Someone joins your list, registers with your forum, becomes a user, joins your site.
Buys a product, e-book etc.
Use automation (“parsers” or “rules”)
Extract the visitor’s email address.
Trigger a multi-step autoresponder to upsell.
Attach rules to the autoresponder to transfer the subscriber to your main list when it completes.
Ideal LBB Email Automation Sequence Buy e-book Thank you landing page Download link email Affiliate email pitch Content mailings New buyer email to Phil Forward to parser Autoresponder sequence Autoresponder sequence Autoresponder sequence Autoresponder sequence Autoresponder sequence New affiliate email to Phil Forward to parser New affiliate sequence New affiliate sequence New affiliate sequence New affiliate sequence New affiliate sequence
Separate lists by content, so subscribers choose to receive only what interests them.
Offer multiple schedules (e.g. ASAP, daily and weekly digests) to reduce complaints.
Great for re-engagement campaigns too.
Maintain a “master list” using rules:
When a subscriber joins list A, add them to list B.
Enables you to blast a single list when you need to, instead of sending the same email to multiple lists, potentially hitting the same subscriber multiple times.
Content Signup Sequence Fill in form Content mailings Dual opt- in email Check inbox landing page Thank you landing page Thank you autoresponder 10% off 20% off 40% off 50% off Stops sequence New buyer email Forward to parser Purchase made