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Extending the Reach of Your Blog

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How email subscriptions can extend the reach of school system blogs.

How email subscriptions can extend the reach of school system blogs.

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  • 1. Extending the Reach of Your Blog Phil Hollows Founder and CEO FeedBlitz www.feedblitz.com
  • 2. What is a blog again?
    • An easy way to start an online conversation with your community.
      • Fellow educators.
      • Students.
      • Management and funding authorities.
      • The broader local community (town, district, city).
    • Technically:
      • An easy way to get your content on line.
      • A self-managing web site.
      • A way to generate and keep online subscriptions.
      • Low cost.
  • 3. Reaching Your Community
    • On the Web – the blog itself.
    • RSS
      • RSS = Really Simple Syndication.
      • Created by your blogging solution automatically.
      • Enables simple subscription using RSS aggregators and browser tools.
      • Typically indicated using these graphics:
  • 4. RSS is not for Everyone
    • It can scare technically unsophisticated users.
      • They may see raw XML – ugh!
      • They may not have (or want) an aggregator or to sign up with a service.
      • They may not be online all the time.
    • BUT you still want to keep in regular touch
      • How?
  • 5. Converting Your Blog into Email Newsletters
    • Why email?
      • Everyone online has at least one email address.
      • Everyone has some way of accessing email.
      • Email is a familiar technology.
      • Newsletters are a familiar use of email.
      • People understand and are comfortable with subscribing to email newsletters.
    • Using Email extends the reach of your blog
      • It “pushes” your articles to your subscribers.
  • 6. Introducing FeedBlitz
    • FeedBlitz is the largest RSS to email Newsletter service.
    • We deliver new articles to your subscribers automatically.
      • All you do is post your article to your blog.
    • We manage subscriber sign-ups, tracking, unsubscribes and much, much more.
    • You can send “newsflash” alerts for emergencies.
    • There are no limits on the number of emails you can send, or the number of subscribers you may send to
    • It’s easy to set up!
  • 7. 1. Register with FeedBlitz
  • 8. 1. Register with FeedBlitz
  • 9. 1. Register with FeedBlitz
    • Now check your inbox for the activation email and log in!
  • 10. 2. Set up your blog
  • 11. 2. Set up your blog
  • 12. 3. Grab the Sign Up Code
  • 13. 4. Next Steps
    • Add the sign up code to your blog or site.
    • Add as may blogs as you need.
    • Manage your blogs:
      • Start at www.feedblitz.com/f?lists
      • Import already opted-in subscribers.
      • Enable link and open tracking.
      • Add optional paid upgrades.
      • And much more! We add features every month.
    • Start writing!
  • 14. This is the type of update your subscribers receive…
  • 15. Privacy and Spamming
    • We have comprehensive and enforced privacy and terms of service policies:
      • www.feedblitz.com/privacy.asp
      • www.feedblitz.com/tos.asp
    • We do not spam and do not tolerate those who use our service for spam.
      • Your subscribers are known only to you.
      • They are never shared with or sold to anyone else.
    • How we prevent spamming:
      • We require confirmed opt ins.
      • We use image verification to prevent automated spamming.
      • We follow legal requirements and industry best practices.
      • Subscribers can quickly, simply, and easily opt out at any time.
  • 16. FeedBlitz Blog To Email Extends Your Reach
    • Email newsletters are easy for your subscribers to understand and use.
    • They can be used to drive readers to your blogs.
    • Our “Newsflash” facility enables you to broadcast emergency and non-blog emails.
    • You can “push” content to inboxes – automatic reading homework!
    • Visit FeedBlitz at www.feedblitz.com
  • 17. Thank You!
    • Phil Hollows
    • Founder and CEO
    • FeedBlitz, LLC.
    • www.feedblitz.com
    • [email_address]
    • +1.978.776.9498