 56. A) Wikipedia B) Twitter C) Pinterest D) Facebook Answer: A Diff: 1 Page Ref: 7, 19-20 AACSB: Reflective Thinking 30) All of the following are major business trends in e-commerce in 2012-2013 except for: A) the growth of a new app-based online economy. B) the expansion of the localization of e-commerce. C) the emergence of a new social e-commerce platform. D) the eclipse of search engine marketing by the mobile advertising platform. Answer: D Diff: 2 Page Ref: 10 AACSB: Reflective Thinking 31) Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship? A) Consumer-to-consumer (C2C) B) Social e-commerce C) Mobile e-commerce D) Business-to-business (B2B) Answer: C Diff: 2 Page Ref: 21, 23 AACSB: Use of IT 32) Which of the following allows you to rate, categorize, and share the content you find online? A) WordPress B) StumbleUpon C) Wikipedia D) Instagram Answer: B Diff: 1 Page Ref: 20
  57. 57. AACSB: Reflective Thinking 33) Which of the following describes the basic Web policy of large firms during the period of invention? A) integrate social networking and mobile platform with Web site marketing B) use Web to connect with suppliers C) include additional channels to market products D) maintain a basic, static Web site Answer: D Diff: 2 Page Ref: 32 AACSB: Analytic Skills 34) The size of the global C2C market in 2012 was around: A) $800 million. B) $8 billion. C) $80 billion. D) $800 billion. Answer: C Diff: 2 Page Ref: 22 AACSB: Reflective Thinking 35) Interactivity in the context of e-commerce can be described as: A) the ability to physically touch and manipulate a product. B) the complexity and content of a message. C) the ability of consumers to create and distribute content. D) the enabling of two-way communication between consumer and merchant. Answer: D Diff: 2 Page Ref: 17 AACSB: Reflective Thinking 36) Which of the following statements about the Web is not true? A) It is the technology upon which the Internet is based. B) It was developed in the early 1990s. C) It provides access to pages written in HTML.
  58. 58. D) It provides access to Web pages that incorporate graphics, sound, and multimedia. Answer: A Diff: 2 Page Ref: 24 AACSB: Reflective Thinking
  59. 59. 37) In 2012, there were an estimated ________ Internet hosts. A) 8 million B) 88 million C) 888 million D) 8.88 billion Answer: C Diff: 2 Page Ref: 23 AACSB: Reflective Thinking 38) All of the following can be considered a precursor to e-commerce except: A) DNS. B) Baxter Healthcare's remote order entry system. C) the French Minitel. D) Electronic Data Interchange. Answer: A Diff: 2 Page Ref: 24, 27 AACSB: Reflective Thinking 39) In the B2C arena, ________ was the first truly large-scale digitally enabled transaction system. A) Telex B) the Baxter Healthcare system C) the French Minitel D) EDI Answer: C Diff: 2 Page Ref: 27 AACSB: Reflective Thinking 40) E-commerce can be said to have begun in: A) 1983. B) 1985. C) 1995. D) 2001. Answer: C
  60. 60. Diff: 2 Page Ref: 27 AACSB: Reflective Thinking 41) Business-to-consumer (B2C) e-commerce: A) has grown at double-digit rates in 2011 and 2012. B) is growing at a slower rate than the traditional retail market. C) is a major part (over 30 percent) of the overall retail market. D) growth is slowing as it confronts its own fundamental limitations. Answer: A Diff: 2 Page Ref: 27 AACSB: Reflective Thinking
  61. 61. 42) In the "bow-tie" analogy of the structure of the Web, "tendrils" are: A) pages that link to the center, but which are not linked to from the center. B) pages that neither link to nor are linked from the center. C) pages that do not link to the center, but are linked to from the center. D) pages that link to one another without passing through the center. Answer: B Diff: 3 Page Ref: 25 AACSB: Analytic Skills 43) Which of the following is not a limitation on the growth of B2C e-commerce? A) the sophisticated skill set required to use the Internet and e-commerce systems B) the persistent global inequality limiting access to telephone service, PCs, and cell phones C) saturation and ceiling effects D) the retrenchment and consolidation of e-commerce into the hands of large established firms Answer: D Diff: 2 Page Ref: 29 AACSB: Analytic Skills 44) By what year is the United States Internet household penetration rate likely to reach the current level of cable television penetration? A) 2015 B) 2018 C) 2022 D) It has already reached the level of cable television penetration. Answer: A Diff: 2 Page Ref: 30 AACSB: Reflective Thinking 45) Around what percentage of Internet users in the United States access the Internet through mobile devices? A) 30 B) 50 C) 70 D) 90
  62. 62. Answer: B Diff: 3 Page Ref: 30 AACSB: Use of IT 46) Which of the following is not a characteristic of a perfect competitive market? A) Price, cost, and quality information are equally distributed. B) A nearly infinite set of suppliers compete against one another. C) Customers have access to all relevant information worldwide. D) It is highly regulated. Answer: D Diff: 3 Page Ref: 32 AACSB: Analytic Skills 47) All of the following were visions of e-commerce expressed during the early years of e-commerce except: A) a nearly perfect competitive market. B) friction-free commerce. C) disintermediation. D) fast follower advantage. Answer: D Diff: 3 Page Ref: 32-33 AACSB: Analytic Skills 48) Unfair competitive advantages occur when: A) one competitor has an advantage others cannot purchase. B) market middlemen are displaced. C) information is equally distributed and transaction costs are low. D) firms are able to gather monopoly profits. Answer: A Diff: 2 Page Ref: 33 AACSB: Reflective Thinking 49) The early years of e-commerce were driven by all of the following factors except: A) an emphasis on exploiting traditional distribution channels. B) a huge infusion of venture capital funds.
  63. 63. C) an emphasis on quickly achieving a very high market visibility. D) visions of profiting from new technology. Answer: A Diff: 3 Page Ref: 34 AACSB: Analytic Skills 50) The early years of e-commerce are considered: A) the most promising time in history for the successful implementation of first mover advantages. B) an economist's dream come true, where for a brief time consumers had access to all relevant market information and transaction costs plummeted. C) a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year. D) a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses. Answer: C Diff: 2 Page Ref: 34 AACSB: Reflective Thinking
  64. 64. 51) Which of the following best describes the early years of e-commerce? A) They were a technological success but a mixed business success. B) They were a technological success but a business failure. C) They were a technological failure but a business success. D) They were a mixed technological and business success. Answer: A Diff: 2 Page Ref: 34 AACSB: Reflective Thinking 52) Approximately what percentage of dot-com companies formed since 1995 survived as independent companies in 2012? A) 10 B) 20 C) 30 D) 40 Answer: A Diff: 2 Page Ref: 34 AACSB: Reflective Thinking 53) Which of the following is a characteristic of the reinvention phase of e-commerce? A) massive proliferation of dot-com start-ups B) widespread adoption of broadband networks C) rapid growth of search engine advertising D) widespread adoption of consumer mobile devices Answer: D Diff: 3 Page Ref: 31-35 AACSB: Analytic Skills 54) Which of the following is a characteristic of the consolidation phase of e-commerce? A) predominance of pure online strategies B) emphasis on revenue growth versus profits C) first mover advantages D) shift to a business-driven approach Answer: D Diff: 3 Page Ref: 35
  65. 65. AACSB: Reflective Thinking 55) Which of the following is not true regarding e-commerce today? A) Economists' visions of a friction-free market have not been realized. B) Consumers are less price-sensitive than expected. C) There remains considerable persistent price dispersion. D) The market middlemen disappeared. Answer: D Diff: 2 Page Ref: 36-39 AACSB: Reflective Thinking
  66. 66. 56) Which of the following statements is not true? A) Information asymmetries are continually being introduced by merchants and marketers. B) Intermediaries have not disappeared. C) Overall transaction costs have dropped dramatically. D) Brands remain very important in e-commerce. Answer: C Diff: 2 Page Ref: 36-40 AACSB: Reflective Thinking 57) Which of the following types of merchants has the highest share of retail online sales? A) virtual (Web only) B) catalog/call center C) retail chain D) consumer brand manufacturer Answer: A Diff: 2 Page Ref: 39 AACSB: Reflective Thinking 58) Retail chains account for around ________ percent of online retail firm revenues. A) 15 B) 35 C) 75 D) 95 Answer: B Diff: 2 Page Ref: 39 AACSB: Reflective Thinking 59) One of the predictions for the future of e-commerce is that: A) overall revenues from e-commerce will grow at an annualized rate of about 10 percent a year through 2016. B) the first movers from the early years of e-commerce will retain or increase their market share as they continue to exploit economies of scale and switching costs. C) prices will lower enough to encourage more consumers to engage in online shopping. D) the number of online shoppers will continue to grow at double-digit rates. Answer: A
  67. 67. Diff: 2 Page Ref: 40 AACSB: Reflective Thinking 60) Which of the following is the top-selling online retail category? A) apparel/accessories B) computers/electronics C) mass merchant/department stores D) office supplies Answer: C Diff: 2 Page Ref: 41 AACSB: Reflective Thinking 61) Which of the following is the top online retailer ranked by online sales? A) Apple B) Amazon C) Staples D) Walmart Answer: B Diff: 2 Page Ref: 42 AACSB: Reflective Thinking 62) Above all, e-commerce is a ________ phenomenon. A) technology-driven67 Copyright © 2013 Pearson Education, Inc. B) finance-driven C) sociological D) government-driven Answer: A Diff: 2 Page Ref: 44 AACSB: Use of IT 63) Which business application is associated with the technological development of local area networks and client/server computing?
  68. 68. A) transaction automation (e.g., payroll) B) desktop automation (e.g., word processing) C) industrial system automation (e.g., supply chain management) D) workgroup automation (e.g., document sharing) Answer: D Diff: 3 Page Ref: 45 AACSB: Use of IT 64) Which of the following is one of the three primary societal issues related to e-commerce? A) liability B) anonymity C) equity D) individual privacy Answer: D Diff: 2 Page Ref: 46 AACSB: Reflective Thinking 65) Which of the following statements is not true? A) No one academic perspective dominates research about e-commerce. B) Information systems researchers take a purely technical approach to e-commerce. C) There are two primary approaches to e-commerce: behavioral and technical. D) Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations. Answer: B Diff: 2 Page Ref: 50 AACSB: Reflective Thinking 66) The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems) are referred to as ________ costs. Answer: menu Diff: 3 Page Ref: 14 AACSB: Reflective Thinking
  69. 69. 67) ________ refers to any disparity in relevant market information among parties in a transaction. Answer: Information asymmetry Diff: 2 Page Ref: 14 AACSB: Reflective Thinking 68) A(n) ________ extends the marketplace beyond traditional boundaries. Answer: marketspace Diff: 1 Page Ref: 16 AACSB: Reflective Thinking 69) The total number of users or customers an e-commerce business can obtain is a measure of its ________. Answer: reach Diff: 2 Page Ref: 16 AACSB: Reflective Thinking 70) ________ refers to the complexity and content of a message. Answer: Richness Diff: 2 Page Ref: 17 AACSB: Reflective Thinking 71) The targeting of marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases is called ________. Answer: personalization Diff: 2 Page Ref: 18 AACSB: Reflective Thinking 72) The most popular service that runs on the Internet infrastructure is the ________. Answer: World Wide Web, Web Diff: 2 Page Ref: 24 AACSB: Reflective Thinking 73) Internet/Web technology is available just about everywhere and anytime. This is known as ________. Answer: ubiquity Diff: 2 Page Ref: 16
  70. 70. 74) ________ refers to the displacement of market middlemen. Answer: Disintermediation Diff: 2 Page Ref: 32 AACSB: Reflective Thinking 75) In ________ commerce, information is equally distributed, transaction costs are low, prices can be dynamically adjusted to reflect actual demand, intermediaries decline, and unfair competitive advantages are eliminated. Answer: friction-free Diff: 3 Page Ref: 33 AACSB: Reflective Thinking 76) A(n) ________ occurs when everyone in a group receives value because all participants use the same tool or product. Answer: network effect Diff: 2 Page Ref: 33 AACSB: Reflective Thinking 77) A firm that is first to market in a particular area and that moves quickly to gather market share is referred to as a(n) ________. Answer: first mover Diff: 2 Page Ref: 33 AACSB: Reflective Thinking 78) The first evolutionary phase of e-commerce, from 1995 to 2000, characterized as technology-driven and ungoverned, was a period of ________. Answer: innovation, invention Diff: 3 Page Ref: 31 AACSB: Reflective Thinking 79) An economist is most likely to be interested in a(n) ________, rather than technical, approach to studying e-commerce. Answer: behavioral Diff: 2 Page Ref: 50 AACSB: Reflective Thinking 80) Tangible works of the mind such as music, books, and videos are called ________. Answer: intellectual property

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