#SudburySocial - Online Video Hints + Tips

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Slides to accompany a brief talk I gave at our local Tweet Up about using video online.

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#SudburySocial - Online Video Hints + Tips

  1. 1. #SudburySocial – Video Hints Phil Hollows Founder & CEO, FeedBlitz www.feedblitz.com @phollows
  2. 2. About Phil Hollows <ul><li>Founder and CEO of FeedBlitz, the all-in-one solution for email and social media marketing automation. </li></ul><ul><ul><li>Sending over 1,000,000,000 updates per year. </li></ul></ul><ul><ul><li>Clients include: Seth Godin, Fred Wilson, Denise Wakeman, Lee Odden. </li></ul></ul><ul><ul><li>Speaker at BlogWorld, 2011 Email Insider Summit and other social media industry events. </li></ul></ul><ul><li>Author of “List Building for Bloggers” </li></ul><ul><ul><li>ListBuildingForBloggers.com </li></ul></ul>
  3. 3. Video Uses <ul><li>Screencasts </li></ul><ul><li>Testimonials </li></ul><ul><li>Recording Webinars </li></ul><ul><li>Demos / Walkthroughs / Archives </li></ul><ul><li>Introductions </li></ul><ul><li>Skype </li></ul><ul><li>Conference sessions </li></ul><ul><li>Reimagining Powerpoint </li></ul>
  4. 4. Video Sites <ul><li>Consumer grade, public: </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Animoto </li></ul></ul><ul><ul><li>Fiverr </li></ul></ul><ul><li>Professional Grade: </li></ul><ul><ul><li>Vimeo, Bit.ly </li></ul></ul><ul><ul><li>Some sites appropriate for different niches, e.g. DailyMotion, Break.com </li></ul></ul><ul><li>For ultimate control: </li></ul><ul><ul><li>Your own servers. </li></ul></ul><ul><ul><li>Private cloud storage, e.g. Amazon S3. </li></ul></ul>
  5. 5. Video and SEO <ul><li>Put your web address as the first item in the description. </li></ul><ul><li>Always include the word “video” in the video’s title. </li></ul><ul><li>Tag appropriately. </li></ul>
  6. 6. Video Dangers <ul><li>Short attention spans – can you say it in < 60s </li></ul><ul><li>Transcribe longer videos </li></ul><ul><li>Don’t work well in email*, RSS* </li></ul><ul><li>Bandwidth hungry – may not work well for mobile, rural, international locations. </li></ul><ul><li>Time consuming to produce, edit </li></ul><ul><li>Easy to look amateur! </li></ul><ul><ul><li>Sound, Lighting, graphics, TRIPOD! </li></ul></ul>
  7. 7. TOols <ul><li>Professional video tools can be very $$$ </li></ul><ul><li>iMovie (Mac) – great tool! </li></ul><ul><ul><li>Other tools for Mac </li></ul></ul><ul><li>Windows </li></ul><ul><ul><li>Movie Maker </li></ul></ul><ul><ul><li>Camtasia </li></ul></ul><ul><ul><li>Sony Vegas Studio </li></ul></ul><ul><ul><li>VODBurner (Skype) </li></ul></ul><ul><li>Professional: Adobe </li></ul><ul><li>You may need to use multiple tools to get the job done. </li></ul><ul><li>Unless you’re very ambitious you won’t need things like ChromaKey (green screen) </li></ul>
  8. 8. Thank You! <ul><li>Contacting me… </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>@phollows </li></ul></ul><ul><ul><li>978.758.8686 </li></ul></ul><ul><li>Resources </li></ul><ul><ul><li>Visit: http://www.feedblitz.com </li></ul></ul><ul><ul><li>Check out: http://ListBuildingForBloggers.com </li></ul></ul><ul><ul><li>Subscribe: http://feedblitz.com/f?Sub=84 </li></ul></ul>

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