Extending the Reach of Your Blog

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    Extending the Reach of Your Blog - Presentation Transcript

    1. Extending the Reach of Your Blog Phil Hollows Founder and CEO FeedBlitz www.feedblitz.com
    2. What is a blog again?
      • An easy way to start an online conversation with your community.
        • Fellow educators.
        • Students.
        • Management and funding authorities.
        • The broader local community (town, district, city).
      • Technically:
        • An easy way to get your content on line.
        • A self-managing web site.
        • A way to generate and keep online subscriptions.
        • Low cost.
    3. Reaching Your Community
      • On the Web – the blog itself.
      • RSS
        • RSS = Really Simple Syndication.
        • Created by your blogging solution automatically.
        • Enables simple subscription using RSS aggregators and browser tools.
        • Typically indicated using these graphics:
    4. RSS is not for Everyone
      • It can scare technically unsophisticated users.
        • They may see raw XML – ugh!
        • They may not have (or want) an aggregator or to sign up with a service.
        • They may not be online all the time.
      • BUT you still want to keep in regular touch
        • How?
    5. Converting Your Blog into Email Newsletters
      • Why email?
        • Everyone online has at least one email address.
        • Everyone has some way of accessing email.
        • Email is a familiar technology.
        • Newsletters are a familiar use of email.
        • People understand and are comfortable with subscribing to email newsletters.
      • Using Email extends the reach of your blog
        • It “pushes” your articles to your subscribers.
    6. Introducing FeedBlitz
      • FeedBlitz is the largest RSS to email Newsletter service.
      • We deliver new articles to your subscribers automatically.
        • All you do is post your article to your blog.
      • We manage subscriber sign-ups, tracking, unsubscribes and much, much more.
      • You can send “newsflash” alerts for emergencies.
      • There are no limits on the number of emails you can send, or the number of subscribers you may send to
      • It’s easy to set up!
    7. 1. Register with FeedBlitz
    8. 1. Register with FeedBlitz
    9. 1. Register with FeedBlitz
      • Now check your inbox for the activation email and log in!
    10. 2. Set up your blog
    11. 2. Set up your blog
    12. 3. Grab the Sign Up Code
    13. 4. Next Steps
      • Add the sign up code to your blog or site.
      • Add as may blogs as you need.
      • Manage your blogs:
        • Start at www.feedblitz.com/f?lists
        • Import already opted-in subscribers.
        • Enable link and open tracking.
        • Add optional paid upgrades.
        • And much more! We add features every month.
      • Start writing!
    14. This is the type of update your subscribers receive…
    15. Privacy and Spamming
      • We have comprehensive and enforced privacy and terms of service policies:
        • www.feedblitz.com/privacy.asp
        • www.feedblitz.com/tos.asp
      • We do not spam and do not tolerate those who use our service for spam.
        • Your subscribers are known only to you.
        • They are never shared with or sold to anyone else.
      • How we prevent spamming:
        • We require confirmed opt ins.
        • We use image verification to prevent automated spamming.
        • We follow legal requirements and industry best practices.
        • Subscribers can quickly, simply, and easily opt out at any time.
    16. FeedBlitz Blog To Email Extends Your Reach
      • Email newsletters are easy for your subscribers to understand and use.
      • They can be used to drive readers to your blogs.
      • Our “Newsflash” facility enables you to broadcast emergency and non-blog emails.
      • You can “push” content to inboxes – automatic reading homework!
      • Visit FeedBlitz at www.feedblitz.com
    17. Thank You!
      • Phil Hollows
      • Founder and CEO
      • FeedBlitz, LLC.
      • www.feedblitz.com
      • [email_address]
      • +1.978.776.9498

    + phollowsphollows, 3 years ago

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