Extending the Reach of Your Blog


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How email subscriptions can extend the reach of school system blogs.

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Extending the Reach of Your Blog

  1. 1. Extending the Reach of Your Blog Phil Hollows Founder and CEO FeedBlitz www.feedblitz.com
  2. 2. What is a blog again? <ul><li>An easy way to start an online conversation with your community. </li></ul><ul><ul><li>Fellow educators. </li></ul></ul><ul><ul><li>Students. </li></ul></ul><ul><ul><li>Management and funding authorities. </li></ul></ul><ul><ul><li>The broader local community (town, district, city). </li></ul></ul><ul><li>Technically: </li></ul><ul><ul><li>An easy way to get your content on line. </li></ul></ul><ul><ul><li>A self-managing web site. </li></ul></ul><ul><ul><li>A way to generate and keep online subscriptions. </li></ul></ul><ul><ul><li>Low cost. </li></ul></ul>
  3. 3. Reaching Your Community <ul><li>On the Web – the blog itself. </li></ul><ul><li>RSS </li></ul><ul><ul><li>RSS = Really Simple Syndication. </li></ul></ul><ul><ul><li>Created by your blogging solution automatically. </li></ul></ul><ul><ul><li>Enables simple subscription using RSS aggregators and browser tools. </li></ul></ul><ul><ul><li>Typically indicated using these graphics: </li></ul></ul>
  4. 4. RSS is not for Everyone <ul><li>It can scare technically unsophisticated users. </li></ul><ul><ul><li>They may see raw XML – ugh! </li></ul></ul><ul><ul><li>They may not have (or want) an aggregator or to sign up with a service. </li></ul></ul><ul><ul><li>They may not be online all the time. </li></ul></ul><ul><li>BUT you still want to keep in regular touch </li></ul><ul><ul><li>How? </li></ul></ul>
  5. 5. Converting Your Blog into Email Newsletters <ul><li>Why email? </li></ul><ul><ul><li>Everyone online has at least one email address. </li></ul></ul><ul><ul><li>Everyone has some way of accessing email. </li></ul></ul><ul><ul><li>Email is a familiar technology. </li></ul></ul><ul><ul><li>Newsletters are a familiar use of email. </li></ul></ul><ul><ul><li>People understand and are comfortable with subscribing to email newsletters. </li></ul></ul><ul><li>Using Email extends the reach of your blog </li></ul><ul><ul><li>It “pushes” your articles to your subscribers. </li></ul></ul>
  6. 6. Introducing FeedBlitz <ul><li>FeedBlitz is the largest RSS to email Newsletter service. </li></ul><ul><li>We deliver new articles to your subscribers automatically. </li></ul><ul><ul><li>All you do is post your article to your blog. </li></ul></ul><ul><li>We manage subscriber sign-ups, tracking, unsubscribes and much, much more. </li></ul><ul><li>You can send “newsflash” alerts for emergencies. </li></ul><ul><li>There are no limits on the number of emails you can send, or the number of subscribers you may send to </li></ul><ul><li>It’s easy to set up! </li></ul>
  7. 7. 1. Register with FeedBlitz
  8. 8. 1. Register with FeedBlitz
  9. 9. 1. Register with FeedBlitz <ul><li>Now check your inbox for the activation email and log in! </li></ul>
  10. 10. 2. Set up your blog
  11. 11. 2. Set up your blog
  12. 12. 3. Grab the Sign Up Code
  13. 13. 4. Next Steps <ul><li>Add the sign up code to your blog or site. </li></ul><ul><li>Add as may blogs as you need. </li></ul><ul><li>Manage your blogs: </li></ul><ul><ul><li>Start at www.feedblitz.com/f?lists </li></ul></ul><ul><ul><li>Import already opted-in subscribers. </li></ul></ul><ul><ul><li>Enable link and open tracking. </li></ul></ul><ul><ul><li>Add optional paid upgrades. </li></ul></ul><ul><ul><li>And much more! We add features every month. </li></ul></ul><ul><li>Start writing! </li></ul>
  14. 14. This is the type of update your subscribers receive…
  15. 15. Privacy and Spamming <ul><li>We have comprehensive and enforced privacy and terms of service policies: </li></ul><ul><ul><li>www.feedblitz.com/privacy.asp </li></ul></ul><ul><ul><li>www.feedblitz.com/tos.asp </li></ul></ul><ul><li>We do not spam and do not tolerate those who use our service for spam. </li></ul><ul><ul><li>Your subscribers are known only to you. </li></ul></ul><ul><ul><li>They are never shared with or sold to anyone else. </li></ul></ul><ul><li>How we prevent spamming: </li></ul><ul><ul><li>We require confirmed opt ins. </li></ul></ul><ul><ul><li>We use image verification to prevent automated spamming. </li></ul></ul><ul><ul><li>We follow legal requirements and industry best practices. </li></ul></ul><ul><ul><li>Subscribers can quickly, simply, and easily opt out at any time. </li></ul></ul>
  16. 16. FeedBlitz Blog To Email Extends Your Reach <ul><li>Email newsletters are easy for your subscribers to understand and use. </li></ul><ul><li>They can be used to drive readers to your blogs. </li></ul><ul><li>Our “Newsflash” facility enables you to broadcast emergency and non-blog emails. </li></ul><ul><li>You can “push” content to inboxes – automatic reading homework! </li></ul><ul><li>Visit FeedBlitz at www.feedblitz.com </li></ul>
  17. 17. Thank You! <ul><li>Phil Hollows </li></ul><ul><li>Founder and CEO </li></ul><ul><li>FeedBlitz, LLC. </li></ul><ul><li>www.feedblitz.com </li></ul><ul><li>[email_address] </li></ul><ul><li>+1.978.776.9498 </li></ul>