#SudburySocial - Online Video Hints + Tips

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Slides to accompany a brief talk I gave at our local Tweet Up about using video online.

Slides to accompany a brief talk I gave at our local Tweet Up about using video online.

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Transcript

  • 1. #SudburySocial – Video Hints Phil Hollows Founder & CEO, FeedBlitz www.feedblitz.com @phollows
  • 2. About Phil Hollows
    • Founder and CEO of FeedBlitz, the all-in-one solution for email and social media marketing automation.
      • Sending over 1,000,000,000 updates per year.
      • Clients include: Seth Godin, Fred Wilson, Denise Wakeman, Lee Odden.
      • Speaker at BlogWorld, 2011 Email Insider Summit and other social media industry events.
    • Author of “List Building for Bloggers”
      • ListBuildingForBloggers.com
  • 3. Video Uses
    • Screencasts
    • Testimonials
    • Recording Webinars
    • Demos / Walkthroughs / Archives
    • Introductions
    • Skype
    • Conference sessions
    • Reimagining Powerpoint
  • 4. Video Sites
    • Consumer grade, public:
      • YouTube
      • Animoto
      • Fiverr
    • Professional Grade:
      • Vimeo, Bit.ly
      • Some sites appropriate for different niches, e.g. DailyMotion, Break.com
    • For ultimate control:
      • Your own servers.
      • Private cloud storage, e.g. Amazon S3.
  • 5. Video and SEO
    • Put your web address as the first item in the description.
    • Always include the word “video” in the video’s title.
    • Tag appropriately.
  • 6. Video Dangers
    • Short attention spans – can you say it in < 60s
    • Transcribe longer videos
    • Don’t work well in email*, RSS*
    • Bandwidth hungry – may not work well for mobile, rural, international locations.
    • Time consuming to produce, edit
    • Easy to look amateur!
      • Sound, Lighting, graphics, TRIPOD!
  • 7. TOols
    • Professional video tools can be very $$$
    • iMovie (Mac) – great tool!
      • Other tools for Mac
    • Windows
      • Movie Maker
      • Camtasia
      • Sony Vegas Studio
      • VODBurner (Skype)
    • Professional: Adobe
    • You may need to use multiple tools to get the job done.
    • Unless you’re very ambitious you won’t need things like ChromaKey (green screen)
  • 8. Thank You!
    • Contacting me…
      • [email_address]
      • @phollows
      • 978.758.8686
    • Resources
      • Visit: http://www.feedblitz.com
      • Check out: http://ListBuildingForBloggers.com
      • Subscribe: http://feedblitz.com/f?Sub=84